Swiss banking giant UBS, with assets under management (AuM) of up to $7 trillion, is set to launch Bitcoin trading for some of its clients. This comes amid predictions that regulatory clarity and broader adoption could send the BTC price to as high as $200,000. 

UBS To Offer Bitcoin Trading To Some Wealth Clients

Bloomberg reported that UBS is planning to launch crypto trading for some of its wealth clients, starting with its private bank clients in Switzerland. The bank will reportedly begin by offering these clients the opportunity to invest in Bitcoin and Ethereum. At the same time, the crypto offering could further expand to clients in the Pacific-Asia region and the U.S.

The banking giant is currently in discussions with potential partners, and there is no clear timeline for when it could launch Bitcoin and Ethereum trading for clients. This move is said to be partly due to increased demand from wealth clients for crypto exposure. UBS also faces increased competition as other Wall Street giants are working to offer crypto trading. 

Morgan Stanley, in partnership with Zerohash, announced plans to launch crypto trading in the first half of this year, starting with Bitcoin, Ethereum, and Solana. The banking giant may soon also be able to offer its crypto products, as it has filed with the SEC to launch spot BTC, ETH, and SOL ETFs. 

Furthermore, JPMorgan, another of UBS’ competitors, is considering offering crypto trading to institutional clients, although this plan is still in the early stages. The bank already accepts Bitcoin and Ethereum as collateral from its clients. Last year, it also filed to offer BTC structured notes that will track the performance of the BlackRock Bitcoin ETF.

Can Bank’s Entry Trigger A BTC Rally To $200,000  

Kevin O’Leary predicted that Bitcoin could rally to between $150,000 and $200,000 this year, driven by the passage of the CLARITY Act. His prediction came just as White House Crypto Czar David Sacks said banks would fully enter crypto once the bill passes. As such, there is a possibility that BTC could reach this $200,000 psychological level in anticipation of the amount of new capital that could flow into BTC from these banks once the bill passes. 

BitMine’s Chairman, Tom Lee, also predicted during a CNBC interview that Bitcoin could reach between $200,000 and $250,000 this year, partly due to growing institutional adoption by Wall Street giants. Meanwhile, Binance founder Changpeng “CZ” Zhao said that a BTC rally to $200,000 is the “most obvious thing in the world” to him.

At the time of writing, the Bitcoin price is trading at around $89,600, up in the last 24 hours, according to data from CoinMarketCap.

Crypto analyst TARA has predicted that the Bitcoin price will still rally despite bearish signals that have surfaced. She highlighted why the flagship crypto could reach this level and what could happen once it touches the price target. 

Analyst Predicts Bitcoin Price Surge To $99,000

In an X post, TARA opined that the Bitcoin price will reach $99,300, even though the flagship crypto is printing a bearish candlestick. She stated that BTC wants to touch this price target before it retraces deeper so that the correction does not break the critical support at $90,000. The analyst added that retracement levels for BTC will continue to be adjusted, with the new 2026 high above $97,000, while revealing subwaves on the way to the full target at $103,000. 

Notably, crypto traders are currently betting on the Bitcoin price rallying past the $99,000 level and reaching the psychological $100,000 level. Polymarket data shows a 48% chance that BTC will rally to $100,000 this month. This follows the flagship crypto’s recent rally from around $92,000 to above $97,000 following the release of the soft CPI inflation data earlier this week. 

The spot Bitcoin ETFs have also contributed to the Bitcoin price surge to start the year. In an X post, Bloomberg analyst Eric Balchunas highlighted that ETFs recorded net inflows of $843 million on January 14 and now boast 1-week net inflows of $1 billion and $1.5 billion year-to-date (YTD). With BTC rallying to $97,000 after trading sideways towards the end of last year, Balchunas opined that the buyers may have exhausted the sellers. 

Arthur Hayes Predicts Bitcoin Rally On Rising Liquidity

In his latest blog post, BitMEX co-founder Arthur Hayes predicted that the Bitcoin price could sustain this rally as dollar liquidity rapidly increases. Hayes expects dollar liquidity to increase as U.S. President Donald Trump finds more ways to inject liquidity into the economy. The BitMEX co-founder highlighted how Trump plans to lower mortgage rates, which could cause Americans to borrow more.  

Hayes also mentioned that the liquidity in 2025 didn’t support crypto portfolios, which is why the Bitcoin price underperformed. He urged market participants not to draw wrong conclusions from the 2025 underperformance, as it was always a liquidity story rather than a cyclical bear market, as some analysts suggested. 

More liquidity could also flow into the market as Trump nominates a rate-cut advocate to replace Fed Chair Jerome Powell. This could lead to larger rate cuts, which would be bullish for the Bitcoin price and the broader crypto market. 

At the time of writing, the Bitcoin price is trading at around $95,300, down in the last 24 hours, according to data from CoinMarketCap.

Ethereum’s outlook has been improving its case. After a prolonged period of underperformance and skepticism, the network is starting to exhibit signs of renewed structural and fundamental strength.  While BTC continues to anchor the market as the primary store of value and digital gold, conditions are emerging that could allow ETH to outperform BTC over the coming period.

Why The Ethereum Narrative Is Gaining Strength

Ethereum has been seen outperforming Bitcoin. In a recent post on X, Walter Bloomberg revealed that Standard Chartered says that the ETH outlook has improved, and now ETH might outperform BTC, citing rising institutional demand and stronger fundamental positioning across key on-chain sectors. 

While weakness in BTC has weighed on the broader crypto market, ETH has continued to benefit from institutional-driven demand, and its dominance in stablecoins, decentralized finance (DeFi), and real-world assets (RWA) tokenization.

