RentSpree CEO and co-founder Michael Lucarelli. (RentSpree Photo)
Michael Lucarelli is looking for Seattle food recommendations β after relocating to the city earlier this year and moving his company with him.
RentSpree, which got its start in Los Angeles but is now headquartered in downtown Seattle, has built a profitable business helping landlords and real estate agents screen tenants, collect rent, sign leases, and manage rentals online.
The company, founded in 2016, serves more than 4 million users and is growing without relying heavily on paid advertising, said Lucarelli, CEO and co-founder of RentSpree.
Lucarelli, a former real estate agent, said Seattle stood out because of its concentration of real estate and proptech companies such as Zillow, Redfin, and Opendoor. The company this month hiredΒ former Redfin exec Alex BerezhnyyΒ as chief technology officer, further anchoring its presence in the region, where more than half of the executive team is now based. It has more than 30 employees in Seattle.
βSeattle is really great for talent that balances both an aggressive growth perspective, but also building sustainable companies over time,β Lucarelli said.
RentSpree targets βDIYβ landlords, typically individuals who own one to four rental units and still rely on paper applications and manual rent collection. The companyβs software helps themΒ manage the entire rental process online, from applications and leases to monthly payments.
While landlords and real estate agents are RentSpreeβs core users, the company makes most of its money from renters, who pay application fees and small convenience fees for rent payments. That model has helped fuel its payments business, which is now growing about 150% year-over-year and processing hundreds of millions of dollars annually.
RentSpree also recently launched a banking-as-a-service offering that lets landlords open bank accounts through the platform, earn interest, and track expenses β pushing the company further into fintech territory.
The companyβs real advantage is itβs distribution, Lucarelli said. Instead of relying on digital ads, RentSpree partners with MLS systems, Realtor associations, and real estate software platforms to reach landlords where they already work.
More than 10,000 landlords and agents use RentSpree each month. The company has rolled out new AI features to help streamline filling out forms and listing properties.
βWeβre focusing on the important jobs that theyβre trying to accomplish, or things that theyβre doing already βΒ and how we can make it vastly easier by utilizing AI for them,β Lucarelli said.
The company has raised $28 million to date and employs 135 people across the company in the U.S. and Thailand.
β T-Mobile appointed Jon Freier as its new chief operating officer. He succeeds Srini Gopalan, who was named CEO of the Bellevue, Wash., telecom giant in a surprise move that took effect last month.
Freier joins the C-suite from his previous position as president of the T-Mobile Consumer Group, a title he has held since 2021. But he has been with the company for much longer: Freier began his professional career at Western Wireless in 1994 when he was 19 years old. That business became T-Mobile after Germanyβs Deutsche Telekom took over as majority shareholder in 2001.
The company disclosed Freierβs promotion in a filing. T-Mobile has undergone additional leadership reshuffling in recent months, expanding the role of its chief technologist and marking the departure of its chief communications and corporate responsibility officer and its business group president.
Alex Berezhnyy. (LinkedIn Photo)
β Alex Berezhnyy is now chief technology officer for RentSpree, a Seattle company that supports the rental application and screening process, and helps manage lease documents and payments.
Berezhnyy was previously at the real estate platform Redfin for more than a decade, leaving the role of vice president of engineering. Prior to that, he was at Amazon where he served in a variety of software development manager roles in retail systems and Kindle education.
β[Berezhnyy] brings deep technical expertise, a track record of building strong teams, and a bold vision for how AI will shape the future of renting,β RentSpree posted on LinkedIn.
Paige Johnson. (LinkedIn Photo)
β Paige Johnson has left her role as Microsoftβs vice president of Education. She is relaunching EdCatalyst Group, an Oregon-based consulting business that she previously ran for nearly three years that supports companies, nonprofits and public organizations in using AI to expand their impact.
βMy years at Microsoft were an extraordinary chapter. I learned so much about how AI is reshaping industries β from education and media to public sector and financial services,β Johnson said on LinkedIn.
Earlier in her career, Johnson was with Intel for nearly two decades, creating and scaling a professional development program that trained millions of teachers worldwide.
James Newell, (LinkedIn Photo)
β James Newell is chief financial officer of WayTrade, a commodity trading company focused on renewable fuels including sustainable aviation fuel.
Newell, who will work remotely from Seattle, was previously a general partner with Voyager Capital, an investor in early stage companies in the Pacific Northwest.
βI found the perfect opportunity to make a meaningful impact at a company that itself makes a meaningful impact, and I get to do so alongside incredible people,β Newell said on LinkedIn.
Julien Ellie. (LinkedIn Photo)
β After 15 years with Amazon Web Services, Julien Ellie has resigned from his job as senior principal engineer. Ellie praised his colleagues who helped shape cloud computing, but said the company he joined and what AWS has become are no longer the same.
βFrom where I sit, process has taken precedence over customers, and rules have replaced high judgment. The culture has shifted from high trust to low trust, and from impact-driven to βwho you know.β That doesnβt align with the builder mindset that brought me here,β Ellie said on LinkedIn.
Prior to Amazon, Ellie was at Microsoft for nearly a decade.
Jonathan Assayag. (LinkedIn Photo)
β Jonathan Assayag has left his Sunnyvale, Calif., role with Amazon where he served as general manager and director of the companyβs smart eyewear program. During more than nine years at the tech giant, Assayag worked on products including Echo Frames and Smart Delivery Glasses.
βThese were true zero-to-one efforts that pushed ambient computing, Voice AI, and AI-assisted workflows into new territory. They challenged me both as a builder and a leader, sharpening how I think, make decisions, and drive impact,β he said on LinkedIn.
Assayag also thanked his team members and company leaders. He did not share his next move.
Lisa Haubenstock. (LinkedIn Photo)
β Gravyty, a Seattle-based company that facilitates alumni donations and higher ed student engagement, named Lisa Haubenstock as its new chief customer officer. Haubenstock joins Gravyty from shipping logistics company Truckstop, and has held roles at Amazon and the education company Everfi.
βGravyty presents an opportunity to tie together so much of my previous experience with a truly dedicated global team working to build something great,β Haubenstock said on LinkedIn.
β Bobby Franzo is now CEO of WatchMeGrow, a Lacey, Wash.-based company that provides cameras and live video streaming in the childcare, pet-care and senior-care spaces. He succeeds John Lewison, who led the company for 24 years and is now a board member and advisor.
Franzo is the founder of PB&J TV (Peanut Butter and Jelly TV), a streaming service that merged with WatchMeGrow earlier this year.
βWhat started as an idea to give families peace of mind has evolved into a company shaping how technology supports safety and quality during the most important years of a childβs development,β Lewison said on LinkedIn. He added that Franzo βis exactly what the company needs at this moment, and Iβm thrilled heβs at the helm.β
β CreateMe, a California-based clothing manufacturer using robotic assembly lines, announced two leadership changes:
Nick Chope, who is located in Portland, Ore., has been promoted to chief engineer and head of manufacturing. Chope has worked in robotics and automation at Microsoft, Apple, his own firm and elsewhere.
Seattleβs Natasha Chand is now executive advisor, having previously worked as the global CEO of Amazon Softlines Private Label, which includes clothes, footwear and accessories.
β Lauren Weinberg is now a board advisor at Adora, a Seattle-based marketing technology startup thatΒ emerged from stealth in October. Her past roles include leadership positions at Peleton Interactive, Square, Yahoo and elsewhere.