With a new year just around the corner, now is the perfect time to take stock of your finances. A budgeting app can help with that, and right now you can get 50 percent off your first year of a Monarch Money plan. All you need to do is enter the code MONARCHVIP at checkout and you’ll pay $50 for the initial 12 months instead of the regular price of $100. Note that the offer only applies to new users.

Monarch Money was the runner-up in our guide to the best budgeting apps in 2025, and it was definitely a grower. Initially we found the experience of using the app to be needlessly complicated compared to some of its rivals, but get over that hurdle and it’s impressively fully-featured. There are plenty of customization options, a helpful “goals” feature and a thorough month-in-review recap that beats out similar features from some of its competitors. We also like how you can grant account access to others.

Besides the steep learning curve, we also noted that the mobile app is less intuitive to use than the web version, which might pose a problem if you were hoping to do most of your accounting on the go. We also had some issues with the app failing to distinguish between bills and other recurring expenses, as well as a few bugs along the way.

All things considered, Monarch is definitely one of our favorite budgeting apps, only being beaten out by Quicken Simplifi. As you might expect, the biggest strength of Simplifi is its simplicity, and how it eases you into using its various features. If you value that kind of user experience, it might be a better choice for you, but there’s unfortunately no free trial to take advantage of.

Follow @EngadgetDeals on X for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/deals/one-of-our-favorite-budgeting-apps-is-50-percent-off-for-new-users-154056449.html?src=rss

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© Monarch Money

Google Photos is adding templates, soundtracks, text tools, and a redesigned editor to make creating highlight reels faster, easier, and more creative for users.

The post Google Photos Adds New Video Tools to Make Editing Easier appeared first on TechRepublic.

Google Photos is adding templates, soundtracks, text tools, and a redesigned editor to make creating highlight reels faster, easier, and more creative for users.

The post Google Photos Adds New Video Tools to Make Editing Easier appeared first on TechRepublic.

Over a year ago, I was prompted to look for another budgeting app. Intuit, parent company of Mint, the budgeting app I had been using for a long time, shut down the service in March 2024. The company encouraged Mint users to migrate to its other financial app, Credit Karma, but I found it to be a poor Mint replacement after trying it out. That sent me searching elsewhere to find an app to track all of my financial accounts, monitor my credit score, track spending and set goals like building a rainy-day fund and paying down my mortgage faster.

If you’re looking for a new budgeting app to get your finances straight, allow Engadget to help. I tried out Mint's top competitors in the hopes that I'd be able to find a new budgeting app that could handle all of my financial needs, and to see which are actually worth the money.

Best budget apps of 2025

Other budgeting apps we tested

PocketGuard

PocketGuard used to be a solid free budget tracker, but the company has since limited its “free” version to just a free seven-day trial. Now, you’ll have to choose between two plans once the trial is over: a $13 monthly plan or a $75 annual plan. When I first tested it, I found it to be more restricted than NerdWallet, but still a decent option. The main overview screen shows you your net worth, total assets and debts; net income and total spending for the month; upcoming bills; a handy reminder of when your next paycheck lands; any debt payoff plan you have; and any goals. Like some other apps, including Quicken Simplifi, PocketGuard promotes an “after bills” approach, where you enter all of your recurring bills, and then PocketGuard shows you what’s left, and that’s what you’re supposed to be budgeting: your disposable income.

Although PocketGuard’s UI is easy enough to understand, it lacks polish. The “accounts” tab is a little busy, and doesn’t show totals for categories like cash or investments. Seemingly small details like weirdly phrased or punctuated copy occasionally make the app feel janky. More than once, it prompted me to update the app when no updates were available. The web version, meanwhile, feels like the mobile app blown up to a larger format and doesn’t take advantage of the extra screen real estate. Ultimately, now that the free tier is gone, it just doesn’t present the same value proposition as it once did.

How we test budgeting apps

Before I dove in and started testing out budgeting apps, I had to do some research. To find a list of apps to try out, I consulted trusty ol’ Google (and even trustier Reddit); read reviews of popular apps on the App Store; and also asked friends and colleagues what budget tracking apps (or other budgeting methods) they might be using for money management. Some of the apps I found were free and these, of course, show loads of ads (excuse me, “offers”) to stay in business. But most of the available apps require paid subscriptions, with prices typically topping out around $100 a year, or $15 a month. (Spoiler: My top pick is cheaper than that.)

All of the services I chose to test needed to do several things: import all of your account data into one place; offer budgeting tools; and track your spending, net worth and credit score. Except where noted, all of these apps are available for iOS, Android and on the web.

Once I had my shortlist of six apps, I got to work setting them up. For the sake of thoroughly testing these apps, I made a point of adding every account to every budgeting app, no matter how small or immaterial the balance. What ensued was a veritable Groundhog Day of two-factor authentication. Just hours of entering passwords and one-time passcodes, for the same banks half a dozen times over. Hopefully, you only have to do this once.

Budgeting app FAQs

What is Plaid and how does it work?

Each of the apps I tested uses the same underlying network, called Plaid, to pull in financial data, so it’s worth explaining what it is and how it works. Plaid was founded as a fintech startup in 2013 and is today the industry standard in connecting banks with third-party apps. Plaid works with over 12,000 financial institutions across the US, Canada and Europe. Additionally, more than 8,000 third-party apps and services rely on Plaid, the company claims.

To be clear, you don’t need a dedicated Plaid app to use it; the technology is baked into a wide array of apps, including all of the budgeting apps listed in this guide. Once you find the “add an account” option in whichever one you’re using, you’ll see a menu of commonly used banks. There’s also a search field you can use to look yours up directly. Once you find yours, you’ll be prompted to enter your login credentials. If you have two-factor authentication set up, you’ll need to enter a one-time passcode as well.

As the middleman, Plaid is a passthrough for information that may include your account balances, transaction history, account type and routing or account number. Plaid uses encryption, and says it has a policy of not selling or renting customer data to other companies. However, I would not be doing my job if I didn’t note that in 2022 Plaid was forced to pay $58 million to consumers in a class action suit for collecting “more financial data than was needed.” As part of the settlement, Plaid was compelled to change some of its business practices.

In a statement provided to Engadget, a Plaid spokesperson said the company continues to deny the allegations underpinning the lawsuit and that “the crux of the non-financial terms in the settlement are focused on us accelerating workstreams already underway related to giving people more transparency into Plaid’s role in connecting their accounts, and ensuring that our workstreams around data minimization remain on track.”

Why did Mint shut down?

When parent company Intuit announced in December 2023 that it would shut down Mint, it did not provide a reason why it made the decision to do so. It did say that Mint's millions of users would be funneled over to its other finance app, Credit Karma. "Credit Karma is thrilled to invite all Minters to continue their financial journey on Credit Karma, where they will have access to Credit Karma’s suite of features, products, tools and services, including some of Mint’s most popular features," Mint wrote on its product blog. In our testing, we found that Credit Karma isn't an exact replacement for Mint — so if you're still looking for a Mint alternative, you have some decent options.

