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์นผ๋Ÿผ | ์†๋„๋งŒ์œผ๋กœ๋Š” ๋ถ€์กฑํ•˜๋‹คโ€ฆํ•œ๊ตญ ์œ ํ†ต์ด ์„ ํƒํ•œ 1์‹œ๊ฐ„ ๋ฐฐ์†ก๊ณผ ๊ณต๊ฐ„ ์ „๋žต

14 January 2026 at 03:11

์ด๋งˆํŠธ์™€ SSG๋‹ท์ปด์ด ๋„์ž…ํ•œ 1์‹œ๊ฐ„ ๋ฐฐ์†ก ์„œ๋น„์Šค, ์ด๋ฅธ๋ฐ” ํ€ต์ปค๋จธ์Šค์™€ ์˜คํ”„๋ผ์ธ ๋งค์žฅ ๊ณต๊ฐ„ ์žฌํŽธ ์ „๋žต์€ ๋‹จ์ˆœํ•œ ์„œ๋น„์Šค ํ™•์žฅ์„ ๋„˜์–ด ํ•œ๊ตญ ์œ ํ†ต ์‹œ์žฅ์˜ ์ƒ์กด๊ณผ ๋ฏธ๋ž˜๋ฅผ ๊ฐ€๋ฅด๋Š” ์ „๋žต์  ์ „ํ™˜์ ์œผ๋กœ ํ‰๊ฐ€๋œ๋‹ค. ์ด๋Š” ์•„๋งˆ์กด๊ณผ ์›”๋งˆํŠธ์˜ ๊ฒฝ์Ÿ ๊ตฌ๋„๋ฅผ ๊ธฐ์ค€์œผ๋กœ ๋ถ„์„ํ•  ๋•Œ ๋”์šฑ ๋ถ„๋ช…ํ•ด์ง„๋‹ค. SSG๋‹ท์ปด CTO์ด์ž ์ด๋งˆํŠธ CTO๋ฅผ ์ง€๋‚ธ ํ•„์ž๋Š” ๊ฐ ๊ธฐ์—…์˜ ํ•ต์‹ฌ ์‚ฌ๋ก€์™€ ์ „๋žต์  ๋ชฉํ‘œ๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ์ด ๋ณ€ํ™”๋ฅผ ์‹ฌ์ธต์ ์œผ๋กœ ๋ถ„์„ํ•œ๋‹ค.

์ด๋งˆํŠธยทSSG๋‹ท์ปด๊ณผ ์ฟ ํŒก์˜ ๊ฒฝ์Ÿ ๊ตฌ๋„๋Š” ์›”๋งˆํŠธ์™€ ์•„๋งˆ์กด์˜ ๋Œ€๊ฒฐ์„ ๋‹ฎ์•˜๋Š”๊ฐ€?

ํ•œ๊ตญ๊ณผ ๋ฏธ๊ตญ ์œ ํ†ต ์‹œ์žฅ์˜ ๊ทผ๋ณธ์ ์ธ ์ฐจ์ด๋Š” ์ง€๋ฆฌ์  ํŠน์„ฑ์—์„œ ๋น„๋กฏ๋˜๋ฉฐ, ์ด๋Š” ๊ธฐ์—…์˜ ๊ฒฝ์Ÿ ์ „๋žต์„ ๊ฒฐ์ •์ ์œผ๋กœ ์ขŒ์šฐํ•œ๋‹ค. ๊ตญํ† ๊ฐ€ ์ข๊ณ  ์ธ๊ตฌ ๋ฐ€๋„๊ฐ€ ๊ทน๋„๋กœ ๋†’์€ ํ•œ๊ตญ์€ ๋ผ์ŠคํŠธ๋งˆ์ผ ๋ฐฐ์†ก ๋น„์šฉ ํšจ์œจ์ด ๋งค์šฐ ๋›ฐ์–ด๋‚œ ๊ตฌ์กฐ๋ฅผ ๊ฐ–๊ณ  ์žˆ๋‹ค. ์ธ๊ตฌ ๋Œ€๋ถ€๋ถ„์ด ์ˆ˜๋„๊ถŒ์— ์ง‘์ค‘๋ผ ์žˆ์–ด ์˜คํ† ๋ฐ”์ด๋ฅผ ํ™œ์šฉํ•œ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์ด ๊ฒฝ์ œ์ ์œผ๋กœ ๊ฐ€๋Šฅํ•˜๋ฉฐ, ์ด๋Ÿฌํ•œ ์ดˆ๊ณ ๋ฐ€๋„ ํ™˜๊ฒฝ์€ ๋ฐฐ์†ก ์†๋„๋ฅผ ์„œ๋น„์Šค์˜ ๊ธฐ๋ณธ ๊ธฐ์ค€์œผ๋กœ ๋Œ์–ด์˜ฌ๋ ธ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ ๋‹น์ผ ๋ฐฐ์†ก์ด๋‚˜ ์ƒˆ๋ฒฝ ๋ฐฐ์†ก์ด ์†Œ๋น„์ž์˜ ๊ธฐ๋ณธ ๊ธฐ๋Œ€์น˜๋กœ ์ž๋ฆฌ ์žก์•˜๊ณ , ์†๋„ ๊ฒฝ์Ÿ์€ ์œ ํ†ต ๊ธฐ์—…์ด ์ƒ์กดํ•˜๊ธฐ ์œ„ํ•œ ํ•„์ˆ˜ ์š”์†Œ๊ฐ€ ๋๋‹ค.

๋Œ€ํ‘œ์ ์ธ ์‚ฌ๋ก€๊ฐ€ ์ฟ ํŒก์˜ ์ „๋žต์ด๋‹ค. ์ฟ ํŒก์€ ์ „๊ตญ์— ํ’€ํ•„๋จผํŠธ์„ผํ„ฐ์™€ ์†Œ๊ทœ๋ชจ ํ’€ํ•„๋จผํŠธ ์บ ํ”„๋ฅผ ์ด˜์ด˜ํžˆ ๋ฐฐ์น˜ํ•ด ๋…์ž์ ์ธ โ€˜๋กœ์ผ“๋ฐฐ์†กโ€™ ์†๋„ ์šฐ์œ„๋ฅผ ๊ตฌ์ถ•ํ–ˆ๋‹ค. ๋ฐ˜๋ฉด ๊ตญํ† ๊ฐ€ ๋„“๊ณ  ์ธ๊ตฌ ๋ฐ€๋„๊ฐ€ ๋‚ฎ์€ ๋ฏธ๊ตญ์€ ๋ผ์ŠคํŠธ๋งˆ์ผ ๋น„์šฉ์ด ๋งค์šฐ ๋†’์•„, ๋Œ€๊ทœ๋ชจ ๋ฌผ๋ฅ˜ ์ธํ”„๋ผ ์—†์ด๋Š” ์ „๊ตญ ๋‹จ์œ„ 1~2์ผ ๋ฐฐ์†ก์ด ์‚ฌ์‹ค์ƒ ๋ถˆ๊ฐ€๋Šฅํ•˜๋‹ค. ์ด๋Ÿฌํ•œ ํ™˜๊ฒฝ์—์„œ๋Š” ์œ ์—ฐ์„ฑ๊ณผ ๊ทœ๋ชจ๊ฐ€ ํ•ต์‹ฌ ๊ฒฝ์Ÿ ์š”์†Œ๋กœ ์ž‘์šฉํ•œ๋‹ค. ์•„๋งˆ์กด์€ ๋Œ€๊ทœ๋ชจ ํ’€ํ•„๋จผํŠธ์„ผํ„ฐ ๋„คํŠธ์›Œํฌ์™€ ์ „์šฉ ํ•ญ๊ณต๊ธฐ์ธ ์•„๋งˆ์กด ์—์–ด๋ฅผ ํ™œ์šฉํ•ด โ€˜ํ”„๋ผ์ž„ ๊ธฐ๋ฐ˜ 2์ผ ์ „๊ตญ ๋ฐฐ์†กโ€™์„ ํ‘œ์ค€์œผ๋กœ ๋งŒ๋“ค์—ˆ๋‹ค. ์ž๋™์ฐจ ์ค‘์‹ฌ์˜ ์ฃผ๊ฐ„ ๋Œ€๋Ÿ‰ ์‡ผํ•‘์ด ์ผ๋ฐ˜์ ์ธ ๋ฏธ๊ตญ ์‹œ์žฅ์—์„œ๋Š” ์›”๋งˆํŠธ์˜ ์˜จ๋ผ์ธ ์ฃผ๋ฌธ ํ›„ ๋งค์žฅ ํ”ฝ์—… ์„œ๋น„์Šค, ์ฆ‰ BOPIS(Buy Online Pick up In Store)๊ฐ€ ํšจ์œจ์ ์ธ ๋Œ€์•ˆ์œผ๋กœ ์ž๋ฆฌ ์žก์•˜๋‹ค.

