TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and the future of premium TVs.

The post Sony and TCL strike TV deal: what changes for buyers appeared first on Digital Trends.

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots toward entertainment IP and TCL gains a premium global brand.

The post Your next Sony TV may actually be built by TCL appeared first on Digital Trends.

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today.

The two firms said they have signed a memorandum of understanding and aim to sign binding agreements by the end of March. Pending “relevant regulatory approvals and other conditions,” the joint venture is expected to launch in April 2027.

Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered Sony’s “home entertainment business,” and Sony will own 49 percent, per an announcement today, adding:

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