Dry January has come a long way from being a month of white-knuckled willpower and awkward soda water orders. These days, it’s less about deprivation and more about rethinking how you can socialize and still have fun while committing to a month of sobriety.

This year, Beezy Snaps by Bee’s Knees Wellness are making it easier with portable THC and CBD beverage boosters designed for people who still want the hangout vibe without the hangover. Think of it as a modern alcohol alternative that lets you customize your experience by adding THC or CBD to any drink, from sparkling water to juice. All you have to do is bend, break, build and blend them to whatever you’re already sipping.

If you’re wondering what drinking looks like without giving up your social life, check out why Beezy Snaps are winning over Dry January drinkers.

1. They Put You Back in Control of the Drinking Experience

One of the biggest reasons people are turning to THC and CBD as an alcohol alternative during Dry January is control. Traditional drinks tend to lock you into a single experience from the first sip. Beezy Snaps flip that dynamic by letting you decide how much or how little THC or CBD you want in the moment. With options like 4 mg and 8 mg strengths, you can build your experience intentionally instead of letting the drink decide for you.

2. They Leave You Clear-Headed the Next Day

The promise of a hangover-free drink is what draws many people in, but it’s the consistency that keeps them there. Beezy Snaps are designed to support relaxation and connection without dehydration, headaches or the mental fog that often follows drinking. For people exploring alcohol alternatives, that predictability is a major shift.

3. They Make Social Drinking More Affordable

For lots of people, Dry January can be just as much a physical reset as it is a financial one. Skipping alcohol often reveals how expensive traditional drinking habits really are. THC and CBD alternatives offer a different equation. Beezy Snaps allow one product to enhance multiple drinks, rather than paying per cocktail or per can. That flexibility makes social drinking feel more sustainable, both financially and personally.

4. They Slip Into Any Social Setting

One of the biggest barriers to alcohol alternatives is convenience. Beezy Snaps remove that friction entirely. Their small, portable format makes them easy to bring along without planning, packing or explanation. Whether it’s a concert, a dinner party, or a weekend trip, THC beverage boosters fit seamlessly into real-life social scenarios. That ease matters during Dry January, when people want alternatives that don’t draw attention or disrupt the moment.

5. They Work With The Drinks You Already Love

Canned alternatives often limit choice. Beezy Snaps expand it. By working with virtually any beverage, they allow people to keep their preferences intact while exploring THC or CBD as an alcohol alternative. Instead of forcing new flavors or routines, they enhance what’s already there.

Where Beezy Snaps Fit Into The Bigger Shift

When it comes to modern alcohol alternatives, Beezy Snaps are setting the standard with a focus on customization, clean formulation and conscious consumption. The goal is simple: Help people feel uplifted and relaxed without the physical and mental downsides that often follow traditional drinking. Instead of chasing extremes, the experience is designed around balance. You’re not locked into a single experience and you’re never guessing where the night will end. You get options. You get personalization. And you get to have social experiences that don’t revolve around pushing limits.

At their core, these beverage boosters are built around transparency. From ingredient standards to dosage clarity, the emphasis is on helping people understand exactly what they’re consuming and why they work. That makes sense for a product designed by a passionate team spanning wellness, branding, product development and digital growth. They were united by a shared mission to redefine what it means to drink socially and guided by values of innovation to empower smarter choices without asking people to opt out of fun.

“We created Beezy Snaps to fuse wellness and simplicity with guilt-free enjoyment,” said Marilee Scruton, founder and chief product officer of Bee’s Knees Wellness.

“Both our 4 mg and 8 mg strengths of Beezy Snaps are a discrete and modern way to boost any beverage without the calories, cans, or hangover. Whether catching up with friends or savoring some downtime, these are a fun and easy option with wellness in mind.”

Ultimately, Beezy Snaps invites people to rethink what drinking can be. Whether you’re exploring Dry January, experimenting with functional beverages, or just looking for a more thoughtful way to drink socially, Bee’s Knees Wellness Beezy Snaps are here to show you what’s possible. You get to decide how much lift you want, so you can adjust your experience to match your plans, your energy and your company. By putting these choices in your hands, Beezy Snaps transform drinking into something personal, intentional and completely under your control.

Explore the full range and start customizing your experience at beezysnaps.com.

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YANA Wellness, a women-owned and operated cannabis brand with a licensed dispensary in Washington, DC, officially makes history as the first hemp-derived THC beverage line in all Total Wine retail locations across Virginia. Their e-commerce platform also reaches consumers with their plant-based alternative drinks nationwide. This marks a major milestone not only for YANA as a small, women-owned business, but for all women pioneering plant-based wellness products for nationwide distribution.

