On Tuesday, eBay updated its User Agreement to explicitly ban third-party "buy for me" agents and AI chatbots from interacting with its platform without permission, first spotted by Value Added Resource. On its face, a one-line terms of service update doesn't seem like major news, but what it implies is more significant: The change reflects the rapid emergence of what some are calling "agentic commerce," a new category of AI tools designed to browse, compare, and purchase products on behalf of users.
eBay's updated terms, which go into effect on February 20, 2026, specifically prohibit users from employing "buy-for-me agents, LLM-driven bots, or any end-to-end flow that attempts to place orders without human review" to access eBay's services without the site's permission. The previous version of the agreement contained a general prohibition on robots, spiders, scrapers, and automated data gathering tools but did not mention AI agents or LLMs by name.
At first glance, the phrase "agentic commerce" may sound like aspirational marketing jargon, but the tools are already here, and people are apparently using them. While fitting loosely under one label, these tools come in many forms.
For a lot of the games I've written about in the C:\ArsGames series, I've come to the conclusion that the games hold up pretty well, despite their age—Master of Orion II, Jill of the Jungle, and Wing Commander Privateer, for example. Each of those have flaws that show now more than ever, but I still had a blast revisiting each of them.
This time I'd like to write about one that I think doesn't hold up quite as well for me: For the first time in almost 30 years, I revisited the original Tomb Raider via 2024's Tomb Raider I-III Remastered collection.
You might be thinking this is going to be a dunk on the work done on the remaster, but that's not the case, because the core issue with playing 1996's Tomb Raider in 2026 is actually unsolvable, no matter how much care is put into a remaster.
The holiday season is fully in the rear view mirror and real life is here to stay. But that doesn't mean the time for gifts is over — especially ones for yourself. You can still take advantage of great January sales on some awesome tech products.
Take the Apple Mac mini M4, which is down to $500 from $599. The 17 percent discount gives you 16GB of RAM and 256GB of SSD for only about $20 more than the computer's Black Friday sale. Its beefier models are also on sale: opting for 512GB of SSD will cost you $690, down from $799, while also upping your RAM to 24GB is available for $890, dropping from $999.
We gave the Apple Mac mini M4 a 90 in our review thanks in large part to its powerful chip. The M4 works very fast despite being in such a small device. It also offers front-facing headphone and USB-C ports. You can further upgrade to the Apple M4 Pro chip for $1,270, down from $1,399 — a nine percent discount. The Pro model also has Thunderbolt 5 support.
Check out our coverage of the best Apple deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.
This article originally appeared on Engadget at https://www.engadget.com/deals/get-100-off-apples-mac-mini-m4-desktop-141615926.html?src=rss
Microsoft’s Copilot Checkout lets users browse and buy products without leaving the chat. (Microsoft Image, click for larger version)
[Editor’s Note: Agents of Transformation is an independent GeekWire series and March 24, 2026 event, underwritten by Accenture, exploring the people, companies, and ideas behind AI agents.]
Microsoft is making its own bid to turn AI conversations into agentic commerce, announcing a new feature called Copilot Checkout that lets users complete purchases directly within its AI chatbot, without being redirected to an external website.
The company is betting that its existing enterprise technology footprint and established relationships with large retailers will give it an edge over OpenAI, Google, and Amazon in winning over merchants wary of giving up control to retail rivals or AI intermediaries.
Kathleen Mitford, Microsoft corporate vice president of global industry marketing. (Microsoft Photo)
“We’ve designed it in such a way that retailers own those relationships with the customers,” said Kathleen Mitford, corporate vice president of global industry marketing at Microsoft. “It is their data, it is their relationship, and that’s something that’s really important to us.”
It’s part of a broader AI rollout by Microsoft at NRF 2026, the retail industry’s annual conference in New York. Microsoft is also launching Brand Agents, pitched as a complete solution for Shopify merchants to add AI assistants to their websites, along with new AI tools to assist store employees and help retailers enhance their online product listings and metadata.
Copilot Checkout works by surfacing products from partner retailers within Copilot search results. Purchases can be completed without leaving the conversation. Microsoft says the retailer remains the merchant of record, handling fulfillment and customer service.
But will people buy in chat?
The bigger question for the tech industry is whether chat-based commerce is actually the next big thing. Forrester analyst Sucharita Kodali, for example, previously told GeekWire that “e-commerce isn’t a problem that needs to be fixed.” She added that it’s unclear what value chat-based commerce is bringing to retailers, “other than disintermediating Google.”