์ด๋งˆํŠธ์™€ SSG๋‹ท์ปด, ์ฟ ํŒก์˜ ๊ฒฝ์Ÿ ๊ตฌ๋„๋Š” ์›”๋งˆํŠธ์™€ ์•„๋งˆ์กด์˜ ๋Œ€๊ฒฐ์„ ๋‹ฎ์•˜๋Š”๊ฐ€?

์ด๋งˆํŠธ์™€ SSG๋‹ท์ปด, ์ฟ ํŒก์˜ ๊ฒฝ์Ÿ ๊ตฌ๋„๋Š” ์›”๋งˆํŠธ์™€ ์•„๋งˆ์กด์˜ ๋Œ€๊ฒฐ ๊ตฌ์กฐ์™€ ์œ ์‚ฌํ•˜์ง€๋งŒ, ํ•ต์‹ฌ ์ „์žฅ์€ ๋‹ค๋ฅด๋‹ค. ์ด๋งˆํŠธ์™€ SSG๋‹ท์ปด์€ ๊ธฐ์กด ์˜คํ”„๋ผ์ธ ์ž์‚ฐ๊ณผ ์‹ ๋ขฐ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์˜ด๋‹ˆ์ฑ„๋„ ์™„์„ฑ์„ ์ถ”๊ตฌํ•˜๋Š” ์›”๋งˆํŠธ์‹ ๋ชจ๋ธ์„ ํƒํ•˜๊ณ  ์žˆ๋‹ค. ์›”๋งˆํŠธ๊ฐ€ ์ˆ˜์ฒœ ๊ฐœ์˜ ์˜คํ”„๋ผ์ธ ๋งค์žฅ์„ ์ถœ๊ณ  ๊ฑฐ์ ์œผ๋กœ ํ™œ์šฉํ•ด ์•„๋งˆ์กด์˜ ๋ฌผ๋ฅ˜ ๊ฒฝ์Ÿ๋ ฅ์— ๋Œ€์‘ํ•˜๋“ฏ, ์ด๋งˆํŠธ ์—ญ์‹œ ์ „๊ตญ ๋งค์žฅ์„ ๋„์‹ฌํ˜• ๋‹คํฌ์Šคํ† ์–ด๋กœ ํ™œ์šฉํ•ด 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ๊ตฌํ˜„ํ•˜๊ณ  ์žˆ๋‹ค.

๋ฐ˜๋ฉด ์ฟ ํŒก์€ ์•„๋งˆ์กด๊ณผ ์œ ์‚ฌํ•œ ํ˜์‹ ์ž๋กœ, ์ˆ˜์ง ํ†ตํ•ฉ ๋ฌผ๋ฅ˜์™€ ๋Œ€๊ทœ๋ชจ ๊ธฐ์ˆ  ํˆฌ์ž๋ฅผ ํ†ตํ•ด ๊ธฐ์กด ์‹œ์žฅ์˜ ๊ทœ์น™์„ ํ”๋“ค์–ด ์™”๋‹ค. ์ด์ฒ˜๋Ÿผ ํ˜์‹ ์ž์™€ ๊ธฐ์กด ๊ฐ•์ž ๊ฐ„์˜ ์—ญํ•™ ๊ด€๊ณ„๋Š” ๊ฒฝ์Ÿ์˜ ํ•ต์‹ฌ ์š”์†Œ๋‹ค. ์ฟ ํŒก์˜ ๋กœ์ผ“์™€์šฐ ๋ฉค๋ฒ„์‹ญ์€ ์•„๋งˆ์กด ํ”„๋ผ์ž„๊ณผ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ๋ฌด๋ฃŒ ๋ฐฐ์†ก๊ณผ ๋‹ค์–‘ํ•œ ํ˜œํƒ์„ ๊ฒฐํ•ฉํ•ด ๊ณ ๊ฐ ์ „ํ™˜ ๋น„์šฉ์„ ๊ทน๋Œ€ํ™”ํ•˜๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด ์‹œ์žฅ ์ง€๋ฐฐ๋ ฅ์„ ๊ฐ•ํ™”ํ•˜๊ณ  ์žˆ๋‹ค.

์‹œ์žฅ ํŠน์„ฑ์€ ๊ฒฝ์Ÿ ๋ฐฉ์‹์— ์–ด๋–ค ์ฐจ์ด๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๋Š”๊ฐ€?

์–‘๊ตญ์˜ ๊ฒฝ์Ÿ ๋ฐฉ์‹์€ ๊ฐ ์‹œ์žฅ์˜ ํŠน์„ฑ์— ์˜ํ•ด ๊ทœ์ •๋œ๋‹ค. ์ดˆ๊ณ ๋ฐ€๋„ ํ™˜๊ฒฝ์˜ ํ•œ๊ตญ์—์„œ๋Š” SSG๋‹ท์ปด์ด ์ฟ ํŒก์ด ๋งŒ๋“ค์–ด ๋†“์€ ๋ฐฐ์†ก ์†๋„์— ๋Œ€ํ•œ ๊ธฐ๋Œ€์น˜๋ฅผ ๋งž์ถ”๋Š” ๊ฒƒ์ด ๋ถˆ๊ฐ€ํ”ผํ•˜๋‹ค. ํ•œ๊ตญ ์‹œ์žฅ์—์„œ๋Š” ๋ฐฐ์†ก ์†๋„์™€ ์‹ ์„ ์‹ํ’ˆ ํ’ˆ์งˆ์ด ํƒ€ํ˜‘์˜ ๋Œ€์ƒ์ด ์•„๋‹ˆ๋ผ ํ•„์ˆ˜ ์กฐ๊ฑด์ด๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ์ด์— ๋”ฐ๋ผ SSG๋‹ท์ปด์€ ์ด๋งˆํŠธ ๋งค์žฅ์ด๋ผ๋Š” ๊ธฐ์กด ์ž์‚ฐ์„ ํ™œ์šฉํ•ด 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ์šด์˜ํ•˜๋ฉฐ ์ฟ ํŒก์˜ ์†๋„ ๊ธฐ์ค€์— ๋ณด์กฐ๋ฅผ ๋งž์ถ”๊ณ  ์žˆ๋‹ค. ๋™์‹œ์— ํ•œ๊ตญ ์†Œ๋น„์ž๊ฐ€ ํŠนํžˆ ์ค‘์‹œํ•˜๋Š” ์‹ ์„ ์‹ํ’ˆ์˜ ํ’ˆ์งˆ๊ณผ โ€˜๋ˆˆ์œผ๋กœ ํ™•์ธํ•˜๋Š” ์‹ ๋ขฐโ€™๋ฅผ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•ด, ์ด๋งˆํŠธ ์ง์›์ด ๋งค์žฅ์—์„œ ์ง์ ‘ ์ƒํ’ˆ์„ ๊ณ ๋ฅด๋Š” ์ธ์Šคํ† ์–ด ํ”ผํ‚น ๋ฐฉ์‹์„ ๊ณ ์ˆ˜ํ•˜๊ณ  ์žˆ๋‹ค.

