IgniteTech CEO Eric Vaughan says AI drove 2023 layoffs that cut staff by 80%, arguing the shift enabled faster product development and higher profitability.
IgniteTech CEO Eric Vaughan says AI drove 2023 layoffs that cut staff by 80%, arguing the shift enabled faster product development and higher profitability.
An illustration by ChatGPT based on its interpretation of our year-end GeekWire Podcast discussion.
The past year may go down as one of the most consequential in technology history, in both the Seattle tech community and the world. But in some ways, itβs not without precedent.
As we sat down to reflect on the past year, we rewound all the way back to January β when, as part of a larger discussion with Bill Gates, we asked the Microsoft co-founder to compare the early days of the PC with these early years of AI.
Gates reflected on the PC era as a moment of computing becoming free, effectively.
βNow whatβs happening is intelligence is becoming free,β he said, βand thatβs even more profound than computing becoming free.β
As we looked through GeekWireβs top stories of the year, almost every one felt like a subplot to that larger narrative. On this special year-end episode of the GeekWire Podcast, we reviewed the articles that resonated most with readers, and compared notes to make sense of it all.
Listen below, and continue reading for episode notes and links.
Enigma of success: βBrutal realityβ of tech cycles
The unexpected way AI is affecting jobs β not by replacing workers directly, but by pressuring companies to cut costs as they pour money into infrastructure.
MIT study: 95% of projects using generative AI have failed or produced no return.
Worker stress: Mandates to use AI, but no playbook on how.
One tech veteranβs take: βThe enigma of success is a polite way of describing the brutal reality of tech cycles. β¦ The challenge, and opportunity for leadership, is whether the bets actually compound into something durable, or just become another slide deck for next yearβs reorg.β
Bill Radke on KUOW: βThe tech industry had quite a year. Amazon ordered their workers back to the office. You must come back to the office. Are you here? Good. Youβre laid off. Not all of you. Just the humans.β
A pivotal year for Amazon
Andy Jassyβs explanation: Not financially driven, not even really AI driven β itβs culture.
After rapid growth, Amazon trying to get back to operating like βthe worldβs largest startup.β
The new motto seems to be: Get small and nimble, faster.
Can Amazon find that next pillar of business, as Jeff Bezos used to say?
Magdalena Balazinska, director of the Paul G. Allen School: βCoding, or the translation of a precise design into software instructions, is dead. AI can do that. We have never graduated coders. We have always graduated software engineers.β
The issue was explored by the New York Times in its Daily podcast on Code.org and the shifting landscape for coding education. See the response from Hadi Partovi of Code.org.
Complex alchemy of interest rates, regulation, and market conditions.
AI becomes real
Brad Smith at Microsoftβs annual meeting: Asked Copilotβs researcher agent to produce a report on an issue from seven or eight years ago. Fifteen minutes later: 25-page report with 100 citations.
Whatβs happening now: the shift from individual productivity to team productivity, from people using AI to organizations figuring it out.
As companies implement AI agents, we move from desktop/individual applications to true enterprise services, playing to Seattleβs strengths.
Quote of the Year
βWe look forward to joining Matt on his private island next year.β β Kiana Ehsani, CEO of Vercept, after her co-founder Matt Deitke left to join Meta for a reported hundreds of millions of dollars.
Stickler of the Year
Proud Seattleite and grammarian Ken Jennings on Jeopardy!, correcting a contestant: βSorry, Dan, we are sticklers in Seattle. Itβs Pike Place β no s.β
Feel-Good Moment of the Year
Ambika Singh, CEO and founder of Armoire, accepting the Workplace of the Year award at the GeekWire Awards: βIt is not a surprise to any of you that we are losing community outside of these walls in this country. But here, it feels alive and well.β
Amazon filed a new notice with Washington state Monday morning signaling that itβs cutting 84 jobs, but the individual separations are part of the regular course of business, unrelated to the 14,000 corporate layoffs it announced globally in October.
The company said each of its businesses regularly reviews its organizational structure and may make adjustments as a result. Itβs a routine process, the company said, not tied to broader workforce actions.
The notice stems from a new state law that requires employers to disclose all terminations occurring within 90 days of a prior notice under the stateβs new βminiβ version of the Worker Adjustment and Retraining Notification Act, known as the WARN Act.
βWeβve informed a relatively small number of employees that their roles will be eliminated as the result of individual business decisions,β said Amazon spokesperson Brad Glasser. βWe donβt make decisions like this lightly,β he added, noting that the company is providing affected employees with 90 days of full pay and benefits, transitional health coverage, and job placement services.
According to the filing, the separations are scheduled to occur between Feb. 2 and Feb. 23, 2026, across more than 30 Seattle and Bellevue office locations, plus six remote workers based in Washington. They include software development engineers, program managers, recruiters, HR specialists, and UX designers, ranging from entry-level to directors and principals.
Amazon noted in the filing that employees were notified starting in early November and received at least 89 daysβ advance notice, exceeding the 60-day minimum required under the law. Those who find internal transfers before their separation date wonβt be laid off.
Separately, the company said in October that it was cutting 14,000 corporate jobs globally as part of CEO Andy Jassyβs push to reduce bureaucracy and operate more efficiently. That earlier round included more than 2,300 layoffs in Washington state, according to a filing at the time.
Amazon HR chief Beth Galetti signaled additional cuts could continue into 2026. Reuters has reported the total could ultimately reach 30,000 β which would surpass the 27,000 positions eliminated in 2023 and mark the largest overall layoff in company history.Β