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Agents-as-a-service are poised to rewire the software industry and corporate structures

This was the year of AI agents. Chatbots that simply answered questions are now evolving into autonomous agents that can carry out tasks on a userโ€™s behalf, so enterprises continue to invest in agentic platforms as transformation evolves. Software vendors are investing in it as fast as they can, too.

According to a National Research Group survey of more than 3,000 senior leaders, more than half of executives say their organization is already using AI agents. Of the companies that spend no less than half their AI budget on AI agents, 88% say theyโ€™re already seeing ROI on at least one use case, with top areas being customer service and experience, marketing, cybersecurity, and software development.

On the software provider side, Gartner predicts 40% of enterprise software applications in 2026 will include agentic AI, up from less than 5% today. And agentic AI could drive approximately 30% of enterprise application software revenue by 2035, surpassing $450 billion, up from 2% in 2025. In fact, business users might not have to interact directly with the business applications at all since AI agent ecosystems will carry out user instructions across multiple applications and business functions. At that point, a third of user experiences will shift from native applications to agentic front ends, Gartner predicts.

Itโ€™s already starting. Most enterprise applications will have embedded assistants, a precursor to agentic AI, by the end of this year, adds Gartner.

IDC has similar predictions. By 2028, 45% of IT product and service interactions will use agents as the primary interface, the firm says. Thatโ€™ll change not just how companies work, but how CIOs work as well.

Agents as employees

At financial services provider OneDigital, chief product officer Vinay Gidwaney is already working with AI agents, almost as if they were people.

โ€œWe decided to call them AI coworkers, and we set up an AI staffing team co-owned between my technology team and our chief people officer and her HR team,โ€ he says. โ€œThat team is responsible for hiring AI coworkers and bringing them into the organization.โ€ You heard that right: โ€œhiring.โ€

The first step is to sit down with the business leader and write a job description, which is fed to the AI agent, and then it becomes known as an intern.

โ€œWe have a lot of interns weโ€™re testing at the company,โ€ says Gidwaney. โ€œIf they pass, they get promoted to apprentices and we give them our best practices, guardrails, a personality, and human supervisors responsible for training them, auditing what they do, and writing improvement plans.โ€

The next promotion is to a full-time coworker, and it becomes available to be used by anyone at the company.

โ€œAnyone at our company can go on the corporate intranet, read the skill sets, and get ice breakers if they donโ€™t know how to start,โ€ he says. โ€œYou can pick a coworker off the shelf and start chatting with them.โ€

For example, thereโ€™s Ben, a benefits expert whoโ€™s trained on everything having to do with employee benefits.

โ€œWe have our employee benefits consultants sitting with clients every day,โ€ Gidwaney says. โ€œBen will take all the information and help the consultants strategize how to lower costs, and how to negotiate with carriers. Heโ€™s the consultantsโ€™ thought partner.โ€

There are similar AI coworkers working on retirement planning, and on property and casualty as well. These were built in-house because theyโ€™re core to the companyโ€™s business. But there are also external AI agents who can provide additional functionality in specialized yet less core areas, like legal or marketing content creation. In software development, OneDigital uses third-party AI agents as coding assistants.

When choosing whether to sign up for these agents, Gidwaney says he doesnโ€™t think of it the way he thinks about licensing software, but more to hiring a human consultant or contractor. For example, will the agent be a good cultural fit?

But in some cases, itโ€™s worse than hiring humans since a bad human hire who turns out to be toxic will only interact with a small number of other employees. But an AI agent might interact with thousands of them.

โ€œYou have to apply the same level of scrutiny as how you hire real humans,โ€ he says.

A vendor who looks like a technology company might also, in effect, be a staffing firm. โ€œThey look and feel like humans, and you have to treat them like that,โ€ he adds.

Another way that AI agents are similar to human consultants is when they leave the company, they take their expertise with them, including what they gained along the way. Data can be downloaded, Gidwaney says, but not necessarily the fine-tuning or other improvements the agent received. Realistically, there might not be any practical way to extract that from a third-party agent, and that could lead to AI vendor lock-in.

Edward Tull, VP of technology and operations at JBGoodwin Realtors, says he, too, sees AI agents as something akin to people. โ€œI see it more as a teammate,โ€ he says. โ€œAs we implement more across departments, I can see these teammates talking to each other. It becomes almost like a person.โ€

Today, JBGoodwin uses two main platforms for its AI agents. Zapier lets the company build its own and HubSpot has its own AaaS, and theyโ€™re already pre-built. โ€œThere are lead enrichment agents and workflow agents,โ€ says Tull.

And the company is open to using more. โ€œIn accounting, if someone builds an agent to work with this particular type of accounting software, we might hire that agent,โ€ he says. โ€œOr a marketing coordinator that we could hire thatโ€™s built and ready to go and connected to systems we already use.โ€

With agents, his job is becoming less about technology and more about management, he adds. โ€œItโ€™s less day-to-day building and more governance, and trying to position the company to be competitive in the world of AI,โ€ he says.

Heโ€™s not the only one thinking of AI agents as more akin to human workers than to software.

โ€œWith agents, because the technology is evolving so far, itโ€™s almost like youโ€™re hiring employees,โ€ says Sheldon Monteiro, chief product officer at Publicis Sapient. โ€œYou have to determine whom to hire, how to train them, make sure all the business units are getting value out of them, and figure when to fire them. Itโ€™s a continuous process, and this is very different from the past, where I make a commitment to a platform and stick with it because the solution works for the business.โ€

This changes how the technology solutions are managed, he adds. What companies will need now is a CHRO, but for agentic employees.

Managing outcomes, not persons

Vituity is one of the largest national, privately-held medical groups, with 600 hospitals, 13,800 employees, and nearly 14 million patients. The company is building its own AI agents, but is also using off-the-shelf ones, as AaaS. And AI agents arenโ€™t people, says CIO Amith Nair. โ€œThe agent has no feelings,โ€ he says. โ€œAGI isnโ€™t here yet.โ€

Instead, it all comes down to outcomes, he says. โ€œIf you define an outcome for a task, thatโ€™s the outcome youโ€™re holding that agent to.โ€ And that part isnโ€™t different to holding employees accountable to an outcome. โ€œBut you donโ€™t need to manage the agent,โ€ he adds. โ€œTheyโ€™re not people.โ€

Instead, the agent is orchestrated and you can plug and play them. โ€œIt needs to understand our business model and our business context, so you ground the agent to get the job done,โ€ he says.

For mission-critical functions, especially ones related to sensitive healthcare data, Vituity is building its own agents inside a HIPAA-certified LLM environment using the Workato agent development platform and the Microsoft agentic platform.

For other functions, especially ones having to do with public data, Vituity uses off-the-shelf agents, such as ones from Salesforce and Snowflake. The company is also using Claude with GitHub Copilot for coding. Nair can already see that agentic systems will change the way enterprise software works.

โ€œMost of the enterprise applications should get up to speed with MCP, the integration layer for standardization,โ€ he says. โ€œIf they donโ€™t get to it, itโ€™s going to become a challenge for them to keep selling their product.โ€

A company needs to be able to access its own data via an MCP connector, he says. โ€œAI needs data, and if they donโ€™t give you an MCP, you just start moving it all to a data warehouse,โ€ he adds.

Sharp learning curve

In addition to providing a way to store and organize your data, enterprise software vendors also offer logic and functionality, and AI will soon be able to handle that as well.

โ€œAll you need is a good workflow engine where you can develop new business processes on the fly, so it can orchestrate with other agents,โ€ Nair says. โ€œI donโ€™t think weโ€™re too far away, but weโ€™re not there yet. Until then, SaaS vendors are still relevant. The question is, can they charge that much money anymore.โ€

The costs of SaaS will eventually have to come down to the cost of inference, storage, and other infrastructure, but they canโ€™t survive the way theyโ€™re charging now he says. So SaaS vendors are building agents to augment or replace their current interfaces. But that approach itself has its limits. Say, for example, instead of using Salesforceโ€™s agent, a company can use its own agents to interact with the Salesforce environment.

โ€œItโ€™s already happening,โ€ Nair adds. โ€œMy SOC agent is pulling in all the log files from Salesforce. Theyโ€™re not providing me anything other than the security layer they need to protect the data that exists there.โ€

AI agents are set to change the dynamic between enterprises and software vendors in other ways, too. One major difference between software and agents is software is well-defined, operates in a particular way, and changes slowly, says Jinsook Han, chief of strategy, corporate development, and global agentic AI at Genpact.

โ€œBut we expect when the agent comes in, itโ€™s going to get smarter every day,โ€ she says. โ€œThe world will change dramatically because agents are continuously changing. And the expectations from the enterprises are also being reshaped.โ€

Another difference is agents can more easily work with data and systems where they are. Take for example a sales agent meeting with customers, says Anand Rao, AI professor at Carnegie Mellon University. Each salesperson has a calendar where all their meetings are scheduled, and they have emails, messages, and meeting recordings. An agent can simply access those emails when needed.

โ€œWhy put them all into Salesforce?โ€ Rao asks. โ€œIf the idea is to do and monitor the sale, it doesnโ€™t have to go into Salesforce, and the agents can go grab it.โ€

When Rao was a consultant having a conversation with a client, heโ€™d log it into Salesforce with a note, for instance, saying the client needs a white paper from the partner in charge of quantum.