The Founder and CEO of YANA, Ariana Fleishman, has made a blueprint for minority small business owners to create accessible, compliant and community-driven products. Fleishman utilizes her social media platforms to educate consumers and business owners alike.

“YANA stands for You Are Not Alone, and it is also the nickname my mom gave me as a kid. I’ve always wanted to create a community around this mission. Mental health issues are at an all-time with everything going on in the world today. I truly believe you can’t change the world until you change your own community,” Fleishman says. “Adderall and alcohol—these are so normalized in today’s society. My doctor would prescribe me Adderall for the workday to combat my ADHD. Then at night, bars and restaurants only have alcohol on the menu, which completely impairs my memory and makes me feel so sick the next day. Why is this lifestyle still so normalized? Why do we have to be so quiet when we choose to consume plants over poison?”

“Cannabis and Mushrooms are already clinically proven to be an effective medicine and provide so many life-changing benefits when purchased from lab-tested and credible sources,” she continues. “But still, the norm is to take highly addictive drugs prescribed by doctors and to drink alcohol to socialize with friends. My goal is to change this stigma by providing plant-based alternatives in mainstream settings.”

Breaking Down Prohibition Barriers and Entering the Mainstream Market

With cannabis still under federal prohibition, Fleishman purposely developed a variety of plant-based alternative blends so that at least one of their drinks on the product line would meet all jurisdictional regulations in every state. This was her strategy for expanding the brand and the plant-based alternatives culture into new markets while cannabis legalization is still uncertain nationwide.

If you find yourself in Virginia, be sure to look for YANA products at your nearest Total Wine. Beyond these stores, consumers can now also find YANA drinks on various restaurant menus in the DMV area and explore the benefits of cannabinoids, functional mushrooms and adaptogens without fear of the negative stigma.

YANA’s Rizzi Mushroom Elixir is a consumer favorite that contains no THC or CBD—just a federally legal blend of nootropic and adaptogenic mushrooms. Rizzi Elixir is featured at premiere social clubs in DC, like Ciel Rooftop at Marriott’s Downtown Hotel and Spark Social, DC’s first non-alcoholic social club for the LGBTQ+ community. These mainstream venues showcase how plant-based alternative drinks can be part of a holistic social wellness lifestyle—and it’s only the beginning. Virginia can now legally sell hemp-derived THC drinks in bars and restaurants with a hemp license as well. Learn more about their full product line and check out where you can buy YANA drinks near you here.

Women Leading the Future of Cannabis

YANA’s success story symbolizes the perseverance of women who have navigated the cannabis industry’s challenging transition from prohibition to legitimacy. Fleishman and her team have emerged from the “gray market” era in DC after five years in the industry to now operating a fully legal, women-run cannabis dispensary. The Chief Strategy Officer of YANA Wellness Brands, Hannah Clarke, a longtime cannabis lobbyist and consultant, emphasizes the significance of their achievements: “Women are not just participating in the industry anymore—we’re building it,” Clarke says. “This is about changing perceptions, policy and the path forward for future generations of women in cannabis.”

YANA prioritizes education, research and inclusion, integrating science, advocacy and entrepreneurship opportunities for their team of young women entering the workforce. Through wellness program collaborations with clinical psychologist Dr. Vivid and university internship programs with American University and the University of Maryland, YANA Wellness offers students the rare opportunity to study the psychological effects of cannabis and mushrooms to properly sell and promote these alternative medicines to conscious consumers.

“I’ve been interested in psychology for a while, but I never imagined I’d find an internship that focuses on the psychological effects of cannabis and mushrooms, at least not so early in my career,” said Lucrezia Brody, a YANA psychology intern and student at American University. “The research we conduct isn’t just filed away—it directly informs our patients and wellness consultants to help improve our community.”

Expanding While Stimulating the Local Economy

YANA is operated by a small team of 10 women, but their strategic partnerships with local, family-owned businesses in Virginia are how YANA is scaling effectively and stimulating the local economy. Fleishman knows that the cannabis market is already dominated by MSOs (multi-state operators) in healthcare, largely owned by publicly traded companies and pharmaceutical businesses, so she has devoted herself to working with local small businesses in all parts of the supply chain.

Pure Shenandoah is a family-owned hemp manufacturing business that provides high-quality cannabis extractions, and Brothers Craft Brewery is a family-owned brewery that YANA uses for canning their drinks. “It was very important to me to stimulate the local economy that I grew up in and keep my mission of building community through plant medicine alternatives,” Fleishman states.

YANA also just signed with Specialty Beverage, a family-owned beverage distribution company known for its large-scale deliveries to mainstream businesses. This partnership increases the accessibility of hemp-derived THC beverages to reach retail locations and restaurant menus that want to provide plant-based alternatives to alcohol.

