Al Harrington: The Heart of a Lion
Less than 24 hours after undergoing a heart procedure in an Indiana hospital, former NBA star and owner of the successful cannabis/hemp company Viola Brands, Al Harrington, was all smiles as we sat down to commence a candid conversation. Thatβs all you need to know about this extraordinary athleteβs toughness, tenacity and determination: When thereβs a job to do, Al Harrington shows up and shines. And shine he did.
Born and raised in New Jersey, Harrington was the 25th overall pick in the 1998 NBA draft after being selected as a McDonaldβs High School All-American. Bypassing college hoops altogether, Harrington played six seasons with the Indiana Pacers then spent the following decade with the Atlanta Hawks, Golden State Warriors, New York Knicks, Denver Nuggets, Orlando Magic and Washington Wizards before retiring in 2015. In all, Harrington played in 16 seasons in the NBAβthatβs quite an impressive run to be sure.

So it wasnβt a complete surprise when Harrington applied that hard-earned discipline from his playing days to his next venture, Viola Brands, the largest Black-owned cannabis brand producing products since 2011. Currently available in nine statesβArizona, California, Colorado, Florida, Michigan, Missouri, Nevada, New Jersey and PennsylvaniaβViolaβs mission, according to Harrington, is to βincrease equity and ensure Black and brown people are afforded the opportunity to be a part of a fast-growing industry that has historically left them disenfranchised.β
Viola Brandsβ latest big moves involve his recent collabs with fellow former NBA star, Allen Iverson, by partnering in distributing the popular strains Iverson β01 and β96. Most exciting, perhaps, is the latest news out of this team: Viola Brands recently announced theyβre once again partnering with Iverson as well as Horticulture Co. and Circle K to launch a line of Allen Iverson-branded, hemp-derived THC beverages called IVERSON. Circle K is the exclusive retailer for this national rollout, which is considered one of the very largest for THC products in American mainstream retail.
This is a very big deal.
Itβs with this knowledge and energy that we entered our conversation with Al Harrington, the tough as nails, eloquent ambassador for all things cannabis. Heβs all heart. But you already knew that didnβt you?

Letβs go back to when you were a McDonaldβs High School All Star pickβyou mustβve been pursued by every top college teamβwhat went into the decision to go straight into the NBA draft?
Yeah, man. Well, my story goes, when I was young, I was always the clumsiest kid in the room. Never got picked to play sports. At the end of my eighth-grade year, I was diagnosed with Osgood-Schlatters, which is basically a huge growth spurtβI grew from 5β10β to 6β4β in one summer. When I got to high school, I wasnβt even gonna try out for basketball, but the JV coach, thank God, put me on the team. I was the worst player on the team. I couldnβt dunk. I couldnβt catch. But the next summer, I met this guy named Sandy Pyonin, who became my AAU coach, and thatβs when everything changed, man. He taught me how to play basketball, how to dribble, shoot, run. Everything. I switched high schools and by my junior year, it all started to click. My senior year, I went to the Nike All-American Camp and ended up being MVP there, which put me in the top ten in the country. And I told my coach if I become No.1, I want to go pro. And he was like, βI donβt know about all that.β
It sounds as if you couldβve used a couple of years in college before going pro.
You know what, I probably could have. My AAU coach always says that. But I mean, shit, I played 16 yearsβso letβs not get it twisted. [Laughs] When I got to the league, I never, not once thought I didnβt belong. I never thought that my teammates, or the guys I played against, were that much better than me or that I shouldβve gone to college. You know what Iβm saying?

