If you’re looking for an uncommon thinker, how about a tech industry veteran developing and selling landline phones in 2025 — and selling out of them in the process?

Chet Kittleson is the co-founder and CEO of Tin Can, a Seattle startup making Wi-Fi enabled landline phones designed to let kids talk to friends and family with just their voices. No screens, no AI. 

GeekWire recognized Kittleson as one of our Uncommon Thinkers for 2025, a program presented in partnership with Greater Seattle Partners honoring inventors, scientists, and entrepreneurs transforming their industries in unexpected ways.

In this episode, he talks about the moment at school pickup that sparked the idea, why his own kids don’t own devices, what happened when they eliminated screens on family road trips, and the $12 million seed round led by Greylock that will fuel the company’s next chapter.

Listen below, subscribe wherever you listen, and keep reading for takeaways and highlights.

It’s a “connection factory,” not a nostalgia play. Kittleson pushes back on the idea that Tin Can is primarily about retro appeal.

“People always ask us about nostalgia and retro. … I don’t think it’s about that. I think it’s about connection,” he said. “We found a form factor that is familiar, and that’s certainly been beneficial. And people love nostalgia. … But we feel like we’re more of a connection factory than we are bringing back the bell bottoms.”

The landline was kids’ first social network — we just forgot. Kittleson grew up in La Conner, Wash., using the family phone to organize roller hockey games and playdates.

“As a social network, the landline had 100% penetration. Everybody had one,” he said. “I think we all forgot that we were major beneficiaries of that as kids.” When he mentioned this to other parents at school pickup, they all started reciting their childhood best friends’ phone numbers from memory.

Texting isn’t connection — it’s just communication. Kittleson cited a study in which stressed kids were split into three groups: one texted their mom, one called their mom, one saw their mom in person.

The kids who called or saw their mothers released oxytocin and calmed down. The texting group? “There was no chemical effect. It was like nothing happened,” Kittleson said. “It’s not connection. You are communicating, but that’s not the same thing as connecting.”

The new funding brings hardware expertise to the table. The $12 million round was led by Greylock and includes participation from David Shuman, chairman of the board at Oura, the smart ring company.

“We are a bunch of technologists with very little hardware experience,” Kittleson said. Shuman, he said, is contributing an immense amount of knowledge on supply chain, manufacturing, and cash flow.

His mom made him an uncommon thinker. When Kittleson was a kid, he wrote terrible songs. His uncle gently told him he wasn’t a great singer. His mom supported him, no matter what.

“Whatever you want to do, if you work hard enough, if you believe, if you’ve got the guts, you can do it,” she told him. That, Kittleson said, made him “more inclined to be open to the idea that I could be the reason something like the landline comes back.”

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Audio editing by Curt Milton

Tin Can is answering the call from investors.

The Seattle startup behind a landline-style, Wi-Fi-enabled telephone for kids raised $12 million in new funding, the company announced Thursday.

The seed round was led by Greylock Partners with participation from Lateralus Holdings and existing backers. Tin Can previously raised $3.5 million in pre-seed funding in September from PSL Ventures, Newfund Capital, Mother Ventures, and Solid Foundations.

Tin Can’s colorful screen- and text-free phones aim to help kids connect without the pressures and addictive pull of the digital world. The devices operate on a private network and include a companion app and modern safeguards.

Since launching its flagship product earlier this year, Tin Can quickly went “viral,” sold out its first two production runs and built a near-six-figure waitlist. The momentum comes amid growing concern about the effects of smartphones and social media on kids’ mental health, attention and development.

Co-founder and CEO Chet Kittleson told GeekWire that his team is “pretty elated” to attract investors who are also parents, who care about what Tin Can is building and want to help the company keep pace with demand.

“They really care about us and about the customer and about the world that we want to see, and they’re also really technically proficient,” Kittleson said about David Shuman, founder of Lateralus Holdings, and Mike Duboe, general partner at Greylock.

“Mike is like a growth machine. He was head of growth at Stitch Fix for a long time,” Kittleson said. “And David just knows everything you could ever want to know about supply chain and manufacturing, and cash flow. He’s already helped us a million different ways.”

Duboe said in a news release that Tin Can isn’t just building a product; they’re leading a movement.

“In an age defined by digital noise, they’ve created a joyful alternative that redefines how we view modern connection,” he said. 

Kittleson, along with co-founders Graeme Davies and Max Blumen, previously worked at Seattle real estate startup Far Homes. He was recognized this month as one of GeekWire’s six “Uncommon Thinkers,” honoring innovators driving positive change in the world.

“I’m so grateful that this is the hit, that it worked,” Kittleson said in a GeekWire profile tied to the honor.

Tin Can employs 17 people and is “growing at a pretty fun clip,” Kittleson said.

The startup plans to use the new funding to scale production, add engineers and customer support, and prepare for international expansion.

Coming up: Tin Can CEO Chet Kittleson will be our guest this weekend on the GeekWire Podcast. Subscribe to GeekWire in Apple Podcasts, Spotify, or wherever you listen.