With an agent taking notes during the meeting, it can immediately identify the action items and follow up to get the white paper.

โ€œRight now weโ€™re blindly automating the existing workflow,โ€ Rao says. โ€œBut why do we need to do that? Thereโ€™ll be a fundamental shift of how we see value chains and systems. Weโ€™ll get rid of all the intermediate steps. Thatโ€™s the biggest worry for the SAPs, Salesforces, and Workdays of the world.โ€

Another aspect of the agentic economy is instead of a human employee talking to a vendorโ€™s AI agent, a company agent can handle the conversation on the employeeโ€™s behalf. And if a company wants to switch vendors, the experience will be seamless for employees, since they never had to deal directly with the vendor anyway.

โ€œI think thatโ€™s something thatโ€™ll happen,โ€ says Ricardo Baeza-Yates, co-chair of theย  US technology policy committee at the Association for Computing Machinery. โ€œAnd it makes the market more competitive, and makes integrating things much easier.โ€

In the short term, however, it might make more sense for companies to use the vendorsโ€™ agents instead of creating their own.

โ€œI recommend people donโ€™t overbuild because everything is moving,โ€ says Bret Greenstein, CAIO at West Monroe Partners, a management consulting firm. โ€œIf you build a highly complicated system, youโ€™re going to be building yourself some tech debt. If an agent exists in your application and itโ€™s localized to the data in that application, use it.โ€

But over time, an agent thatโ€™s independent of the application can be more effective, he says, and thereโ€™s a lot of lock-in that goes into applications. โ€œItโ€™s going to be easier every day to build the agent you want without having to buy a giant license. โ€œThe effort to get effective agents is dropping rapidly, and the justification for getting expensive agents from your enterprise software vendors is getting less,โ€ he says.

The future of software

According to IDC, pure seat-based pricing will be obsolete by 2028, forcing 70% of vendors to figure out new business models.

With technology evolving as quickly as it is, JBGoodwin Realtors has already started to change its approach to buying tech, says Tull. It used to prefer long-term contracts, for example but thatโ€™s not the case anymore โ€œYou save more if you go longer, but Iโ€™ll ask for an option to re-sign with a cap,โ€ he says.

That doesnโ€™t mean SaaS will die overnight. Companies have made significant investments in their current technology infrastructure, says Patrycja Sobera, SVP of digital workplace solutions at Unisys.

โ€œTheyโ€™re not scrapping their strategies around cloud and SaaS,โ€ she says. โ€œTheyโ€™re not saying, โ€˜Letโ€™s abandon this and go straight to agentic.โ€™ Iโ€™m not seeing that at all.โ€

Ultimately, people are slow to change, and institutions are even slower. Many organizations are still running legacy systems. For example, the FAA has just come out with a bold plan to update its systems by getting rid of floppy disks and upgrading from Windows 95. They expect this to take four years.

But the center of gravity will move toward agents and, as it does, so will funding, innovation, green-field deployments, and the economics of the software industry.

โ€œThere are so many organizations and leaders who need to cross the chasm,โ€ says Sobera. โ€œYouโ€™re going to have organizations at different levels of maturity, and some will be stuck in SaaS mentality, but feeling more in control while some of our progressive clients will embrace the move. Weโ€™re also seeing those clients outperform their peers in revenue, innovation, and satisfaction.โ€

HPE CEO ๋„ค๋ฆฌ, ์ฃผ๋‹ˆํผ ์ธ์ˆ˜ ํšจ๊ณผ ๊ณต๊ฐœยทยทยท๋„คํŠธ์›ŒํฌยทAI ๊ฒฐํ•ฉ ๊ฐ€์†



HPE๊ฐ€ HP์—์„œ ๋ถ„๋ฆฌ๋ผ ๋…๋ฆฝ์ ์ธ ์—ฌ์ •์„ ์‹œ์ž‘ํ•œ ์ง€ 10๋…„์ด ์ง€๋‚œ ์‹œ์ ์—, ์ตœ๊ณ ๊ฒฝ์˜์ž ์•ˆํ† ๋‹ˆ์˜ค ๋„ค๋ฆฌ๋Š” 12์›” 3์™€ 4์ผ ๋ฐ”๋ฅด์…€๋กœ๋‚˜์—์„œ ์—ด๋ฆฐ HPE์˜ ์ฃผ์š” ์—ฐ๋ก€ ์œ ๋Ÿฝ ํ–‰์‚ฌ ๋ฌด๋Œ€์— ์˜ฌ๋ž๋‹ค. ๋„ค๋ฆฌ๋Š” ์ด ์ž๋ฆฌ์—์„œ ๋„คํŠธ์›Œํฌ, ํด๋ผ์šฐ๋“œ, ์ธ๊ณต์ง€๋Šฅ(AI)์ด๋ผ๋Š” ์„ธ ๊ฐ€์ง€ ๊ธฐ์ˆ  ์ถ•์„ ์ค‘์‹ฌ์œผ๋กœ ํ•œ HPE์˜ ๋กœ๋“œ๋งต์„ ๊ณต๊ฐœํ–ˆ๋‹ค.

๋„ค๋ฆฌ๋Š” HPE ๋””์Šค์ปค๋ฒ„ ๋ฐ”๋ฅด์…€๋กœ๋‚˜ 2025 ํ–‰์‚ฌ์— ์ฐธ์„ํ•œ 6,000์—ฌ ๋ช…์˜ ์ฒญ์ค‘์„ ํ–ฅํ•ด โ€œ์ง€๋‚œ 10๋…„ ๋™์•ˆ ์šฐ๋ฆฌ๊ฐ€ ํ•จ๊ป˜ ๋งŒ๋“ค์–ด๋‚ธ ์„ฑ๊ณผ๊ฐ€ ๋งค์šฐ ์ž๋ž‘์Šค๋Ÿฝ๋‹คโ€๋ผ๋ฉฐ โ€œ์•ž์œผ๋กœ ํŽผ์ณ์งˆ ๋ณ€ํ™”๋Š” ๋”์šฑ ๊ธฐ๋Œ€๋œ๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค.

HPE๊ฐ€ ์ œ์‹œํ•œ ์„ธ ์ถ•์˜ ์ „๋žต์€ ์˜ค๋Š˜๋‚  ๊ธฐ์—…์ด ์ง๋ฉดํ•œ ํ•ต์‹ฌ IT ๊ณผ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๊ธฐ ์œ„ํ•œ ๊ฒƒ์ด๋‹ค. ๋„ค๋ฆฌ์— ๋”ฐ๋ฅด๋ฉด ๊ธฐ์—…๋“ค์€ ์—ฌ์ „ํžˆ ๋ ˆ๊ฑฐ์‹œ ์ธํ”„๋ผ ์ฒ˜๋ฆฌ, ๋ฐ์ดํ„ฐ ์ฃผ๊ถŒ ํ™•๋ณด, ์ง€์†์ ์œผ๋กœ ์ฆ๊ฐ€ํ•˜๋Š” ๋น„์šฉ ๊ด€๋ฆฌ, AI ํ™•์‚ฐ์œผ๋กœ ๋†’์•„์ง„ ์ปดํ“จํŒ… ์ˆ˜์š” ๋“ฑ์˜ ๋„์ „์— ๋งž์„œ๊ณ  ์žˆ๋‹ค.

ํŠนํžˆ ์ฃผ๋‹ˆํผ๋„คํŠธ์›์Šค(Juniper Networks)๋ฅผ ์ง€๋‚œํ•ด 7์›” ์ธ์ˆ˜ํ•˜๋ฉฐ ํฌ๊ฒŒ ๊ฐ•ํ™”๋œ ๋„คํŠธ์›Œํฌ ๊ธฐ์ˆ ์€ ์ด๋ฒˆ ๋ฐ”๋ฅด์…€๋กœ๋‚˜ ํ–‰์‚ฌ์—์„œ ํ•ต์‹ฌ ์š”์†Œ๋กœ ๋ถ€๊ฐ๋๋‹ค.

์ฃผ๋‹ˆํผ์˜ ์ „ CEO์ด์ž ํ˜„์žฌ HPE ๋„คํŠธ์›Œํ‚น ์‚ฌ์—… ์ด๊ด„์„ ๋งก๊ณ  ์žˆ๋Š” ๋ผ๋ฏธ ๋ผํž˜์€ ํ–‰์‚ฌ์— ์ฐธ์„ํ•ด ์–‘์‚ฌ ํ†ตํ•ฉ์˜ ์ฒซ ๊ธฐ์ˆ  ์„ฑ๊ณผ๋ฅผ ์†Œ๊ฐœํ–ˆ๋‹ค. ์–‘์‚ฌ์˜ ๋„คํŠธ์›Œํฌ ๊ด€๋ฆฌ ํ”Œ๋žซํผ์— ์ƒˆ๋กœ์šด AI ๊ธฐ๋ฐ˜ ์šด์˜ ๊ธฐ๋Šฅ์„ ํ†ตํ•ฉํ•˜๊ณ , ๊ณต๋™ ํ•˜๋“œ์›จ์–ด๋ฅผ ์ฒ˜์Œ์œผ๋กœ ๊ณต๊ฐœํ•œ ๊ฒƒ์ด๋‹ค.

