The Wild West of copyrighted characters in AI may be coming to an end. There has been legal wrangling over the role of copyright in the AI era, but the mother of all legal teams may now be gearing up for a fight. Disney has sent a cease and desist to Google, alleging the company’s AI tools are infringing Disney’s copyrights “on a massive scale.”
According to the letter, Google is violating the entertainment conglomerate’s intellectual property in multiple ways. The legal notice says Google has copied a “large corpus” of Disney’s works to train its gen AI models, which is believable, as Google’s image and video models will happily produce popular Disney characters—they couldn’t do that without feeding the models lots of Disney data.
The C&D also takes issue with Google for distributing “copies of its protected works” to consumers. So all those memes you’ve been making with Disney characters? Yeah, Disney doesn’t like that, either. The letter calls out a huge number of Disney-owned properties that can be prompted into existence in Google AI, including The Lion King, Deadpool, and Star Wars.
© Aurich Lawson
On Thursday, The Walt Disney Company announced a $1 billion investment in OpenAI and a three-year licensing agreement that will allow users of OpenAI’s Sora video generator to create short clips featuring more than 200 Disney, Marvel, Pixar, and Star Wars characters. It’s the first major content licensing partnership between a Hollywood studio related to the most recent version of OpenAI’s AI video platform, which drew criticism from some parts of the entertainment industry when it launched in late September.
“Technological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world,” said Disney CEO Robert A. Iger in the announcement. “The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works.”
The deal creates interesting bedfellows between a company that basically defined modern US copyright policy through congressional lobbying back in the 1990s and one that has argued in a submission to the UK House of Lords that useful AI models cannot be created without copyrighted material.
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