The inaugural Las Vegas Vlasic Classic kicked off on November 8 at the Las Vegas Paiute Golf Resort, in collaboration with the Paiute Tribe and NuWu Cannabis. This event marked the first golf tournament in Nevada designed to fully comply with cannabis regulations. The concept was simple yet effective, taking place on a course known for hosting major events, and the turnout demonstrated a clear interest in the initiative.

This Las Vegas stop marked a significant development for the growing tournament series, which began in the Midwest and has steadily expanded. Founder Willy Vlasic noted that the move westward was intentional, linking the Classic to a major cannabis market at a time when the industry seeks more open and well-organized events.

“Las Vegas represents the next chapter in our mission to blend sport, advocacy and cannabis culture positively,” Vlasic said. “Partnering with the Paiute Tribe and NuWu Cannabis to create Nevada’s first compliant golf tournament showcases how collaboration can advance national reform efforts.”

The charity golf tournament attracted golfers, industry operators, brand representatives, advocates and supporters from the cannabis community. 

While golfers competed for trophies and hole-in-one prizes, the day prioritized dialogue as much as competition. Sponsor tents provided a mixture of product showcases and casual hangouts. Participants varied in their pace of play; some rushed through, while others savored the experience, with no one seeming eager to finish quickly.

Because the event was held at the Las Vegas Paiute Golf Resort, owned and operated by the Paiute Tribe, on-site consumption was permitted. This was a unique twist for a cannabis industry event, which are typically limited by state and local restrictions on public use. It added a practical ease to the day and meant attendees could sample products, join activations, and move through the course without the usual workarounds that define most cannabis gatherings.

This relaxed pace suited the attendees well, allowing them to seamlessly transition between golfing, networking, advocacy and casual conversation without interruptions. The event felt like an educational field trip, filled with familiar faces, as well as new introductions and ample opportunities for discussion—all without the constraints of a hectic conference schedule.

A Fundraiser With Clear Outcomes

The Las Vegas Vlasic Classic raised over $17,500, which was distributed among three national organizations dedicated to cannabis justice. Freedom Grow Forever and the Last Prisoner Project each received $6,250, while The Weldon Project received $5,000. These funds support various initiatives, including commissary accounts, re-entry assistance, legal advocacy and clemency efforts for individuals affected by cannabis-related incarceration.

Each partner organization plays a unique role within the reform landscape. Freedom Grow Forever, led by Bill and Jeff Levers, directs funds to support individuals still incarcerated for cannabis offenses. The Last Prisoner Project focuses on providing resources for re-entry microgrants and support systems for those returning to society. The Weldon Project, founded by Weldon Angelos, is dedicated to federal clemency, sentencing policy, and high-level advocacy.

Bill Levers, CEO of Freedom Grow, expressed gratitude to the Vlasic brand and their family for their advocacy work for cannabis prisoners. “The Vlasic family has been incredible partners and true advocates for Freedom Grow’s mission. The Las Vegas Vlasic Classic has played a crucial role in helping us share prisoners’ stories with the public. More importantly, it has allowed us to directly support those on our outreach list thanks to their generous donations. We are deeply thankful to the Vlasic family and every sponsor who made this event possible.”

With Las Vegas now added to the series, the Vlasic Classic, which took place earlier this year in Michigan and Missouri, has raised over $140,000 for second-chance and reform efforts.

Strong Support From Across the Industry

A diverse array of brands supported the Las Vegas Classic, including Cannabis Now, Mama J’s, Matrix, Verano, Curaleaf, STIIIZY, and Good Day Farm. Their participation helped anchor the event and attract attention from the broader region. The National Cannabis Industry Association (NCIA) also returned as the official trade association sponsor, offering discounted first-year memberships to attendees.

The next event in the series is the 2026 Missouri Vlasic Classic, scheduled for May 1–3 at Old Kinderhook Resort. Previous Missouri events experienced strong attendance and media coverage, and early indications for 2026 suggest continued momentum.

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The Business of Cannabis: New York Summit took place earlier this month on November 6 at the Wythe Hotel in Williamsburg, New York. The crowd was composed of dispensary owners, growers, legal experts, marketing professionals, educators and brand leaders. The historic brick-walled space overlooking the East River was filled with conversation, cautious optimism, and shared curiosity about what the next chapter of New York’s legal cannabis market might bring.