๋ผํž˜์€ โ€œ์ง€๊ธˆ์ฒ˜๋Ÿผ ๋„คํŠธ์›Œํฌ์˜ ์ค‘์š”์„ฑ์ด ๋†’์•„์ง„ ์‹œ๊ธฐ๋Š” ์—†์—ˆ๋‹คโ€๋ผ๊ณ  ๋งํ•˜๋ฉด์„œ, ์ด์ œ ๋„คํŠธ์›Œํฌ์˜ ๋ชฉํ‘œ๋Š” ๋‹จ์ˆœ ์—ฐ๊ฒฐ์ด ์•„๋‹ˆ๋ผ โ€˜์ž์œจ์  ๊ด€๋ฆฌโ€™๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค. ๊ทธ๋Š” ๋„คํŠธ์›Œํฌ๊ฐ€ ์Šค์Šค๋กœ ๊ตฌ์„ฑยท์ตœ์ ํ™”ยท๋ณต๊ตฌํ•˜๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ๋‚˜์•„๊ฐ€์•ผ ํ•œ๋‹ค๊ณ  ๊ฐ•์กฐํ•˜๋ฉฐ, AI๋กœ ์„ค๊ณ„๋˜๊ณ  AI๋ฅผ ์œ„ํ•œ ๋„คํŠธ์›Œํฌ๊ฐ€ ์ฆ๊ฐ€ํ•˜๋Š” ๊ธฐ๊ธฐ ์—ฐ๊ฒฐ, ๋ณต์žกํ•ด์ง€๋Š” ํ™˜๊ฒฝ, ๊ณ ๋„ํ™”๋˜๋Š” ๋ณด์•ˆ ์œ„ํ˜‘์„ ์ฒ˜๋ฆฌํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋ฐํ˜”๋‹ค.

๋„ค๋ฆฌ๋Š” โ€œ๋ผ๋ฏธ์™€ ๋‚ด๊ฐ€ ๊ฐ€์ง„ ๊ณตํ†ต์˜ ๋ชฉํ‘œ๋Š” ๋„คํŠธ์›Œํ‚น ๋ถ„์•ผ์—์„œ ์ƒˆ๋กœ์šด ๋ฆฌ๋”๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒโ€์ด๋ผ๊ณ  ๋งํ–ˆ๋‹ค. ๊ทธ๋Š” ์ฃผ๋‹ˆํผ ์ธ์ˆ˜ ํ›„ 5๊ฐœ์›” ๋งŒ์— HPE๊ฐ€ ์ด๋ฏธ ์ด์ „ ๊ฒฝ์Ÿ์‚ฌ์˜€๋˜ ์ฃผ๋‹ˆํผ ๊ธฐ์ˆ ๊ณผ 2015๋…„ ์ธ์ˆ˜ํ•œ ์•„๋ฃจ๋ฐ” ์†”๋ฃจ์…˜์„ ๊ฒฐํ•ฉํ•œ ์ปค๋„ฅํ‹ฐ๋น„ํ‹ฐ ์ œํ’ˆ์„ ์‹œ์žฅ์— ์ œ๊ณตํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค. ์ด์–ด โ€œ์•ž์œผ๋กœ๋Š” ์–‘์‚ฌ๊ฐ€ ๊ฐ๊ฐ ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€์กฐ์ฐจ ๊ตฌ๋ถ„๋˜์ง€ ์•Š์„ ๊ฒƒโ€์ด๋ผ๋ฉฐ, โ€œ๊ธฐ๋ณธ์ ์ธ ์ด์ค‘ ์„ค๊ณ„๋ฅผ ์ด๋ฏธ ์ง€์›ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์€ ๋‘ ์กฐ์ง์ด ์–ผ๋งˆ๋‚˜ ๋น ๋ฅด๊ฒŒ ํ•˜๋‚˜๋กœ ์œตํ•ฉ๋˜๊ณ  ์žˆ์œผ๋ฉฐ, ๋™์‹œ์— HPE์˜ ํ˜์‹  ์—ญ๋Ÿ‰์ด ์–ด๋–ป๊ฒŒ ํ™œ์šฉ๋˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ์ž˜ ๋ณด์—ฌ์ค€๋‹คโ€๋ผ๊ณ  ๋ง๋ถ™์˜€๋‹ค.

HPE์˜ ์ฃผ๋‹ˆํผ ์ธ์ˆ˜, ๋ณต์žกํ•œ ๊ณผ์ •์„ ๊ฑฐ์น˜๋‹ค

140์–ต ๋‹ฌ๋Ÿฌ(์•ฝ 20์กฐ ์›) ๊ทœ๋ชจ์˜ HPE์˜ ์ฃผ๋‹ˆํผ ์ธ์ˆ˜๋Š” ๋‹จ์ˆœํ•œ ๊ฑฐ๋ž˜๊ฐ€ ์•„๋‹ˆ๋ผ ๋งค์šฐ ๋ณต์žกํ•˜๊ณ  ๊ธด ์—ฌ์ •์ด์—ˆ๋‹ค. 2024๋…„ 1์›” ์ธ์ˆ˜ ๊ณ„ํš์ด ๋ฐœํ‘œ๋์ง€๋งŒ ์ตœ์ข… ๊ฑฐ๋ž˜๋Š” 2025๋…„ 7์›”์— ์ด๋ฅด๋Ÿฌ์„œ์•ผ ๋งˆ๋ฌด๋ฆฌ๋๋‹ค. ๋ฏธ๊ตญ์—์„œ๋Š” ํŠนํžˆ ๋…ผ๋ž€๋„ ์ ์ง€ ์•Š์•˜๋‹ค. ๋ฏธ๊ตญ ๋ฒ•๋ฌด๋ถ€(DOJ)๊ฐ€ ์ด๋ฒˆ ์ธ์ˆ˜๊ฐ€ ๋„คํŠธ์›Œํฌ ์žฅ๋น„ ์‹œ์žฅ, ํŠนํžˆ ๋ฌด์„ ๋žœ(WLAN) ๋ถ„์•ผ์˜ ๊ฒฝ์Ÿ์„ ์•ฝํ™”์‹œํ‚จ๋‹ค๋ฉฐ ์†Œ์†ก์„ ์ œ๊ธฐํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

์ด๋ฒˆ ์ธ์ˆ˜ ์Šน์ธ ๊ณผ์ •์—์„œ ๊ฒช์€ ๋‚œ๊ด€๊ณผ ์—ฌ์ „ํžˆ ๋‚จ์•„ ์žˆ๋Š” ๋ฏธ๊ตญ ๋‚ด ๋น„ํŒ์— ๋Œ€ํ•ด ํŒŒ์šด๋“œ๋ฆฌ ์‚ฐํ•˜ ์–ธ๋ก ์‚ฌ ์ปดํ“จํ„ฐ์›”๋“œ์˜ ์งˆ๋ฌธ์„ ๋ฐ›์€ ๋„ค๋ฆฌ๋Š” ๋จผ์ € โ€œ๋ฏธ๊ตญ์„ ์ œ์™ธํ•œ ๊ตญ๊ฐ€์—์„œ๋Š” ํ†ต์ƒ์ ์ธ 6๊ฐœ์›” ๋‚ด ์Šน์ธ์ด ์™„๋ฃŒ๋๋‹คโ€๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค. 2024๋…„ ์—ฌ๋ฆ„์—๋Š” 3๊ฐœ๊ตญ๋งŒ ์Šน์ธ์ด ๋‚จ์•„ ์žˆ์—ˆ๊ณ , ๊ทธ์ค‘ 2๊ฐœ๊ตญ์€ ๋‹ค์Œ 3๊ฐœ์›” ๋‚ด ์Šน์ธ์„ ๋งˆ์ณค๋‹ค๋Š” ๊ฒƒ์ด๋‹ค. ๋„ค๋ฆฌ๋Š” ๋ฏธ๊ตญ์˜ ๊ฒฝ์šฐ โ€œ์„ ๊ฑฐ์™€ ํ–‰์ •๋ถ€ ๊ต์ฒด๋ผ๋Š” ๋ณ€์ˆ˜๊ฐ€ ์žˆ์—ˆ๊ณ , ์ดํ›„ ์ ˆ์ฐจ๊ฐ€ ๋‹ค์‹œ ์ง„ํ–‰๋๋‹คโ€๋ผ๊ณ  ๋ง๋ถ™์˜€๋‹ค.

