I'm a big sports fan, and I'm always watching something on YouTube TV, whether that's the NFL, NCAAF, or NHL games. Although the interface isn't the best for finding a particular game, there's a live sports delay, and streaming can often buffer, it's still a good overall experience. However, this one setting makes things even better.
Somewhere, a pig is catching some sweet air.
In a rare move for a streaming service, Fubo announced today that it’s lowering the prices for some of its subscription plans.
Fubo is a sports-focused vMVPD (virtual multichannel video programming distributor, or a company that enables people to watch traditional TV channels live over the Internet). Disney closed its acquisition of Fubo in October.
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— Expedia Group appointed Xavier Amatriain as its first chief artificial intelligence officer and data officer. He joins the Seattle-based travel giant from Google where he served as vice president of product in AI and Compute Enablement. Other past employers include Quora, LinkedIn and Netflix.
“[Amatriain’s] deep expertise in building large-scale AI platforms will help redefine how people experience travel,” Expedia CTO Ramana Thumu said in a statement. “Expedia Group operates at a scale few can match, and we invest deeply in our talent, giving technologists the space to learn, experiment, and push the boundaries of what AI can do.”
Amatriain, based in San Jose, Calif., has mapped a diverse career path — he’s been a university professor in Spain, a healthcare startup co-founder, a researcher, and an engineering leader.
— Textio co-founder and former CEO Kieran Snyder returned to Microsoft as vice president of AI transformation.
“My goal in this new role is to help Microsoft be the best living case study of effective, human AI transformation in the world,” Snyder said on LinkedIn.
Snyder began her tech career at Microsoft in 2004, working on the Bing search engine and Windows. In 2014, she launched Textio, which claims to be the first-to-market venture using AI for HR functions. The company’s software helps organizations recruit, hire and retain inclusive teams.
Over the past two years, Snyder ran a business called “nerd processor,” which offered research and leadership coaching, and served as chief scientist emeritus at Textio, where she is now on the board of directors.
— Ross Tennenbaum is leaving his role as president of Avalara for a new role with an unnamed public company, according to the Puget Sound Business Journal. Tennenbaum joined the tax software giant in 2019 and was previously CFO. He worked at Goldman Sachs and Credit Suisse before joining Avalara, which relocated its headquarters from Seattle to North Carolina following its acquisition by Vista Equity Partners in 2022. It filed to go public, again, earlier this year.
— After more than 12 years at T-Mobile, Janice Kapner is leaving the telecommunications giant. Kapner was chief communications and corporate responsibility officer and executive VP at the Bellevue, Wash., company where she led a team of more than 160 employees.
“From Magenta sneakers and confetti cannons to competitive stunts, big bets, and a front-line team that made the brand burst off the page and into the world — these are moments I’ll never forget,” Kapner said on LinkedIn. “They shaped me as much as I helped shape them.”
Prior to T-Mobile, Kapner was at Microsoft for more than a decade.
— Former Microsoft and Amazon leader Vinita Ananth is now senior director of product for the cloud company Nebius. Ananth, based in the Seattle area, has been working since July on stealth-mode startups HelpViber and FulcrumAX. Ananth called the decision to leave these ventures “difficult and emotional.”
“I’m thrilled that my co-founder will continue driving both HelpViber and FulcrumAX forward, with a strategic focus on customer traction, platform maturity, and meaningful funding milestones over the coming year,” she said on LinkedIn, adding that she’ll continue in advisor and co-founder roles.
— PayPal appointed Bo English-Wiczling as VP of global developer relations. English-Wiczling, based in Seattle, joins from Oracle, where she worked for nearly nine years in leadership roles in database product management and developer relations. Previous employers include Amazon and Best Buy.
“After an incredible journey working alongside talented engineers, community leaders, and innovation-minded partners, this new role feels like the perfect next step,” English-Wiczling said on LinkedIn. “I’ll be working at the intersection of PayPal’s global payments platform and developer ecosystems — helping build, grow, and energize the communities and relationships that power our future.”
— Jaimin Gandhi joined Seattle-based AI roleplay startup Yoodli as a product leader. Gandhi’s past roles include leadership positions at Nerdy, Binance, Uber, DocuSign, Microsoft and others.
Over the past year, Gandhi built FourPoint.AI, a tool that helps job seekers improve their communications. While he won’t be adding new features to FourPoint, “I am opening it up for free,” Gandhi said on LinkedIn. “If it helps someone land their next opportunity the way it helped me find mine, that is a meaningful way to pay it forward.”
— Kapil Hetamsaria is now chief business officer of Neo4j, a data analysis, graph intelligence platform. Hetamsaria joins from C3 AI, where he served as a vice president, and was previously co-founder and CEO of Viddl App, a Bellevue-based short-video platform.
— Dave Rosenbaum is leaving his role as senior publications manager at Seattle-based pet sitting company Rover to join Airbnb.
“I have always been a firm believer in the transformative power of travel — discovering new places, trying new foods, and having new experiences,” Rosenbaum wrote on LinkedIn. “Airbnb’s mission is central to this belief that the world offers limitless possibilities.”
