Out of Office: From startups to spices, VC finds ingredients for inspiration in his love of cooking

Out of Office isΒ a new GeekWire seriesΒ spotlighting the passions and hobbies that members of the Seattle-area tech community pursue outside of work.
- Name:Β Vivek Ladsariya.
- Day job:Β General partner and managing director at Seattleβs Pioneer Square Labs, where he helps create and invest in startups as a venture capital investor.
- Out-of-office passion:Β Cooking.
Growing up in India, food was a big part of the culture and something that Vivek Ladsariya was immersed in at home.
His family had a flour mill and would buy wheat grain to grind it into flour. He watched his mother and grandmother cook, and he ate and enjoyed their food.
βWhen I moved to the U.S., I missed it tremendously, and there was no real way to get some of that home food except to learn how to cook it,β Ladsariya said. βThatβs when I started to really learn how to cook all of those things, because I needed that food to consume. So, it was very much born out of necessity.β
His taste and skill goes beyond making the dishes he loved as a boy. He makes pastas and Taiwanese food. He likes to slow cook meat or use his fancy pizza oven. During a recent potluck lunch he made scallion pancakes.
Ladsariya and his wife cook every meal at home, and with a 7-week-old daughter, he finds himself βwearingβ her around the kitchen while heβs cooking, encouraging her to taste what heβs making.
During the pandemic while living in San Francisco, Ladsariya got the chance to work in two restaurants β Merchant Roots and Sushi Hakko β to stay busy while his wife was working her healthcare job.
βI think thatβs when my cooking game really elevated,β he said. βUp until then I enjoyed cooking, but Iβd create a mess. Then I got really organized in the kitchen. I became really efficient.β
With a friend, Ladsariya also put together a pop-up restaurant in which they spent two months researching and prepping a menu and cooking for guests over three days. The proceeds went to charity, and Ladsariya called it one of the favorite times of his life. Itβs a process he plans to repeat in Seattle.
But Ladsariya, who enjoys hosting smaller dinners for startup founders, has no plans to leave his day job for a life in the kitchen.
βYouβre standing on your feet the entire day and you are unbelievably exhausted,β he said. βI think itβd get old really quickly, and Iβd lose the love for this.β

Most rewarding aspect of this pursuit: Ladsariya said that his day job is so high level and βin the brainβ that it can sometimes can be abstract and lacking in the real-time feedback that he gets from working with his hands.
βI just fell in love with that aspect of cooking,β he said. βEverything you do is right there, you get the evidence of whether you did it well or not right away. The effort, the reward β that loop is just so instant and real and gratifying to work with your hands.β
And itβs not about feeding himself. For Ladsariya, the joy of cooking comes from feeding others.
βItβs the bringing people together, the community and all of that that food enables,β he said. βIβm able to provide a great meal and bring together people with something that scratches my creative desires.β
The lessons he brings back to work: Ladsariya finds a connection between how he thinks about cooking and how he thinks about startups.
βCooking is really about high quality ingredients and not messing it up,β he said. βMore often than not, bad food comes from bad ingredients. And I think the same is true for startups. As long as you have a good group of people, they can do something good. People are the ingredients of startup building.β
Furthermore, whether itβs a dish heβs never made or a startup idea thatβs especially daunting, itβs best not to overthink things and just do it.
βItβs easy to be intimidated and say, βOh, I have no idea how to do that or where to even start,'β Ladsariya said. βBut with a little bit of research and work and just committing to it, you can do pretty incredible things.β
Read more Out of Office profiles.
Do you have an out-of-office hobby or interesting side hustleΒ that youβre passionate about that would make for a fun profile on GeekWire? Drop us a line:Β tips@geekwire.com.