After years of obsessing over SUVs that take up more space and sip more gas, Americans are rediscovering the minivan.

Family SUVs continue to dominate the market, but finding one that’s both affordable and genuinely reliable can be harder than it seems. With the average American now spending over $50,000 on a new car, shoppers are increasingly concerned about long-term costs. Fortunately, several standout models offer the space, safety, and everyday practicality families need, without the intimidating price tags.

Family sedans may not dominate headlines like SUVs, but in 2025 they offer some of the strongest value, comfort, and day-to-day usability on the market. With new models prioritizing quiet cabins, improved ride quality, and the latest driver-assist tech, shoppers who overlook this segment may be missing out on vehicles that deliver far more refinement than their price tags suggest.

Even with SUVs and crossovers booming, midsize sedans are still holding their own in the U.S. market. Many buyers still value affordability and practicality over sheer versatility or flashy looks.

You might have seen some noise on the internet among car enthusiasts about the Toyota Hilux Champ, a simple bare-bones pickup that many US customers clearly want.

In a sea of midsize SUVs that all follow the same script, the Toyota Crown Signia shows up with its own vibe. It’s not chasing size, speed, or off-road bragging rights—it’s chasing comfort and polish.

The investment follows an announcement last week that Toyota will spend up to $10 billion over the next five years in the United States.