๋ฐ˜๋ฉด ๊ตญํ† ๊ฐ€ ๋„“์€ ๋ฏธ๊ตญ ์‹œ์žฅ์—์„œ๋Š” ์•„๋งˆ์กด์˜ ์ „๊ตญ ๋‹จ์œ„ ๋ฐฐ์†ก ์†๋„๋ฅผ ๊ทธ๋Œ€๋กœ ๋”ฐ๋ผ๊ฐ€๋Š” ๊ฒƒ์ด ๋น„ํšจ์œจ์ ์ด๋ผ๋Š” ํŒ๋‹จ์ด ์ž‘์šฉํ•œ๋‹ค. ๋ฏธ๊ตญ์—์„œ๋Š” ์œ ์—ฐ์„ฑ๊ณผ ๋น„์šฉ ํšจ์œจ์ด ๊ฒฝ์Ÿ์˜ ํ•ต์‹ฌ ์š”์†Œ๋กœ ์ž๋ฆฌ ์žก๊ณ  ์žˆ๋‹ค. ์›”๋งˆํŠธ๋Š” ์ž๋™์ฐจ ์ค‘์‹ฌ์˜ ์†Œ๋น„ ๋ฌธํ™”๋ฅผ ์ ๊ทน ํ™œ์šฉํ•ด ๋งค์žฅ ํ”ฝ์—… ์„œ๋น„์Šค์ธ BOPIS๋ฅผ ์ œ๊ณตํ•˜๋ฉฐ, ๋ฐฐ์†ก์ด ํ•„์š” ์—†๋Š” ํŽธ์˜์„ฑ์„ ์ฐจ๋ณ„ํ™” ์š”์†Œ๋กœ ๋‚ด์„ธ์› ๋‹ค. ์ด๋Š” ์•„๋งˆ์กด์— ๋งž์„œ โ€˜์œ ์—ฐ์„ฑโ€™๊ณผ โ€˜๋น„์šฉ ํšจ์œจโ€™์„ ํ•ต์‹ฌ ๊ฒฝ์Ÿ๋ ฅ์œผ๋กœ ์‚ผ๋Š” ์ „๋žต์ด๋‹ค.

1์‹œ๊ฐ„ ๋ฐฐ์†ก์€ ํ•œ๊ตญ์˜ ์ดˆ๊ณ ์† ๋ฐฐ์†ก ๊ฒฝ์Ÿ์„ ์–ด๋–ป๊ฒŒ ํ˜•์„ฑํ–ˆ๊ณ , SSG๋‹ท์ปด๊ณผ ์ฟ ํŒก์˜ ๊ฒฝ์Ÿ ๊ตฌ๋„์—๋Š” ์–ด๋–ค ์˜ํ–ฅ์„ ๋ฏธ์ณค๋Š”๊ฐ€?

SSG๋‹ท์ปด์˜ 1์‹œ๊ฐ„ ๋ฐฐ์†ก ๋„์ž…์€ ์ฟ ํŒก์„ ์ƒ๋Œ€๋กœ ํ•œ ์ „๋žต์ด ๋ฐฉ์–ด์—์„œ ๊ณต๊ฒฉ์œผ๋กœ ์ „ํ™˜๋์Œ์„ ์˜๋ฏธํ•œ๋‹ค. SSG๋‹ท์ปด์€ ์ฟ ํŒก์ฒ˜๋Ÿผ ๋Œ€๊ทœ๋ชจ ์ „์šฉ ํ’€ํ•„๋จผํŠธ์„ผํ„ฐ๋ฅผ ๊ตฌ์ถ•ํ•˜๋Š” ๋Œ€์‹ , ์ด๋งˆํŠธ ๋งค์žฅ์ด๋ผ๋Š” ๊ธฐ์กด ์ž์‚ฐ์„ ํ™œ์šฉํ•ด 1์‹œ๊ฐ„ ๋ฐฐ์†ก ๋„คํŠธ์›Œํฌ๋ฅผ ๊ตฌ์ถ•ํ•จ์œผ๋กœ์จ ๊ณ ์ • ํˆฌ์ž๋น„ ๋ถ€๋‹ด์„ ํฌ๊ฒŒ ์ค„์˜€๋‹ค.

1์‹œ๊ฐ„ ๋ฐฐ์†ก์€ ์ฟ ํŒก์ด ์ด๋ฏธ ์‹œ์žฅ์— ์ •์ฐฉ์‹œํ‚จ โ€˜์ฆ‰์‹œ ๋ฐฐ์†กโ€™ ๊ธฐ์ค€์„ ์ถฉ์กฑํ•˜๋ฉฐ, ๋ฐฐ์†ก ์†๋„ ์ธก๋ฉด์—์„œ ๊ฒฝ์Ÿ์‚ฌ์™€์˜ ๊ธฐ๋Šฅ์  ๊ฒฉ์ฐจ๋ฅผ ํ•ด์†Œํ•œ๋‹ค. ๊ทธ ๊ฒฐ๊ณผ ๋ฐฐ์†ก ์†๋„๊ฐ€ ์ฟ ํŒก์„ ์„ ํƒํ•˜๋Š” ์œ ์ผํ•œ ์ด์œ ๋กœ ์ž‘์šฉํ•˜๋˜ ๊ตฌ์กฐ๋ฅผ ๋ฌด๋ ฅํ™”ํ•˜๋Š” ํšจ๊ณผ๋ฅผ ๋‚ณ์•˜๋‹ค. SSG๋‹ท์ปด์€ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ๊ธด๊ธ‰ ๊ตฌ๋งค ์ˆ˜์š”๋ฅผ ํก์ˆ˜ํ•˜๋Š” ๊ฐ•๋ ฅํ•œ ๊ณ ๊ฐ ์œ ์ž… ์ฑ„๋„๋กœ ํ™œ์šฉํ•˜๋ฉฐ, ์ด๋ฅผ ํ†ตํ•ด SSG๋‹ท์ปด ์ƒํƒœ๊ณ„๋กœ ์†Œ๋น„์ž๋ฅผ ์ ๊ทน ๋Œ์–ด๋“ค์ด๊ณ  ์žˆ๋‹ค.

๋ฏธ๊ตญ์˜ ์ดˆ๊ณ ์† ๋ฐฐ์†ก ๊ฒฝ์Ÿ ์ „๋žต์€ ๋ฌด์—‡์ด๋ฉฐ, ์•„๋งˆ์กด ๋ฐฐ์†ก์— ๋งž์„  ์›”๋งˆํŠธ์˜ ์œ„์น˜๋Š” ์–ด๋””์— ์žˆ๋Š”๊ฐ€?

์›”๋งˆํŠธ๊ฐ€ ์•„๋งˆ์กด์— ๋งž์„œ ์ทจํ•˜๊ณ  ์žˆ๋Š” ์ „๋žต์˜ ํ•ต์‹ฌ์€ ์†๋„๋ฅผ ์ด๊ธฐ๋Š” ๋ฐ ์žˆ์ง€ ์•Š๊ณ , ์†๋„๋ฅผ ์œ ์—ฐ์„ฑ์œผ๋กœ ์ƒ์‡„ํ•ด ์ฐจ๋ณ„ํ™”๋œ ๊ฒฝ์Ÿ ์šฐ์œ„๋ฅผ ํ™•๋ณดํ•˜๋Š” ๋ฐ ์žˆ๋‹ค. ์›”๋งˆํŠธ๋Š” ๋ฏธ๊ตญ ์ „์—ญ์— ๋ถ„ํฌํ•œ ์ˆ˜์ฒœ ๊ฐœ์˜ ๋งค์žฅ์„ ๊ธฐ๋ฐ˜์œผ๋กœ 1~2์‹œ๊ฐ„ ๋‚ด ๋ฐฐ์†ก์ด ๊ฐ€๋Šฅํ•œ ์ต์Šคํ”„๋ ˆ์Šค ๋”œ๋ฆฌ๋ฒ„๋ฆฌ๋ฅผ ์ œ๊ณตํ•˜๋ฉฐ, ๋„์‹ฌ ์ง€์—ญ์—์„œ๋Š” ์•„๋งˆ์กด์— ๊ทผ์ ‘ํ•œ ๋ฐฐ์†ก ์†๋„๋ฅผ ๊ตฌํ˜„ํ•˜๋ฉด์„œ๋„ ๋น„์šฉ ํšจ์œจ์„ ์œ ์ง€ํ•˜๊ณ  ์žˆ๋‹ค.