Microsoft’s Mitford offered a different take in an interview this week, saying that consumer behavior is shifting faster than it may seem. She drew a parallel to how quickly businesses moved from experimenting with AI to putting it into operation over the past year.
“I see the same thing happening with consumers … it just takes a little bit of time,” Mitford said, predicting that the speed of consumer adoption will eventually match the rapid uptake seen in the business world.
Copilot Checkout is rolling out now in the U.S. on Copilot.com, with PayPal, Shopify, and Stripe handling payment processing. Etsy sellers will be among the first available on the platform. Shopify merchants are set to be automatically enrolled following an opt-out window.
That last detail is notable given the backlash Amazon has faced over its “Buy for Me” feature, where brands complained about being included without consent and seeing inaccurate listings.
Microsoft’s approach is more tightly connected to its partners — the company said Shopify will management the opt-out process for its merchants — but automatic enrollment seems to raise the potential for some of the same concerns. (We’ve contacted Shopify for more information.)
The competitive landscape
More broadly, Microsoft is playing catch-up on the consumer side.
OpenAI launched Instant Checkout in ChatGPT last September, partnering with Shopify and Stripe to let users buy from more than a million merchants. Google followed in November with its own “Buy for Me” feature which lets its Gemini assistant purchase products on a user’s behalf.
Despite its inroads with businesses, Copilot has a fraction of ChatGPT’s market share with consumers. Recent data from Similarweb’s Global AI Tracker showed ChatGPT with about 68% of AI chatbot web traffic, with Google Gemini at 18% and Copilot in the single digits.
But Microsoft has its advantages: Unlike Amazon and Google, which compete directly with retailers through their own marketplaces, it isn’t a retailer. And retail has long been a major vertical for its enterprise cloud and software business, with large chains running on Azure and Microsoft 365.
Mitford said Microsoft is leaning on its existing trust and long-standing relationships with retailers, along with a commitment to responsible AI, to help differentiate itself from rivals.
Microsoft is making the broader case for AI to retailers based on return on investment. A Microsoft-commissioned study from IDC, released in November, found that retail and consumer packaged goods companies are seeing a 2.7x return on every dollar spent on generative AI.
Mitford, a former fashion designer who has been in the technology industry for most of her career, said she sees the retail sector among the leaders in AI uptake across the business world.
The technology, she said, is being “adopted at a pace that I’ve never seen.”
Amazon’s newest smart grocery cart features upgraded computer vision and sensing capabilities. (Amazon Photo)
Amazon has unveiled a redesigned version of its Dash Cart, the company’s smart shopping cart that lets customers scan items as they shop and skip the checkout line.
The new shopping cart uses upgraded computer vision to capture barcodes more quickly, improved sensors to track the cart’s location inside the store, and an integrated produce scale that weighs fruits and veggies directly within the cart.
Amazon said it also reduced the cart’s weight by 25% while increasing basket capacity by 40%. And the carts now charge themselves while parked, eliminating the need for employees to manually swap batteries. There are also expanded payment options.
The updated carts are debuting at three Whole Foods Market locations, with plans to expand to dozens more stores across the U.S. by the end of 2026, according to a blog post.
Amazon first unveiled Dash Carts in 2020, offering an alternative to its cashierless stores that required elaborate technical infrastructure. The company has since shifted away from the “Just Walk Out” technology in its large grocery stores, which uses overhead cameras and sensors to detect what people put in their carts.
During a GeekWire test in 2024 of an earlier version of Dash Cart, we found the experience cumbersome, with a steep learning curve. We did like tracking our total spend and accessing our Alexa shopping list with the screen in the cart.
Other companies including Instacart and Seattle startup Veeve have rolled out similar smart carts.
In some ways, the continued investment in Amazon’s Dash Cart reflects the company’s evolving physical retail ambitions: less moonshot, more incremental tech layered onto existing experiences.
Last year Amazon revealed a “store within a store” model that uses automated micro-fulfillment to bring name-brand items into Whole Foods locations. The company is also pushing tighter integration of fresh grocery delivery with other Amazon.com products.
Amazon said it had more than $100 billion in gross sales of groceries and household essentials in 2024, excluding sales from Whole Foods and Amazon Fresh.
