American fast food chain Steak ‘n Shake has announced that all hourly employees will receive a Bitcoin bonus starting on March 1st.

Steak ‘n Shake Integrates Bitcoin Bonus Payments

Steak ‘n Shake will pay all hourly employees at its company-operated restaurants a bonus in Bitcoin for every hour of work, as revealed by the company’s official X handle. Steak ‘n Shake, primarily based in the United States, is a fast food chain that mainly serves burgers and milkshakes, with its flagship item being the Steakburger. Back in May 2025, the firm opened itself to Bitcoin, allowing customers to pay at all its locations using the cryptocurrency.

Last Friday, Steak ‘n Shake provided an update on the scheme, noting that same-store sales have dramatically increased for the company since it started accepting BTC. The firm added that all of its BTC sales go into its Strategic Bitcoin Reserve (SBR) and announced that it expanded this reserve by an additional $10 million in notional value in that same update.

“We have created a self-sustaining system — growing same-store sales that grow the SBR,” wrote the company. “Improving food quality expands Steak n Shake’s reach and leverages Bitcoin into a new and delicious dimension.” Now, it seems Steak ‘n Shake has taken its BTC acceptance a step further with the employee bonus integration.

According to the announcement, all hourly employees will receive $0.21 BTC for every hour worked. However, only workers who have passed a two-year vesting period will be able to collect their digital asset pay.

Steak ‘n Shake credited Fold for providing assistance on the initiative. Fold is a financial services platform that offers, among other features, a debit card allowing users to earn BTC rewards on payments.

The Bitcoin bonus program is set to go live on March 1st. “We take care of our employees; they, in turn, take care of customers; and the results take care of themselves,” said Steak ‘n Shake.

In some other news, institutional demand for Bitcoin has remained strong recently, according to CryptoQuant founder and CEO Ki Young Ju. To track the behavior of these large entities, Young Ju has referred to the supply of addresses carrying between 100 and 1,000 BTC.

“US custody wallets typically hold 100-1,000 BTC each,” explained the CryptoQuant founder. “Excluding exchanges and miners, this gives a rough read on institutional demand.” As the chart below shows, the supply of this investor segment has shown significant growth in recent months.

In total, Bitcoin wallets in the 100 to 1,000 tokens range have collectively added 577,000 BTC (roughly worth $51.5 billion) to their holdings over the past year. So far, this accumulation hasn’t shown signs of slowing down.

BTC Price

At the time of writing, Bitcoin is floating around $89,200, down 6% in the last seven days.

Steak ’n Shake has moved $10 million of Bitcoin onto its corporate balance sheet, a fresh step in the fast-food chain’s crypto push. According to reports, the purchase equals about 105 BTC at current prices, and the company says all customer Bitcoin receipts feed into a so-called Strategic Bitcoin Reserve.

Strategic Bitcoin Reserve Tied To Sales

Based on reports, Steak ’n Shake calls its new approach a Strategic Bitcoin Reserve and says it links reserve growth directly to rising same-store sales.

The company has framed the move as part of daily operations rather than a standalone financial bet. Customers who pay with Bitcoin are effectively contributing to the reserve, the chain said. This is a different route from companies that raise capital or borrow specifically to buy crypto.

Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.

All Bitcoin sales go into our Strategic Bitcoin Reserve.

Today we increased our Bitcoin…

— Steak ‘n Shake (@SteaknShake) January 17, 2026

Payments On The Lightning Network

Steak ’n Shake started accepting Bitcoin at US locations in mid-May 2025, using the Lightning Network to handle payments, according to earlier coverage.

The company reports payment processing fees have fallen by roughly 50% compared with traditional card payments, and sales have risen since the rollout.

Reports note same-store sales gains in the low-to-mid double digits — figures such as 15% have been cited by several outlets.

The $10 million allocation follows eight months of active Bitcoin payments at the tills. Management says the reserve will fund store upgrades and ingredient improvements without raising menu prices.

The firm also ran a branded promotion last year that linked small Bitcoin rewards to specific menu purchases, part of its wider effort to make crypto part of the customer experience.

How The Company Plans To Use Funds

Reports indicate Steak ’n Shake wants the reserve to be a steady, internally funded asset rather than a speculative holding driven by market timing.

Some of the Bitcoin will support operational improvements, while other parts may be kept as a corporate asset. That mix could change if management alters its view of how Bitcoin fits with broader company goals.

Industry watchers point out that $10 million is modest against the biggest corporate crypto treasuries, but it is one of the more public moves by a legacy consumer brand.

The trend of businesses accepting Bitcoin and then holding some of it has drawn attention because it ties everyday commerce to cryptocurrency accumulation.

Featured image from Unsplash, chart from TradingView