What about Rocket Money?

Rocket Money is another free financial app that tracks spending and supports things like balance alerts and account linking. If you pay for the premium tier, the service can also help you cancel unwanted subscriptions. We did not test it for this guide, but we'll consider it in future updates.

This article originally appeared on Engadget at https://www.engadget.com/apps/best-budgeting-apps-120036303.html?src=rss

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© Quicken / Engadget

The makers of ICEBlock, the community-based reporting app for ICE sightings and activity, are suing the federal government, alleging "unlawful threats" made by Trump administration officials led to the app's removal from app stores. The suit centers on free speech violations and accuses the administration of coercing Apple into taking down the app in October. Google began taking down similar apps around the same time.

Josh Aaron developed ICEBlock in response to the Trump administration's crackdown on illegal immigration. The app allowed users to pin ICE agent locations on a map as well as add notes such as what agents were wearing or the kind of vehicle they were driving. The app would then alert users within a five-mile radius of the sighting. The White House called the app "an incitement of further violence against… ICE officers" and sought its removal.

“A lesson we should all take from this is when we see our government is doing something wrong, it is our duty to stand up,” Aaron told the New York Times.

This isn't the first time Apple has faced controversy for an app takedown. In 2019, the company removed an app that protesters in Hong Kong were using to track police after facing pressure from the Chinese government.

Apple, for its part, said it took the app down in response to "information we've received from law enforcement about the safety risks associated with ICEBlock." Federal officials said the gunman who attacked an ICE facility in Dallas had used tracking apps, including ICEBlock.

"Fundamentally, ICEBlock neither enables nor encourages confrontation — it simply delivers time-limited location information to help users stay aware of their surroundings in a responsible and nonviolent way," Aaron's suit reads.

Engadget has reached out to Apple for comment and will update if we hear back.

This article originally appeared on Engadget at https://www.engadget.com/general/the-developer-behind-iceblock-is-suing-the-federal-government-165111674.html?src=rss

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© Anadolu via Getty Images

It's been over one year since Intuit shut down the popular budgeting app Mint. I was a Mint user for many years; millions of other users like me enjoyed how easily Mint allowed us to track all accounts in one place and monitor credit scores. I also used it regularly to help me track spending, set goals like pay my mortgage down faster and with general money management.

Ahead of Mint’s demise, I gave Credit Karma, Intuit’s other financial app, a try but found it to be a poor Mint alternative. So I set out to find a true replacement in another budgeting app. The following guide lays out my experience testing some of the most popular Mint replacement apps available today. Our pick for best Mint alternative remains Quicken Simplifi, even this long after Mint being shut down, thanks to its easy to use app, good income and bill detection and its affordable price. But there are plenty of other solid options out there for those with different needs. If you’re also on the hunt for a budgeting app to replace Mint, we hope these details can empower you to choose which of the best budgeting apps out there will be right for you.

Table of contents

• Best Mint alternatives in 2025

• Other Mint alternatives we tested

• What is Plaid and how does it work?

• How to import your financial data from the Mint app

• How we tested Mint alternatives

• What about Rocket Money?

Best Mint alternatives in 2025

No pun intended, but what I like about Quicken Simplifi is its simplicity. Whereas other budgeting apps try to distinguish themselves with dark themes and customizable emoji, Simplifi has a clean user interface, with a landing page that you just keep scrolling through to get a detailed overview of all your stats. These include your top-line balances; net worth; recent spending; upcoming recurring payments; a snapshot of your spending plan; top spending categories; achievements; and any watchlists you’ve set up.

Another one of the key features I appreciate is the ability to set up savings goals elsewhere in the app. I also appreciate how it offers neat, almost playful visualizations without ever looking cluttered. I felt at home in the mobile and web dashboards after a day or so, which is faster than I adapted to some competing services (I’m looking at you, YNAB and Monarch).

Getting set up with Simplifi was mostly painless. I was particularly impressed at how easily it connected to Fidelity; not all budget trackers do, for whatever reason. This is also one of the only services I tested that gives you the option of inviting a spouse or financial advisor to co-manage your account. One thing I would add to my initial assessment of the app, having used it for a few months now: I wish Simplifi offered Zillow integration for easily tracking your home value (or at least a rough estimate of it). Various competitors including Monarch Money and Copilot Money work with Zillow, so clearly there's a Zillow API available for use. As it stands, Simplifi users must add real estate manually like any other asset.

Dana Wollman / Engadget

In practice, Simplifi miscategorized some of my expenses, but nothing out of the ordinary compared to any of these budget trackers. As you’re reviewing transactions, you can also mark if you’re expecting a refund, which is a unique feature among the services I tested. Simplifi also estimated my regular income better than some other apps I tested. Most of all, I appreciated the option of being able to categorize some, but not all, purchases from a merchant as recurring. For instance, I can add my two Amazon subscribe-and-saves as recurring payments, without having to create a broad-strokes rule for every Amazon purchase.

The budgeting feature is also self-explanatory and can likely accommodate your preferred budgeting method. Just check that your regular income is accurate and be sure to set up recurring payments, making note of which are bills and which are subscriptions. This is important because Simplifi shows you your total take-home income as well as an “income after bills” figure. That number includes, well, bills but not discretionary subscriptions. From there, you can add spending targets by category in the “planned spending” bucket. Planned spending can also include one-time expenditures, not just monthly budgets. When you create a budget, Simplifi will suggest a number based on a six-month average.

Not dealbreakers, but two things to keep in mind as you get started: Simplifi is notable in that you can’t set up an account through Apple or Google. There is also no option for a free trial, though Quicken promises a “30-day money back guarantee.”

Monarch Money grew on me. My first impression of the budgeting app, which was founded by a former Mint product manager, was that it's more difficult to use than others on this list, including Simplifi, NerdWallet and Copilot. And it is. Editing expense categories, adding recurring transactions and creating rules, for example, is a little more complicated than it needs to be, especially in the mobile app. (My advice: Use the web app for fine-tuning details.) Monarch also didn’t get my income right; I had to edit it.

Once you’re set up, though, Monarch offers an impressive level of granularity. In the budgets section, you can see a bona fide balance sheet showing budgets and actuals for each category. You'll also find a forecast, for the year or by month. And recurring expenses can be set not just by merchant, but other parameters as well. For instance, while most Amazon purchases might be marked as “shopping,” those for the amounts of $54.18 or $34.18 are definitely baby supplies, and can be automatically marked as such each time, not to mention programmed as recurring payments. Weirdly, though, there’s no way to mark certain recurring payments as bills, specifically.

