The US crypto market has welcomed a new entrant as 21Shares rolls out its Spot Dogecoin ETF, giving investors another avenue to engage with the infamous dog-themed meme coin. Trading kicked off amid a mix of curiosity and caution, with on-chain data already showing how much the DOGE ETF has performed so far. 

21Shares Launches Dogecoin ETF

In a press release on Thursday, January 22, 21Shares announced the official launch of its Spot Dogecoin ETF, TDOG, which began trading on NASDAQ the same day. The new ETF provides investors with direct exposure to Dogecoin through a fully backed, regulated, and transparent vehicle. Each ETF share is also backed 1:1 by DOGE held in institutional-grade custody. 

Notably, the launch of the new TDOG ETF brings the total number of US Dogecoin ETFs to three, joining Grayscale’s GDOG and Bitwise’s BWOW. 21Shares is also the only ETF provider endorsed by House of Doge, the official corporate arm of the Dogecoin foundation, highlighting the global asset manager’s close ties to the meme coin. 

As one of the largest crypto ETF issuers, 21Shares continues to expand its crypto product lineup with the introduction of TDOG. This follows the investment company’s previous ETF offerings, including TSOL, a Solana ETF released in November 2025; ARKB, a Spot Bitcoin ETF launched in January 2024; and TETH, an Ethereum ETF introduced in July of the same year. Together, these products demonstrate 21Shares’ commitment to providing institutional-grade access to high-demand digital assets. 

Federick Brokate, Global Head of Business Development at 21Shares, highlighted DOGE’s large and active global community, calling it a unique digital asset with constantly growing use cases. He added that the new TDOG ETF will give investors regulated, physically backed exposure through a familiar ETF structure they know and trust. 

Marco Margiotta, the CEO of House of Doge, also shared comments on the recently launched 21Shares ETF. He said that TDOG is a step toward making Dogecoin easier to access through traditional financial systems. He also disclosed that House of Doge’s partnership with 21Shares will help more people get involved as the Dogecoin ecosystem grows. 

How 21Shares Dogecoin ETF Has Performed So Far

Contrary to expectations, 21Shares’ recently launched Dogecoin ETF saw weak performance on the first day of trading, signaling investors’ lack of interest in the investment product. Data from SoSoValue shows that TDOG experienced no inflows on January 22 and instead declined by about 0.07%. Despite it being the second day of trading, the DOGE ETF has still not registered any flows. 

This lackluster performance has been observed across all Dogecoin ETFs this week. Grayscales’ GDOG and Bitwise BWOW have reported zero inflows over the last week. The last time GDOG saw positive activity was on January 8, when it received around $333,083 in investments. Before that, the ETF recorded its highest inflows on January 2, totaling roughly $2.3 million. Since its launch in November 2025, GDOG ETF inflows have been unstable, with more days of inactivity than significant investment. 

21Shares has announced the launch of the first spot DOGE Exchange-Traded Fund (ETF) backed by the Dogecoin Foundation, aiming to offer investors regulated, physically backed access to the largest memecoin by market capitalization.

Dogecoin Goes From Memecoin To Wall Street

On Wednesday, financial services company 21Shares announced the launch of its 21Shares Dogecoin ETF (TDOG) on Nasdaq to provide “a new way to gain physically-backed DOGE exposure in traditional portfolios.”

According to the announcement, the firm’s DOGE ETF is the only investment product of its category to be officially endorsed by the Dogecoin Foundation, the nonprofit organization dedicated to supporting the ecosystem’s development.

Notably, two other spot DOGE ETFs are live: Grayscale’s GDOG and Bitwise’s BWOW. As reported by NewsBTC, the funds debuted in late November, becoming the first DOGE ETFs in the US market.

TDOG’s launch builds on 21Shares’ collaboration with the House of Doge, the corporate arm of the foundation supporting the ecosystem, to create new opportunities across the Dogecoin ecosystem.

The newly launched product will offer investors direct exposure to DOGE through a fully backed, transparent, and exchange-traded vehicle, holding the asset on a 1:1 basis in institutional-grade custody.

Regarding its decision to launch a DOGE ETF, 21Shares affirmed that the memecoin “captures the spirit of internet culture and continues to evolve in our digital economy.” Moreover, the firm argued that it has “helped onboard many new users to crypto, and for many people, this may serve as their first step into crypto.”

Federico Brokate, 21Shares’s Global Head of Business Development, stated that “Dogecoin is a unique asset with a global community and expanding real-world use cases,” adding that “TDOG offers investors regulated, physically backed exposure to DOGE through an ETF structure they already understand and trust.”

DOGE Prepares For New Rally

Analyst Bitcoinsensus suggested that the leading memecoin “could be on for a massive rally to the upside” based on its performance throughout this cycle. The market watcher explained that the cryptocurrency has been experiencing “mini cycles” since 2023, which have led to “bigger and bigger rallies.”

According to the chart, after its late 2022 pump, Dogecoin consolidated within a tight range before a 190% breakout in early 2024. Similarly, the memecoin repeated the same pattern throughout 2024, accumulating for months before a 480% breakout at the end of that year.

Now, DOGE has been consolidating within the $0.125-$0.280 price range for nearly a year, leading the analyst to believe that a breakout towards a higher target near the $0.750 level is possible.

Meanwhile, Trader Tardigrade also suggested that Dogecoin may be preparing for a massive breakout as it appears to be following its performance between late 2022 and 2024.

At the time, the cryptocurrency had apparently bottomed out but ultimately recorded another local low before reversing. Based on this, the analyst affirmed that the memecoin “might see a slightly lower low” in the coming weeks, before the next massive surge occurs.

As of this writing, Dogecoin is trading at $0.1249, a 1.75% decline in the daily timeframe.