๋„ค๋ฆฌ๋Š” ์ด๋ฒˆ ์‚ฌ๋ก€๋ฅผ ๋ถ„์„ํ•˜๋ฉด์„œ โ€œ๋ฏธ๊ตญ ๋ฒ•๋ฌด๋ถ€๋Š” ์บ ํผ์Šค์™€ ์ง€์‚ฌ ์‹œ์žฅ, ํŠนํžˆ ๋ฌด์„  ๋ถ„์•ผ์—์„œ ๊ฒฝ์Ÿ์‚ฌ๊ฐ€ 3๊ณณ์—์„œ 2๊ณณ์œผ๋กœ ์ค„์–ด๋“ค ๊ฒƒ์œผ๋กœ ํŒ๋‹จํ–ˆ๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค. ํ•˜์ง€๋งŒ ์‹ค์ œ ์‹œ์žฅ์€ ๊ทธ๋ณด๋‹ค ํ›จ์”ฌ ํฌ๋‹ค๋Š” ๊ฒŒ ๋„ค๋ฆฌ์˜ ์„ค๋ช…์ด๋‹ค. ๊ทธ๋Š” โ€œ๋ฏธ๊ตญ ์‹œ์žฅ๋งŒ ๋ณด๋”๋ผ๋„ ์‹œ์Šค์ฝ”, ์ฃผ๋‹ˆํผ, HPE, ์บ„๋น„์›€๋„คํŠธ์›์Šค(Cambium Networks), ์œ ๋น„์ฟผํ‹ฐ(Ubiquity), ์•„๋ฆฌ์Šคํƒ€(Arista) ๋“ฑ 7~8๊ฐœ ์—…์ฒด๊ฐ€ ๊ฒฝ์Ÿํ•˜๊ณ  ์žˆ๋‹คโ€๋ผ๋ฉฐ ์‚ฐ์—…๊ตฐ๋ณ„๋กœ ๊ฐ•์ ์ด ๋‹ค๋ฅด๊ณ  ๋Œ€๊ธฐ์—… ์‹œ์žฅ๊ณผ ๊ณต๊ณต ๋ถ€๋ฌธ์—์„œ๋„ ๊ฒฝ์Ÿ ๊ตฌ๋„๊ฐ€ ๋‹ค๋ฅด๋‹ค๊ณ  ์–ธ๊ธ‰ํ–ˆ๋‹ค. ์ด์–ด โ€œ์—ฌ๋Ÿฌ๋ถ„(๊ธฐ์ž๋“ค)์ด ๋ณด๋„ํ•˜๋Š” ์‹œ์žฅ์ ์œ ์œจ๋งŒ ๋ด๋„ ์‹œ์žฅ ๊ทœ๋ชจ๊ฐ€ ํฌ๊ณ  ๋งค์šฐ ๋ถ„์‚ฐ๋ผ ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค.

๊ฒฐ๊ตญ ๋ฏธ๊ตญ ๋ฒ•๋ฌด๋ถ€์™€๋Š” โ€œ์ƒํ˜ธ์— ๋„์›€์ด ๋˜๋Š” ๊ฑด์„ค์ ์ธ ๊ณผ์ •์„ ๊ฑฐ์ณค๋‹คโ€๋ผ๊ณ  ๋„ค๋ฆฌ๋Š” ์„ค๋ช…ํ–ˆ๋‹ค. ๊ทธ๋Š” โ€œ์ด๋ฒˆ ์ธ์ˆ˜ ์‹œ์žฅ์€ ๊ฒฝ์Ÿ์„ ์ด‰์ง„ํ•˜๋Š” ํ™˜๊ฒฝ์ž„์„ ์ž…์ฆํ–ˆ๋‹คโ€๋ผ๋ฉฐ, ๋ฏธ๊ตญ์˜ ๋Œ€ํ˜• M&A ์ตœ์ข… ์‹ฌ์‚ฌ ๋‹จ๊ณ„์—์„œ๋„ ๊ณ ๊ฐ์ด๋‚˜ ๊ฒฝ์Ÿ์‚ฌ๋กœ๋ถ€ํ„ฐ ์–ด๋– ํ•œ ์ด์˜ ์ œ๊ธฐ๋„ ๋ฐ›์ง€ ์•Š์•˜๋‹ค๊ณ  ๊ฐ•์กฐํ–ˆ๋‹ค.

AI์™€ ํด๋ผ์šฐ๋“œ์— ์ง‘์ค‘๋˜๋‹ค

๋ฐ”๋ฅด์…€๋กœ๋‚˜์—์„œ ๋„ค๋ฆฌ๋Š” ์ตœ๊ทผ ๋ช‡ ๋‹ฌ ๋™์•ˆ HPE๊ฐ€ ํด๋ผ์šฐ๋“œ์™€ AI ๋ถ„์•ผ์—์„œ ์ด๋ค„๋‚ธ ๊ธฐ์ˆ ์  ์ง„์ „์„ ๊ฐ•์กฐํ–ˆ๋‹ค. ๊ทธ๋Š” AI๋ฅผ โ€œ์ „ํ˜•์ ์ธ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ์›Œํฌ๋กœ๋“œโ€๋ผ๊ณ  ๊ทœ์ •ํ•˜๋ฉด์„œ, ๋‘ ๊ธฐ์ˆ ์ด ๋ถˆ๊ฐ€๋ถ„ํ•˜๊ฒŒ ์—ฐ๊ฒฐ๋ผ ์žˆ๋‹ค๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค.

๋„ค๋ฆฌ๋Š” ์‚ฌ์šฉ๋Ÿ‰ ๊ธฐ๋ฐ˜ ๋ชจ๋ธ๋กœ ์‹œ์ž‘ํ•ด ํ˜„์žฌ ์ „ ์„ธ๊ณ„ 4๋งŒ 6,000๋ช… ๊ณ ๊ฐ์„ ํ™•๋ณดํ•œ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ํด๋ผ์šฐ๋“œ ํ”Œ๋žซํผ ๊ทธ๋ฆฐ๋ ˆ์ดํฌ(GreenLake)๋ฅผ ์†Œ๊ฐœํ•˜๋ฉฐ, ์—ฌ๊ธฐ์— ์ž์œจ ์—์ด์ „ํŠธ ๊ธฐ๋ฐ˜ ํ”„๋ ˆ์ž„์›Œํฌ โ€˜๊ทธ๋ฆฐ๋ ˆ์ดํฌ ์ธํ…”๋ฆฌ์ „์Šค(GreenLake Intelligence)โ€™์™€ ๊ฐ™์€ AI ๊ธฐ๋Šฅ์„ ์ถ”๊ฐ€ํ•  ๊ณ„ํš์ด๋ผ๊ณ  ๋ฐํ˜”๋‹ค. ์ด ๊ธฐ๋Šฅ์€ ์ง€๋‚œ 6์›” HPE๊ฐ€ ๋ฐœํ‘œํ•œ ๊ฒƒ์œผ๋กœ, ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ํด๋ผ์šฐ๋“œ ํ™˜๊ฒฝ์—์„œ IT ์šด์˜์„ ์ž๋™ํ™”ํ•˜๊ณ  ๋‹จ์ˆœํ™”ํ•˜๋Š” ๋ฐ ์ดˆ์ ์„ ๋‘”๋‹ค. ๋„ค๋ฆฌ๋Š” โ€œIT ์šด์˜ ๋‹จ์ˆœํ™”์˜ ๋ฏธ๋ž˜๊ฐ€ ์ด๋ฏธ ๋„์ฐฉํ–ˆ๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค.

๋„ค๋ฆฌ๋Š” ๋˜ HPE์˜ ์—์–ด๊ฐญ ๊ธฐ๋ฐ˜ ํ”„๋ผ์ด๋น— ํด๋ผ์šฐ๋“œ ์ „๋žต์ด EU์ฒ˜๋Ÿผ ๊ทœ์ œ๊ฐ€ ๊ฐ•ํ•œ ์ง€์—ญ, ๊ทธ๋ฆฌ๊ณ  ๊ตฐ๊ณผ ๊ฐ™์ด ๋ฏผ๊ฐ ๋ฐ์ดํ„ฐ๊ฐ€ ์ค‘์š”ํ•œ ์ „๋žต ๋ถ„์•ผ์—์„œ ํฐ ์˜๋ฏธ๊ฐ€ ์žˆ๋‹ค๊ณ  ๊ฐ•์กฐํ–ˆ๋‹ค.

๋„ค๋ฆฌ๋Š” ๋ฐ”๋ฅด์…€๋กœ๋‚˜์—์„œ ๊ณต๊ฐœ๋œ ๋˜ ํ•˜๋‚˜์˜ ์†”๋ฃจ์…˜์—๋„ ์ฃผ๋ชฉํ–ˆ๋‹ค. AMD์˜ โ€˜ํ—ฌ๋ฆฌ์˜ค์Šค(Helios)โ€™ ๋ž™ ์Šค์ผ€์ผ AI ์•„ํ‚คํ…์ฒ˜๊ฐ€ ์ด๋”๋„ท ๋„คํŠธ์›Œํ‚น๊ณผ ํ†ตํ•ฉ๋œ ์ฒซ ์‚ฌ๋ก€๋‹ค. ๊ทธ๋Š” ์ด ์†”๋ฃจ์…˜์ด ์ฃผ๋‹ˆํผ์˜ ์—ฐ๊ฒฐ ํ•˜๋“œ์›จ์–ด์™€ ์†Œํ”„ํŠธ์›จ์–ด, ๋ธŒ๋กœ๋“œ์ปด ํ† ๋งˆํ˜ธํฌ6 ๋„คํŠธ์›Œํ‚น ์นฉ์„ ๊ฒฐํ•ฉํ•ด โ€œ์ˆ˜์กฐ ๊ฐœ ๋งค๊ฐœ๋ณ€์ˆ˜ ๋ชจ๋ธ์˜ ํ•™์Šต ํŠธ๋ž˜ํ”ฝ, ๋†’์€ ์ถ”๋ก  ์ฒ˜๋ฆฌ๋Ÿ‰, ์ดˆ๋Œ€ํ˜• ๋ชจ๋ธ์„ ์ง€์›ํ•  ์ˆ˜ ์žˆ๋‹คโ€๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค. ์ด ๊ตฌ์„ฑ์€ HPE ์„œ๋น„์ŠคํŒ€์ด ๊ณต๊ธ‰ํ•œ๋‹ค.