Dana Wollman / Engadget

Not long after I first published this story in December 2023, Monarch introduced a detailed reporting section where you can create on-demand graphs based on things like accounts, categories and tags. That feature is available just on the web version of the app for now. As part of this same update, Monarch added support for an aggregator that makes it possible to automatically update the value of your car. This, combined with the existing Zillow integration for tracking your home value, makes it easy to quickly add a non-liquid asset like a vehicle or real estate, and have it show up in your net worth graph.

The mobile app is mostly self-explanatory. The main dashboard shows your net worth; your four most recent transactions; a month-over-month spending comparison; income month-to-date; upcoming bills; an investments snapshot; a list of any goals you’ve set; and, finally, a link to your month-in-review. That month-in-review is more detailed than most, delving into cash flow; top income and expense categories; cash flow trends; changes to your net worth, assets and liabilities; plus asset and liability breakdowns. In February 2024, Monarch expanded on the net worth graph, so that if you click on the Accounts tab you can see how your net worth changed over different periods of time, including one month, three months, six months, a year or all time.

On the main screen, you’ll also find tabs for savings and checking accounts (and all others as well), transactions, cash flow, budget and recurring. Like many of the other apps featured here, Monarch can auto-detect recurring expenses and income, even if it gets the category wrong. (They all do to an extent.) Expense categories are marked by emoji, which you can customize if you’re so inclined.

Monarch Money uses a combination of networks to connect with banks, including Plaid, MX and Finicity, a competing network owned by Mastercard. (I have a quick explainer on Plaid, the industry standard in this space, toward the end of this guide.) As part of an update in late December, Monarch has also made it easier to connect through those other two networks, if for some reason Plaid fails. Similar to NerdWallet, I found myself completing two-factor authentication every time I wanted to get past the Plaid screen to add another account. Notably, Monarch is the only other app I tested that allows you to grant access to someone else in your family — likely a spouse or financial advisor. Monarch also has a Chrome extension for importing from Mint, though really this is just a shortcut for downloading a CSV file, which you’ll have to do regardless of where you choose to take your Mint data.

Additionally, Monarch just added the ability to track Apple Card, Apple Cash, and Savings accounts, thanks to new functionality brought with the iOS 17.4 update. It's not the only one either; currently, Copilot and YNAB have also added similar functionality that will be available to anyone with the latest versions of their respective apps on a device running iOS 17.4. Instead of manually uploading statements, the new functionality allows apps like Monarch's to automatically pull in transactions and balance history. That should make it easier to account for spending on Apple cards and accounts throughout the month.

Monarch also recently launched investment transactions in beta. It also says bill tracking and an overhauled goals system are coming soon. Monarch hasn't provided a timeline for that last one, except to say that the improved goals feature is coming soon.

Copilot Money might be the best-looking budgeting app I tested. It also has the distinction of being exclusive to iOS and Macs — at least for now. Andres Ugarte, the company’s CEO, has publicly promised that Android and web apps are coming soon. But until it follows through, I can’t recommend Copilot for most people with so many good competitors out there.

There are other features that Copilot is missing, which I’ll get into. But it is promising, and one to keep an eye on. It’s just a fast, efficient, well designed app, and Android users will be in for a treat when they’ll finally be able to download it. It makes good use of colors, emoji and graphs to help you understand at a glance how you’re doing on everything from your budgets to your investment performance to your credit card debt over time. In particular, Copilot does a better job than almost any other app of visualizing your recurring monthly expenses.

Behind those punchy colors and cutesy emoji, though, is some sophisticated performance. Copilot’s AI-powered “Intelligence” gets smarter as you go at categorizing your expenses. (You can also add your own categories, complete with your choice of emoji.) It’s not perfect. Copilot miscategorized some purchases (they all do), but it makes it easier to edit than most. On top of that, the internal search feature is very fast; it starts whittling down results in your transaction history as soon as you begin typing.

Dana Wollman / Engadget

Copilot is also unique in offering Amazon and Venmo integrations, allowing you to see transaction details. With Amazon, this requires just signing into your Amazon account via an in-app browser. For Venmo, you have to set up fwd@copilot.money as a forwarding address and then create a filter, wherein emails from venmo@venmo.com are automatically forwarded to fwd@copilot.money. Like Monarch Money, you can also add any property you own and track its value through Zillow, which is integrated with the app.

While the app is heavily automated, I still appreciate that Copilot marks new transactions for review. It’s a good way to both weed out fraudulent charges, and also be somewhat intentional about your spending habits.

Like Monarch Money, Copilot updated its app to make it easier to connect to banks through networks other than Plaid. As part of the same update, Copilot said it has improved its connections to both American Express and Fidelity which, again, can be a bugbear for some budget tracking apps. In an even more recent update, Copilot added a Mint import option, which other budgeting apps have begun to offer as well.

Because the app is relatively new (it launched in early 2020), the company is still catching up to the competition on some table-stakes features. Ugarte told me that his team is almost done building out a detailed cash flow section as well. On its website, Copilot also promises a raft of AI-powered features that build on its current “Intelligence” platform, the one that powers its smart expense categorization. These include “smart financial goals,” natural language search, a chat interface, forecasting and benchmarking. That benchmarking, Ugarte tells me, is meant to give people a sense of how they’re doing compared to other Copilot users, on both spending and investment performance. Most of these features should arrive in the new year.

Copilot does a couple interesting things for new customers that distinguish it from the competition. There’s a “demo mode” that feels like a game simulator; no need to add your own accounts. The company is also offering two free months with RIPMINT — a more generous introductory offer than most. When it finally does come time to pony up, the $7.92 monthly plan is cheaper than some competing apps, although the $95-a-year-option is in the same ballpark.

You may know NerdWallet as a site that offers a mix of personal finance news, explainers and guides. I see it often when I google a financial term I don’t know and sure enough, it’s one of the sites I’m most likely to click on. As it happens, NerdWallet also has the distinction of offering one of the only free budgeting apps I tested. In fact, there is no paid version; nothing is locked behind a paywall. The main catch: There are ads everywhere. To be fair, the free version of Mint was like this, too.

Even with the inescapable credit card offers, NerdWallet has a clean, easy-to-understand user interface, which includes both a web and a mobile app. The key metrics that it highlights most prominently are your cash flow, net worth and credit score. (Of note, although Mint itself offered credit score monitoring, most of its rivals do not.) I particularly enjoyed the weekly insights, which delve into things like where you spent the most money or how much you paid in fees — and how that compares to the previous month. Because this is NerdWallet, an encyclopedia of financial info, you get some particularly specific category options when setting up your accounts (think: a Roth or non-Roth IRA).