Letβs talk about New York CityβI remember you with the Knicks, and all of a sudden, everything clicked for you. You scored more points than ever. Was something different playing at Madison Square Garden versus other places?
Iβll say why I had success in New York was really because I just never wanted to get booed. [Laughs] In New York City, theyβll boo your ass in a minute. So, I always made sure I had my best games in New York because I never wanted to get booed. But I can say I never got booed once in my two years playing there!
How did Viola, your successful cannabis brand since 2011, get its name?
So, my grandmotherβs name is Viola. Right around the time I started playing for the Denver Nuggets, cannabis was just making its way onto the medical scene and I was reading about it every day in the newspapersβIβm a big newspaper readerβand at the end of that year, my grandmother came to see me play. When she got there, she was taking all this medication for high blood pressure, diabetes, glaucomaβ¦I told her Iβd just read that cannabis can cure glaucoma. She looked at me and she said, βReefer?! Boy, you trying to get me to smoke reefer?! You outta your mind!β And she laughed and laughed. But the next day I come home and sheβs sitting in the kitchen complaining about how bad her eyes hurt, and I told her βGrandma, look, youβre in a legal market here. Doctors recommend cannabis for patients dealing with what youβre dealing with, so why donβt you just give it a try?β I called a dispensary, and they recommended a strain called Vietnam Kush. We bought this Volcano bag system, had her go outside and she tried it. I asked her how she was feeling. She was crying, and she said, βIβm healed! I havenβt been able to read the words in my Bible in more than three-and-a-half years.β I hug her and we call my mother, and sheβs telling her, βGod gave me my sight back. Everythingβs so bright.β Thatβs what inspired me to just start learning more about cannabis, weed, reeferβwhatever you want to call itβbecause of the medicinal benefitβthe miracle it was for my grandmother.
Did she live long enough to see the company?
Yep, she did. She died in 2021, so she lived to 91 years. When I launched the company, she came to the launch party. And after we got done with dinner and everything, we were driving home and she was like, βAl, that was a lot of people, and everybody was saying my name, my name was everywhere.β Sheβs like, βIf anything happens bad, will I go to jail?β [Laughs]
Not only do you have the deep medical origin story, but Viola is legitimately committed to entrepreneurs of color.
I mean itβs always been the focus once I got into the industry. This industry isnβt easy and itβs not really set up for us to be successful, especially when people have limited resources. And after COVID, itβs been in this kind of wonky place because so many people lost money betting on these huge players that couldnβt produce. But you know, at the end of the day, itβs like sportsβyou come into a game with a game plan to stop Steph Curry, and if it donβt work, you got to readjust the plan. So, weβve pivoted into the adult beverage space; we continue to stay relevant and make sure that we keep a seat at the table as this industry continues to evolve.
A few years ago, you wrote an article stating there was still a war on marijuana. Do you think thatβs still in place, particularly given the recentβand shockingβ federal ban on hemp Trump signed into law?
Yeah, you see it all the time, man. Obviously, it makes no sense, right? Youβd think that train has left the station already when it comes to banning any cannabis at this point. But thatβs just the world we live in, especially in the US. Like the fact that thereβs still Red Dye 40 in damn near everything we eatβitβs so funny the things they choose to care about when thereβs other things that are really, really affecting and hurting all of us, even children. Itβs just a weird time and the war on cannabis is continuing. [US Senator] Mitch McConnell throwing that in there in a budget bill is just criminal, right? Because whoβs gonna stop a budget bill to address a hemp ban?
And Trumpβs not gonna read the fine print, as we know.
I mean, even if he did, heβs not going to stop itβpeople have been out of work for more than 40 days, right? He canβt stop that to say, βI donβt want hemp in thereβ and go back and forth. But thereβs always gonna be hurdles along the way, βcause weβre going through prohibition, and weβll find a way to come out good on the other side, itβs just gonna take us more time and moneyβand energy that a lot of people donβt seem to have anymore, because we kinda tired and beat up from getting to where are today. But at the end of the day, we see how much good is done and itβd be crazy for us to stop now.
You said post-COVIDβs been wonky for the cannabis industry and capitalβs sort of dried upβwhat Iβve seen is a lot of consolidations and collaborations. Iβve seen your recent work with Allen Iverson. I see you with Ricky Williams. How have you teamed up, and how are collaborations a part of Viola now?
Being an NBA player for 16 years, I understand that no matter how good Reggie Miller was by himself, if it wasnβt all of us collectively working together, he ainβt gonna win no games. So thatβs kind of how I see it. For me, being able to join forces with people that are like-minded and come from sports is importantβI know that athletes donβt quit. And what we do is really intentional.

Is the Iverson collaboration just on the beverage line?
No, so we actually started our collaboration with Allen Iverson in 2021, and it started with just flower. Then it went from flower to vapes to edibles and pre-rolls. Then we started concocting these beverages about two years ago, and we did a collaboration with a company called Tempters, where we provided the terpenes. Weβre coming up on our two-year anniversary with them. Last month, we launched the IVERSON beverage and we got a national mandate with Circle K. So weβll be in 3,000 Circle Ks.
Huge news. What a massive win.
Thank you, bro. I mean that came together so fast, man. God has always been on my side. And the fact that we met Circle K when we did and they allowed us to get in on that fourth quarter set, which was already done six months ago, was a huge play for us. We have all of our beverage line in there, five different brands. Specβs, which is the biggest grossing THC beverage liquor store chain in the country, based in Texas, we just launched in there last week, and weβre just growing it from thereβGoody Goody, Total Wine, Gopuff, weβre working on more. Obviously, with this bill, they just snuck a monkey wrench in there, but weβre still business as usual, weβre just going to have to work and lobby. We got a year to fight it, and I think weβll make some weight because these products are too good and theyβre helping so many people.
Weβve seen a lot of celebrity brands who come into the space, and donβt succeed. Is Violaβs success also partly due because you do enjoy the plant and itβs part of your life? What are some of the strains or forms of consumption that you enjoy?
So for me, I prefer OGs, you know, I just love the way OGs make you feel, it checks all the boxes. It gives you the body high, a little bit of a head high and relaxes me. Iβm not a big sativa smoker because it makes my heart race and I get in my head. For OGs, I like the Skittles for flavor and high, so weβve been doing a lot of variations of cuts with Skittles. Lemon Cherry Gelato had a huge run; weβre doing a lot of crossing with that. Weβre crossing a lot of stuff with Blue Nerds right now. I prefer a hybrid, because I donβt like being too high where I canβt do anything. Iβm looking more for functional, right? And thatβs what we brought to the beveragesβI drink beverages every single day and I smoke more socially. All our beverages have clean ingredientsβlow sugar, low calorie. Always standing true to our roots of health and wellness. Iβve literally lost millions of dollars because I wanted to make sure we stayed with the quality. Bottom line? This brand has my grandmotherβs name. If itβs not good enough for Grandma Viola to smoke, then weβre not allowing nobody else to smoke it. And to your point, I honestly believe thatβs why weβre still here and well respected after all these years.
Yeah, nobodyβs booing you in the cannabis space either, thatβs for sure.Β
No doubt. I still got that fear. [Laughs]
Where are you in five years?
In five years, man, I hope that weβre still in this game. I think weβll have some of the best spirits in the cannabis space, maybe circle back to edibles. I think weβll be one of the biggest brands in convenience, through Circle K, hopefully 7-Eleven and weβre talking to Target. You know, when I started I never wouldβve thought that Iβd ever be sitting in a store next to Doritos and Pepsi. [Laughs] Itβs just amazing where weβve come, and weβre not gonna stop. Weβll keep trying to break down all those damn barriers.
The post Al Harrington: The Heart of a Lion appeared first on Cannabis Now.


















