The US crypto market has welcomed a new entrant as 21Shares rolls out its Spot Dogecoin ETF, giving investors another avenue to engage with the infamous dog-themed meme coin. Trading kicked off amid a mix of curiosity and caution, with on-chain data already showing how much the DOGE ETF has performed so far. 

21Shares Launches Dogecoin ETF

In a press release on Thursday, January 22, 21Shares announced the official launch of its Spot Dogecoin ETF, TDOG, which began trading on NASDAQ the same day. The new ETF provides investors with direct exposure to Dogecoin through a fully backed, regulated, and transparent vehicle. Each ETF share is also backed 1:1 by DOGE held in institutional-grade custody. 

Notably, the launch of the new TDOG ETF brings the total number of US Dogecoin ETFs to three, joining Grayscale’s GDOG and Bitwise’s BWOW. 21Shares is also the only ETF provider endorsed by House of Doge, the official corporate arm of the Dogecoin foundation, highlighting the global asset manager’s close ties to the meme coin. 

As one of the largest crypto ETF issuers, 21Shares continues to expand its crypto product lineup with the introduction of TDOG. This follows the investment company’s previous ETF offerings, including TSOL, a Solana ETF released in November 2025; ARKB, a Spot Bitcoin ETF launched in January 2024; and TETH, an Ethereum ETF introduced in July of the same year. Together, these products demonstrate 21Shares’ commitment to providing institutional-grade access to high-demand digital assets. 

Federick Brokate, Global Head of Business Development at 21Shares, highlighted DOGE’s large and active global community, calling it a unique digital asset with constantly growing use cases. He added that the new TDOG ETF will give investors regulated, physically backed exposure through a familiar ETF structure they know and trust. 

Marco Margiotta, the CEO of House of Doge, also shared comments on the recently launched 21Shares ETF. He said that TDOG is a step toward making Dogecoin easier to access through traditional financial systems. He also disclosed that House of Doge’s partnership with 21Shares will help more people get involved as the Dogecoin ecosystem grows. 

How 21Shares Dogecoin ETF Has Performed So Far

Contrary to expectations, 21Shares’ recently launched Dogecoin ETF saw weak performance on the first day of trading, signaling investors’ lack of interest in the investment product. Data from SoSoValue shows that TDOG experienced no inflows on January 22 and instead declined by about 0.07%. Despite it being the second day of trading, the DOGE ETF has still not registered any flows. 

This lackluster performance has been observed across all Dogecoin ETFs this week. Grayscales’ GDOG and Bitwise BWOW have reported zero inflows over the last week. The last time GDOG saw positive activity was on January 8, when it received around $333,083 in investments. Before that, the ETF recorded its highest inflows on January 2, totaling roughly $2.3 million. Since its launch in November 2025, GDOG ETF inflows have been unstable, with more days of inactivity than significant investment. 

Dogecoin’s attempt to join the institutional ETF lineup is running into a basic problem: institutions may not want it. In a Jan. 22 conversation on the Crypto Prime podcast, Bloomberg Intelligence ETF analyst James Seyffart and host Nate Geraci who is also the President of NovaDius Wealth Management said spot Dogecoin ETFs have attracted “near zero” demand so far, an outcome they tied to who typically buys DOGE, and how financial advisers think about reputational risk inside client portfolios.

The Dogecoin datapoint landed inside a broader discussion about a crowded crypto ETF pipeline. Seyffart said his running tally of crypto ETF filings has climbed “over 150 unquestionably,” with many products spanning spot and derivatives, income overlays, buffers, and multi-asset structures. The surge, he argued, looks like issuers “throw[ing] the spaghetti at the wall” in 2026.

Dogecoin ETF Reality Check

But volume of filings doesn’t guarantee demand, and Dogecoin is the clearest example offered of that gap thus far. Pressed on which existing products stood out, Seyffart said “nothing really stands out,” before singling out Dogecoin as the exception, precisely because it has not resonated.

“The real honest answer is like nothing really stands out to me […] honestly if I have to pick one thing that kind of stands out, it’s probably that the Doge ETFs have gotten almost no interest whatsoever,” he said. He added that while some newer altcoin products have done “decently well,” Dogecoin has not.

My conversation w/ @JSeyff on current state of crypto ETFs…

We discuss: -Crypto ETF sentiment -150+ crypto-related ETF filings -Morgan Stanley crypto ETFs -BlackRock’s next move -Index & active crypto ETFs -Recent flows -What’s nexthttps://t.co/2TzJAnKXuK

via @CryptoPrimePod pic.twitter.com/mtDuuDirB7

— Nate Geraci (@NateGeraci) January 22, 2026

Seyffart and Geraci converged on a demand thesis: the marginal buyer of DOGE likely already has the tooling and habit set to buy it directly, rather than through an ETF wrapper.

“I remember talking to the guys at Bitwise. I was like, I don’t think anyone’s going to buy this,” Seyffart said. “But maybe I’m wrong. I’ve been wrong plenty of times before. But I mean, literally no one has bought like the Doge ETFs […] I had pretty low expectations, but I thought maybe they could get to a point where they’re slightly profitable.”

Seyffart pointed to Bitwise’s product—ticker BWOW—as an early scoreboard: “it’s under a million in assets right now,” he said, calling that “near zero demand.” He cautioned the funds are still new, noting the Bitwise product launched at the end of November, but framed the initial traction as “very minuscule.”

Geraci’s explanation was blunter: ”The people who buy that, in general, these are degens and they already know how to access this. They already have digital wallets. They don’t need an ETF to access this […]. And I think that’s going to be a lot of these other coins that are much further down the market cap spectrum.”

Geraci argued Dogecoin faces an additional headwind that doesn’t show up in crypto-native narratives but matters in the ETF market: advisers.

“The other aspect here […] is what I call client statement risk,” Geraci said. “So financial advisors, they’re the biggest driver of ETF flows. And so let’s take Dogecoin as an example […] If you’re a financial adviser and you have a Dogecoin ETF show up on a client statement […] it’s like a flashing red light saying, ‘Please fire me and go find another adviser.’”

That framing matters because the episode repeatedly returned to distribution realities. Seyffart said he’s most excited about basket and index-style crypto ETFs, in part because advisers don’t want to “pick those winners and losers” across a growing long tail of assets. In Geraci’s view, a basket is the “easy button” for professional allocators who want crypto exposure without underwriting each token’s story or defending it to clients.

Seyffart also suggested “what the actual chain is doing” can shape adviser appetite, contrasting niche infrastructure plays such as Chainlink, which he described as connecting DeFi and TradFi, against meme assets like DOGE, which he implied may be less “appetizing” for ETF buyers.

At press time, DOGE traded at $0.12479.