๋„ค๋ฆฌ๋Š” ๋˜ํ•œ ์Šˆํผ์ปดํ“จํŒ… ๋ถ„์•ผ์—์„œ HPE๊ฐ€ ๋ณด์œ ํ•œ ๊ฐ•๋ ฅํ•œ ์ž…์ง€๋„ ๊ฐ•์กฐํ–ˆ๋‹ค. ์ด๋Š” 2019๋…„ ์Šˆํผ์ปดํ“จํ„ฐ ์ „๋ฌธ ๊ธฐ์—… ํฌ๋ ˆ์ด(Cray)๋ฅผ ์ธ์ˆ˜ํ•˜๋ฉฐ ํ™•๋ณดํ•œ ๊ธฐ๋ฐ˜์ด ํฌ๊ฒŒ ์ž‘์šฉํ–ˆ๋‹ค. ๊ทธ๋Š” โ€œHPE๋Š” ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ํฐ ์Šˆํผ์ปดํ“จํ„ฐ 6๋Œ€๋ฅผ ๊ตฌ์ถ•ํ•œ ๊ธฐ์—…์ด๋ฉฐ ์ด ๋ถ„์•ผ์˜ ๊ธ€๋กœ๋ฒŒ ์„ ๋„ ๊ธฐ์—…โ€์ด๋ผ๊ณ  ๋งํ–ˆ๋‹ค. ๋‹ค๋งŒ โ€œAI ์ˆ˜์š”๊ฐ€ ๊ทธ ์–ด๋А ๋•Œ๋ณด๋‹ค ์ปค์กŒ์ง€๋งŒ ๋ชจ๋“  ๊ธฐ์—…์ด ์ด๋ฅผ ์ฒ˜๋ฆฌํ•˜๊ธฐ ์œ„ํ•ด ์Šˆํผ์ปดํ“จํ„ฐ๊ฐ€ ํ•„์š”ํ•œ ๊ฒƒ์€ ์•„๋‹ˆ๋‹คโ€๋ผ๋ฉฐ, ๊ทธ๋Ÿฌ๋‚˜ โ€œ๋ชจ๋“  ๊ธฐ์—…์—๋Š” ์•ˆ์ „ํ•œ AI ์Šคํƒ์ด ํ•„์š”ํ•˜๋‹คโ€๋ผ๊ณ  ๋ง๋ถ™์˜€๋‹ค.

HPE๋Š” ์ด๋Ÿฌํ•œ ์š”๊ตฌ์— ๋Œ€์‘ํ•˜๊ธฐ ์œ„ํ•ด ์—”๋น„๋””์•„์™€ ํ˜‘๋ ฅํ•ด ํ”„๋ผ์ด๋น— ํด๋ผ์šฐ๋“œ ํ™˜๊ฒฝ์—์„œ ์ƒ์„ฑํ˜• AI ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜ ๊ฐœ๋ฐœยท๋ฐฐํฌ๋ฅผ ๊ฐ€์†ํ™”ํ•˜๋Š” ํ†ตํ•ฉ ์ธํ”„๋ผ ์†”๋ฃจ์…˜ โ€˜HPE ํ”„๋ผ์ด๋น— ํด๋ผ์šฐ๋“œ AIโ€™๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์žˆ๋‹ค. ๋„ค๋ฆฌ๋Š” ์ด ์†”๋ฃจ์…˜์ด โ€œ๋ฒ•์  ๋ฐ์ดํ„ฐ ์š”๊ตฌ์‚ฌํ•ญ์„ ์ถฉ์กฑํ•˜๋ฉฐโ€, ๋™์‹œ์— AI ํ˜์‹ ์˜ ํ•ต์‹ฌ ๊ณผ์ œ์ธ โ€œ์‹œ๊ฐ„, ๋น„์šฉ, ์œ„ํ—˜โ€์„ ํ•ด๊ฒฐํ•˜๋Š” ๋ฐ ์ดˆ์ ์„ ๋งž์ถ˜๋‹ค๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค. ๊ทธ๋Š” ์—ฌ๊ธฐ์— ๋”ํ•ด HPE๊ฐ€ ์ตœ๊ทผ ์—”๋น„๋””์•„์™€ AMD์™€ ํ•จ๊ป˜ AI ๊ตฌ์ถ•์„ ๊ฐ€์†ํ™”ํ•˜๋Š” ๊ณ ์„ฑ๋Šฅ ๋„คํŠธ์›Œํ‚น ์†”๋ฃจ์…˜์„ ์ถ”๊ฐ€ํ–ˆ๋‹ค๊ณ  ๋ฐ”๋ฅด์…€๋กœ๋‚˜์—์„œ ๋ฐํ˜”๋‹ค.

๋ณธ์‚ฌ์—… ๊ธฐ๋ฐ˜ ์„ฑ์žฅ๊ณผ M&A ๊ธฐ๋ฐ˜ ํ™•์žฅ

HPE๊ฐ€ ์ง€๋‚œํ•ด 9์›” ํšŒ๊ณ„์—ฐ๋„ 3๋ถ„๊ธฐ ์‹ค์  ๋ฐœํ‘œ์—์„œ ์ œ์‹œํ•œ ์ „๋ง์— ๋”ฐ๋ฅด๋ฉด, ํšŒ์‚ฌ๋Š” 2025 ํšŒ๊ณ„์—ฐ๋„(10์›” 31์ผ ์ข…๋ฃŒ) ๋งค์ถœ์ด ๊ณ ์ • ํ™˜์œจ ๊ธฐ์ค€ 14~16% ์ฆ๊ฐ€ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒํ•˜๊ณ  ์žˆ๋‹ค. 2024 ํšŒ๊ณ„์—ฐ๋„ ๋งค์ถœ์€ 301์–ต ๋‹ฌ๋Ÿฌ(์•ฝ 44์กฐ ์›)๋กœ, 2023๋…„ ๋Œ€๋น„ 3.4% ์ฆ๊ฐ€ํ–ˆ๋‹ค.

๋„ค๋ฆฌ์˜ ๋ฆฌ๋”์‹ญ ์•„๋ž˜ HPE๋Š” ์ด 35๊ฑด์˜ ์ธ์ˆ˜๋ฅผ ์ง„ํ–‰ํ–ˆ๋‹ค. ๋„ค๋ฆฌ๋Š” ๋ฐ”๋ฅด์…€๋กœ๋‚˜ ๊ธฐ์žํšŒ๊ฒฌ์—์„œ ์ด๋ฅผ ์ง์ ‘ ์ƒ๊ธฐ์‹œํ‚ค๋ฉฐ, ์•ž์„œ ์–ธ๊ธ‰ํ•œ ์ฃผ๋‹ˆํผ๋„คํŠธ์›์Šค์™€ ํฌ๋ ˆ์ด ์™ธ์—๋„ ์—ฌ๋Ÿฌ ์ฃผ์š” ์ธ์ˆ˜๋ฅผ ๋‚˜์—ดํ–ˆ๋‹ค.

2020๋…„์—๋Š” SD-WAN ๊ธฐ์—… ์‹ค๋ฒ„ํ”ผํฌ(Silver Peak)๋ฅผ, 2021๋…„์—๋Š” ๋ฐ์ดํ„ฐ ๋ณดํ˜ธ ๋ฐ ์žฌํ•ด๋ณต๊ตฌ ๊ธฐ์—… ์ œ๋ฅดํ† (Zerto)๋ฅผ ์ธ์ˆ˜ํ–ˆ๋‹ค. 2023๋…„์—๋Š” ๋ณด์•ˆ ๋ฐ IT ์šด์˜ ๋ถ„์•ผ์˜ ์•ก์‹œ์Šค์‹œํ๋ฆฌํ‹ฐ(Axis Security)์™€ ์˜ต์Šค๋žจํ”„(OpsRamp)๋ฅผ ์ถ”๊ฐ€ํ–ˆ์œผ๋ฉฐ, 2024๋…„์—๋Š” ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ํด๋ผ์šฐ๋“œ ๊ด€๋ฆฌ ๊ธฐ์—… ๋ชจ๋ฅดํŽ˜์šฐ์Šค๋ฐ์ดํ„ฐ(Morpheus Data)๋ฅผ ์ธ์ˆ˜ํ–ˆ๋‹ค.

๋„ค๋ฆฌ๋Š” โ€œ์šฐ๋ฆฌ๋Š” ํฌํŠธํด๋ฆฌ์˜ค๋ฅผ ๋ณด์™„ํ•˜๊ณ  ๋ชฉํ‘œ ์‹œ์žฅ์—์„œ ๊ทœ๋ชจ๋ฅผ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๋Š” ์ ์ ˆํ•œ ์ž์‚ฐ์„ ์ฐพ๊ณ  ์žˆ๋‹คโ€๋ผ๋ฉฐ โ€œ์ด ์ž์‚ฐ์€ ๋งค์ถœ๊ณผ ์ˆ˜์ต ์ธก๋ฉด์—์„œ ํƒ€๋‹นํ•ด์•ผ ํ•˜๋ฉฐ, ๋™์‹œ์— ์ฃผ์ฃผ๋“ค์—๊ฒŒ ๊ฐ€์น˜๋„ ์ œ๊ณตํ•ด์•ผ ํ•œ๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค.
dl-ciokorea@foundryco.com


AWS CEO Matt Garman thought Amazon needed a million developers โ€” until AI changed his mind

AWS CEO Matt Garman, left, with Acquired hosts Ben Gilbert and David Rosenthal. (GeekWire Photo / Todd Bishop)

LAS VEGAS โ€” Matt Garman remembers sitting in an Amazon leadership meeting six or seven years ago, thinking about the future, when he identified what he considered a looming crisis.