ํŠนํžˆ ๋งค์žฅ ํ”ฝ์—… ์„œ๋น„์Šค์ธ BOPIS๋Š” ๋ฐฐ์†ก๋น„์™€ ๋Œ€๊ธฐ ์‹œ๊ฐ„์ด ๋ชจ๋‘ ์—†๋Š” ํŽธ์˜์„ฑ์„ ๊ณ ๊ฐ์—๊ฒŒ ์ œ๊ณตํ•˜๋ฉฐ, ์˜คํ”„๋ผ์ธ ๋งค์žฅ์ด๋ผ๋Š” ๋ฌผ๋ฆฌ์  ์ž์‚ฐ์„ ๊ณ ๊ฐ ์ „์šฉ ๊ฒฝ์Ÿ๋ ฅ์œผ๋กœ ํ™œ์šฉํ•˜๋Š” ๋ฐฉ์‹์ด๋‹ค. ์ด๋Š” ์•„๋งˆ์กด์ด ์‰ฝ๊ฒŒ ๋”ฐ๋ผ์˜ฌ ์ˆ˜ ์—†๋Š” ๋ฌผ๋ฆฌ์  ์ ‘๊ทผ์„ฑ์„ ๊ฒฝ์Ÿ ๋ฌด๊ธฐ๋กœ ์‚ผ์€ ์ „๋žต์œผ๋กœ ํ•ด์„๋œ๋‹ค. ์›”๋งˆํŠธ๋Š” ์ด๋Ÿฌํ•œ ์œ ์—ฐ์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ์‹๋ฃŒํ’ˆ ์‹œ์žฅ์—์„œ์˜ ์ง€๋ฐฐ๋ ฅ์„ ๊ณต๊ณ ํžˆ ํ–ˆ์œผ๋ฉฐ, ์•„๋งˆ์กด์˜ ํ•ต์‹ฌ ๋ฌผ๋ฅ˜ ๊ฒฝ์Ÿ๋ ฅ๊ณผ๋Š” ๋‹ค๋ฅธ ์˜์—ญ์—์„œ โ€˜์‹๋ฃŒํ’ˆ๊ณผ ์œ ์—ฐ์„ฑโ€™์ด๋ผ๋Š” ๋šœ๋ ทํ•œ ์ฐจ๋ณ„์  ์šฐ์œ„๋ฅผ ํ™•๋ณดํ–ˆ๋‹ค.

1์‹œ๊ฐ„ ๋ฐฐ์†ก ๋„์ž…์€ SSG๋‹ท์ปด๊ณผ ์ฟ ํŒก์˜ ๊ฒฝ์Ÿ ๊ตฌ๋„๋ฅผ ์–ด๋–ป๊ฒŒ ๋ณ€ํ™”์‹œ์ผฐ๋Š”๊ฐ€?

1์‹œ๊ฐ„ ๋ฐฐ์†ก ์ถœ์‹œ๋Š” SSG๋‹ท์ปด์ด ํ€ต์ปค๋จธ์Šค ์‹œ์žฅ์—์„œ ์ˆ˜์ต์„ฑ๊ณผ ๊ฒฝ์Ÿ๋ ฅ์„ ๋™์‹œ์— ํ™•๋ณดํ•˜๋ ค๋Š” ์ „๋žต์  ์‹œ๋„๋‹ค. SSG๋‹ท์ปด์€ ์ด๋งˆํŠธ์˜ ๊ณ ํ’ˆ์งˆ ์‹ ์„ ์‹ํ’ˆ์— ์ดˆ๊ณ ์† ๋ฐฐ์†ก์„ ๊ฒฐํ•ฉํ•ด, ํŽธ์˜์„ฑ์„ ์•ž์„ธ์šด ์ฟ ํŒก๊ณผ ๋‹ฌ๋ฆฌ ์‹ ์„ ๋„์™€ ํ’ˆ์งˆ์— ๋Œ€ํ•œ ์‹ ๋ขฐ๋ฅผ ๊ฐ•์กฐํ•˜๋Š” โ€˜ํ”„๋ฆฌ๋ฏธ์—„ ํ€ต์ปค๋จธ์Šคโ€™ ์ด๋ฏธ์ง€๋ฅผ ๊ตฌ์ถ•ํ•˜๊ณ  ์žˆ๋‹ค.

์ด๋ฅผ ํ†ตํ•ด SSG๋‹ท์ปด์€ ์ƒˆ๋ฒฝ ๋ฐฐ์†ก๊ณผ ์˜ˆ์•ฝ ๋ฐฐ์†ก, 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ํ•˜๋‚˜์˜ ํ”Œ๋žซํผ์—์„œ ๋ชจ๋‘ ์ œ๊ณตํ•˜๋Š” ํ’€ ์ŠคํŽ™ํŠธ๋Ÿผ ์˜ด๋‹ˆ์ฑ„๋„์„ ์™„์„ฑํ–ˆ์œผ๋ฉฐ, ์ด๋Ÿฌํ•œ ์„œ๋น„์Šค ๊ตฌ์„ฑ์€ ์ฟ ํŒก ๋Œ€๋น„ ๊ณ ๊ฐ ๋ฝ์ธ ํšจ๊ณผ๋ฅผ ํฌ๊ฒŒ ๋†’์˜€๋‹ค. ์„œ๋น„์Šค ์ง€์—ญ๊ณผ ์ทจ๊ธ‰ ์ƒํ’ˆ์ด ์ง€์†์ ์œผ๋กœ ํ™•๋Œ€๋˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์€ ์ด ์ „๋žต์ด ์‹ค์ œ ์„ฑ๊ณผ๋กœ ์ด์–ด์ง€๊ณ  ์žˆ์Œ์„ ๋ณด์—ฌ์ค€๋‹ค.

์žฌ๊ณ  ํ•œ๊ณ„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์ด๋งˆํŠธ๊ฐ€ ํ€ต์ปค๋จธ์Šค๋ฅผ ์šด์˜ํ•˜๋Š” ์ง„์งœ ์ด์œ ๋Š” ๋ฌด์—‡์ธ๊ฐ€, ์ƒ์กด์„ ์œ„ํ•œ ์ „๋žต์ธ๊ฐ€?

์ด๋งˆํŠธ๊ฐ€ ์žฌ๊ณ  ๊ณต์œ ๋กœ ์ธํ•œ ์ˆ˜๋Ÿ‰ ๋ถˆ์ผ์น˜๋‚˜ ๋น„ํšจ์œจ์ ์ธ ํ”ผํ‚น ๋™์„ ๊ณผ ๊ฐ™์€ ํ•œ๊ณ„๋ฅผ ๊ฐ์ˆ˜ํ•˜๋ฉด์„œ๊นŒ์ง€ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ์šด์˜ํ•˜๋Š” ์ง„์งœ ์ด์œ ๋Š” ๋‹จ๊ธฐ์ ์ธ ๋ฌผ๋ฅ˜ ๋น„ํšจ์œจ๋ณด๋‹ค ์ƒ์กด๊ณผ ๋ฏธ๋ž˜ ๊ณ ๊ฐ ํ™•๋ณด๋ผ๋Š” ์ „๋žต์  ํ•„์š”์„ฑ์ด ํ›จ์”ฌ ํฌ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ์˜คํ”„๋ผ์ธ ๋ฐฉ๋ฌธ๊ฐ ๊ฐ์†Œ์™€ ๊ณ ๊ฐ์ธต ๊ณ ๋ นํ™”๋ผ๋Š” ์œ„๊ธฐ์— ์ง๋ฉดํ•œ ์ƒํ™ฉ์—์„œ, 1์‹œ๊ฐ„ ๋ฐฐ์†ก์€ ์ฆ‰์‹œ์„ฑ๊ณผ ๋ชจ๋ฐ”์ผ ํŽธ์˜์„ฑ์„ ์ค‘์‹œํ•˜๋Š” ์ Š์€ ์„ธ๋Œ€์˜ ์†Œ๋น„ ์„ฑํ–ฅ์„ ์ถฉ์กฑ์‹œํ‚ค๋Š” ์ˆ˜๋‹จ์œผ๋กœ ์ž‘๋™ํ•œ๋‹ค. ์ด๋Š” ์ Š์€ ๊ณ ๊ฐ์„ SSG๋‹ท์ปด ์ƒํƒœ๊ณ„๋กœ ์œ ์ž…์‹œํ‚ค๋Š” ๊ด€๋ฌธ ์—ญํ• ์„ ํ•˜๋ฉฐ, ๊ณ ๋ นํ™”๋˜๋Š” ๊ณ ๊ฐ ๊ตฌ์กฐ์™€ ๊ฐ์†Œํ•˜๋Š” ์˜คํ”„๋ผ์ธ ํŠธ๋ž˜ํ”ฝ ๋ฌธ์ œ๋ฅผ ๋™์‹œ์— ์™„ํ™”ํ•˜๋Š” ์ „๋žต์ด๋‹ค.