The energy in the room was shaped by the industry’s complex moment. New York’s cannabis market has expanded rapidly since legalization, but the state’s industry has also been confronted with major challenges, including delayed licensing and confusion within the Office of Cannabis Management. For many entrepreneurs and advocates who gathered at the summit, the recent election of New York City Mayor Zohran Mamdani was viewed as the biggest variable in what might come next.

The Cannabis-Friendly Mayor

During a candidate debate, Mamdani was asked, “Have you ever purchased anything in a cannabis shop, and what did you buy?”

“I have, I have purchased marijuana at a legal cannabis shop,” Mamdani replied with a chuckle.

Laughter was heard from the audience at the debate, but the comment was received differently within the cannabis industry. Mamdani’s admission was regarded as more than a humorous moment; it was seen as a rare display of candor by an elected official when addressing cannabis. His words were quickly circulated across industry circles and social media feeds, prompting discussions about the type of administration he might lead and how open he might be to engaging with those who have built the city’s legal market from the ground up.

In the days following the election, curiosity was replaced by a mix of excitement and anxiety. Operators, brand founders and policy advocates questioned whether the new mayor might signal a more collaborative approach to regulation and enforcement.

The Mamdani Effect

When Mamdani’s potential impact on the New York market was discussed, CuraLeaf’s executive vice president and regional leader Robert Sciarrone offered his view. “It’s too early to tell in New York, to see what the new mayor is going to do here,” Sciarrone said. “I’m just happy to hear that he visited a shop in New York during the debates.”

Sciarrone’s remarks were met with nods and agreement from attendees. For many, the comment served as a reminder that even small signs of understanding from elected officials carry importance. A mayor who has stepped inside a licensed cannabis store, observed its operations, and spoken with its staff may have developed a deeper appreciation for the work behind compliance and community impact.

Rather than focusing on uncertainty, Sciarrone encouraged the community to take initiative and advocate whenever possible. “Like any regime change, everybody is on a menu for a hot topic for them to bite down on. It’s our responsibility as operators in the state to get out in front of it and have conversations with Mamdani and make sure he understands that we are fighting for our business. All we can do is hope he listens. I can’t predict what’s going to happen, but all I know is we have to talk about it or else…we’re on a menu. We’ve to get out there with urgency and have a good conversation.”

Taking Action

His call to action was echoed throughout the event. In smaller breakout sessions and hallway discussions, strategies were developed. Some participants concentrated on job creation, SKU analysis and tax revenue, while others discussed strategies for engagement with the Office of Cannabis Management. Many operators spoke about the need to humanize their stories so that the mayor and his team could better understand that behind every dispensary counter and cultivation license are individuals building legitimate businesses after years of prohibition. Above all, concern was expressed about the hemp market and the impact of illegal markets on cannabis. The event took place just days ahead of President Trump’s signing of the new federal budget bill, which bans hemp-derived THC and will surely bring additional challenges for those working in the hemp consumables space.

The Wythe’s atmosphere was described as a crossroads between celebration and vigilance. Attendees congratulated one another for surviving the turbulence of recent years but repeatedly returned to a shared theme: the urgent need for city and state cannabis operators in New York to form a cohesive coalition. The absence of such a coalition within the state was described as one of the most harmful issues facing the market today, hindering collaboration and collective political negotiation. A sense prevailed that New York’s cannabis market might either fragment or flourish depending on its engagement with new political leadership.

Collaboration Between Competitors

As the day concluded, sunlight streamed through the tall industrial windows, and attention shifted toward next steps. Contact information was exchanged, working groups were organized, and commitments were made to attend future events such as the upcoming MJBizCon in Las Vegas.

For those in attendance of the Business of Cannabis event, the takeaway was clear: New York’s cannabis industry cannot wait for clarity from above. Messaging must be created that both challenges and educates. The future of the market will depend not only on new regulations, but also on relationships, persistence and the willingness to continue discussions even when outcomes remain uncertain.

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Led by former Benzinga executives, the exclusive IgniteIt cannabis conference is a new kind of cannabis networking event. At its core, IgniteIt is a media and events platform built around emerging markets for investors, executives, advocates and enthusiasts in the cannabis space.

The most recent IgniteIt conference took place earlier this month in Anaheim, California, on Oct. 8 at the Delta Hotels by Marriott Anaheim Garden Grove. The Anaheim gathering is considered one of IgniteIt’s “Spotlight” events, where according to IgniteIt CEO Patrick Lane, “We have the capacity to be granularly focused on topics and partnership opportunities specific to a given market, i.e. California.”