Garman, who has since become the Amazon Web Services CEO, calculated that the company would eventually need to hire a million developers to deliver on its product roadmap. The demand was so great that he considered the shortage of software development engineers (SDEs) the companyโ€™s biggest constraint.

With the rise of AI, he no longer thinks thatโ€™s the case.

Speaking with Acquired podcast hosts Ben Gilbert and David Rosenthal at the AWS re:Invent conference Thursday afternoon, Garman told the story in response to Gilbertโ€™s closing question about what belief he held firmly in the past that he has since completely reversed.

โ€œBefore, we had way more ideas than we could possibly get to,โ€ he said. Now, โ€œbecause you can deliver things so fast, your constraint is going to be great ideas and great things that you want to go after. And I would never have guessed that 10 years ago.โ€

He was careful to point out that Amazon still needs great software engineers. But earlier in the conversation, he noted that massive technical projects that once required โ€œdozens, if not hundredsโ€ of people might now be delivered by teams of five or 10, thanks to AI and agents.

Garman was the closing speaker at the two-hour event with the hosts of the hit podcast, following conversations with Netflix Co-CEO Greg Peters, J.P. Morgan Payments Global Co-Head Max Neukirchen, and Perplexity Co-founder and CEO Aravind Srinivas.

A few more highlights from Garmanโ€™s comments:

Generative AI, including Bedrock, represents a multi-billion dollar business for Amazon. Asked to quantify how much of AWS is now AI-related, Garman said itโ€™s getting harder to say, as AI becomes embedded in everything.ย 

Speaking off-the-cuff, he told the Acquired hosts that Bedrock is a multi-billion dollar business. Amazon clarified later that he was referring to the revenue run rate for generative AI overall. That includes Bedrock, which is Amazonโ€™s managed service that offers access to AI models for building apps and services. [This has been updated since publication.]

How AWS thinks about its product strategy. Garman described a multi-layered approach to explain where AWS builds and where it leaves room for partners. At the bottom are core building blocks like compute and storage. AWS will always be there, he said.

In the middle are databases, analytics engines, and AI models, where AWS offers its own products and services alongside partners. At the top are millions of applications, where AWS builds selectively and only when it believes it has differentiated expertise.

Amazon is โ€œparticularly badโ€ at copying competitors. Garman was surprisingly blunt about what Amazon doesnโ€™t do well. โ€œOne of the things that Amazon is particularly bad at is being a fast follower,โ€ he said. โ€œWhen we try to copy someone, weโ€™re just bad at it.โ€ย 

The better formula, he said, is to think from first principles about solving a customer problem, only when it believes it has differentiated expertise, not simply to copy existing products.

Legacy technology is limiting bank modernization

Banks have always been technology pioneers, yet many are now prisoners of their own legacy. Despite spending more on IT than any other major industry and funneling over $2.8 trillion into digital transformation since 2011, too many retail banks still canโ€™t deliver the seamless digital experiences customers expect.

The loyalty crisis: Spending more, delivering less

My company, Baringa, recently surveyed 4,000 customers and 400 banking executives across the UK and US, revealing a widening disconnect between customer expectations and what banks can deliver.

More than one in three customers (35%) have switched banks in the past five years, most in search of better digital experiences, not better rates. And 68% of banking executives admit that their existing technology architecture actively hinders their ability to meet customer needs.

Mobile is now the dominant channel, with 45% of customers using it as their primary means of banking. Yet, itโ€™s also the most requested area for improvement, with 44% wanting a better mobile experience. Customers want personalized, intuitive and secure interactions but instead, they encounter friction.

The result? Diminishing loyalty in an age when switching bank accounts is as simple as a few taps on a screen.

Legacy technology: The hidden barrier to progress

The problem isnโ€™t a lack of investment. Yes, the cost is high, but effective treatment strategies are available to manage this condition. Itโ€™s the age and complexity of the systems beneath the surface that is the true problem. Our survey found that 63% of banks still rely on code written before the year 2000, while 67% say their entire technology stack would fail if the oldest systems stopped working. Even more worryingly, 77% report that only โ€œone or two peopleโ€ in their organization still have the skills to maintain this code and most are nearing retirement.

In other words, critical national infrastructure in banking runs on software designed before the internet age. This outdated technology creates three compounding problems:

  • Operational fragility. Legacy code and unsupported platforms make outages and compliance failures more likely. One executive described systems still reliant on 8-inch floppy drives for critical updates, a vivid metaphor for how far behind the curve some institutions remain.
  • Run-cost burden. According to Gartner, over 75% of IT budgets in many financial institutions are consumed by maintaining these old systems, starving innovation budgets and slowing transformation.
  • Inhibited agility. Modernization programs overrun as banks struggle to deal with legacy architecture and data complexities. Indeed, 94% of large banking transformations exceed planned timelines, leaving customer improvements delayed and diluted.

The result is a vicious cycle. Every dollar spent patching and upgrading outdated systems is a dollar diverted from the modernization that could restore customer loyalty.

Breaking the cycle: A new technology blueprint

There is a path forward, but it demands decisive action. From our work across global banking and markets, we consistently see these issues and we believe these can be addressed over the long term with the following three strategies.

Refocus: Lead with purpose, not platforms

Banks need to start with truly understanding why (customer needs) and how their customers want to interact (experience) with their services, then define how they are going to differentiate. Technology alone will not win back loyalty. Sometimes, the greatest return comes from improving service, trust or personalization rather than layering on more tech.

Research from Forrester shows that banks leading in personalized digital experiences achieve up to 25% higher retention and a 20% uplift in cross-sell success. Conversely, institutions that rush infrastructure spend without redefining customer value risk building faster versions of the same old experience.

Replace or renovate: Build the modern digital spine

For many banks, the technological foundations are simply too old to adapt. If two-thirds of institutions say their operations would cease if legacy systems failed, the cost of inaction now exceeds the cost of replacement.

The answer lies in defining a technology strategy around a digital spine. A modular architecture that allows agility, integration and personalization at scale and is centered around three design principles:

  • Build the core technology and data spine internally to retain strategic differentiation and control.
  • Buy external solutions for commodity or repeatable processes that donโ€™t define the customer experience.
  • Integrate third-party and marketplace services for specialized or fast-evolving capabilities, enabling banks to scale quickly without adding new legacy dependencies.

This build-buy-integrate approach allows banks to modernize strategically and maintain control where it matters, while reducing cost and delivery risk elsewhere.

Itโ€™s also how challenger banks are winning. Monzo, for instance, built its business on this philosophy, focusing on customer differentiation through a lightweight, API-driven core. As its ex-CEO, TS Anil, recently noted, Monzo has become โ€œa scaling, profitable digital bank with a world-class user experience that customers donโ€™t just like, but love.โ€

The culture shift: Continuous transformation

Finally, transformation can no longer be treated as a one-off program. Modernization must become a continuous capability, not a project with an end date. For banks to break free of legacy constraints, the following considerations are essential:

  • Transformation never ends. Change on this scale will be a multiyear, multidimensional journey. Change leaders should aim to secure a consistent stream of investment that allows the organization to build enduring capabilities. Every technology and data initiative should align with long-term strategic goals, creating compounding value across the organization.
  • Full organizational shift. Transformation is everyoneโ€™s responsibility. While technology drives change, this transformation canโ€™t be owned by IT alone. From boardroom to back office, everyone needs to be committed to making change happen. When transformation becomes embedded in organizational DNA rather than delegated to technical teams, banks can sustain the pace of change their customers demand.

The bottom line

Banks stand at a crossroads. 68% of executives acknowledge that legacy technology is holding them back. Every quarter spent maintaining outdated systems compounds risk, cost and customer attrition.

But those that act now and redefine their customer proposition, rebuild their digital spine and embed continuous change, will turn technology from a constraint into a competitive edge.

The future belongs to banks that leave legacy behind and build loyalty by design.

This article is published as part of the Foundry Expert Contributor Network.
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SAP employeesโ€™ trust in leadership has diminished since the restructuring

SAPโ€™s restructuring may have been good for its bottom line, but behind the scenes, it has backfired.

The company did what it promised, said Greyhound Research chief analyst Sanchit Vir Gogia: It wrapped up its restructuring plan, affecting 10,000 employees, by early 2025, kept headcount steady, and delivered strong financial results. But, he said, โ€œNumbers only tell half the story. Inside the organization, something broke.โ€

Thatโ€™s evidenced by a recent internal survey, which revealed that many staff no longer trust company leaders or their strategy.

Trust in SAPโ€™s executive board has fallen by six percentage points since April, to a mere 59%, Chief People Officer Gina Vargiu-Breuer wrote in an internal email seen by Bloomberg. In April 2021, that number was more than 80%, said Bloomberg, citing a local media report.