Apple keeps most of its product pricing on a tight leash, but we do see the company's AirTags go on sale pretty frequently. Another cost cut has come around for this item just in time for the holidays. Amazon is currently selling a four-pack of AirTags for $65. At a third off the regular cost, that price is pretty close to the record low discount of $63 we've seen for these Bluetooth trackers.
AirTags can be useful for people who travel frequently, helping you to keep track of essentials like your passport as well as a way to keep tabs on luggage while you're on the go. If you do purchase some AirTags, we have some recommendations for useful accessories to go along with them, such as different styles of cases to best attach the trackers to different types of items. These are worth looking over and adding to your shopping cart in order to make the most of the product.
AirTags have an IP67 rating for water and dust resistance and their replaceable batteries should last for about a year. They can also support Precision Finding, which gives more exact directions to a lost item, when paired with most models after the iPhone 11. Up to five people can share an AirTag's location, which is helpful for families or large travel groups.
This article originally appeared on Engadget at https://www.engadget.com/deals/airtag-deal-get-four-of-the-bluetooth-trackers-for-65-202333107.html?src=rss
[Editor’s Note: Agents of Transformation is an independent GeekWire series and 2026 event, underwritten by Accenture, exploring the people, companies, and ideas behind the rise of AI agents.]
Imagine telling your AI assistant that you need a new winter jacket. It already knows your style preferences and budget from previous purchases. The AI searches across dozens of retailers, analyzes reviews, checks for sales, and comes back with a list of ranked options.
You pick one you like. The AI asks if you want to wait until the price drops. A week later, there’s a sale. The AI completes the purchase, applies loyalty points, selects the fastest free shipping option, and sends you a confirmation. Your jacket shows up within days.
This is the promise of “agentic commerce” — AI systems that research, compare, and even buy on your behalf. Tech giants, startups, and retailers are all racing to build it. McKinsey projects the market could reach $1 trillion in the U.S. alone by 2030.
For the latest installment in ourAgents of Transformation series, we interviewed startup founders, consumer brand marketing leaders, industry analysts, and others to better understand how agentic commerce could change the way we shop — now, in the future, or maybe not much at all.
Some key takeaways from our reporting:
Agentic commerce could happen within a retailer’s “owned environments,” such as a website or app. Or it could be in a third-party platform, such as ChatGPT or Gemini.
There is a lot of hype around agentic commerce, but today’s tools look more like fancy search than truly autonomous shopping.
New behind-the-scenes technology infrastructure is emerging to let AI agents talk to retail sites, payments services, and login systems.
Amazon sits at the center of the shift, simultaneously defending its ad-driven marketplace from outside agents and testing its own AI features.
Brands are rethinking everything from how their sites show up in search to how their homepages are laid out.
There are new security concerns as agents roam the open web and can be tricked by bad actors. Nearly 80% of financial institution leaders surveyed by Accenture expect that fraud will increase due to agentic commerce.
Major players are making moves.
OpenAI just released a shopping research experience and announced a partnership with Walmart to let customers complete purchases within ChatGPT.
Google rolled out agentic checkout options last month.
Perplexity partnered with PayPal just before Black Friday.
Adobe reported that AI-driven traffic to U.S. retail sites jumped 670% year-over-year on Cyber Monday.
But it’s still early days. For ChatGPT, referrals to e-commerce apps represented only 0.82% of all sessions over Thanksgiving weekend. In a recent OpenAI study of about 1.1 million ChatGPT conversations, 2.1% of activity was classified as “Purchasable Products.”
The new shopping research tool within OpenAI’s ChatGPT gathers basic preferences from the user and provides different options from across the internet.
There’s still a big gap between the pitch and what these tools can actually do today. Practical use cases remain limited.
“I am shocked at the promises versus reality,” said Emily Pfeiffer, a principal analyst and digital business expert with Forrester.
Still, the builders we spoke with see the current moment as the beginning of a fundamental shift.
“I think this is much bigger than even the invention of the online store,” said Jonathan Arena, co-founder of e-commerce AI startup New Generation.
Bots meet the buy button
McKinsey outlines three main ways agentic commerce could work:
Agent-to-site (an AI assistant interacting directly with a retailer’s site)
Agent-to-agent (a shopper’s agent working with a seller’s agent to complete a purchase)
Brokered agent-to-site (an intermediary platform routing requests between agents and retailer sites)
Today’s reality is closer to a fancy search than full autonomy. AI chatbots can suggest products, but completing a purchase still typically requires clicking through to a retailer’s site. A handful of retailers have experimented with checkout-in-chat, but Pfeiffer said some polished demos don’t actually work in the real world.