๋˜ํ•œ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์€ ํ•ต์‹ฌ์ ์ธ ์žฌ๋ฌด ํšจ์œจ ์ „๋žต์ด๊ธฐ๋„ ํ•˜๋‹ค. ์ด๋งˆํŠธ ๋งค์žฅ์„ โ€˜์˜จ๋ผ์ธ ์ฃผ๋ฌธ ์ฒ˜๋ฆฌ ๊ฑฐ์ โ€™์œผ๋กœ ์ „ํ™˜ํ•ด ์ž์‚ฐ ํ™œ์šฉ๋„๋ฅผ ๊ทน๋Œ€ํ™”ํ•˜๊ณ , ๊ธฐ์กด ์ธ๋ ฅ์„ ํ™œ์šฉํ•ด ๊ณ ์ • ์ž์‚ฐ์˜ ์ˆ˜์ต์„ฑ์„ ๋Œ์–ด์˜ฌ๋ฆฌ๋Š” ๊ตฌ์กฐ์ด๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. ์ฆ‰, ์ถ”๊ฐ€์ ์ธ ๋Œ€๊ทœ๋ชจ ํˆฌ์ž ์—†์ด ๊ธฐ์กด ์ž์‚ฐ์„ ์ตœ๋Œ€ํ•œ ํ™œ์šฉํ•˜๋Š” ๊ธˆ์œต ํšจ์œจ ์ „๋žต์œผ๋กœ ํ•ด์„ํ•  ์ˆ˜ ์žˆ๋‹ค. 1์‹œ๊ฐ„ ๋ฐฐ์†ก์€ ํŒฌ๋ฐ๋ฏน ์ดํ›„ ํ™•์‚ฐ๋œ ์ฆ‰์‹œ ์†Œ๋น„ ํŠธ๋ Œ๋“œ์— ๋Œ€์‘ํ•˜๊ณ , ๋ฏธ๋ž˜ ๊ณ ๊ฐ ๊ธฐ๋ฐ˜์„ ์„ ์ ํ•˜๊ธฐ ์œ„ํ•œ ํ•„์ˆ˜์ ์ธ ์ƒ์กด ํˆฌ์ž๋กœ ์ž๋ฆฌ ์žก๊ณ  ์žˆ๋‹ค.

ํ•œ๊ตญ ์˜คํ”„๋ผ์ธ ์œ ํ†ต์˜ ์ „๋žต์€ ๋ฌด์—‡์ธ๊ฐ€, ๊ณ ๊ฐ ์œ ์ž…์„ ์œ„ํ•œ ๊ณต๊ฐ„ ์žฌํŽธ์€ ์–ด๋–ป๊ฒŒ ์ด๋ค„์ง€๊ณ  ์žˆ๋Š”๊ฐ€?

ํ•œ๊ตญ์˜ ์˜คํ”„๋ผ์ธ ์œ ํ†ต์€ ๋‹จ์ˆœํ•œ ๋ฌผ๋ฅ˜ ๊ฑฐ์ ์„ ๋„˜์–ด, ๊ณต๊ฐ„ ์ฐจ๋ณ„ํ™”๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ ์œ ์ž…์„ ํ™•๋ณดํ•˜๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ์ง„ํ™”ํ•˜๊ณ  ์žˆ๋‹ค. ์ด๋งˆํŠธ์˜ ์ตœ๊ทผ ํ–‰๋ณด๊ฐ€ ์ด๋ฅผ ์ž˜ ๋ณด์—ฌ์ค€๋‹ค. ์ด๋งˆํŠธ๋Š” ๋Œ€ํ˜• ๋งค์žฅ ๊ณต๊ฐ„์˜ ์ƒ๋‹น ๋ถ€๋ถ„์„ ์™ธ๋ถ€ ์ž„์ฐจ์ธ์—๊ฒŒ ์ž„๋Œ€ํ•ด ์ž„๋Œ€ ์ˆ˜์ต์„ ํ™•๋ณดํ•˜๋Š” ํ•œํŽธ, ์ž์ฒด ์šด์˜ ๊ตฌ์—ญ์€ ์‹๋ฃŒํ’ˆ, ํŠนํžˆ ์‹ ์„ ์‹ํ’ˆ ์ค‘์‹ฌ์œผ๋กœ ์žฌํŽธํ•˜๋Š” ์ „๋žต์„ ์ถ”์ง„ํ•˜๊ณ  ์žˆ๋‹ค.

์ด ๊ณผ์ •์—์„œ ์˜จ๋ผ์ธ์€ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ํ†ตํ•ด ๋ฌผ๋ฅ˜ ๊ธฐ๋Šฅ์„ ๋‹ด๋‹นํ•˜๊ณ , ์˜คํ”„๋ผ์ธ ๋งค์žฅ์€ ๊ฒฝํ—˜๊ณผ ๋ฌธํ™”, ์†Œ๋น„๊ฐ€ ๊ฒฐํ•ฉ๋œ ๋ณตํ•ฉ ๊ณต๊ฐ„์œผ๋กœ ์—ญํ• ์ด ์žฌ์ •์˜๋œ๋‹ค. ์ฆ‰, ๋ฌผ๋ฆฌ์  ๊ณต๊ฐ„์„ ์ฒดํ—˜ํ˜• ํ—ˆ๋ธŒ๋กœ ์ „ํ™˜ํ•ด ๊ณ ๊ฐ์ด ๋งค์žฅ์„ ๋ฐฉ๋ฌธํ•ด์•ผ ํ•  ์ด์œ ๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ํ•ต์‹ฌ์ด๋‹ค. ์ง€์—ญ ์œ ๋ช… ๋ง›์ง‘๊ณผ ํŠธ๋ Œ๋””ํ•œ ๋ธŒ๋žœ๋“œ, ๋ฌธํ™” ์‹œ์„ค ๋“ฑ์„ ์œ ์น˜ํ•ด ๊ณต๊ฐ„์˜ ๋งค๋ ฅ์„ ๋†’์ด๊ณ , ์ฒดํ—˜์„ ๋ชฉ์ ์œผ๋กœ ๋ฐฉ๋ฌธํ•œ ๊ณ ๊ฐ์ด ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ด๋งˆํŠธ์˜ ํ•ต์‹ฌ ๊ฒฝ์Ÿ๋ ฅ์ธ ๊ณ ํ’ˆ์งˆ ์‹ ์„ ์‹ํ’ˆ์„ ๊ตฌ๋งคํ•˜๋„๋ก ์œ ๋„ํ•จ์œผ๋กœ์จ ์„ ์ˆœํ™˜ ๊ตฌ์กฐ๋ฅผ ๊ตฌ์ถ•ํ•œ๋‹ค. ์ด๋Ÿฌํ•œ ์ „๋žต์€ ํ˜„๋Œ€์ ์ธ ์‡ผํ•‘ ๊ณต๊ฐ„์ด ์ง€์†์ ์ธ ๊ฒฝ์Ÿ๋ ฅ์„ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•ด ํ•„์ˆ˜์ ์ธ ์š”์†Œ๋กœ ํ‰๊ฐ€๋œ๋‹ค.

