I use free apps every day, and I write about them constantly. In many cases, theyβre genuinely great. Some of the most useful software on my phone and computer doesnβt cost me a cent upfront. But that doesnβt mean itβs actually free.
Google Photos is one of my most-used apps, but I have to admit I donβt love everything about it. When an app tries to do as much as Google Photos does, thereβs bound to be things that annoy you. Thankfully, most of these things can be simply disabled.
Google has toyed with personalized answers in Gemini, but that was just a hint of what was to come. Today, the company is announcing extensive "personal intelligence" in Gemini that allows the chatbot to connect to Gmail, Photos, Search, and YouTube to craft more useful answers to your questions. If you don't want Gemini to get to know you, there's some good news. Personal intelligence is beginning as a feature for paid users, and it's entirely optional.
By every measure, Google's models are at or near the top of the AI heap. In general, the more information you feed into a generative AI, the better the outputs are. And when that data is personal to you, the resulting inference is theoretically more useful. Google just so happens to have a lot of personal data on all its users, so it's relatively simple to feed that data into Gemini.
As Personal Intelligence rolls out over the coming weeks, AI Pro and AI Ultra subscribers will see the option to connect those data sources. Each can be connected individually, so you might choose to allow Gmail access but block Photos, for example. When Gemini is allowed access to other Google products, it incorporates that data into its responses.