“The experiences that are out there today, in my opinion, are extremely premature,” she said.
Emily Pfeiffer, principal analyst at Forrester. (Forrester Photo)
There’s also a broader debate about whether AI shopping assistants are solving a problem that doesn’t exist for specific purchase categories. For fashion, gifts, home decor — things where discovery is part of the value — many consumers may not want an agent to shortcut that process.
Agentic commerce could work best for low-consideration, commodity purchases — like household staples and replenishment items.
The concept becomes more complex outside of a brand’s own site or app, in AI search tools where an agent might eventually handle the entire shopping process without a user ever opening a retailer’s website. Pfeiffer believes this is where truly autonomous commerce is most likely to show up, though probably in specific situations rather than as a full replacement for browsing.
But she said any substantial shifts will take time. “If we get there, it’s not soon,” Pfeiffer said.
Teaching the internet to talk to AI
Agentic commerce isn’t possible without the right infrastructure. E-commerce websites were designed for humans typing keywords into a browser — not AI agents that need to read pages and place orders on their own.
New tools are starting to fill that gap.
Anthropic has released the Model Context Protocol (MCP), which standardizes how AI agents share context across tools and platforms.
Google launched the Agent Payments Protocol (AP2) in September, providing a framework for agents to make verifiable purchases.
OpenAI, working with Stripe, has developed the Agentic Commerce Protocol (ACP) for completing transactions within ChatGPT.
For retailers, this patchwork can be confusing and expensive, especially as there’s no guarantee which protocol will become dominant.
Firmly.ai CEO Kumar Senthil. (Firmly Photo)
“Each protocol is a burden for the merchant,” said Kumar Senthil, founder of Firmly, a Seattle-area startup building software that hides some of this complexity. His company, which recently partnered with Perplexity, lets merchants connect to multiple protocols through a single interface.
Firmly is trying to solve a basic problem: merchants can’t afford to integrate with every AI platform, but they also don’t want to miss out on any of them.
Senthil, who previously built Samsung’s e-commerce platform, said online retailers need to have “microstores” everywhere. Their traditional websites, he predicts, will go dark.
“The stores are going to be distributed across the internet,” he said.
But AI assistants need to draw on data from somewhere — which means a brand’s homepage could still serve an important purpose, even if the act of purchasing gets dispersed.
Brands like Brooks Running are refocusing their sites to make them easy for AI systems to read and understand. “We’re continuing to emphasize crawling, indexing, and ranking technical SEO opportunities through the lens of AI,” said Ryan Ngo, vice president of North America marketing and e-commerce at the Seattle-based company.
Beyond making a website “AI-ready,” Arena said brands should let shoppers ask questions about their products in plain language, using built-in AI chat on their own sites. “People are going to be frustrated that your website can’t answer them,” he said.
In Pfeiffer’s view, the bigger strategic risk lies in places brands don’t control — AI-powered search tools like ChatGPT or Gemini that could become powerful new gateways for finding and buying products. In that world, brands face the same decisions they once confronted with Amazon: what to share in each place people might shop, what to keep exclusive, and how to protect pricing and sensitive data.
What happens to Amazon?
Amazon CEO Andy Jassy at AWS re:Invent in 2024. (GeekWire File Photo / Todd Bishop)
Amazon helped shape modern online shopping when the Seattle-based giant started selling books on the internet more than three decades ago. The company is now a giant in online retail, and it’s staring at another potential shift with the rise of agentic commerce.
Amazon is in a tricky spot. The company captures roughly 40% of U.S. e-commerce spending and has a fast-growing advertising business that brings in around $70 billion a year — revenue that depends on humans browsing and clicking.
In November, Amazon sued Perplexity to stop the startup from using its AI browser agent to make purchases on its marketplace, citing computer fraud laws and security risks, along with a “significantly degraded shopping and customer service experience it provides.” Amazon has maintained what Bloomberg described as “a walled garden” that doesn’t allow autonomous shopping on its site.
Perplexity CEO Aravind Srinivas called the lawsuit “a bully tactic” and argued consumers should be free to use whatever AI assistant they prefer.