Dana Wollman / Engadget

As a budgeting app, NerdWallet is more than serviceable, if a bit basic. Like other apps I tested, you can set up recurring bills. Importantly, it follows the popular 50/30/20 budgeting rule, which has you putting 50% of your budget toward things you need, 30% toward things you want, and the remaining 20% into savings or debt repayments. If this works for you, great — just know that you can’t customize your budget to the same degree as some competing apps. You can’t currently create custom spending categories, though a note inside the dashboard section of the app says “you’ll be able to customize them in the future.” You also can’t move items from the wants column to “needs” or vice versa but “In the future, you'll be able to move specific transactions to actively manage what falls into each group.” A NerdWallet spokesperson declined to provide an ETA, though.

Lastly, it’s worth noting that NerdWallet had one of the most onerous setup processes of any app I tested. I don’t think this is a dealbreaker, as you’ll only have to do it once and, hopefully, you aren’t setting up six or seven apps in tandem as I was. What made NerdWallet’s onboarding especially tedious is that every time I wanted to add an account, I had to go through a two-factor authentication process to even get past the Plaid splash screen, and that’s not including the 2FA I had set up at each of my banks. This is a security policy on NerdWallet’s end, not Plaid’s, a Plaid spokesperson says.

Precisely because NerdWallet is one of the only budget trackers to offer credit score monitoring, it also needs more of your personal info during setup, including your birthday, address, phone number and the last four digits of your social security number. It’s the same with Credit Karma, which also does credit score monitoring.

Related to the setup process, I found that NerdWallet was less adept than other apps at automatically detecting my regular income. In my case, it counted a large one-time wire transfer as income, at which point my only other option was to enter my income manually (which is slightly annoying because I would have needed my pay stub handy to double-check my take-home pay).

YNAB is, by its own admission, “different from anything you’ve tried before.” The app, whose name is short for You Need a Budget, promotes a so-called zero-based budgeting system, which forces you to assign a purpose for every dollar you earn. A frequently used analogy is to put each dollar in an envelope; you can always move money from one envelope to another in a pinch. These envelopes can include rent and utilities, along with unforeseen expenses like holiday gifts and the inevitable car repair. The idea is that if you budget a certain amount for the unknowns each month, they won’t feel like they’re sneaking up on you.

Importantly, YNAB is only concerned with the money you have in your accounts now. The app does not ask you to provide your take-home income or set up recurring income payments (although there is a way to do this). The money you will make later in the month through your salaried job is not relevant, because YNAB does not engage in forecasting.

The app is harder to learn than any other here, and it requires more ongoing effort from the user. And YNAB knows that. Inside both the mobile and web apps are links to videos and other tutorials. Although I never quite got comfortable with the user interface, I did come to appreciate YNAB’s insistence on intentionality. Forcing users to draft a new budget each month and to review each transaction is not necessarily a bad thing. As YNAB says on its website, “Sure, you’ve got pie charts showing that you spent an obscene amount of money in restaurants — but you’ve still spent an obscene amount of money in restaurants.” I can see this approach being useful for people who don’t tend to have a lot of cash in reserve at a given time, or who have spending habits they want to correct (to riff off of YNAB’s own example, ordering Seamless four times a week).

My colleague Valentina Palladino, knowing I was working on this guide, penned a respectful rebuttal, explaining why she’s been using YNAB for years. Perhaps, like her, you have major savings goals you want to achieve, whether it’s paying for a wedding or buying a house. I suggest you give her column a read. For me, though, YNAB’s approach feels like overkill.

Other Mint alternatives we tested

PocketGuard

PocketGuard used to be a solid free budget tracker, but the company has since limited its “free” version to just a free seven-day trial. Now, you’ll have to choose between two plans once the trial is over: a $13 monthly plan or a $75 annual plan. When I first tested it, I found it to be more restricted than NerdWallet, but still a decent option. The main overview screen shows you your net worth, total assets and debts; net income and total spending for the month; upcoming bills; a handy reminder of when your next paycheck lands; any debt payoff plan you have; and any goals. Like some other apps, including Quicken Simplifi, PocketGuard promotes an “after bills” approach, where you enter all of your recurring bills, and then PocketGuard shows you what’s left, and that’s what you’re supposed to be budgeting: your disposable income.

Although PocketGuard’s UI is easy enough to understand, it lacks polish. The “accounts” tab is a little busy, and doesn’t show totals for categories like cash or investments. Seemingly small details like weirdly phrased or punctuated copy occasionally make the app feel janky. More than once, it prompted me to update the app when no updates were available. The web version, meanwhile, feels like the mobile app blown up to a larger format and doesn’t take advantage of the extra screen real estate. Ultimately, now that the free tier is gone, it just doesn’t present the same value proposition as it once did.

What is Plaid and how does it work?

Each of the apps I tested uses the same underlying network, called Plaid, to pull in financial data, so it’s worth explaining in its own section what it is and how it works. Plaid was founded as a fintech startup in 2013 and is today the industry standard in connecting banks with third-party apps. Plaid works with over 12,000 financial institutions across the US, Canada and Europe. Additionally, more than 8,000 third-party apps and services rely on Plaid, the company claims.

To be clear, you don’t need a dedicated Plaid app to use it; the technology is baked into a wide array of apps, including the budget trackers I tested for this guide. Once you find the “add an account” option in whichever one you’re using, you’ll see a menu of commonly used banks. There’s also a search field you can use to look yours up directly. Once you find yours, you’ll be prompted to enter your login credentials. If you have two-factor authentication set up, you’ll need to enter a one-time passcode as well.

As the middleman, Plaid is a passthrough for information that may include your account balances, transaction history, account type and routing or account number. Plaid uses encryption, and says it has a policy of not selling or renting customer data to other companies. However, I would not be doing my job if I didn’t note that in 2022 Plaid was forced to pay $58 million to consumers in a class action suit for collecting “more financial data than was needed.” As part of the settlement, Plaid was compelled to change some of its business practices.

In a statement provided to Engadget, a Plaid spokesperson said the company continues to deny the allegations underpinning the lawsuit and that “the crux of the non-financial terms in the settlement are focused on us accelerating workstreams already underway related to giving people more transparency into Plaid’s role in connecting their accounts, and ensuring that our workstreams around data minimization remain on track.”

How to import your financial data from the Mint app

Mint users should consider getting their data ready to migrate to their new budgeting app of choice soon. Unfortunately, importing data from Mint is not as easy as entering your credentials from inside your new app and hitting “import.” In fact, any app that advertises the ability to port over your stats from Mint is just going to have you upload a CSV file of transactions and other data.

To download a CSV file from Mint, do the following:

1. Sign into Mint.com and hit Transactions in the menu on the left side of the screen.

2. Select an account, or all accounts.

3. Scroll down and look for “export [number] transactions” in smaller print.

4. Your CSV file should begin downloading.

Note: Downloading on a per-account basis might seem more annoying, but could help you get set up on the other side, if the app you’re using has you importing transactions one-for-one into their corresponding accounts.