ํ•œ๊ตญ์˜ ์ดˆ๊ณ ์† ๋ฐฐ์†ก ๊ฒฝ์Ÿ๊ณผ ๋งค์žฅ ํ˜์‹  ํŠธ๋ Œ๋“œ๋Š” ๊ธ€๋กœ๋ฒŒ ์œ ํ†ต ์‹œ์žฅ์— ์–ด๋–ค ์‹œ์‚ฌ์ ์„ ์ฃผ๋Š”๊ฐ€?

ํ•œ๊ตญ ์‹œ์žฅ์—์„œ ์ „๊ฐœ๋˜๋Š” ์น˜์—ดํ•œ โ€˜์†๋„์™€ ํ’ˆ์งˆ ๊ฒฝ์Ÿโ€™๊ณผ โ€˜๊ณต๊ฐ„ ํ˜์‹ โ€™ ํŠธ๋ Œ๋“œ๋Š” ๊ธ€๋กœ๋ฒŒ ์œ ํ†ต ๊ธฐ์—…๋“ค์—๊ฒŒ ํ–ฅํ›„ ์˜ด๋‹ˆ์ฑ„๋„ ์ „๋žต๊ณผ ๋ผ์ŠคํŠธ๋งˆ์ผ ํ˜์‹ ์— ๋Œ€ํ•œ ์ค‘์š”ํ•œ ์‹œ์‚ฌ์ ์„ ์ œ๊ณตํ•œ๋‹ค. ํ•œ๊ตญ์—์„œ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์ด ํ‘œ์ค€์œผ๋กœ ์ž๋ฆฌ ์žก์•˜๋‹ค๋Š” ์ ์€ 2์ผ ๋ฐฐ์†ก, ์ฆ‰ ์•„๋งˆ์กด ํ”„๋ผ์ž„ ๋ชจ๋ธ์ด ๋” ์ด์ƒ ์œ ํ†ต ๊ฒฝ์Ÿ์˜ ์ข…์ฐฉ์ ์ด ์•„๋‹˜์„ ๋ณด์—ฌ์ค€๋‹ค. ํ•œ๊ตญ์‹ ๋ชจ๋ธ์€ ์ดˆ๊ณ ์† ๋ฐฐ์†ก์„ ๊ธ€๋กœ๋ฒŒ ๊ธฐ์ค€์œผ๋กœ ๋Œ์–ด์˜ฌ๋ฆฌ๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋Š” ์›”๋งˆํŠธ์™€ ๊ฐ™์€ ๊ธฐ์—…๋“ค๋กœ ํ•˜์—ฌ๊ธˆ ์ต์Šคํ”„๋ ˆ์Šค ๋”œ๋ฆฌ๋ฒ„๋ฆฌ๋ฅผ ๋‹จ์ˆœํ•œ ๋ถ€๊ฐ€ ์„œ๋น„์Šค๊ฐ€ ์•„๋‹Œ ํ•ต์‹ฌ ์ธํ”„๋ผ๋กœ ์ธ์‹ํ•˜๋„๋ก ์••๋ฐ•ํ•˜๋Š” ์š”์ธ์œผ๋กœ ์ž‘์šฉํ•œ๋‹ค.

SSG๋‹ท์ปด์ด ์ด๋งˆํŠธ ๋งค์žฅ์„ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์„ ์œ„ํ•œ ๋‹คํฌ์Šคํ† ์–ด๋กœ ํ™œ์šฉํ•˜๋Š” ๋™์‹œ์—, ๋‚จ๋Š” ๊ณต๊ฐ„์„ ์ˆ˜์ต์„ฑ์ด ๋†’์€ ์ž„์ฐจ์ธ์—๊ฒŒ ์ž„๋Œ€ํ•˜๋Š” ์ „๋žต์€ ์˜จ๋ผ์ธ ๊ฒฝ์Ÿ๊ณผ ์˜คํ”„๋ผ์ธ ์ˆ˜์ต์„ฑ์„ ๋™์‹œ์— ๊ท ํ˜• ์žˆ๊ฒŒ ์ถ”๊ตฌํ•˜๋Š” ํ˜์‹ ์ ์ธ ๋ชจ๋ธ๋กœ ํ‰๊ฐ€๋œ๋‹ค. ์ด๋Ÿฌํ•œ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ์ž์‚ฐ ์šด์˜ ๋ฐฉ์‹์€ ์œ ํ†ต ๊ธฐ์—…์ด ์ง€์†์ ์ธ ์ˆ˜์ต์„ฑ์„ ํ™•๋ณดํ•  ์ˆ˜ ์žˆ๋Š” ํ•˜๋‚˜์˜ ํ˜„์‹ค์ ์ธ ํ•ด๋ฒ•์„ ์ œ์‹œํ•œ๋‹ค.

์œ ๋Ÿฝ์˜ ๊นŒ๋ฅดํ‘ธ๋‚˜ ๋ฏธ๊ตญ์˜ ํƒ€๊นƒ๊ณผ ๊ฐ™์€ ์œ ํ†ต ๊ธฐ์—…๋“ค ์—ญ์‹œ, ํ™œ์šฉ๋„๊ฐ€ ๋‚ฎ์€ ๋งค์žฅ ๊ณต๊ฐ„์„ ํ”ผํ‚น ํ—ˆ๋ธŒ๋‚˜ ์†Œํ˜• ์ฐฝ๊ณ ๋กœ ์ „ํ™˜ํ•˜๋Š” ๋™์‹œ์— ์ฒดํ—˜ํ˜• ๋ฆฌํ…Œ์ผ ๊ณต๊ฐ„์œผ๋กœ ์žฌ๊ตฌ์„ฑํ•˜๋Š” ์ „๋žต์—์„œ ์ƒˆ๋กœ์šด ๊ธฐํšŒ๋ฅผ ์ฐพ์„ ์ˆ˜ ์žˆ๋‹ค. ํ•œ๊ตญ ์‚ฌ๋ก€๋Š” ํ€ต์ปค๋จธ์Šค ์‹œ์žฅ์—์„œ ์†๋„๋งŒ์œผ๋กœ๋Š” ๊ฒฝ์Ÿ์—์„œ ์Šน๋ฆฌํ•  ์ˆ˜ ์—†์œผ๋ฉฐ, ๊ฒฐ๊ตญ ์ฐจ๋ณ„ํ™”์˜ ํ•ต์‹ฌ์€ ํ’ˆ์งˆ์ด๋ผ๋Š” ์ ์„ ์ž…์ฆํ•œ๋‹ค. SSG๋‹ท์ปด์ด ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ๋ธŒ๋žœ๋“œ ๊ธฐ๋ฐ˜ ์‹ ์„ ์‹ํ’ˆ์„ ํ•ต์‹ฌ ์ƒํ’ˆ์œผ๋กœ ๋‚ด์„ธ์›Œ ์ €๊ฐ€ ๋ฐฐ์†ก ์„œ๋น„์Šค์™€ ๊ตฌ๋ณ„๋˜๋Š” ํ”„๋ฆฌ๋ฏธ์—„ ํฌ์ง€์…”๋‹์„ ๊ตฌ์ถ•ํ•œ ์ ์€ ์žฅ๊ธฐ์ ์ธ ๊ณ ๊ฐ ์ถฉ์„ฑ๋„๋ฅผ ํ™•๋ณดํ•˜๋Š” ๋ฐ ์ค‘์š”ํ•œ ์š”์†Œ๋กœ ์ž‘์šฉํ•œ๋‹ค. ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ํ€ต์ปค๋จธ์Šค ์‹œ์žฅ์€ ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ทธ ์ค‘์‹ฌ์—๋Š” ์‹๋ฃŒํ’ˆ์ด ์žˆ๋‹ค.

