OpenAI CEO declares βcode redβ as Gemini gains 200 million users in 3 months
The shoe is most certainly on the other foot. On Monday, OpenAI CEO Sam Altman reportedly declared a βcode redβ at the company to improve ChatGPT, delaying advertising plans and other products in the process, Β The Information reported based on a leaked internal memo. The move follows Googleβs release of its Gemini 3 model last month, which has outperformed ChatGPT on some industry benchmark tests and sparked high-profile praise on social media.
In the memo, Altman wrote, βWe are at a critical time for ChatGPT.β The company will push back work on advertising integration, AI agents for health and shopping, and a personal assistant feature called Pulse. Altman encouraged temporary team transfers and established daily calls for employees responsible for enhancing the chatbot.
The directive creates an odd symmetry with events from December 2022, when Google management declared its own βcode redβ internal emergency after ChatGPT launched and rapidly gained in popularity. At the time, Google CEO Sundar Pichai reassigned teams across the company to develop AI prototypes and products to compete with OpenAIβs chatbot. Now, three years later, the AI industry is in a very different place.


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