How we tested Mint alternatives

Before I dove into the world of budgeting apps, I had to do some research. To find a list of apps to test, I consulted trusty ol’ Google (and even trustier Reddit); read reviews of popular apps on the App Store; and also asked friends and colleagues what budget tracking apps they might be using. Some of the apps I found were free, just like Mint. These, of course, show loads of ads (excuse me, “offers”) to stay in business. But most of the available apps require paid subscriptions, with prices typically topping out around $100 a year, or $15 a month. (Spoiler: My top pick is cheaper than that.)

Since this guide is meant to help Mint users find a permanent replacement, any services I chose to test needed to do several things: import all of your account data into one place; offer budgeting tools; and track your spending, net worth and credit score. Except where noted, all of these apps are available for iOS, Android and on the web.

Once I had my shortlist of six apps, I got to work setting them up. For the sake of thoroughly testing these apps (and remember, I really was looking for a Mint alternative myself), I made a point of adding every account to every budgeting app, no matter how small or immaterial the balance. What ensued was a veritable Groundhog Day of two-factor authentication. Just hours of entering passwords and one-time passcodes, for the same banks half a dozen times over. Hopefully, you only have to do this once.

What about Rocket Money?

Rocket Money is another free financial app that tracks spending and supports things like balance alerts and account linking. If you pay for the premium tier, the service can also help you cancel unwanted subscriptions. We did not test it for this guide, but we'll consider it in future updates.

This article originally appeared on Engadget at https://www.engadget.com/apps/the-best-budgeting-apps-to-replace-mint-143047346.html?src=rss

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© Engadget

India will no longer require smartphone makers to preinstall the Sanchar Saathi "security" app. After blowback from Apple, Samsung and opposition leaders, the Modi government issued a statement saying it "has decided not to make the pre-installation mandatory for mobile manufacturers." The app is still available as a voluntary download.

India's Ministry of Communications framed the U-turn as a result of strong voluntary adoption. The nation said 14 million users (around 1 percent of the nation’s population) have downloaded the app. "The number of users has been increasing rapidly, and the mandate to install the app was meant to accelerate this process and make the app available to less aware citizens easily," the statement read.

In a statement sent to Engadget, the Electronic Frontier Foundation (EFF) celebrated India’s reversal. "This was a terrible and dangerous idea by the Indian government that lasted 24 hours longer than it ever should have," EFF Civil Liberties Director David Greene wrote. "We thank our colleague organizations in India, such as SFLC.in and Internet Freedom Foundation, for promptly opposing it."

The Indian government had previously given smartphone makers 90 days to preinstall the Sanchar Saathi app on all new phones. They were also required to deliver it to existing devices via software updates. India claims its app exists solely for cybersecurity purposes. It includes tools allowing users to report and lock lost or stolen devices.

But privacy advocates warned that it could be used as a government backdoor for mass surveillance. According to the BBC, the app’s privacy policy allows it to make and manage calls and send messages. It can access call and message histories, files, photos and the camera.

Reuters reports that industry experts cited Russia as the only known precedent for such a requirement. In August, Vladimir Putin's regime ordered the messenger app MAX to be preinstalled on all mobile devices in the country. Like with India's example, experts warned that it could be used for surveillance.

On Tuesday, Reuters reported that Apple would not comply with India's order, citing privacy and security concerns. Samsung reportedly followed. Opposition leaders in the Indian government also joined the fray. Senior Congress leader Randeep Singh Surjewala called on the Modi government to clarify its legal authority for "mandating a non-removable app." Despite India's framing, it seems likely that the two companies' stances, along with domestic political pressure, played no small role in the reversal.

Update, December 3, 2025, 2:50 PM ET: This story has been updated to add a statement from the EFF.

This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/india-will-no-longer-require-smartphone-makers-to-preinstall-its-state-run-cybersecurity-app-171500923.html?src=rss

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ExpressVPN, one of the best VPNs, is launching two brand-new features that sound confusingly like things it already does. Users on Android, Mac and iOS (but apparently not Windows, Linux or smart TVs) can now use Fastest Location to automatically pick the VPN server with the fastest download speed and lowest latency. Mac users are also getting an overhauled ExpressVPN app designed to work natively with MacOS.

If you've used ExpressVPN before, your first reaction probably went something like "Wait, didn't it already have a Fastest Location button and a Mac app?" You're not wrong, but there's still a meaningful difference with these new features. In the past, ExpressVPN didn't technically pick the fastest location, but the Smart Location, which picks the best available server using "metrics such as download speed, latency, and distance" (emphasis mine). Those are the same metrics as the new feature, but the such as makes me think there are, or were, other ingredients in the "smart location" algorithm.

My guess is that ExpressVPN is rebranding "smart" to "fastest" in response to customer complaints that "smart" was picking sub-optimal server locations. That's not a behavior I noticed when I last reviewed ExpressVPN — the smart location was always plenty fast for me — but I'm just one user. Only testing can show whether they actually changed the algorithm or just the name.

The new Mac app is a more straightforward upgrade. While ExpressVPN has always had a client for Mac, it's thus far been a port of an app originally developed for iPad. This makes its otherwise-excellent interface feel a bit like, well, a phone app you use on your desktop. In contrast, the new app was built using Project Catalyst, which lets Mac developers turn their iOS apps into desktop-native software. The new interface looks a lot richer, using the screen space a lot like Proton VPN does. And being more like Proton VPN is rarely a bad thing.

This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/vpn/expressvpn-adds-a-fastest-location-button-and-launches-a-new-native-mac-app-205837728.html?src=rss

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Update December 3 2025, 10:43am ET: India has withdrawn its mandate requesting manufacturers to install the Sanchar Saathi app, according to reporting from Reuters. The text below has been left unaltered.

India has issued a mandate to all smartphone manufacturers and importers requiring them to install a state-owned cyber security app. But Apple is reportedly not going to comply, citing privacy and security concerns, according to Reuters. 

The app, called Sanchar Saathi (meaning Communication Companion), is supposed to expedite the process of finding lost or stolen devices and stopping their misuse, according to a government press release on Monday. It further states that companies, including the likes of Samsung and Xiaomi, should "endeavor" to use software updates to download the app on previously purchased smartphones. 

The Sanchar Saathi app comes alongside an entire website designed for reporting fraudulent communication and tracking missing phones. However, critics worry that the app is a means for Prime Minister Narendra Modi's government to gain access to every smartphone in India. 

The messages coming out of the Indian government have been mixed so far. In Monday's public announcement, it said companies must comply within 90 days and submit a report within 120 days. It also states that the app should be "readily visible and accessible to the end users at the time of first use or device setup and that its functionalities are not disabled or restricted." 