Standard Chartered also points to the increased throughput and potential US regulatory clarity that it could provide additional upside. In terms of valuation, the bank forecasts ETH at $7,500 this year and $30,000 by 2029, reflecting the expectations of sustained network growth.

The Co-founder of PinkBrains_io, a DeFi Creator Studio, DefiIgnas, has highlighted that Ethereum could outperform Bitcoin this year, and the reason is roadmap execution. While BTC will likely keep facing recurring waves of quantum FUD into 2026, ETH has a clear roadmap to prepare for future cryptographic risks. 

Furthermore, ETH is actually scaling. Gas limits on layer 1 keep rising, and zkEVMs will get full production readiness, making ETH cheap and fast enough for high-value transactions, while layer 2s will handle most of the trading and high-frequency activity.

Related Reading: Bitcoin And Ethereum Market Structure Points To Crypto Winter – Details

These upgrades are incremental, which means there’s no breaking news moment for ETH, but progress is happening fast. Early in the cycle, a lot of Degens loaded up on ETH before the bull run, but many got disillusioned and sold their ETH for BTC. “It would be fun to see the playbook reverse higher,” DefiIgnas noted.

A Different Liquidity Cycle Than Previous Bull Markets

Crypto liquidity quality witnessed a change in 2025. A technical analyst and show host of Crypto Banter, Kyledoops, reported that Wintermute noted that capital in 2025 stopped rotating broadly across the market. Instead, liquidity is concentrated into Bitcoin, Ethereum, and a small group of large-cap tokens. As a result, the long-anticipated wave of altcoin-wide liquidity never really arrived.

Meanwhile, the rise of spot ETFs and crypto treasury vehicles created a new, highly structured inflow channel that funneled flow into the top of the market. These vehicles break the crypto’s oldest playbooks. Price action is no longer driven by broad market expansion. It’s driven by where new liquidity can actually enter.

— Lisa Qian is the first AI Officer for the City of Seattle.

“This strategic leadership position is designed to ensure Seattle harnesses the transformative potential of artificial intelligence while upholding the city’s values and commitment to responsible technology use,” the Seattle Information Technology Department stated on LinkedIn.

Seattle is vying to establish itself as an AI heavyweight, touting the contributions of Amazon and Microsoft, smaller companies and startups, and the University of Washington, among others. In March, the city launched “AI House,” a first-in-the-nation hub designed to bring entrepreneurs, investors, students and community leaders together to propel the field.

Before this role, Qian was at LinkedIn where she served as a senior manager of data science. Past jobs include leadership positions at Seattle logistic company Convoy and at Airbnb.

“As a proud Seattle resident, I’m excited to apply my experience building responsible data science and AI systems toward work that directly benefits our community,” Qian said on LinkedIn.

— Microsoft has recruited a longtime media leader for its AI news product: Julia Beizer, current chief operating officer at Bloomberg Media. Adweek broke the news.

Beizer will report to Microsoft AI CEO Mustafa Suleyman, Adweek states, and will work on products including its Copilot Daily news round up and Publisher Content Marketplace, which pays publishers for content that’s used by AI products. (The New York Times sued OpenAI and Microsoft two years ago, alleging they illegally used the media outlet’s content to train its AI.)

Beizer has been with Bloomberg for eight years, helping drive subscriber growth with a focus on marketing, user experience and customer insights. She previously worked at HuffPost and was with The Washington Post for more than a decade.

— Seattle’s DexCare announced Rakshay Jain as its new chief product officer.

Dexcare’s software platform helps healthcare providers manage their system’s capacity and schedule appointments. The startup launched at Providence, spinning out from the healthcare network’s digital innovation group in 2021.

“What drew me to DexCare is that this team isn’t trying to replace systems already in use, but connect them, and create the navigational intelligence that guides where, when, and how patients access care, no matter where they enter the system,” Jain said in a statement.

Jain joins the company from Innovaccer, a Bay Area company providing software for managing healthcare data. He will work remotely from California.

— Sri Chandrasekar is taking a break after nearly nine years as a managing partner at Point72 Ventures. Chandrasekar, who is based in Bellevue, Wash., appears to have resigned from the board of directors of four startups located across the U.S. and in London, while retaining seats at two others.

“To my Ventures team – It was amazing going to battle with you over the last 9 years. I expect nothing but great things from you in the years to come,” he wrote in LinkedIn. “To our Portfolio companies – Working with you is what made the long nights and the non-stop travel worthwhile. If you need me, you know how to find me!”

Prior to Point72, Chandrasekar was a senior vice president at In-Q-Tel in Menlo Park, Calif.

— Brian Fleming is stepping away from Sucker Punch, the Bellevue, Wash.-based game studio he co-founded 28-years ago. “I’ve decided it’s time to shake up the snow-globe,” he wrote on LinkedIn, adding that he’ll stay at the company — part of PlayStation Studios — through April to assist with the leadership transition. Jason Connell and Adrian Bentley will take over as co-studio heads on Jan. 1.

— Jiphun Satapathy is now chief information security officer for Motive, a San Francisco company providing software tools to make operations safer for construction, field service, energy, trucking and other industries. Satapathy, who is based in the Seattle area, previously worked as CISO for Medallia and has held leadership roles at Amazon Web Services, Snowflake and elsewhere.

— Janet Greenlee, director of communications at Allen Family Philanthropies, is retiring from her role. Greenlee has spent her career in marketing and communications. She worked for more than a decade at the philanthropy, which was launched by Microsoft co-founder Paul Allen and his sister, Jody Allen.