“Amazon should love this. Easier shopping means more transactions and happier customers,” Srinivas wrote. “But Amazon doesn’t care. They’re more interested in serving you ads, sponsored results, and influencing your purchasing decisions with upsells and confusing offers.”
Amazon CEO Andy Jassy acknowledged on a recent earnings call that agentic commerce “has a chance to be really good for e-commerce” and said that he expects the company to partner with third-party agents over time. But he also said agents “aren’t very good” at personalization and often display incorrect pricing and delivery estimates.
“So we’ve got to find a way to make the customer experience better and have the right exchange value,” Jassy said.
(Amazon Image)
Amazon’s AI shopping assistant, Rufus, now has more than 250 million active customers. Amazon says that customers using the assistant during a shopping trip are 60% more likely to complete a purchase.
The company has also been testing a “Buy For Me” feature that lets customers purchase products from other brands’ sites, from inside Amazon’s mobile shopping app.
Senthil, the Firmly CEO, sees Amazon as potentially vulnerable. He questioned whether Amazon’s delivery speed advantage — long considered a competitive moat — will matter as much in a world where consumers place less emphasis on faster shipping times.
The rise of third-party AI agents, such as Perplexity’s Comet browser, could also weaken Amazon’s grip on customers. E-commerce journalist Jason Del Rey noted that if agents own the relationship and steer shoppers across sites, Amazon risks looking more like fulfillment infrastructure. That raises a long-term question, he said — if agents sit between shoppers and stores, who ends up capturing most of the value?
But others don’t expect AI tools to displace Amazon for now.
“It is highly unlikely that ChatGPT will be a dominant shopping cart mainly because e-commerce isn’t a problem that needs fixed,” said Sucharita Kodali, a retail industry analyst with Forrester. “It’s perfectly easy to buy on Amazon as hundreds of millions of people around the world already do every year.”
Kodali added: “It’s unclear what value ChatGPT is bringing to retailers, other than dis-intermediating Google.”
Last month Google unveiled a suite of AI shopping features powered by Gemini, including “agentic checkout,” which lets users set rules such as maximum spend or product specifications. It’s also building the infrastructure layer with AP2.
Microsoft, meanwhile, is positioning itself to help retailers and brands adapt to agentic commerce, whether building assistants into their websites or surfacing their offerings in third-party chatbots.
“We prioritize robust frameworks, open standards, and trust infrastructure so intelligent agents can operate reliably and securely throughout the commerce ecosystem,” said Kathleen Mitford, corporate vice president of global industry at Microsoft, responding to questions via email.
When AI knows you’re going on vacation
Canadian footwear company Vessi — which started as an online-only brand — is opening its first U.S. store in Bellevue, Wash., later this month. (Vessi Photo)
Finding the perfect winter coat based on your personal preferences may be just the start when it comes to AI assistants knowing what to purchase for you.
“Imagine an agent recognizing that the bathing suit you’re buying isn’t just another item, but part of preparing for an upcoming vacation and tailoring recommendations accordingly,” Mitford said.
That example would require consumers to offer up more personal data such as calendars and budget information. But it could enable a better experience, according to Arena.
“We’re talking about a brand being able to personalize experiences to all of their customers across the internet — not only on a first-party website that they own,” he said.
John Larson, who helped launch business messaging company Zipwhip (acquired by Twilio), said conversational commerce is evolving toward two-way interactions, enabling retailers to have more effective interactions with customers.
“We do believe that real conversational commerce leveraging agentic AI is absolutely the future,” said Larson, now an investor in Seattle startup Ambassador. “You’re getting your needs met, and you’re having a conversation.”
Lorrin Pascoe, CMO at Vancouver, B.C.-based footwear retailer Vessi, said he believes AI agents will become an important way to reach customers. “For us, it’s really realizing that this isn’t a gimmick,” he said. “It is something that is foundational in changing behaviors.”
Vessi began in 2018 as an online-only footwear company. This month, it’s opening its first U.S. store in Bellevue, Wash. — reversing the course that brick-and-mortar retailers took when e-commerce pushed them online. It’s a reminder that retail rarely follows a predictable path, and in the same way, there’s no telling where agentic commerce will ultimately land.
If you still need help hooking up the barbecue pitmaster in your life, here are some last-minute holiday shopping ideas for grilling, smoking, and outdoor cooking.