Rosenbaum is also a deputy mayor and city council member for Mercer Island, a city east of Seattle, and previously served in legislative roles for members of Congress.
— Ambika Singh, founder and CEO of online clothing rental company Armoire, joined the board of trustees for the Seattle Metro Chamber.
— Pete Fewing, associate athletic director at Seattle University and longtime Sounders FC broadcaster, joined the board of directors for Starfire Sports. The organization provides coding classes, drone summer camps, and other free, after-school sports programming for underprivileged kids in South Seattle.
“It is here, it is real, it is happening,” said play-by-play announcer Ian Eagle. “The NBA on Prime.”
And with that, Amazon’s foray into live streaming NBA games tipped off.
Amazon marked a major milestone with its growing sports portfolio on Friday, broadcasting its first-ever live NBA game around the world. The matchup — Celtics vs. Knicks — was part of an 11-year deal that gives Amazon exclusive rights to select regular season and playoff games.
We watched the game via Prime Video — accessible with a $139/year Prime subscription — and came away impressed.
The stream ran seamlessly across Fire TV, iPhone, and MacBook. The quality was crisp, load times near-instant, and there wasn’t a hint of lag — at least on a home WiFi connection. Amazon’s 1080p HDR video and 5.1 surround sound were a slam dunk.
The broadcast looked and felt like a traditional national telecast. The graphics mirrored what fans expect from ESPN or TNT, the commentary came from familiar voices — Eagle and Stan Van Gundy — and the pregame show from featured a slick set with former NBA stars at Amazon MGM Studios.
But under the surface, Amazon quietly tested a new frontier: in-stream sports betting.
The most noticeable new feature was the FanDuel integration, Amazon’s latest experiment in blending live sports and interactive technology.
Fans watching on Fire TV could log into their FanDuel accounts through Prime Video to view real-time betting information and track wagers directly within the broadcast.
You can’t make actual bets on Prime Video — not yet, at least— but it marks a subtle yet significant shift in how live sports may evolve on streaming platforms.
And it comes at a fascinating moment: the NBA is dealing with a major betting scandal that made headlines this week and involves the FBI.
I was surprised when NBA Commissioner Adam Silver joined the broadcast for a live interview. Sideline reporter Cassidy Hubbarth opened by asking about the scandal.
Silver said he was “deeply disturbed” upon hearing the news.
“There’s nothing more important to the league and its fans than the integrity of the competition,” he said.
Silver also praised Amazon’s coverage: “I should have started [by saying] how excited we are to be on Amazon,” he said. “I guess I wouldn’t have predicted that my first interview on Amazon would be about sports betting.”
The interview underscored how Amazon’s coverage didn’t shy away from real-time news relevance — adding a traditional journalistic layer within a tech-powered broadcast.
It was also a surreal moment: the NBA’s top official discussing a sports betting scandal during the league’s debut on a platform now integrating betting tools into its stream.
Amazon has other new tech-fueled features including advanced NBA stats powered by Amazon Web Services — but I didn’t notice that during Friday’s broadcast.
One of the only stumbles for me came on the Fire TV user experience, which feels clunky compared to mobile or desktop. Navigation wasn’t intuitive, and the remote’s button mapping made simple actions harder than expected.
But overall, the whole experience felt less like a tech demo and more like a finished product.
Amazon’s sports strategy is crystalizing: use live sports to drive Prime signups and boost engagement across its ecosystem. The broadcast was promoted on Amazon’s homepage and apps. Live sports also helps fuel Amazon’s growing advertising business.
Bloomberg reported that Amazon is paying $1.8 billion annually for the NBA rights.
As more people cut the cord, sports leagues are increasingly partnering with tech companies as their existing deals with traditional cable providers expire. Companies like Amazon, Apple, and Netflix are hungry for valuable content such as live sports to draw more subscribers to their respective platforms.
Amazon also aired the Timberwolves vs. Lakers game on Friday evening. It will stream 66 regular season games this year, along with some playoff games.
The company also separate deals to air the NFL’s Thursday Night Football, WNBA, and Premier League, among other sports-related programming on its Prime Video platform.
The NBA debut on Friday was a reminder of Amazon’s approach to live sports: combine the reliability of broadcast TV with subtle tech layers — such as betting, data, and e-commerce — built on its AWS cloud infrastructure and Prime membership model.
The prime crew nails it again 👏
— Oh No He Didn't (@ohnohedidnt24) October 25, 2025
More of this and fewer hot takes! https://t.co/G3IN2BOyFO pic.twitter.com/swHUtlVXXN
Deep breathe in… now exhale. Let’s go win the whole f*cking thing. When the Seattle Mariners won their first home playoff game in twenty-four years under a crisp October sky Sunday night, how did you feel? How about when we watched that lead slip to a tie in the top of the 8th? When Cal […]
The post The 3 strains you need for the Mariners’ playoff run appeared first on Leafly.
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