National Design Studio looks to overhaul 27,000 federal websites — and is hiring a team to do it
A private-sector tech leader tapped by the Trump administration to improve the federal government’s online presence is setting an ambitious goal — overhauling about 27,000 dot-gov websites.
Joe Gebbia, chief design officer of the United States and co-founder of Airbnb, said in a podcast interview Tuesday that the White House set out this goal when President Donald Trump signed an executive order last summer creating the National Design Studio.
“We’re fixing all of them,” Gebbia said Tuesday on the American Optimist show. Many of the federal government’s websites, he added, “look like they’re from the mid-90s.”
Gebbia began working with the Department of Government Efficiency in the early days of the Trump administration. At the Office of Personnel Management, he oversaw a long-anticipated modernization of the federal employee retirement system.
The National Design Studio so far has launched several new websites that serve as landing pages for some of the Trump administration’s policies on immigration, law enforcement and prescription drug prices.
As for next steps, Gebbia said his office will deliver “major updates,” including a refresh of existing federal websites, by July 4.
“It’s working, because we are really pulling in veterans of Silicon Valley from a talent perspective, I think it’s working because this president really deeply cares about how things look, because he knows that esthetics matter,” he said.
The White House estimates that only 6% of federal websites are rated “good” for use on mobile devices. About 45% of federal websites are not mobile-friendly.
As part of the President’s Management Agenda, the Trump administration is looking to leverage technology to “deliver faster, more secure services” and “reduce the number of confusing government websites. “
The administration has already taken steps to eliminate websites that it deems unnecessary. Federal News Network first reported that the 24 largest federal agencies are preparing to eliminate more than 330 websites — about 5% of an inventory of 7,200 websites reviewed.
The National Design Studio is still recruiting new hires. Gebbia estimated that his office will eventually have a team of about 15 engineers and 15 designers.
“We’re still ramping up the team,” he said, adding that the National Design Studio has been able to “recruit some of the best and brightest minds of our era.”
“This is a once-in-a-lifetime moment where we have a shot on goal to actually upgrade the U.S. government the way we present ourselves to the nation and to the world,” Gebbia said.
The idea for the National Design Studio began when Interior Secretary Doug Burgum asked Gebbia to improve Recreation.gov, a website for booking campsites, scheduling tours and obtaining hunting and fishing permits on federal lands. The site serves as an outdoor recreation system for 14 federal agencies.
“There’s a lot to be desired for when you have this incredible feature of the American experience, our national parks. They were being undersold in a way that they were showcased,” Gebbia said.
After working on Recreation.gov, Gebbia said he was getting similar requests from other Cabinet secretaries.
“I started to see there’s demand here for better design. There’s demand here for modernizing the digital surfaces of the government,” he said.
At that point, Gebbia said he made his pitch for the National Design Studio to Trump during a meeting at the Oval Office.
“What would it look like to have a national initiative to actually go in and up level and upgrade, not just one agency, not just one website, all the websites, all the agencies, all of the digital touch points between us, government and the American people?” he recalled.
According to the America by Design website, the White House is drawing inspiration from the Nixon administration’s beautification project in the 1970s. That project led to the creation of NASA’s iconic logo, branding for national parks and signage for the national highway system.
“My vision is that, at some point, somebody’s working at a startup and they go look at a dot-gov website to see how they did it. And we can actually create references for good design in the government, rather than be the butt of a joke,” Gebbia said.
So far, the National Design Studio has launched SafeDC.gov, a website meant to facilitate the Trump administration’s surge of federal law enforcement agents to Washington, D.C. It’s also launched TrumpCard.gov, a program meant to fast-track the green-card process for noncitizens seeking permanent residency in the United States — and who are able to pay a $15,000 processing fee and a $1 million or $5 million “gift” to the Commerce Department.
Its most recent website, https://trumprx.gov/, is still in the works. The website supports an administration goal of connecting consumers with lower-priced prescription drugs.
Gebbia said private-sector tech experts are interested in working with National Design Studio and overcoming institutional barriers to change.
“Of course, you bump into things and all the processes and people saying, ‘Well, it’s always been done this way. Why would we change it?’ I think, though, there’s an incredible amount of momentum behind this — the excitement around America by Design, the excitement around the National Design Studio, and the excitement on the demand side of secretaries and people and agencies — ‘Yes, please fix this for us. We’re so happy you’re here to make us make this look good,'” he said.
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