CTO ๊ด€์ ์—์„œ ๋ณธ ์œ ํ†ต ์‚ฐ์—…์˜ ๋ฏธ๋ž˜ ์ƒ์กด ์ „๋žต์€ ๋ฌด์—‡์ธ๊ฐ€?

์ด๋งˆํŠธ์™€ SSG๋‹ท์ปด์˜ 1์‹œ๊ฐ„ ๋ฐฐ์†ก ์ „๋žต์€ ์ฟ ํŒก, ์ฆ‰ ์•„๋งˆ์กด์‹ ์†๋„ ๊ฒฝ์Ÿ์— ๋งž์„œ ์›”๋งˆํŠธ์‹ ์ž์‚ฐ ์žฌํ™œ์šฉ์œผ๋กœ ๋Œ€์‘ํ•˜๋ฉด์„œ, ๊ถ๊ทน์ ์œผ๋กœ๋Š” ๊ณต๊ฐ„ ์žฌํŽธ์„ ํ†ตํ•ด ๋ฏธ๋ž˜๋ฅผ ์ค€๋น„ํ•˜๋Š” ๋‹ค์ธต์ ์ธ ์ ‘๊ทผ์œผ๋กœ ๋ณผ ์ˆ˜ ์žˆ๋‹ค.

ํ–ฅํ›„ ๊ฒฝ์Ÿ๋ ฅ์„ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•ด ์ด๋งˆํŠธ์™€ SSG๋‹ท์ปด๊ณผ ๊ฐ™์€ ์œ ํ†ต ๊ธฐ์—…์€ AI ๊ธฐ๋ฐ˜ ๊ณต๋™ ์žฌ๊ณ  ์ตœ์ ํ™”์— ์ง‘์ค‘ํ•ด์•ผ ํ•œ๋‹ค. ์ด๋งˆํŠธ POS ๋ฐ์ดํ„ฐ์™€ ์˜จ๋ผ์ธ ์ฃผ๋ฌธ ๊ฐ„ ์‹ค์‹œ๊ฐ„ ๋ฐ์ดํ„ฐ ์—ฐ๋™์„ ๊ณ ๋„ํ™”ํ•ด 1์‹œ๊ฐ„ ๋ฐฐ์†ก์˜ ํ”ผํ‚น ํšจ์œจ์„ ๋Œ์–ด์˜ฌ๋ฆฌ๋Š” ๊ฒƒ์ด ํ•ต์‹ฌ ๊ณผ์ œ๋‹ค. ์ด๋Š” ์˜จ๋ผ์ธ๊ณผ ์˜คํ”„๋ผ์ธ์„ ์ž‡๋Š” O2O ํ†ตํ•ฉ์„ ์ „์ œ๋กœ ๊ธฐ์ˆ ์„ ์ตœ์ ํ™”ํ•ด์•ผ ํ•œ๋‹ค๋Š” ์˜๋ฏธ๋‹ค.

์•„์šธ๋Ÿฌ ๊ณ ๊ฐ์˜ ์ฝ˜ํ…์ธ  ์—ด๋žŒ๊ณผ ๊ตฌ๋งค ํ–‰๋™์„ ํ†ตํ•ฉ์ ์œผ๋กœ ์ˆ˜์ง‘ยท๋ถ„์„ํ•ด ๊ฐœ์ธํ™”๋œ ํ”„๋กœ๋ชจ์…˜์„ ์ œ๊ณตํ•จ์œผ๋กœ์จ, ๋Š๊น€ ์—†๋Š” ์‡ผํ•‘ ๊ฒฝํ—˜์„ ์™„์„ฑํ•ด์•ผ ํ•œ๋‹ค.

๋งˆ์ง€๋ง‰์œผ๋กœ 1์‹œ๊ฐ„ ๋ฐฐ์†ก์€ ์ˆ˜์ต์„ฑ์ด ํ™•๋ณด๋˜๋Š” ๋งค์žฅ์„ ์ค‘์‹ฌ์œผ๋กœ ์„ ๋ณ„์ ์œผ๋กœ ํ™•๋Œ€ํ•ด์•ผ ํ•˜๋ฉฐ, ๋ฌด๋ฆฌํ•œ ํ™•์žฅ๋ณด๋‹ค๋Š” ์ˆ˜์ต ๊ธฐ๋ฐ˜ ์„ฑ์žฅ์ด ์žฅ๊ธฐ ์ƒ์กด์— ์ค‘์š”ํ•˜๋‹ค. ์žฌํŽธ๋œ ์˜คํ”„๋ผ์ธ ๊ณต๊ฐ„์—์„œ ๋ฐœ์ƒํ•˜๋Š” ์ž„๋Œ€ ๋ฐ์ดํ„ฐ์™€ ์˜จ๋ผ์ธ ๋งค์ถœ ๋ฐ์ดํ„ฐ๋ฅผ ๊ฒฐํ•ฉํ•ด ๊ณ ์ˆ˜์ต O2O ํ†ตํ•ฉ ๋ชจ๋ธ์„ ๊ตฌ์ถ•ํ•˜๊ณ , ๊ฐ€์žฅ ๋น ๋ฅด๋ฉด์„œ๋„ ์‹ ๋ขฐํ•  ์ˆ˜ ์žˆ๋Š” ์ƒํ’ˆ์„ ์ œ๊ณตํ•˜๋Š” โ€˜ํ”„๋ฆฌ๋ฏธ์—„ ํ€ต์ปค๋จธ์Šคโ€™ ํฌ์ง€์…”๋‹์„ ๊ฐ•ํ™”ํ•˜๋Š” ์ „๋žต์ด ์š”๊ตฌ๋œ๋‹ค.
dl-ciokorea@foundryco.com

The retail innovation war โ€“ South Koreaโ€™s 1-hour shipping and store space innovation

12 January 2026 at 11:40

The introduction of Emart + SSG.COMโ€™s 1-hour shipping service (a.k.a. Quick Commerce) and the strategy of reorganizing physical store space represent not just an expansion of services, but a strategic turning point for the survival and future of the South Korean retail market, particularly when analyzed through the lens of Amazon and Walmart. As a CTO of SSG.COM and former CTO of Emart, I provide an in-depth analysis of the core case studies and strategic goals of each company.

How do South Korean and US retail market characteristics compare?

The fundamental differences in the retail markets of South Korea and the US stem from their geographic characteristics, which drastically dictate corporate competition strategies. South Korea, due to its small land area and ultra-high population density, boasts highly cost-effective last-mile delivery. With the majority of the population concentrated in the Seoul metropolitan area, 1-hour shipping using motorcycles is economically viable, and this ultra-high density drives speed as the service standard. This environment has set โ€˜same-day or dawn deliveryโ€™ as the basic consumer expectation, making speed competition an essential for survival among retailers.

A prime example is Coupangโ€˜s strategy of densely placing national fulfillment centers (FCs) and small fulfillment camps to build its exclusive โ€˜Rocket Deliveryโ€™ speed advantage. In contrast, the US, with its vast territory and lower population density, faces very high last-mile costs, making nationwide 1-to-2-day delivery impossible without massive logistics infrastructure, and this vast territory necessitates flexibility and scale. Amazon overcame this by utilizing its large-scale fulfillment center network and dedicated aircraft (Amazon Air) to standardize โ€˜2-day nationwide delivery (Prime)โ€™. Since large-scale, car-centric weekly shopping is typical, Walmart saw buy online pick up in store (BOPIS) service emerge as the most efficient alternative.

Is the Emart/SSG.COM versus Coupang competition mirroring Walmart versus Amazon?

The competition between Emart/SSG.COM and Coupang mirrors the structure of Walmart versus Amazon, though the core battleground differs. Emart/SSG.COM adopts the Walmart model, striving for omnichannel completion based on existing physical assets and trust. Just as Walmart utilizes thousands of its physical stores as ship from store (SFS) hubs to contend with Amazonโ€™s logistics, Emart employs its national stores as urban dark stores for 1-hour shipping. Conversely, Coupang is the Amazon-like innovator, disrupting market rules through vertically integrated logistics and technology investment, and the dynamics between the innovator and the incumbent are critical. Coupangโ€™s Rocket Wow membership, similar to Amazonโ€™s Prime, bundles free shipping and other perks to maximize customer switching costs, thereby dominating the market.