The California Market Spotlight was IgniteIt’s third event in SoCal in the last two years, and according to Lane, it was the largest and most strategic to date. “I’ve collected feedback from many of our attendees on how hard-hitting and real our agenda topics were and how valuable the networking ended up being for deals that have already closed as a result of meetings at our conference.”

The single-day format prioritized substance over fluff, allowing attendees to focus on meaningful sessions and connections without any wasted time. Together, these elements made for an efficient, engaging and highly valuable conference experience, leaving participants with both actionable insights and new relationships to carry forward.

“By focusing primarily on bringing leaders and decisionmakers from the major players into the room, my conversations were uniquely impactful—I gained insights, strategies and connections with those who are running their businesses every day,” said Embarc CEO Lauren Carpenter, who spoke at the conference and sits on the Regional Advisory Board. “This event was the perfect size; it was diverse in bringing new voices to the table while simultaneously curated enough to ensure conversations were productive and targeted.”

Guests gathered across two main rooms: one designed for panels and presentations, the other for activations and brand showcases. The registration hall buzzed with conversation over coffee and lunch, while an outdoor patio offered a more casual space to connect. The event fostered a professional but approachable atmosphere that sparked high-value connections.

“The IgniteIt California Spotlight brought together key stakeholders across government and supply chain participants who genuinely care about the industry,” said Green Horizon’s Co-Founder and CEO Carlos “Los” Arias. “Kudos to Elliot and Patrick for putting in the work & making it happen.” 

A Dual Focus on Education and Networking

Beyond meaningful handshakes, IgniteIt placed a strong emphasis on delivering education curated for its attendees. The Anaheim conference was tailored to California’s unique market, featuring sessions that addressed the state’s regulatory hurdles and offered practical guidance for navigating them. Experts also shared insights on how federal rescheduling could impact California businesses.

Angela Pih served as the moderator for a speaking panel called “Rooted and Rising: How You Can Expand Beyond California While Thriving at Home.” Pih spoke to the significance of the California cannabis market: “California remains the heartbeat of cannabis culture and brand innovation. Brands like Bloom, Jetty, Stiiizy, and MADE have shown how to thrive in California’s discerning market before expanding into new states. Their ability to translate authentic California origins into multi-state success proves that strong brand DNA travels. What starts in California often sets the tone for the rest of the U.S. market.”

Several team members from Grow Generation attended, with Jason Holland, GrowGen’s Vice President of Product Innovation & Commercial Solutions, participating in a panel discussion titled “Efficiency Equals Survival: How You Can Increase Yield and Stay Lean in a Compressed Cannabis Economy.”

“Ignite It was one of the most authentic gatherings in the industry. Being LA-focused made it even more relevant—bringing together the heart of West Coast cultivation, culture, and innovation,” said Michael Salaman, president of GrowGeneration. “It sparked real conversations around cultivation innovation and how we scale this industry the right way.”

Darren Lampert, Grow Generation’s CEO & co-founder added, “What made Ignite It stand out was the quality of operators, investors and thought leaders—all focused on execution, not hype. This conference is essential for serious cannabis businesses.”

Attendees left the event with both actionable insights and new industry connections, reflecting IgniteIt’s dual focus on education and networking. With a format that balanced expert-led sessions, interactive activations and opportunities for meaningful conversation, the conference demonstrated how a single day can deliver both knowledge and relationships that drive the California cannabis market forward.

“The IgniteIt team did a great job curating a thoughtful event targeted at providing tangible value for operators and those who work alongside them,” Carpenter from Embarc added. “The discussions were operational, not aspirational, which is exactly the type of insights we all need as we continue to weather the storms of this market together.”

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If you’re in the New York cannabis industry, the place to be last Friday and Saturday, Sept. 12-13, was on the dock of bay, the East River’s Pier 36, for Revelry NYC.  Well over 250 companies exhibited their wares to over 4,500 attendees, who were both industry players and the cannabis-friendly public.

Major multi-state operators (MSOs) such as Weedmaps, Rove, Kiva, PAX, Papa and Barkley, Wyld and many more brought major activations, as did several New York-centric companies and organizations.

Business-to-business herb events have been few and far between in NYC.  So, you could feel the enthusiasm of both exhibitors and attendees, despite the vagaries laid on them by Empire State regulators.  Many in the community commented they “needed this gathering.”

