Earlier this month, Strava, the popular fitness-tracking app, released its annual “Year in Sport” wrap-up—a cutesy, animated series of graphics summarizing each user’s athletic achievements.

But this year, for the first time, Strava made this feature available only to users with subscriptions ($80 per year), rather than making it free to everyone, as it had been historically since the review’s debut in 2016.

This decision has roiled numerous Strava users, particularly those who have relished the app’s social encouragement features. One Strava user in India, Shobhit Srivastava, “begged” Strava to “let the plebs see their Year in Sport too, please.” He later explained to Ars that having this little animated video is more than just a collection of raw numbers.

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On Tuesday, X Corporation, formerly known as Twitter, sued “Operation Bluebird,” the new startup that is seeking to reclaim the allegedly abandoned Twitter trademark and relaunch a new social media network under that name.

In its 43-page lawsuit, which was filed in federal court in Delaware, X Corporation alleges trademark infringement, adding that despite Bluebird’s “purported plan, it cannot bring Twitter ‘back’—Twitter never left and continues to be exclusively owned by X Corp.”

One of Bluebird’s leaders, Michael Peroff, told Ars in an email that Operation Bluebird was “fully expecting” a lawsuit from X Corporation and that “we planned for it.”

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Elon Musk “bid adieu to the Twitter brand” in 2023 in favor of X. A startup wants to resurrect it.

A Virginia startup calling itself “Operation Bluebird” announced this week that it has filed a formal petition with the US Patent and Trademark Office, asking the federal agency to cancel X Corporation’s trademarks of the words “Twitter” and “tweet” since X has allegedly abandoned them.

“The TWITTER and TWEET brands have been eradicated from X Corp.’s products, services, and marketing, effectively abandoning the storied brand, with no intention to resume use of the mark,” the petition states. “The TWITTER bird was grounded.”

If successful, two leaders of the group tell Ars, Operation Bluebird would launch a social network under the name Twitter.new, possibly as early as late next year. (Twitter.new has created a working prototype and is already inviting users to reserve handles.)

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