The Evolution of YANA

In 2019, Ariana Fleishman, also known as “Ari Tokes” on social media, founded YANA Wellness as Cannabis Creatives Collectives for the DC metropolitan area to connect with others through curated social experiences. As the laws changed in DC, YANA evolved into a Holistic Wellness Center and Licensed Cannabis Dispensary.

Fleishman simultaneously spent two years developing the YANA drink line while opening the retail location so she could reach people nationwide with a variety of plant-based alternative blends. Through their social media platforms, YANA continues to advocate for responsible, inclusive and research-backed cannabis culture nationwide. Stay tuned in on their social media for updates on community events, cannabis news, and the culture here.

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Low-dose THC drinks can be sold for a limited time at grocery stores, convenience stores, bars and restaurants.

Ohio will allow hemp THC drinks amid federal ban – with conditions is a post from: MJBizDaily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

The explosive growth of the infused food and beverage market is proof that the cannabis industry is evolving beyond traditional consumption methods. But creating a great-tasting, reliable cannabis beverage in what’s becoming a competitive category can be a complex challenge. How do you ensure that every single sip delivers the exact same experience, with a predictable onset and a pleasant, consistent flavor? It’s a complex puzzle that few have managed to solve, but it’s one that Sōrse Technology has built its reputation on mastering.

As a leading hemp and terpene emulsion formulator, supplier and compliance lab, Sōrse is the secret ingredient behind some of the most popular cannabis drinks on the market today. They partner with food, beverage and topical manufacturers to take the guesswork out of product development, ensuring scientifically stable infusions that stand the test of time.

The Spark of an Idea

Sōrse Technology’s journey began with a simple desire: to make the edible and drinking cannabis experience better and safer. The founders were frustrated with inconsistent dosing and unreliable results that left consumers wondering when—or if—the effects would kick in. They wanted to create a product with near-perfect dosing and a reliable “off ramp” so people could enjoy a predictable experience without any unwanted surprises.

The “a-ha” moment came with their first product, Happy Apple, a great-tasting beverage that delivered a reliable experience and quickly became the best-selling beverage in Washington State. The team realized that the combination of creating a stable cannabis emulsion as well as a great taste was no small feat. Those two things combined were the secret sauce, a revelation that led them to focus their business on selling their proprietary Sōrse emulsion and leaning into the food science aspect of the industry.

A World-Class Team Behind Every Sip

Sōrse is more than an ingredient provider; they’re a full-scale production partner. Their team is made up of food scientists, CPG specialists and researchers from around the globe with over 200 years of combined experience. This deep bench of expertise includes some of the most respected names in the industry: Chief Science Officer Scott Riefler, a chemist with four decades of experience, and EVP of Research Michael Flemmens, whose work includes a patented cancer treatment and an FDA-approved drug filing.

It’s this depth of in-house expertise that sets Sōrse apart. Their labs don’t just formulate ingredients—they run taste tests and long-term studies on the finished product, testing stability over an entire year and across a range of temperatures. The result is a level of reliability and quality that most competitors can’t match.

This extra level of care and commitment helps brands deliver products that consumers can trust—accurately dosed and safe to enjoy. As Sōrse puts it, their mission is simple: The dose on the can should be the dose the consumer actually experiences. Through comprehensive testing, they ensure the final product remains stable over time, so every sip faithfully matches what the label promises, even as much as a year later.

It’s this technology that enables major brands like CANN, Wynk, and a major American brewery to create wildly popular low-dose beverages. In fact, four of the top ten beverages on Cannabis Now’s list of best summer THC drinks are powered by Sōrse. But what truly sets the company apart is its focus on the science of taste. Many labs can emulsify Delta-9 beverages, but it takes a true food science specialist to engineer one that actually tastes good.

Partner with Sōrse for Consistent Cannabis Beverages

For large national and international beverage brands, the ability to create a consistent, scalable and delicious infused product is a game-changer. Sōrse helps these brands future-proof their products and scale production with ease. They even offer a mobile run production unit, which supports production at any licensed facility by converting a raw ingredient into a custom emulsion on-site. This commitment to comprehensive service positions Sōrse not just as a supplier, but as a true partner in bringing innovative beverages to life.

Whether it’s a water-soluble Hemp THC or a full-blown cannabis product, Sōrse’s lab and expertise ensure consistency and compliance. In a market where a product’s potency can be affected by everything from ingredients to packaging, they provide the testing and the knowledge to prove a product’s stability over time. For brands looking to enter the cannabis space or expand their current offerings, the choice is clear. The single most important takeaway from Sōrse is this: If you want to create a beverage or product where every sip matches the label on the can, get powered by SōRSE and partner with them for your cannabis emulsions and lab-backed data. With Sōrse powering your product, you can deliver a functional, delicious and reliable experience while focusing on what you do best—creating tasty experiences that consumers truly love.

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