People on the River

Along with the scarcity of New York City industry meetups, those that allow consumption and sampling are even more rare.  Exhibitors were allowed to give samples to registered buyers, and consumption was permitted in the stage and food court area outside.

Being more of a festival than a trade show, Revelry NYC is the core concept for co-founders Lulu Tsui and Jacobi Holland.  They started nine years ago with the mindset of representing the cannabis community rather than the “suits and ties” crowd. That adherence to the plant and its people may be why Revelry NYC is doing so well when other larger event companies aren’t.

Many exhibitors echoed the same sentiment—they came to Revelry not just to showcase their brand, but also to meet and connect with fellow industry leaders. Fernway Co-Founder Liam O’Brien, who started the company in Massachusetts and has since expanded into New York and New Jersey, said the event was working out very well for them, both with traffic at the booth and arranging meetings off site. 

“There are so few events in New York where you find all the companies and the innovators,” O’Brien said, explaining why Fenway exhibits at Revelry NYC.

And it wasn’t just local tribe members spreading the word and the cannabis positivity.  Movers and shakers from across the country descended on Lower Manhattan. In from California was Jocelyn Sheltraw, co-founder and CEO of the product review app and website, Budist. She and Budist’s COO, Claudio Miranda, were hearing strong buzz about Revelry and decided to investigate in person. Sheltraw felt it was more than worth the trip.

“We were thrilled to attend Revelry to experience firsthand the emergence of this bustling legal market, as well as to spread word about the MJBowl, which offers New York brands a national stage to celebrate the best their market has to offer.”

The exhibit aisles were packed. By late afternoon, booth staffers were running to collect back up supplies to give out more samples. Unlike many recent cannabis industry summits, staffers agreed that Revelry delivered: not only were valuable new contacts made, but real business was being done—the ROI was clear.

Rolling With Brands, Bands and Big Names

Celebrities and talented artists abounded at the event. On the exhibit floor, there was Fat Joe at the Jeeter booth; Mike Tyson representing Tyson 2.0; Rob Gronkowski at the Foy booth; and Remy Banks greeting crowds at Olio.

At the large outside stage on the second day, Durand Bernarr (solo artist and back up to Erykah Badu and Anderson Paak), Phony PPL, Dos Flakos and Angel & Dren—all NYC-based talent—kept the crowd energized and floating.

Unlike last year’s Revelry event, the doors to the East River were closed. This cut off Pier 36’s sweeping views of the Manhattan and Brooklyn Bridges and the Wall Street area. But with 55,000 square feet of exhibit space in addition to other gathering spaces makes it a strong venue for a cannabis event.

Interestingly, many exhibitors commented on how the West Coast-based Hall of Flowers will be holding their first New York City-event in the exact same space in a few weeks, October 8-9.  Several New York company representatives said they were in a wait-and-see position on exhibiting with HoF, primarily because Revelry is homegrown in New York. That being said, since no major cannabis event companies are stepping into the New York ring this year, Revelry NYC cements itself as the premier cannabis conference in the Big Apple.

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The Vlasic Classic golf tour is growing into a uniquely powerful networking event. Founded by cannabis entrepreneur Willy Vlasic, the annual nationwide charity golf tournament is a movement built on purpose, community and philanthropy, all while spending a day on the green—literally and figuratively.

Now in its third year, Vlasic Classic supports organizations like the Last Prisoner Project and Freedom Grow to secure the freedom of those unjustly incarcerated for non-violent cannabis offenses. The tour made stops in both Michigan and Missouri, bringing together industry leaders for a weekend of golf, connection and charity.

The Michigan Classic

The first stop was the Cardinal Golf Course at St. John’s Resort in Plymouth, Michigan, on June 28. The venue was a deliberate choice, as the resort itself is a nonprofit, with all funds supporting local and international humanitarian efforts.

As one participant noted, it’s rare for cannabis brands to get to play on such an impeccable course, and the opportunity was not lost on the attendees. The location also holds a key connection to the broader golf world, as the course is a host for the LIV Golf Team Championship, making it a powerful landmark in both the sports and cannabis spaces.

The atmosphere was a unique blend of professionalism and personal touch. The entire event was a family affair, produced with the intimate, hands-on involvement of Willy Vlasic and his team. Willy’s father and nephew even came out to welcome players before the first tee-off. This personal touch extended to every detail, from the laid-back, friendly atmosphere to the generous and thoughtfully curated gift bags.