Confidence in SAPโ€™s execution of its strategy has now dropped to 70%, from 77% in April of this year.

No time to learn

โ€œThat number drops even further in Germany, where only 38% say they fully trust leadership,โ€ Gogia said. โ€œAnd itโ€™s not just a sentiment dip. Over 38,000 employees voiced specific concerns. The pattern is clear: confusion around new performance goals, not enough support to implement AI, unstable team dynamics, and barely any breathing room to learn.โ€

This isnโ€™t resistance to change: โ€œPeople get the vision,โ€ he said. โ€œThe problem is executional load. You cannot drive large-scale transformation, especially AI-first initiatives, without building systems that carry your people with you.โ€

As part of SAPโ€™s plan to transform into a skills-led company by 2028, 80% of employees were to be assigned to modernized job profiles by the middle of this year, SAP chief people officer Gina Vargiu-Breuer told financial analysts attending a company event in May. This was intended to โ€œunleash AI-personalized growth opportunitiesโ€ based on an โ€œexternally benchmarked global skills taxonomyโ€ of 1,500 future-ready skills, she said. The company devotes 15% of working time to continuous personal development, she said.

In the recent email seen by Bloomberg, however, she admitted: โ€œThe feedback shows that not every step [in the transformation] has landed how it should.โ€

Unfiltered Pulse

In an email statement to CIO, SAP said that the Unfiltered Pulse survey that highlighted the issues โ€œwas designed to gather nuanced feedback from employees, focusing on both strengths and areas for improvement. Employees, for instance, have stated that helpful feedback as well as learning and development opportunities are supporting their growth. Results related to team culture are also positive worldwide.โ€

SAP said 84% of its more than 100,000 employees responded to the most recent of the surveys, conducted every six months, and while there were some positives this time, โ€œthe findings also clearly indicate that employee engagement and trust in the board require attention. Following increases in sentiment in the previous iteration, there has been a decrease in the recent Pulse survey. We greatly value this feedback and are taking targeted action in response. We are therefore implementing specific measures to address the input from our employees and to drive meaningful change.โ€

SAP has not revealed details of these measures.

However, Info-Tech Research Group senior advisory analyst Yaz Palanichamy said, โ€œSAP employees feel a sense of disillusionment as a result of the efforts undertaken in supporting this restructuring program.โ€

While SAP had framed the initiative as a strategic pivot towards embracing scalable cloud and AI growth, he said, the sheer number of roles affected, and the way that number ballooned well beyond the original target of 8,000, has left many of SAPโ€™s employees concerned about their jobs and about senior leadership.

They worry about organizational stability and clarity, and about whether there is adequate support for their reskilling, he said: โ€œIf the cultural and operational gaps concerning morale, talent retention, and organizational role alignment are not proactively addressed, this could severely hinder SAPโ€™s growth ambitions [in cloud and AI].โ€

SAP is not alone

SAP isnโ€™t the only company that has faced these issues, Gogia pointed out. โ€œLook beyond SAP, and the same symptoms show up elsewhere. Salesforce saw trust scores crater after its 2023 layoffs. Oracleโ€™s morale took a hit when staff felt shut out of decisions. But SAPโ€™s case stands out because performance at the top was solid, yet employee confidence eroded underneath. That divergence is dangerous. When momentum at the surface isnโ€™t backed by alignment at the core, cracks appear in delivery, consistency breaks down, and partners feel the wobble. Execution doesnโ€™t fail all at once. It frays. Quietly. Progressively.โ€

SAP isnโ€™t ignoring the issues, he noted. It has begun to take action, appointing leaders, communicating priorities, and revisiting how teams are measured.

โ€œThatโ€™s good,โ€ he said. โ€œBut the real fix will come not from announcements but from behavioral evidence. Trust comes back when people stop guessing whatโ€™s next, when systems stabilize, when leaders stay visible, when workloads balance out.โ€

ํด๋”๋ธ” ์‹œ์žฅ ํ™•์žฅ ๋‚˜์„ ๋‹คยทยทยท์‚ผ์„ฑ์ „์ž, ๋‘ ๋ฒˆ ์ ‘๋Š” โ€˜๊ฐค๋Ÿญ์‹œ Z ํŠธ๋ผ์ดํด๋“œโ€™ ์ถœ์‹œ

์ด๋ฒˆ ์‹ ์ œํ’ˆ์€ ์‚ผ์„ฑ์ „์ž๊ฐ€ ์ฒซ ํด๋”๋ธ” ์Šค๋งˆํŠธํฐ ์ถœ์‹œ ์ดํ›„ ์ถ•์ ํ•ด ์˜จ ํ•˜๋“œ์›จ์–ด ์„ค๊ณ„์™€ ์ œ์กฐ ๊ธฐ์ˆ ์„ ๋ฐ”ํƒ•์œผ๋กœ ์™„์„ฑํ•œ ์ฐจ์„ธ๋Œ€ ์ œํ’ˆ์œผ๋กœ, ํ™”๋ฉด์„ ๋‘ ๋ฒˆ์— ๊ฑธ์ณ ์ ‘๊ณ  ํŽผ์น˜๋Š” ๊ตฌ์กฐ๋ฅผ ํ†ตํ•ด ์Šค๋งˆํŠธํฐ๊ณผ ํƒœ๋ธ”๋ฆฟ ์‚ฌ์ด์˜ ๊ฒฝ๊ณ„๋ฅผ ํ•œ์ธต ๋” ์œ ์—ฐํ•˜๊ฒŒ ํ–ˆ๋‹ค.

โ€˜๊ฐค๋Ÿญ์‹œ Z ํŠธ๋ผ์ดํด๋“œโ€™๋Š” ์™„์ „ํžˆ ํŽผ์น˜๋ฉด 10์ธ์น˜๊ธ‰ ๋Œ€ํ™”๋ฉด์œผ๋กœ ์ „ํ™˜๋ผ ๋ฌธ์„œ ์ž‘์—…, ๋ฉ€ํ‹ฐํƒœ์Šคํ‚น, ์ฝ˜ํ…์ธ  ๊ฐ์ƒ ๋“ฑ ํƒœ๋ธ”๋ฆฟ ์ˆ˜์ค€์˜ ํ™œ์šฉ์ด ๊ฐ€๋Šฅํ•˜๊ณ , ์ ‘์—ˆ์„ ๋•Œ๋Š” ๋ฐ”ํ˜• ์Šค๋งˆํŠธํฐ ํฌ๊ธฐ๋กœ ์ค„์–ด ํœด๋Œ€์„ฑ์„ ํ™•๋ณดํ•œ๋‹ค. ์ ‘์—ˆ์„ ๋•Œ 12.9mm, ํŽผ์ณค์„ ๋•Œ ๊ฐ€์žฅ ์–‡์€ ์ชฝ์˜ ๋‘๊ป˜๊ฐ€ 3.9mm๋กœ ์—ญ๋Œ€ ๊ฐค๋Ÿญ์‹œ Z ํด๋“œ ์‹œ๋ฆฌ์ฆˆ ์ค‘ ๊ฐ€์žฅ ์Šฌ๋ฆผํ•œ ๋””์ž์ธ์„ ๊ฐ–์ท„๋‹ค.

์ œํ’ˆ ์„ค๊ณ„๋Š” โ€˜์ธํด๋”ฉโ€™ ๊ธฐ๋ฐ˜์˜ 3๋‹จ ์ ‘ํž˜ ๊ตฌ์กฐ๋ฅผ ์ฑ„ํƒํ–ˆ์œผ๋ฉฐ, ์ ‘ํžˆ๋Š” ๊ณผ์ •์—์„œ ์ด์ƒ ์ง•ํ›„๊ฐ€ ๊ฐ์ง€๋  ๊ฒฝ์šฐ ์•Œ๋ฆผ๊ณผ ์ง„๋™์œผ๋กœ ์‚ฌ์šฉ์ž์—๊ฒŒ ์•ˆ๋‚ดํ•˜๋Š” ์ž๋™ ์•Œ๋žŒ ๊ธฐ๋Šฅ๋„ ํƒ‘์žฌํ–ˆ๋‹ค. ๋ฐฐํ„ฐ๋ฆฌ๋Š” ํด๋”๋ธ” ์‹œ๋ฆฌ์ฆˆ ์ค‘ ์ตœ๋Œ€ ์ˆ˜์ค€์ธ 5,600mAh ์šฉ๋Ÿ‰์„ ๋‹ด์•˜๊ณ , 3๊ฐœ์˜ ํŒจ๋„ ๊ฐ๊ฐ์— ์…€์„ ๊ณ ๋ฅด๊ฒŒ ๋ฐฐ์น˜ํ•˜๋Š” ๋ฐฉ์‹์œผ๋กœ ์ „๋ ฅ ๊ณต๊ธ‰์˜ ๊ท ํ˜•์„ ๋งž์ท„๋‹ค. ์ดˆ๊ณ ์† ์ถฉ์ „ ์ง€์›์œผ๋กœ ๋Œ€ํ™”๋ฉด ์‚ฌ์šฉ ํ™˜๊ฒฝ์—์„œ๋„ ์ถฉ์ „ ํŽธ์˜์„ฑ์„ ์œ ์ง€ํ–ˆ๋‹ค.