Yet, today, India's Union Communications Minister Shri Jyotiraditya Scindia stated that the app is "completely democratic and fully voluntary." He added that users can deactivate or delete it "at any time."

At the same time, industry sources told Reuters that Apple will not comply with preinstalling the app. Whether that pushback lasts remains to be seen — Apple has bowed to government mandates in the past. Recently, it removed two of China's biggest LGBTQ+ dating apps, following orders from the country's internet regulator and censor. 

This article originally appeared on Engadget at https://www.engadget.com/big-tech/apple-will-reportedly-refuse-to-pre-install-indias-state-mandated-security-app-143050110.html?src=rss

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© Brian Oh for Engadget

YouTube has introduced a yearly recap to the main app for the first time ever, bringing the focus to video. This recap highlights a user's favorite channels, topics and other fun little nuggets sourced from viewing habits throughout the year. It's available for perusal right now for both free and premium users.

Just look for the "You" tab at the bottom of the app to get started. Alternatively, web users can head to youtube.com/recap to access the same information. This recap can be shared across social media, just like all of the other ones from platforms like Spotify and Apple Music.

YouTube

Speaking of music, the yearly YouTube Music recap is still going, but there's a slight twist. Users will get shuttled to the Music app for a dedicated recap after working through the 2025 video highlight reel. This feature only triggers for users who have enjoyed the YouTube Music app for at least ten hours. 

These recaps are only available for adults, which should please parents who don't want to see an itemized list of all of the annoying loudmouths their kids watch on YouTube all day. This was the platform's 20th year, so we recently compiled our own list of our favorite videos going all the way back to 2005.

This article originally appeared on Engadget at https://www.engadget.com/apps/youtube-just-introduced-a-yearly-recap-of-your-watched-videos-140016460.html?src=rss

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Telecom regulators in India have reportedly asked smartphone manufacturers to preload a state-owned cybersecurity app that cannot be deleted onto all new devices, and push the app to existing devices via a software update. Reuters reports that, according to a non-public government order sent to manufacturers, Apple, Samsung, Xiaomi and others were given 90 days to comply.

The app in question is called Sanchar Saathi (meaning Communication Companion), and is primarily aimed at fraud prevention with tools that allow users to report and lock lost or stolen devices. According to Reuters, the app has a reported 5 million downloads since its release and has helped block 3.7 million stolen or lost phones in India. An additional 30 million reportedly fraudulent connections have been terminated using the app.

"If I lose my phone, immediately the app is on my phone which I can then register and make sure my phone is not used by any fraudulent individual. It's a step to protect the consumer," Telecom Minister Shri Jyotiraditya M. Scindia said in an interview with CNBC. The Minister said the installation order should be issued in the "next couple of days."

How smartphone manufacturers will respond remains to be seen. Apple, for its part, doesn't have the strongest history of standing up to governments that oversee large markets for the company. Just a few weeks ago Apple removed two of the largest LGBTQ+ dating apps from the Chinese App Store at the government's request. In 2019 the iPhone maker removed a Hong Kong protest app following pressure from Chinese authorities. The company has also become increasingly entangled with India as it looks to move US-bound iPhone production to the country.

This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/india-will-require-a-state-owned-cybersecurity-app-to-be-installed-on-all-smartphones-192305599.html?src=rss

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© Hindustan Times via Getty Images

Marques Brownlee's Panels app is shutting down on December 31. The creators blame this on a shifting development team, as they weren't able to "bring in collaborators who shared our passion and vision, and we weren't able to find the right fit."

Annual subscribers will get a refund when the app shutters and any downloaded wallpapers will still be available to use. Additionally, the developers will be making the app's code available to "allow anyone to build on what we started."

Brownlee, a popular tech YouTuber who goes by MKBHD, introduced the Panels app back in 2024. It sailed to the top of the various app charts, for a time, but was mired by controversy. It's basically just a marketplace for smartphone wallpaper images, but one that requires a steep subscription price for real access. Angry consumers also complained that the app was plagued by intrusive ads and mandated intrusive data-tracking permissions.

MKBHD tried to assuage concerns by introducing a cheaper subscription tier and improving the free experience. However, it looks like the damage was done. Panels was a tough sell even without the frustrations, as not that many people want to spend real money on smartphone wallpapers. Maybe that idea would've flown when smartphones were still new and exciting, but that ship sailed over a decade ago.

This article originally appeared on Engadget at https://www.engadget.com/apps/marques-brownlees-controversial-panels-app-is-shutting-down-192224468.html?src=rss

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Launching a new mobile app is exciting, but getting the world to notice it is often the real challenge. With millions of apps competing for attention in crowded marketplaces, even the most innovative idea can struggle without the right publicity. This is where a mobile app press release strategy becomes essential.

A well-crafted mobile app press release is more than just an announcement. It is a powerful, results-driven tool that can secure media coverage, build credibility, and spark user interest. Whether you are a startup founder preparing for your first launch, a marketing professional at an app development company, or part of an enterprise rolling out a new product, having a proven step-by-step approach to app publicity can make the difference between being overlooked and being featured in leading outlets.

In this blog, we will explore how to write, distribute, and amplify a press release for mobile apps that gets noticed. You will also learn key steps for a mobile app launch that ensure your announcement is timed, crafted, and delivered for maximum impact. From creating attention-grabbing headlines to targeting the right journalists, you will discover essential strategies and foolproof tips that top AI development companies use to make their apps stand out in the media.

Understand When and Why to Use a Press Release for Your Mobile App

Not every update or feature of mobile app deserves a press release. To gain meaningful media coverage, you need to identify moments that are truly newsworthy. A mobile app PR strategy works best when your announcement offers clear value, tells a story, or signals growth that captures attention.

Some of the most effective reasons to issue a mobile app launch press release include:

• Announcing a brand-new app launch
• Introducing game-changing features or major updates
• Reaching significant milestones such as download numbers, partnerships, or funding rounds
• Expanding into new markets or geographies
• Winning awards or recognition in your industry

The timing of your announcement is equally important. An app publicity strategy that aligns with your development cycle, product readiness, and market trends will feel more relevant to journalists and audiences. Planning your release around industry events, seasonal opportunities, or consumer demand spikes can create even greater impact.

Before you send anything out, clarify your goals. Are you aiming to drive downloads, boost brand awareness, attract investors, or position your team as industry leaders? Understanding your objectives will help you craft a press release for mobile apps that delivers measurable results.

Pre-Launch Preparation | Laying the Groundwork Before Your App Press Release

A successful mobile app press release strategy starts well before the actual announcement. Careful preparation ensures that when your story reaches journalists and potential users, it looks professional, credible, and worth covering.