Beyond the course, the event included a lively welcome party sponsored by Kushy Punch and a culminating after-party at Willy’s home, complete with a live rosin-press demo by Access Rosin, pizza and a DJ. It was a perfect mix of a professional, large-scale event with a personal, communal feel.

Activations at every hole—from a longest-putt contest with a weed stalk putter to a $10,000 hole-in-one challenge—kept the energy high, all while driving donations to the cannabis prisoners’ cause.

The blend of local Michigan brands, such as hardware company Vapin’ Ape, and national companies like Sweed, an e-commerce platform for dispensaries, also facilitated valuable interstate networking opportunities.

“Willy and his team put on an incredible event,” says Kellen O’Keefe, president of Sweed. “What’s really great is that we’re dealing with the decision-makers. We’re going straight to the qualified purchasers and the people that we’re looking to sit down with. To be able to play golf with them for four hours and talk about our product is an amazing opportunity.

Brandy, an account executive for Northern Michigan at Kushy Punch, echoed the sentiment. “This is my second Vlasic event, and business-wise, today went really well,” she said. “There’s a lot of really good possibilities and potentials available, especially for Kushy Punch, just being able to kind of re-establish themselves.”

Alex Sturton, owner of Vapin’ Ape, highlighted the shared values, saying, “We really like the intersection of sports and cannabis of the Vlasic Classic. There are a lot of people who like to smoke and go and participate in something competitive.”

The Missouri Classic

The Third Annual Missouri Vlasic Classic continued the mission August 22-24 with a weekend of golf, fun and philanthropy at Old Kinderhook. The event was a testament to the community’s support, with 124 golfers and 37 sponsors, representing over $1 billion in annual revenue from across the Missouri cannabis industry and beyond.

The tournament’s playful energy, featuring rocket ball launchers, drone drops and a “Beat the Pro” hole, was balanced by its serious philanthropic goals. The event successfully raised over $16,000, with $10,000 going to Freedom Grow, $5,000 to the Last Prisoner Project, and $1,300 to Deshaun Durham to help him start his pre-law degree. The weekend culminated with a huge raffle, including a 3-day golf trip to Kiawah Island.

A Champion’s Perspective: An Interview With Ricky Williams

Among the sponsors in Missouri was Highsman, the cannabis brand founded by NFL legend and Heisman and NFL MVP winner, Ricky Williams, one of the pioneers of the evolving relationship between professional sports and cannabis advocacy.

Williams sees his partnership with Vlasic Classic as more than just a business move; it’s an extension of his life’s work. “I’ve never seen cannabis as just a brand play; it’s always been about healing and making things right after decades of prohibition,” he says.

For Williams, Highsman’s support for the Last Prisoner Project and Freedom Grow isn’t charity, but “justice in action.” He believes in the power of an event like this to create real equity in the industry, and it’s a mission that resonates deeply with him.

The vibe on the course was a perfect representation of Williams’s brand ethos, “Spark Greatness.” He says that the atmosphere was one of “pure competition, but with a lot of laughs and good energy.” He believes this is the “sweet spot” where having fun and pushing yourself can be done for a larger purpose. “As an athlete, I know connection comes from playing together, and when that same spirit fuels philanthropy, the impact is real,” he says.

When discussing the impact of the Vlasic Classic, Ricky Williams emphasizes that “impact is what matters.” He finds it deeply meaningful to see tangible results from the event’s fundraising efforts. “When I see real dollars going to free people and support equity in this industry, that’s when advocacy earns respect,” he says. “It’s powerful to watch change actually happen. That’s what keeps me grounded in the work.”

Williams believes that the cross-state unity on display at the Vlasic Classic is “absolutely essential” for the future of the industry. “It’s how we create scalable change, shift public perception, and level the playing field,” he says. “When industry players join forces across borders, we’re not just growing revenue—we’re rewriting the rules for equity, access and innovation.”

For a man who has constantly challenged norms, from his football career to his personal life, being an advocate in the cannabis space is a natural fit. “I’m not here just to put my name on things, I’m here to disrupt, to empower and to be real,” Williams says. “It’s about paving a new path so the next generation doesn’t have to fight the same battles.”

