One of the world’s largest asset managers, Vanguard Group, once skeptical about providing investors with access to the crypto market, has decided to allow trading of exchange-traded funds (ETFs) and mutual funds consisting primarily of digital assets on its platform. 

Vanguard Responds To Crypto Demand

Bloomberg reported on Monday that beginning on December 2, investors will have the opportunity to trade crypto-focused ETFs and mutual funds holding select cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), XRP, and Solana (SOL). 

Vanguard’s move appears to be driven by continuous interest in cryptocurrency investment, particularly in light of President Donald Trump’s stance on digital assets, which marks a significant shift from the previous administration. 

The firm’s new policy will open access to over 50 million brokerage customers, who collectively manage more than $11 trillion in assets, allowing them to engage with regulated cryptocurrency investment products. 

Andrew Kadjeski, Vanguard’s head of brokerage and investments, remarked, “Cryptocurrency ETFs and mutual funds have been tested through periods of market volatility, performing as designed while maintaining liquidity.” 

He emphasized that the administrative systems established for managing such funds have matured, accommodating evolving investor preferences.

No Memecoins Allowed

The firm stated it will support a variety of crypto ETFs and mutual funds that comply with regulatory requirements, similar to how it approaches other non-core asset classes, such as gold.

Additionally, funds linked to memecoins, classified as higher-risk by the Securities and Exchange Commission (SEC), will not be included in this initiative. 

Kadjeski noted, “While Vanguard has no plans to launch its own crypto products, we serve millions of investors with diverse needs and risk profiles, and we aim to provide a brokerage trading platform that allows our clients to invest in choices that align with their preferences.”

Featured image from DALL-E, chart from TradingView.com 

Dogecoin’s entry into the ETF market has changed the tone of the entire meme-coin sector, possibly opening the door for the likes of Shiba Inu and BONK. What began as a community hype token is now tied to a fully regulated product, and that achievement has pushed attention toward other popular meme coins. BONK and Shiba Inu are now the next names being discussed as institutions explore broader exposure to alternative cryptocurrencies.

BONK Moves Ahead With A Fully Listed ETP In Europe

Although the early inflows into Dogecoin’s ETF launch have been largely more underwhelming than what most expect, the establishment of an exchange-traded product for the king of meme coins opens up conversations about other meme coins. 

BONK is a standout example, taking a decisive step forward with the launch of an exchange-traded product tied to the meme coin on the SIX Swiss Exchange. The debut immediately led to an intraday rally as traders reacted to the token gaining a presence on one of Europe’s most established regulated markets. 

SIX is Switzerland’s largest and Europe’s third-largest stock exchange. Therefore, the ETP gives investors access to BONK without having to manage custody themselves, making it far easier for traditional market participants to gain exposure.

This development builds on BONK’s rising activity within the Solana ecosystem. Its trading volume and market capitalization have been climbing for weeks, and the ETP adds a form of legitimacy rarely given to meme coins. BONK now joins a very small group of community hype tokens that have crossed into regulated investment territory, giving it a stronger foundation as demand from new classes of investors grows.

The new BONK ETP was issued by Bitcoin Capital, a firm known for launching multiple cryptocurrency ETPs across major European markets. “With the Bonk ETP now listed on SIX Swiss Exchange, investing in Bonk has never been easier. Investors don’t need crypto expertise; they can trade Bonk just like any other stock. We’re making community-driven digital assets accessible to everyone, while meeting high security and regulatory standards,” added Marcel Niederberger, CEO of Bitcoin Capital 

Shiba Inu Attracting Institutional Interest

Shiba Inu has not yet secured an exchange-traded product of its own, but the token is steadily carving out its place in the wider fund landscape as major institutions begin weaving it into their early product designs. Even as Shibarium’s activity has cooled in recent weeks, SHIB is still part of broader conversations about regulated exposure.

One of the clearest examples comes from T. Rowe Price, a heavyweight in traditional finance with more than $1.7 trillion in assets under management. The firm recently submitted a filing for an actively managed crypto ETF that lists SHIB among its holdings.

Shiba Inu also appeared in Grayscale’s assessment of cryptocurrencies viewed as structurally viable for future spot-ETF models. These developments indicate that long-term positioning for Shiba Inu is becoming stronger as institutions evaluate which assets fit into their next generation of crypto funds.

Dogecoin’s highly anticipated ETF debut has taken an unexpected slow turn. What began as a strong opening for the new GDOG fund quickly faded as inflows collapsed in dramatic fashion. The launch was expected to give Dogecoin a meaningful boost by opening the door for fresh institutional participation. Instead, the opposite has happened, and the Dogecoin ETF has seen its inflows collapse by 80%.

Spot Dogecoin ETF Just Suffered An 80% Crash In Inflows

The launch of Grayscale Investments’ first-ever spot Dogecoin ETF under the ticker GDOG was hailed as a monumental moment, the first time Dogecoin would be accessible to everyday investors through a traditional brokerage. On November 24, 2025, the product went live on the NYSE Arca, converting Grayscale’s existing DOGE trust into a publicly traded ETF.

However, just 48 hours after launch, the excitement appears to have cooled down. Although the first day reportedly pulled in roughly $1.8 million in inflows, the second day saw only about $365,420, a collapse of about 80% in early momentum. This has pushed the cumulative net inflows to around $2.16 million, but this is a modest figure for what many expected would be a major catalyst for Dogecoin.

Expectations for GDOG were high. Observers pointed to prior early inflow successes with crypto ETFs, notably those for Bitcoin, Ethereum, and more recently Solana, which collectively helped push capital inflows at a large scale.  To put this into comparison, Spot Solana ETFs, which first went live on October 18, raked in $117.39 million in inflows in the first two days of trading. The recently launched Spot XRP ETFs also saw inflows of $243.05 million on their first day of trading.

 According to data from SoSoValue, Dogecoin ETF trading volume for the first day was just $1.41 million, far below many projections. The momentum faded even faster on day two, with volume falling by roughly 78% to $397,620.

What It Means for DOGE And The Meme-Coin Space

The soft start of GDOG raises questions about whether meme coins like DOGE can truly thrive under traditional financial frameworks. On one hand, the ETF listing is a milestone: a token born as a joke is now trading alongside traditional assets on major exchanges. On the other, the weak capital flows hint at limits to demand among institutional investors. 

However, it is still too early to conclude. The long-term relevance of DOGE ETFs can only be judged once the market has had time to digest these new products. A successful DOGE ETF could open the door to other meme-coin funds (some suggest even an ETF for Shiba Inu may follow).

In addition to Grayscale, other asset managers have Spot Dogecoin ETFs lined up and ready to hit the market. Bitwise launched its Dogecoin ETF on Wednesday following Grayscale’s debut, but early inflow numbers are yet to come in. The asset manager noted they weren’t expecting to launch this product but are only doing so because the DOGE community requested it.