Define your core messaging

Your app must have a clear value proposition that sets it apart. Focus on the problem it solves, the unique features it introduces, and the audience it serves. A sharp, results-driven message makes it easier for media outlets to understand why your app matters.

Build a strong media kit

Journalists often decide whether to cover a story based on the quality of supporting materials. Assemble a media kit that includes:

• High-resolution app screenshots and logos
• A short demo video or animated walkthrough
• Background information about your company and founders
• Quotes from key stakeholders
• A fact sheet with technical specifications, milestones, or user statistics

Craft your story angle

Every press release needs a narrative that resonates. Instead of simply announcing a launch, position your app as a breakthrough solution or highlight how it reflects broader industry trends. App development companies and AI development companies often secure better coverage by tying their launches to larger conversations in technology and user experience.

Preparation is the stage where you establish the foundation of credibility. The stronger your assets and story are before launch, the more likely your app will attract powerful media attention once the press release goes live.

How to Write a Press Release for Mobile Apps That Gets Noticed?

A successful press release for mobile apps is not just about sharing information. It is about presenting your app as a story that is powerful, newsworthy, and easy for journalists to pick up. The structure, tone, and flow of your announcement directly influence whether it gets published or ignored.

Craft a results-driven headline

Your headline is the first impression and the most critical part of your mobile app press release strategy. It should be clear, concise, and instantly communicate the value of your app. For example:

• Weak: “XYZ Company announces new mobile app launch”
• Strong: “Leading fintech startup unveils AI-powered app that helps users save 30 percent more each month”

A strong headline uses power words like leading, proven, or breakthrough to grab attention and instantly show why your story matters.

Write an engaging opening paragraph

The opening paragraph should cover the essentials: who is launching the app, what the app does, when it is available, where it can be accessed, and why it is unique. Journalists and readers often decide within a few seconds whether to continue, so your lead needs to deliver maximum impact in minimum words.

Example: “Award-winning company XYZ today announced the launch of ABC, a game-changing mobile app designed to simplify personal finance management. Available now on iOS and Android, ABC combines AI-driven insights with a user-friendly design to help individuals save smarter and manage budgets with proven efficiency.”

Build compelling body content

The body of your app launch press release provides depth and detail. This is where you expand on features, highlight user benefits, and share supporting statistics. Include:

• A clear description of core features and unique selling points
• Quotes from founders or key executives to humanize the message
• Data points such as beta testing results, number of pre-registrations, or industry insights
• Visual elements like screenshots or video links (often hosted in a media kit)

For enterprises and AI development companies, emphasize how your app connects to industry trends or solves problems at scale. For startups, highlight the innovation, agility, and the problem-solving story behind your app.

Conclude with boilerplate and contact details

Every press release for a mobile application should end with a boilerplate that describes your company in a short, consistent format. This builds credibility and helps journalists quickly understand your background. Always include updated media contact details so that press representatives can easily follow up.

Style and tone that work

Keep your press release professional, clear, and trusted. Avoid hype and exaggeration, but use power words like essential, effective, and results-driven to give energy to your content. Write in third person and keep sentences crisp. Journalists appreciate accuracy and clarity over marketing jargon.

A high-impact mobile app PR strategy not only informs but also inspires action. When crafted strategically, it positions your app as a leading innovation and strengthens your visibility in a competitive market.

Smart Distribution and Outreach for Mobile App Launch Press Releases

Even the most compelling press release for mobile apps will fall flat without a strong distribution plan. Getting your announcement in front of the right journalists, influencers, and media outlets is what turns your Mobile app launch press release into real coverage.

Build a targeted media list

The foundation of any successful mobile app PR strategy is relevance. Instead of blasting your press release to hundreds of random contacts, focus on building a curated list of journalists and outlets that cover technology, startups, and your specific app category. For example, if your app is in fintech, target business and finance reporters. If it is in health and wellness, look at lifestyle and medical publications.

For startup, this targeted approach ensures your story lands in front of people who actually influence your audience. AI development companies can also gain credibility by appearing in innovation-focused outlets and tech industry publications.

Choose the right mobile app distribution channels

There are two main approaches to distributing a mobile app press release:

1. Direct outreach – Sending personalized emails to journalists, bloggers, and influencers. This is more work but often delivers stronger, trusted relationships and higher chances of coverage.
2. Newswire services – Platforms like PR Newswire, Business Wire, or PRWeb can distribute your release widely. While this increases visibility, results can be less targeted unless combined with direct outreach.

A proven, results-driven strategy is to use both. Start with direct outreach to your priority journalists, then follow up with a broader distribution through a press release service.

Personalize your PR pitch

Journalists are more likely to cover your mobile app if you show that you understand their work. When emailing your press release, personalize the subject line and opening sentence. Mention a recent article they wrote or explain why your app is relevant to their readers. This level of personalization demonstrates professionalism and increases trust.

Example subject line: “New AI-powered mobile app helping Gen Z save money – story idea for your fintech coverage.”

Timing matters

The timing of your app publicity strategy can impact whether your story is noticed. Avoid sending press releases late on Fridays or during major global events when newsrooms are overloaded. Mid-week mornings often work best. If your app ties into seasonal demand, holidays, or industry events, schedule your release to coincide with those moments for maximum relevance.

Expand through multiple touchpoints

Beyond traditional media, amplify your distribution by leveraging social media platforms, app store announcements, and your own company channels. Encourage partners, early adopters, and influencers to share the news. This multi-channel approach helps your press release gain traction faster and increases your chances of catching the eye of journalists who monitor social trends.

A strong distribution and outreach strategy transforms your mobile app launch press release from a static document into a dynamic, high-impact publicity tool. By targeting the right media, using trusted distribution channels, and personalizing your approach, you significantly improve your chances of securing valuable coverage.

Amplifying Media Coverage Beyond the Press Release

Securing a media mention is a major achievement, but the real value of your mobile app press release strategy comes when you amplify that coverage. By extending its reach across multiple channels, you transform one article or feature into long-lasting visibility and stronger brand credibility.

Share coverage across your owned channels

Once your app launch press release earns media attention, showcase it on your official platforms. Post the coverage on your company blog, highlight it in your newsletter, and share it on social media platforms like LinkedIn, Twitter, and Instagram. Use engaging captions with power words such as proven, essential, and results-driven to draw attention and build excitement.

Repurpose coverage for marketing materials

Turn journalist quotes or positive mentions into marketing assets. For example:

• Add “As featured in [Publication Name]” badges on your website and app store listing
• Use excerpts from articles in pitch decks for investors or partners
• Include quotes in future press releases to strengthen credibility

This approach positions businesses as trusted, industry-leading innovators.

