Swiss banking giant UBS, with assets under management (AuM) of up to $7 trillion, is set to launch Bitcoin trading for some of its clients. This comes amid predictions that regulatory clarity and broader adoption could send the BTC price to as high as $200,000. 

UBS To Offer Bitcoin Trading To Some Wealth Clients

Bloomberg reported that UBS is planning to launch crypto trading for some of its wealth clients, starting with its private bank clients in Switzerland. The bank will reportedly begin by offering these clients the opportunity to invest in Bitcoin and Ethereum. At the same time, the crypto offering could further expand to clients in the Pacific-Asia region and the U.S.

The banking giant is currently in discussions with potential partners, and there is no clear timeline for when it could launch Bitcoin and Ethereum trading for clients. This move is said to be partly due to increased demand from wealth clients for crypto exposure. UBS also faces increased competition as other Wall Street giants are working to offer crypto trading. 

Morgan Stanley, in partnership with Zerohash, announced plans to launch crypto trading in the first half of this year, starting with Bitcoin, Ethereum, and Solana. The banking giant may soon also be able to offer its crypto products, as it has filed with the SEC to launch spot BTC, ETH, and SOL ETFs. 

Furthermore, JPMorgan, another of UBS’ competitors, is considering offering crypto trading to institutional clients, although this plan is still in the early stages. The bank already accepts Bitcoin and Ethereum as collateral from its clients. Last year, it also filed to offer BTC structured notes that will track the performance of the BlackRock Bitcoin ETF.

Can Bank’s Entry Trigger A BTC Rally To $200,000  

Kevin O’Leary predicted that Bitcoin could rally to between $150,000 and $200,000 this year, driven by the passage of the CLARITY Act. His prediction came just as White House Crypto Czar David Sacks said banks would fully enter crypto once the bill passes. As such, there is a possibility that BTC could reach this $200,000 psychological level in anticipation of the amount of new capital that could flow into BTC from these banks once the bill passes. 

BitMine’s Chairman, Tom Lee, also predicted during a CNBC interview that Bitcoin could reach between $200,000 and $250,000 this year, partly due to growing institutional adoption by Wall Street giants. Meanwhile, Binance founder Changpeng “CZ” Zhao said that a BTC rally to $200,000 is the “most obvious thing in the world” to him.

At the time of writing, the Bitcoin price is trading at around $89,600, up in the last 24 hours, according to data from CoinMarketCap.

The price of Bitcoin registered a hot start to the new year, making a run to reclaim the highly coveted $100,000 level in the early days of January. While the premier cryptocurrency has cooled off over the past few days, optimism has never been this high in the market over the last couple of months. Adding to this optimism is Binance’s co-founder and former CEO, Changpeng ‘CZ’ Zhao, who predicted an extremely positive outlook for Bitcoin in 2026.

BTC Could Abandon 4-Year Cycle Theory In 2026: CZ

In a CNBC interview at the World Economic Forum, CZ said that he has “strong feelings” that the Bitcoin price will enter a supercycle in 2026. This prediction came as a response to the interviewer’s question about Zhao’s Bitcoin price outlook.

In an economic context, a supercycle refers to an extended period characterized by the explosive growth of an asset or sector. Unlike a typical short-term rally triggered by hype and speculation, supercycles signal a significant shift underpinned by strong fundamentals over an extended period.

Zhao explained to the interviewer that the price of Bitcoin moves in a four-year cyclical pattern, spanning periods of all-time highs and cycle lows. However, the former Binance CEO agreed with the ongoing narrative that believes that the premier cryptocurrency will break the four-year cycle theory this year.

When asked about his strategy and current portfolio, CZ mentioned that he doesn’t trade the crypto market but rather accumulates coins with long-term promise. Specifically, the prominent crypto leader said that he keeps accumulating Bitcoin and BNB, the Binance ecosystem’s native token.

In his interview, CZ also talked about life after his four-month stint in jail, mentioning his work with YZi Labs, Giggle Academy, and as a crypto advisor to various governments. Zhao, who received a pardon from United States President Donald Trump in October 2025, clarified the rumors around receiving clemency for violating the US Bank Secrecy Act.

It is worth noting that CZ is not the first personality in the crypto space to speak about the Bitcoin price abandoning the halving-associated four-year cycle for a supercycle. Fidelity Labs managing partner, Parth Gargava, had echoed a similar sentiment about the BTC market earlier in the new year.

Gargava highlighted three drivers as the factors behind the transition from the typical four-year cycle to a supercycle. “Steady buy-in by institutions focused on ETFs, policy, and market maturation and changing correlations,” the Fidelity executive listed as the catalysts behind the shifting market landscape.

Bitcoin Price At A Glance

As of this writing, the price of BTC stands at around $89,460, reflecting no significant movement in the past day.