What are the differences in competition methods driven by market characteristics?

Competition methods in both countries are dictated by market specifics. South Koreaโ€™s ultra-high density environment compels SSG.COM to inevitably match Coupangโ€™s speed expectations. Therefore, SSG.COM must utilize existing assets (Emart stores) through 1-hour shipping while keeping pace with Coupangโ€™s speed benchmark, as speed and fresh quality are non-negotiable in South Korea. Furthermore, to secure the quality and โ€˜visual trustโ€™ of fresh food highly valued by Korean consumers, they insist on the in-store picking method by Emart staff. In contrast, the USโ€™s vast territory informs Walmart that matching Amazonโ€™s national speed is inefficient, and flexibility and cost efficiency rule the US market. Walmart thus leverages American consumersโ€™ car-centric culture to offer the exclusive convenience of in-store pickup (BOPIS), prioritizing โ€˜flexibilityโ€™ and โ€˜cost efficiencyโ€™ as competitive advantages against Amazon.

How is South Korea securing fast delivery competition with 1-hour shippingโ€™s impact on SSG.COM versus Coupang?

SSG.COMโ€™s introduction of 1-hour shipping represents a critical shift from a defensive to an offensive posture against Coupang. By utilizing Emart stores (existing assets) to build a 1-hour delivery network, SSG.COM minimized the fixed cost burden (CAPEX) of constructing dedicated fulfillment centers, unlike Coupangโ€™s massive investment. 1-hour shipping meets Coupangโ€™s established โ€˜instant deliveryโ€™ standard, and the service achieves functional parity in speed with competitors. This neutralizes speed as the sole reason for choosing Coupang. SSG.COM leverages 1-hour shipping as a powerful customer acquisition channel to draw urgent-purchase customers into the SSG.COM ecosystem.

What is the US fast delivery competition strategy: where does Walmart stand against Amazon delivery?

Walmartโ€™s strategy against Amazon is not to โ€œbeat the speedโ€ but to โ€œovercome speed with flexibility and secure a unique advantage.โ€ Walmart leverages its thousands of national stores to offer Express Delivery (1-2 hour delivery), achieving speed close to Amazon in urban centers while maintaining cost efficiency. Critically, the BOPIS (in-store pickup) service provides the exclusive value of โ€˜zero delivery fee, zero delivery timeโ€™ to the customer, and physical assets are leveraged for customer exclusivity. This utilizes physical accessibility as a weapon that Amazon cannot easily match. Walmart cemented its grocery market dominance through this flexibility, securing a distinct competitive edge of โ€˜groceries and flexibilityโ€™ outside Amazonโ€™s core logistics monopoly.

How has 1-hour shipping implementation changed SSG.COM versus Coupang dynamics?

The launch of 1-hour shipping is an attempt by SSG.COM to secure โ€˜profitabilityโ€™ and โ€˜competitivenessโ€™ in the quick commerce market simultaneously. SSG.COM leverages the high-quality fresh products of Emart combined with fast delivery to establish a unique โ€˜premium quick commerceโ€™ image, countering Coupangโ€™s convenience with freshness and quality trust. With this, SSG.COM has completed a โ€˜full spectrum omnichannelโ€™ by offering dawn, scheduled, and 1-hour quick commerce all within one platform, and the service completes the full-spectrum omnichannel offering, significantly enhancing the customer lock-in effect against Coupang. The success of this strategy is evidenced by the expansion of the service and items offered.

What is the true rationale for Emart running quick commerce despite inventory drawbacks: strategic survival?

The real reason Emart operates 1-hour shipping despite the drawbacks of shared inventory (like stock discrepancies) and inefficient picking routes is strategic necessity for survival and future customer acquisition, outweighing short-term logistical inefficiencies. Faced with the crisis of declining offline traffic and an aging customer base, 1-hour shipping satisfies the younger generationโ€™s preference for โ€˜immediacyโ€™ and โ€˜mobile convenienceโ€™, serving as a โ€˜gatewayโ€™ to bring them into the SSG.COM ecosystem, and this strategy mitigates an aging customer base and declining offline traffic. Furthermore, 1-hour shipping is a core financial efficiency strategy, maximizing the asset utilization of Emart stores by turning them into โ€˜online order fulfillment centersโ€™ and utilizing existing staff to increase the profitability of fixed assets, meaning assets are maximized through a financial efficiency strategy. 1-hour shipping is essentially an essential survival investment to adapt to the post-pandemic trend of urgent consumption and preempt the future customer base.

What is South Koreaโ€™s offline retail strategy: space reorganization for customer attraction?

South Korean offline retail is evolving to seek customer traffic through spatial differentiation beyond just logistics hubs. Emartโ€™s recent attempts reflect this. Emartโ€™s new strategy involves leasing out most of its large store space to tenants to earn rental income, while Emartโ€™s own section is reorganized to focus on grocery (fresh food). This separates logistics functions online (1-hour shipping) and transforms the offline storeโ€™s role into a โ€˜complex space for experience, culture, and consumption,โ€™ as physical space is transformed into experiential hubs. The goal is to create a โ€˜reason to visitโ€™. By attracting tenants like local famous restaurants, trendy brands, and cultural facilities, they increase attractiveness, encouraging customers who come for the experience to subsequently purchase the highest quality groceries (Emartโ€™s core competency), creating a virtuous cycle. This strategy is essential for modern shopping centers to remain relevant.

What are the global implications of South Koreaโ€™s fast shipping competition and store innovation trends?

The fierce โ€˜speed and quality competitionโ€™ and the โ€˜space innovationโ€™ trend in the South Korean market offer significant insights for global retailers on future omnichannel strategies and last-mile innovation. South Koreaโ€™s โ€˜1-hour shippingโ€™ standardization proves that โ€˜2-day delivery (Amazon Prime)โ€™ is no longer the endpoint, and the south korean model standardizes ultra-fast delivery globally. This pressures companies like Walmart to regard Express Delivery as core infrastructure, not just an add-on service. The strategy of SSG.COM utilizing Emart stores as dark stores for 1-hour shipping while leasing out remaining space to high-profit tenants presents an innovative model for balancing online competition and offline profitability, and hybrid asset models offer a path for profitability.

European retailers like Carrefour and US retailers like Target can see opportunities on this strategy of dividing underutilized space into picking hubs/warehouses and experiential retail. The Korean case proves that speed alone is insufficient for victory in quick commerce, meaning quality is the key differentiator in quick commerce. Positioning โ€˜trustworthy brandedโ€™ fresh food as the core offering, as SSG.COM does, secures a โ€˜premium positioningโ€™ distinct from low-cost delivery services, which is essential for long-term customer loyalty. The growth of the quick commerce market globally is rapid and focused on groceries.

CTO insights: the future survival strategy in retail?

The Emart + SSG.COM 1-hour shipping strategy is a multi-layered approach that counters โ€˜Amazonโ€™s (Coupangโ€™s) speedโ€™ through โ€˜Walmartโ€™s asset reuseโ€™ while ultimately planning the future through โ€˜space reorganizationโ€™.

To secure future competitiveness, retailers like Emart/SSG.COM must focus on AI-powered shared inventory optimization, advancing real-time data synchronization between Emart POS data and online orders to elevate the 1-hour shipping picking efficiency, as technology must be optimized for Online-to-Offline(O2O) integration.

Integrated data collection on customer viewing habits should be utilized to offer personalized promotions, completing a seamless shopping experience.

Finally, 1-hour shipping must be expanded selectively only to stores where profitability is ensured, and focusing on profitable expansion is vital for long-term survival. The strategy should focus on building a high-revenue O2O integration model by merging the data from reorganized offline spaces (tenant rentals) with online sales, ultimately reinforcing the โ€˜premium quick commerceโ€™ positioning of providing the fastest, most reliable products.

This article is published as part of the Foundry Expert Contributor Network.
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