SAN FRANCISCO—Automakers are starting to follow somewhat familiar paths as they continue their journeys to electrification. Electric vehicles are, at first, strange new tech, and usually look like it. Mercedes-Benz’s EQS and EQE are good examples—with bodies that look like bars of soap worn down in the shower, they stood out. For early adopters and trailblazers that might be fine, but you need to sell cars to normal people if you want to survive, and that means making EVs more normal. Which is what Mercedes did with its newest one, the all-electric CLA.

The normal looks belie the amount of new technology that Mercedes has packed into the CLA, though. The car sticks to the four-door coupe look that the company pioneered a couple of decades ago, but there’s a thoroughly modern electric powertrain connected to the wheels, run by four powerful networked computers. And yes, there’s AI. (For the pedants, “coupe” means cut down, not two-door, so the name is accurate.)

The CLA is the first of a new series of Mercedes that will use the same modular architecture, and interestingly, it’s powertrain agnostic—a hybrid CLA is coming in time, too. But first the battery EV, which makes good use of some technology Mercedes developed for the EQXX concept car.

Read full article

Comments