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Bitcoin Rally Meets Selling From Short-Term Holders: Price Approaches Key Level

15 January 2026 at 23:00

Bitcoin has pushed above the $97,000 level for the first time since early November, reviving optimism across the market after weeks of uncertainty. The move comes after a prolonged consolidation phase, during which bearish narratives gained traction, and several analysts openly discussed the possibility of a broader trend reversal.

The recent breakout has challenged those views, at least in the short term, and reopened the debate around whether Bitcoin is attempting to reestablish bullish momentum or simply staging a temporary recovery.

According to analyst Darkfost, the current advance still shows characteristics of a technical rebound rather than a fully confirmed trend shift. Short-term holders (STHs), in particular, remain highly reactive to price movements and market volatility.

After enduring the recent correction, many of these participants appear focused on capital preservation rather than conviction-based positioning. As prices recover toward key levels, some STHs are already using the rebound as an opportunity to lock in profits.

This behavior suggests that confidence among shorter-horizon investors has not yet been fully restored. While the move above $97,000 improves market structure and sentiment, it also introduces nearby supply as profit-taking intensifies.

Short-Term Holders Prioritize Capital Preservation Near Key Levels

The analysis adds that as Bitcoin continues to advance, short-term holders are increasingly shifting their focus toward capital preservation. With the realized price for this cohort currently sitting near $102,000, the recent rebound places the price closer to their average cost basis, a zone that historically encourages defensive behavior rather than aggressive accumulation. Instead of positioning for extended upside, many short-term participants appear inclined to reduce exposure as risk becomes more balanced.

BTC Short-Term Holder P&L to Exchanges Sum 24H | Source: CryptoQuant

This dynamic was clearly visible on January 6, when Bitcoin revisited the $94,000 level for the first time since mid-November. As the price reached that threshold, short-term holders sent more than 30,000 BTC in realized profit to exchanges, signaling a willingness to exit positions during the rebound.

The pattern intensified further during the latest push higher. As Bitcoin broke above $97,000, on-chain data shows that over 40,000 BTC in profits were transferred to exchanges in a single day.

Such behavior highlights the lingering impact of the recent correction on short-term sentiment. Many STHs remain cautious and appear reluctant to hold through uncertainty after previously experiencing drawdowns.

For confidence to rebuild, Bitcoin likely needs additional upside and sustained price acceptance above key levels. Without a meaningful expansion in unrealized profits, short-term holders may continue to sell into strength, limiting momentum until stronger confirmation reshapes their risk appetite.

Bitcoin Rebounds Toward Key Resistance

Bitcoin’s price action on the 3-day chart shows a constructive rebound, but the broader structure remains mixed. After finding a local bottom in December near the mid-$80,000s, BTC has carved out a series of higher lows, signaling short-term recovery momentum. The recent push toward the $96,000–$97,000 area marks a meaningful advance, placing the price back above the short-term moving average and near a key former support-turned-resistance zone.

BTC testing critical level | Source: BTCUSDT chart on TradingView

However, the larger trend still reflects consolidation rather than a confirmed trend reversal. Price remains below the declining medium-term moving average, which has acted as dynamic resistance since the breakdown in November. This suggests that, while buyers have regained some control, sellers continue to defend higher levels aggressively.

The long-term moving average is still rising and well below the current price, indicating that the broader macro trend has not fully deteriorated.

Volume dynamics also support a cautious interpretation. The rebound has not been accompanied by sustained expansion in volume, implying that conviction remains limited and that the move may still be corrective in nature. From a structural perspective, BTC is attempting to rebuild acceptance above the $92,000–$94,000 range, which previously acted as a key distribution zone.

In the near term, holding above this reclaimed area would strengthen the bullish case and open the door for a retest of the $100,000 region. Failure to consolidate, however, could expose the market to renewed downside pressure toward the lower consolidation range.

Featured image from ChatGPT, chart from TradingView.comΒ 

Bitcoin Rally Accompanied By β€˜Very Bullish’ Whale-Retail Behavior, Santiment Says

15 January 2026 at 20:00

On-chain analytics firm Santiment has revealed how Bitcoin is currently in a bullish zone based on the behavior of whale and retail investors.

Bitcoin Major & Retail Entities Have Shown Opposite Trajectories Recently

In a new post on X, Santiment has talked about how Bitcoin investor behavior currently compares between the top and low ends. Sharks and whales make up for the former category, while retail investors represent the latter. Formally, the wallet ranges of the two sides of the market are defined as 10 to 10,000 BTC and less than 0.01 BTC. Below is the chart shared by Santiment that shows the trend in the Bitcoin supply held by each of these cohorts over the last few months.

Bitcoin Sharks & Whales Vs Retail

As is visible in the graph, the Bitcoin sharks and whales have seen their combined supply rise during the last few days, indicating that the large investors have been accumulating. Meanwhile, the retail investors have sold instead. This could imply that the big-money hands are backing the latest price rally, while small holders don’t believe the run will last, so they are exiting with their profits. If history is to go by, this may actually be a positive signal.

According to the analytics firm, whale and retail behavior diverging in this manner puts the market in what it defines as the β€œVery Bullish” zone. β€œThis is the ideal setup for a bull run,” noted Santiment.

In the chart, the analytics firm has also highlighted four other zones for BTC based on the trajectories followed by the whale and retail supplies. β€œVery Bearish” (colored in red) follows the same contrarian logic as the Very Bullish region, with the zone appearing when large entities are selling, and retail is accumulating. Bearish (orange), Neutral (yellow), and Bullish (blue) map out the spectrum between the two extreme regions.

Bitcoin’s latest venture into the green Very Bullish zone has come as sharks and whales have loaded up on 32,693 BTC (worth about $3.1 billion) since January 10th, corresponding to a supply increase of 0.24%. Retail investors have sold 149 BTC ($14.4 million) in this window instead, equivalent to a drop of 0.30%.

It now remains to be seen whether BTC will stay in this region for long or if another shift in investor behavior will take place. β€œHow long it lasts depends on how long retail doubts the mini rally that has formed,” explains Santiment.

BTC Price

Bitcoin witnessed a break beyond the $97,000 level on Wednesday, but the bullish momentum has since cooled, with the BTC price returning to the $96,900 mark.

Bitcoin Price Chart

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