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The stories that defined 2025: AI dreams, brutal realities, and Seattle tech at a turning point

An illustration by ChatGPT based on its interpretation of our year-end GeekWire Podcast discussion.

The past year may go down as one of the most consequential in technology history, in both the Seattle tech community and the world. But in some ways, it’s not without precedent.

As we sat down to reflect on the past year, we rewound all the way back to January β€” when, as part of a larger discussion with Bill Gates, we asked the Microsoft co-founder to compare the early days of the PC with these early years of AI.

Gates reflected on the PC era as a moment of computing becoming free, effectively.

β€œNow what’s happening is intelligence is becoming free,” he said, β€œand that’s even more profound than computing becoming free.”

As we looked through GeekWire’s top stories of the year, almost every one felt like a subplot to that larger narrative. On this special year-end episode of the GeekWire Podcast, we reviewed the articles that resonated most with readers, and compared notes to make sense of it all.

Listen below, and continue reading for episode notes and links.

Enigma of success: β€˜Brutal reality’ of tech cycles

  • Best of times, worst of times: Massive AI infrastructure spending alongside widespread layoffs.
  • Satya Nadella on the Stargate announcement: β€œI’m good for my $80 billion.β€œ
  • The unexpected way AI is affecting jobs β€” not by replacing workers directly, but by pressuring companies to cut costs as they pour money into infrastructure.
  • MIT study: 95% of projects using generative AI have failed or produced no return.
  • Worker stress: Mandates to use AI, but no playbook on how.
  • One tech veteran’s take: β€œThe enigma of success is a polite way of describing the brutal reality of tech cycles. … The challenge, and opportunity for leadership, is whether the bets actually compound into something durable, or just become another slide deck for next year’s reorg.”
  • Bill Radke on KUOW: β€œThe tech industry had quite a year. Amazon ordered their workers back to the office. You must come back to the office. Are you here? Good. You’re laid off. Not all of you. Just the humans.β€œ

A pivotal year for Amazon

  • Andy Jassy’s explanation: Not financially driven, not even really AI driven β€” it’s culture.
  • After rapid growth, Amazon trying to get back to operating like β€œthe world’s largest startup.”
  • The new motto seems to be: Get small and nimble, faster.
  • Can Amazon find that next pillar of business, as Jeff Bezos used to say?

Coding is dead, computer science is not

Seattle’s future as a tech hub

Sense of place: More important for some, less for others

  • Amazon brings employees back five days a week; Microsoft announces three days starting in 2026.
  • Rebooting Redmond: The conclusion of our Microsoft 50th anniversary series explored the new campus and what it signals.
  • Yet many startups are more distributed and diffuse than ever β€” sometimes it’s hard to even pin down where their headquarters are.
  • Statsig, entirely in-office in Bellevue, acquired by OpenAI for $1.1 billion.
  • The perennial question: Why don’t more of these companies become Seattle’s next tech giant?

M&A and IPOs: Base hits, not home runs

  • Didn’t see as much deal activity as some predicted for 2025.
  • GeekWire deals list reflects smaller acquisitions, not blockbusters.
  • One tech IPO from Washington state: Kestra Medical Technologies, $202 million in March.
  • Complex alchemy of interest rates, regulation, and market conditions.

AI becomes real

  • Brad Smith at Microsoft’s annual meeting: Asked Copilot’s researcher agent to produce a report on an issue from seven or eight years ago. Fifteen minutes later: 25-page report with 100 citations.
  • What’s happening now: the shift from individual productivity to team productivity, from people using AI to organizations figuring it out.
  • As companies implement AI agents, we move from desktop/individual applications to true enterprise services, playing to Seattle’s strengths.

Quote of the Year

β€œWe look forward to joining Matt on his private island next year.” β€” Kiana Ehsani, CEO of Vercept, after her co-founder Matt Deitke left to join Meta for a reported hundreds of millions of dollars.

Stickler of the Year

Proud Seattleite and grammarian Ken Jennings on Jeopardy!, correcting a contestant: β€œSorry, Dan, we are sticklers in Seattle. It’s Pike Place β€” no s.”

Feel-Good Moment of the Year

Ambika Singh, CEO and founder of Armoire, accepting the Workplace of the Year award at the GeekWire Awards: β€œIt is not a surprise to any of you that we are losing community outside of these walls in this country. But here, it feels alive and well.”

Subscribe to GeekWire in Apple Podcasts, Spotify, or wherever you listen.

Audio editing by Curt Milton

Filing: Amazon cuts 84 jobs in Washington state, unrelated to broader layoffs

GeekWire File Photo

Amazon filed a new notice with Washington state Monday morning signaling that it’s cutting 84 jobs, but the individual separations are part of the regular course of business, unrelated to the 14,000 corporate layoffs it announced globally in October.

The company said each of its businesses regularly reviews its organizational structure and may make adjustments as a result. It’s a routine process, the company said, not tied to broader workforce actions.

The notice stems from a new state law that requires employers to disclose all terminations occurring within 90 days of a prior notice under the state’s new β€œmini” version of the Worker Adjustment and Retraining Notification Act, known as the WARN Act.

β€œWe’ve informed a relatively small number of employees that their roles will be eliminated as the result of individual business decisions,” said Amazon spokesperson Brad Glasser. β€œWe don’t make decisions like this lightly,” he added, noting that the company is providing affected employees with 90 days of full pay and benefits, transitional health coverage, and job placement services.

According to the filing, the separations are scheduled to occur between Feb. 2 and Feb. 23, 2026, across more than 30 Seattle and Bellevue office locations, plus six remote workers based in Washington. They include software development engineers, program managers, recruiters, HR specialists, and UX designers, ranging from entry-level to directors and principals.

Amazon noted in the filing that employees were notified starting in early November and received at least 89 days’ advance notice, exceeding the 60-day minimum required under the law. Those who find internal transfers before their separation date won’t be laid off.

Separately, the company said in October that it was cutting 14,000 corporate jobs globally as part of CEO Andy Jassy’s push to reduce bureaucracy and operate more efficiently. That earlier round included more than 2,300 layoffs in Washington state, according to a filing at the time.

Amazon HR chief Beth Galetti signaled additional cuts could continue into 2026. Reuters has reported the total could ultimately reach 30,000 β€” which would surpass the 27,000 positions eliminated in 2023 and mark the largest overall layoff in company history.Β 

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