The Power of the Green

The Vlasic Classic is about so much more than a golf tournament. As Willy Vlasic stated, their mission will continue “until everyone is released from prison for non-violent cannabis offenses.” It’s a bold promise that is being backed up by real action, one swing, one sponsor and one freed prisoner at a time.

The event is a celebration of the power of the cannabis community, showing that when the industry comes together for a purpose, it can make a tangible difference that resonates far beyond the green.

The next round of the Vlasic Classic gold tournament tees off again on November 8 at  Vegas Vlasic Classic with Nuwu. Expect a day filled with golf, good causes and a whole lot of green at the The Wolf Course at Paiute Resort.

The post A Summer on the Green With Vlasic Classic Charity Golf Tour appeared first on Cannabis Now.

The wait is over—this weekend Bozeman will once again host the Alpenglow Festival, now in its third year. For the first time, the festival expands to include the inaugural Alpenglow Cannabis Village, presented by Cannabis Now and Montana Green Pages. The event runs Friday and Saturday, August 22–23 at 726 N 7th Ave, Bozeman, MT, bringing two days of music, culture, and community connection.

“Good people deserve great nights, we are very excited for the next two days of festivities and music.” said Josh Perkins Co-Founder of Alpenglow Festival 

Since its inception, the Alpenglow Festival has become one of Montana’s most anticipated cultural gatherings. Over the past three years, it has grown from a local celebration into a regional event that merges music, arts, and community engagement. In 2025, the festival is proud to host the first-ever Alpenglow Cannabis Village, a dedicated space to highlight cannabis advocacy, local brands, wellness, and education alongside the festivals live entertainment.

“This event is about more than cannabis—it’s about community,” said Eugenio Garcia, CEO of Cannabis Now. “We’re excited to showcase Montana culture, music, and wellness while spotlighting the role cannabis continues to play in our state’s future.”

The 2025 Alpenglow will feature a lineup of main stage artists from 4 PM – 10 PM, creating an atmosphere of celebration and togetherness. Each evening kicks off with a lively Cannabis Village Patio Party from 4 PM – 6 PM, offering DJ performances and cannabis activations.

“Lionheart is honored to be a part of Alpenglow and this first ever Cannabis Village. This event is a chance to celebrate with our incredible Montana community.” Said Christopher Fanuzzi the Founder and CEO of Lionheart Cannabis 

Cannabis Village Highlights

• Scavenger Hunt with prizes, raffles, and giveaways

• Onsite opportunities to obtain a medical card

• Networking with Montana’s cannabis leaders, brands, and advocates

A Look Back: Cannabis in Montana and Across the Nation

Cannabis has a deep and evolving history in Montana. The state first legalized medical marijuana in 2004, becoming one of the early adopters in the Mountain West. Despite periods of regulatory challenges and legislative pushback, Montanans reaffirmed their support for cannabis, passing adult-use legalization in 2020. Today, Montana is home to a thriving cannabis economy that reflects both its independent spirit and agricultural roots.

Nationally, cannabis has transitioned from prohibition to a rapidly growing multi-billion-dollar industry. Once relegated to underground markets, cannabis is now embraced for both its medical applications and its cultural significance. With more than half of U.S. states legalizing some form of cannabis use, events like Alpenglow Cannabis Village highlight how far the movement has come—bringing together communities, entrepreneurs, and advocates to celebrate progress while continuing to push for reform and education.

Presented By

• Cannabis Now

• Montana Green Pages and Lionheart Cannabis

Special Thanks to Our Sponsors

• Top Shelf Botanicals

• Sacred Sun Farms

• Moon Rocks

• Soultonix

• Honey Sour

• Natural Wellness

• 406 Glass & Vape

• Smokies

• Stokes

• Euphorian Wellness

Event Details

When: Friday & Saturday, August 22–23, 4 PM – 10 PM

Where: 726 N 7th Ave, Bozeman, MT

About Alpenglow Cannabis Village

The Alpenglow Festival is an annual Montana celebration of music, culture, and community that has grown steadily since its launch three years ago. In 2025, the festival will introduce the first-ever Alpenglow Cannabis Village as a new pillar of the event, designed to highlight the role of cannabis in Montana through music, wellness, education, and community engagement. By blending entertainment with advocacy, the Cannabis Village offers a space for both celebration and conversation. This inaugural Village marks the beginning of what will become an ongoing tradition within the Alpenglow Festival.

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Media Contact:

press@cannabisnow.com

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