Journalists and advocates have been trying to grasp how many victims in total were harmed by Grok's nudifying scandal after xAI delayed restricting outputs and app stores refused to cut off access for days.

The latest estimates show that perhaps millions were harmed in the days immediately after Elon Musk promoted Grok's undressing feature on his own X feed by posting a pic of himself in a bikini.

Over just 11 days after Musk's post, Grok sexualized more than 3 million images, of which 23,000 were of children, the Center for Countering Digital Hate (CCDH) estimated in research published Thursday.

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Elon Musk's xAI recently weakened content guard rails for image generation in the Grok AI bot. This led to a new spate of non-consensual sexual imagery on X, much of it aimed at silencing women on the platform. This, along with the creation of sexualized images of children in the more compliant Grok, has led regulators to begin investigating xAI. In the meantime, Google has rules in place for exactly this eventuality—it's just not enforcing them.

It really could not be more clear from Google's publicly available policies that Grok should have been banned yesterday. And yet, it remains in the Play Store. Not only that—it enjoys a T for Teen rating, one notch below the M-rated X app. Apple also still offers the Grok app on its platform, but its rules actually leave more wiggle room.

App content restrictions at Apple and Google have evolved in very different ways. From the start, Apple has been prone to removing apps on a whim, so developers have come to expect that Apple's guidelines may not mention every possible eventuality. As Google has shifted from a laissez-faire attitude to more hard-nosed control of the Play Store, it has progressively piled on clarifications in the content policy. As a result, Google's rules are spelled out in no uncertain terms, and Grok runs afoul of them.

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Elon Musk's X is currently under investigation in the United Kingdom after failing to stop the platform's chatbot, Grok, from generating thousands of sexualized images of women and children.

On Monday, UK media regulator Ofcom confirmed that X may have violated the UK's Online Safety Act, which requires platforms to block illegal content. The proliferation of "undressed images of people" by X users may amount to intimate image abuse, pornography, and child sexual abuse material (CSAM), the regulator said. And X may also have neglected its duty to stop kids from seeing porn.

"Reports of Grok being used to create and share illegal non-consensual intimate images and child sexual abuse material on X have been deeply concerning," an Ofcom spokesperson said. "Platforms must protect people in the UK from content that’s illegal in the UK, and we won’t hesitate to investigate where we suspect companies are failing in their duties, especially where there’s a risk of harm to children."

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