Engage your community

Encourage early users, beta testers, or loyal customers to share articles and press coverage with their networks. Their authentic voices amplify your credibility and expand your reach beyond your own channels. Running contests or offering small incentives for sharing coverage can also generate powerful organic buzz.

Strengthen journalist relationships

Do not treat media coverage as a one-time event. Follow up with journalists to thank them for their story, share additional updates, or provide exclusives for future releases. Building trusted, long-term relationships with media professionals ensures they will remember you when covering industry trends or app innovation stories.

Leverage partnerships and influencers

Collaborating with partners, industry associations, or niche influencers can help you amplify media mentions even further. Influencers with strong connections to your target audience can share the coverage with a personal endorsement, creating a multiplier effect that drives downloads and user engagement.

Amplification is about momentum. A single press release for mobile apps can spark interest, but strategic amplification ensures that interest grows into sustained awareness, downloads, and recognition. By reusing and promoting coverage across every possible touchpoint, you create a powerful feedback loop that strengthens your app’s reputation in a competitive market.

Measuring the Impact of Your Mobile App PR Strategy

A mobile app press release strategy is only as strong as the outcomes it delivers. Measuring the impact of your press release helps you understand what worked, what fell short, and how to improve your future announcements. For startups, SMBs and enterprises alike, tracking results ensures that your PR efforts remain results-driven and effective.

Define clear KPIs before distribution

Before sending out your app launch press release, establish measurable goals. Common key performance indicators include:

• Number of media mentions and quality of outlets
• Referral traffic from media coverage to your website or app store page
• Number of downloads or sign-ups directly following the press release
• Social media shares, comments, and overall sentiment
• Backlinks from articles, which can improve search visibility

These KPIs help you determine whether your press release for mobile apps is delivering both visibility and tangible business results.

Track media performance

Use media monitoring tools to track how often your press release is picked up and which publications are giving you attention. Tools like Google Alerts, Mention, or specialized PR software can give you real-time updates whenever your app is mentioned. For AI development companies and tech innovators, coverage in trusted, industry-leading outlets can often be more valuable than broad exposure in generic publications.

Monitor user and traffic behavior

Analytics tools such as Google Analytics, Firebase, or Mixpanel allow you to see how media coverage drives user behavior. Look for spikes in website visits, app store impressions, and downloads immediately after your announcement. Measuring engagement inside the app—like registrations, feature usage, or session length—provides deeper insight into whether your publicity is attracting the right audience.

Evaluate social amplification

Track how widely your coverage is shared across platforms like LinkedIn, Twitter, and niche forums. Social engagement often reveals how compelling your story is to users and industry professionals. Encourage your community and partners to amplify coverage, then measure the reach of those secondary shares.

Learn and optimize for future releases

The most effective mobile app PR strategy is iterative. Review the data to see which headlines, pitches, and distribution channels generated the strongest results. For your next app publicity strategy, refine your messaging, target new outlets, or adjust timing based on what the data reveals.

Measuring results transforms a press release from a one-off announcement into a proven, strategic learning tool. By tracking impact and making continuous improvements, businesses can ensure that every future announcement delivers stronger, high-impact results.

Common Mistakes That Undermine Mobile App Media Coverage

Even with a strong mobile app press release strategy, certain missteps can block your chances of being noticed by the media. Avoiding these pitfalls ensures that your press release for mobile apps delivers the high-impact results you want.

Exaggerated claims without proof

Journalists lose interest when they see hype without evidence. Replace broad phrases like “the best app ever” with proven facts such as download milestones, partnerships, or user adoption rates.

Poorly timed announcements

Announcing your mobile app during busy news cycles or without aligning with product readiness can minimize coverage. Effective timing is essential to ensure your app launch press release receives proper visibility.

Targeting irrelevant journalists

Generic outreach to reporters who do not cover your industry wastes opportunities. A successful app publicity strategy focuses on journalists who write about your niche, whether it is fintech, healthtech, e-commerce, or AI development companies.

Press releases without visuals

Text-heavy press releases for mobile app launch rarely stand out. Always include screenshots, videos, and logos in your media kit. Visuals help journalists craft richer stories and make your announcement look professional.

Writing in an overly promotional style

A press release is not an advertisement. Journalists want clear, trusted, and newsworthy content. Keep the tone informative and results-driven while avoiding sales-heavy or jargon-filled language.

Neglecting amplification and follow-up

Press releases strategy of mobile apps work best when amplified. Sharing coverage on social media, in newsletters, and through direct journalist engagement ensures your message continues to gain traction after the initial announcement.

Advanced Press Release Tactics for Stronger Media Coverage

Once you master the basics of a mobile app press release strategy, you can explore advanced tactics that help your story stand out even more. These methods are especially useful for startups competing in crowded markets that want to position themselves as industry leaders.

Teasers and pre-launch announcements

Instead of waiting until your app goes live, build anticipation with a teaser release. Highlight exclusive early access, beta tester feedback, or upcoming features to generate buzz and secure early media interest.

Offering exclusives and embargoes

Journalists appreciate exclusivity. Offering an exclusive story to a leading publication or giving reporters early access under embargo can result in deeper, higher-quality coverage. This approach positions your app as a trusted innovation worth their attention.

Using multimedia for impact

Go beyond screenshots. Create demo videos, explainer animations, or interactive landing pages that bring your app to life. A multimedia-rich press release for mobile apps provides journalists with powerful assets that enhance storytelling.

Localizing your press release

If you are targeting multiple regions, adapt your content for local languages, cultural references, and media outlets. Localized press releases demonstrate relevance to regional markets and increase the likelihood of coverage.

Post-launch updates and milestone releases

Do not limit your mobile app PR strategy to the initial launch. Share updates when you hit download milestones, secure funding, or release game-changing features. Consistent communication keeps your app in the media spotlight and reinforces credibility.

These advanced PR tactics transform your app publicity strategy from standard to strategic. By combining exclusivity, multimedia, localization, and continuous updates, you can build lasting relationships with journalists and secure ongoing media coverage that strengthens your market presence.

Conclusion: Building a Proven Mobile App Press Release Strategy for Lasting Media Coverage

A mobile app press release strategy gives business owners the chance to showcase their work to the world in a structured, trusted, and results-driven way.

From defining the right timing and building a strong media kit to writing a high-impact app launch press release and amplifying coverage, every step matters. Avoiding common mistakes and applying advanced tactics such as exclusives, localization, and milestone updates ensures your app continues to gain powerful media attention long after the initial launch.

Media coverage is not just about short-term downloads. It builds long-term credibility, strengthens brand reputation, and positions your mobile app as a leading solution in its category. With a proven, step-by-step app publicity strategy, you create the foundation for sustained growth and recognition in the marketplace.

The post Mobile App Press Release Strategy: How to Get Media Coverage appeared first on TopDevelopers.co.