์„ฑ๋Šฅ๊ณผ ์‚ฌ์šฉ์„ฑ ์—ญ์‹œ ๋Œ€ํ™”๋ฉด ํด๋”๋ธ”์— ๋งž์ถฐ ๊ฐ•ํ™”๋๋‹ค. โ€˜๊ฐค๋Ÿญ์‹œ์šฉ ์Šค๋ƒ…๋“œ๋ž˜๊ณค 8 ์—˜๋ฆฌํŠธโ€™ ๋ชจ๋ฐ”์ผ ํ”„๋กœ์„ธ์„œ๋ฅผ ํƒ‘์žฌํ•ด ๊ณ ํ•ด์ƒ๋„ ๋ฉ€ํ‹ฐํƒœ์Šคํ‚น๊ณผ AI ๊ธฐ๋Šฅ ๊ตฌ๋™์— ํ•„์š”ํ•œ ์ฒ˜๋ฆฌ ๋Šฅ๋ ฅ์„ ํ™•๋ณดํ–ˆ์œผ๋ฉฐ, 2์–ต ํ™”์†Œ ๊ด‘๊ฐ ์นด๋ฉ”๋ผ๋ฅผ ์ ์šฉํ•ด ํด๋”๋ธ”์—์„œ๋„ ๊ณ ํ’ˆ์งˆ ์ดฌ์˜ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•œ๋‹ค.

Samsung Trifold

Samsung

๋˜ํ•œ ์‚ฌ์šฉ์ž๋Š” ๋ฉ€ํ‹ฐ ์œˆ๋„์šฐ ๊ธฐ๋Šฅ์„ ํ†ตํ•ด ์ตœ๋Œ€ 3๊ฐœ์˜ ์•ฑ์„ ๋‚˜๋ž€ํžˆ ์‹คํ–‰ํ•  ์ˆ˜ ์žˆ๋‹ค. ๊ฐ€๋ น ์›น ์ฝ˜ํ…์ธ ๋ฅผ ๋ณด๋ฉด์„œ ์š”์•ฝยท๋ฒˆ์—ญ ๊ฒฐ๊ณผ๋ฅผ ํ•จ๊ป˜ ํ™•์ธํ•˜๊ฑฐ๋‚˜ ๊ฑด๊ฐ• ๋ฐ์ดํ„ฐ๋ฅผ ํ•œ๋ˆˆ์— ์ •๋ฆฌํ•ด ๋ณด๋Š” ๋“ฑ ๋‹ค์–‘ํ•œ ์•ฑ์„ ๋Œ€ํ™”๋ฉด์— ์ตœ์ ํ™”๋œ ๋ฐฉ์‹์œผ๋กœ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋‹ค. ๋˜ํ•œ ํ™”๋ฉด์œผ๋กœ ๋ณด๊ณ  ์žˆ๋Š” ์ •๋ณด๋‚˜ ์นด๋ฉ”๋ผ ์˜์ƒ์„ AI์™€ ์‹ค์‹œ๊ฐ„์œผ๋กœ ๊ณต์œ ํ•ด ์งˆ๋ฌธํ•˜๊ณ  ๋‹ต๋ณ€์„ ๋ฐ›๋Š” ๋ฉ€ํ‹ฐ๋ชจ๋‹ฌ AI ๊ฒฝํ—˜๋„ ์ง€์›ํ•œ๋‹ค.

ํŠนํžˆ ์ด๋ฒˆ ์ œํ’ˆ์€ ์Šค๋งˆํŠธํฐ ์ตœ์ดˆ๋กœ ํƒœ๋ธ”๋ฆฟ ๋ฒ„์ „์˜ ์‚ผ์„ฑ ๋ฑ์Šค๋ฅผ ์ง€์›ํ•ด, ์™ธ๋ถ€ ๋ชจ๋‹ˆํ„ฐ ์—†์ด๋„ ๋ฐ์Šคํฌํ†ฑ์— ๊ฐ€๊นŒ์šด ์ž‘์—… ํ™˜๊ฒฝ์„ ๊ตฌํ˜„ํ•œ๋‹ค. ์—ฌ๋Ÿฌ ๊ฐœ์˜ ๊ฐ€์ƒ ์ž‘์—… ๊ณต๊ฐ„์„ ์˜ค๊ฐ€๋ฉฐ ๊ฐ ๊ณต๊ฐ„์— ์—ฌ๋Ÿฌ ์•ฑ์„ ๋™์‹œ์— ๋ฐฐ์น˜ํ•  ์ˆ˜ ์žˆ์–ด, ์ด๋™ ์ค‘์—๋„ PC ์ˆ˜์ค€์˜ ๋ฉ€ํ‹ฐํƒœ์Šคํ‚น์„ ๊ตฌํ˜„ํ•œ๋‹ค.

์‚ผ์„ฑ์ „์ž๋Š” โ€˜๊ฐค๋Ÿญ์‹œ Z ํŠธ๋ผ์ดํด๋“œโ€™๋ฅผ ๊ตญ๋‚ด์— ๋จผ์ € ์ถœ์‹œํ•œ ๋’ค ์ฃผ์š” ํ•ด์™ธ ์‹œ์žฅ์œผ๋กœ ์ˆœ์ฐจ ํ™•๋Œ€ํ•  ๊ณ„ํš์ด๋‹ค. ๊ตญ๋‚ด๋Š” 12์ผ๋ถ€ํ„ฐ ์‚ผ์„ฑ๋‹ท์ปด๊ณผ ์ฃผ์š” ์˜คํ”„๋ผ์ธ ๋งค์žฅ์—์„œ ํŒ๋งคํ•˜๋ฉฐ, ์ถœ์‹œ ์ „ ์ฒดํ—˜ ๊ณต๊ฐ„์„ ์šด์˜ํ•ด ์ œํ’ˆ ๊ฒฝํ—˜ ๊ธฐํšŒ๋ฅผ ์ œ๊ณตํ•œ๋‹ค. ์ œํ’ˆ์€ ๋‹จ์ผ ์ƒ‰์ƒ๊ณผ 16GB ๋ฉ”๋ชจ๋ฆฌ, 512GB ์Šคํ† ๋ฆฌ์ง€ ๊ตฌ์„ฑ์œผ๋กœ ์ถœ์‹œ๋˜๊ณ , ๊ตฌ๋งค ๊ณ ๊ฐ์„ ๋Œ€์ƒ์œผ๋กœ AI ์„œ๋น„์Šค ๊ตฌ๋…๊ถŒ, ์ฝ˜ํ…์ธ  ๊ตฌ๋… ํ˜œํƒ, ๋ณดํ˜ธํ•„๋ฆ„ ์„œ๋น„์Šค, ์ˆ˜๋ฆฌ๋น„ ํ• ์ธ ๋“ฑ ํด๋”๋ธ” ํ”„๋ฆฌ๋ฏธ์—„ ํ”„๋กœ๊ทธ๋žจ์„ ํ•จ๊ป˜ ์ œ๊ณตํ•  ์˜ˆ์ •์ด๋‹ค.

๋…ธํƒœ๋ฌธ ์‚ผ์„ฑ์ „์ž ๋Œ€ํ‘œ์ด์‚ฌ ์‚ฌ์žฅ์€ โ€œ๊ฐค๋Ÿญ์‹œ Z ํŠธ๋ผ์ดํด๋“œโ€™๋Š” ์ƒˆ๋กœ์šด ํผํŒฉํ„ฐ ๋ถ„์•ผ์—์„œ ์Œ“์•„์˜จ ์‚ผ์„ฑ์ „์ž์˜ ๋ฆฌ๋”์‹ญ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ƒ์‚ฐ์„ฑ๊ณผ ํœด๋Œ€์„ฑ์˜ ๊ท ํ˜•์„ ์‹คํ˜„ํ•œ ์ œํ’ˆ์ด๋ฉฐ ์—…๋ฌดโˆ™์ฐฝ์˜์„ฑโˆ™์—ฐ๊ฒฐ์„ฑ ๋“ฑ ๋ชจ๋ฐ”์ผ ์ „๋ฐ˜์˜ ๊ฒฝํ—˜์„ ํ•œ์ธต ํ™•์žฅํ•  ๊ฒƒโ€์ด๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค.
dl-ciokorea@foundryco.com

Draft memo details DoD plans to cap most reseller fees

The Defense Department wants to shake up how it works with value-added resellers.

In a draft memo obtained by Federal News Network, the Pentagon would place a 5% cap on most fees charged by resellers starting with a specific special item number (SIN) for IT products. This cap would only apply to IT products sold through the General Services Administrationโ€™s schedule contract.

DoD says it spent about $2 billion in fiscal 2024 through the GSA schedule on these technology products.

The draft memo is one of two expected from the administration to address what it believes are higher than normal costs when buying IT products and services through resellers.

GSA initiated this review and proposed overhaul of the reseller market earlier this year. It started in June with a letter to 10 value-added resellers to collect data to better understand the role of such companies and what it would take for original equipment manufacturers (OEMs) to sell directly to the government. Then in early October, sources said GSA was close to issuing a memo that would establish such a cap on resellers.

While GSA has yet to issue such a memo, this undated draft memo from the undersecretary of Defense for Acquisition and Sustainment, Michel Duffey, offered more specifics into what this market cap and oversight process would look like.

Duffey references GSAโ€™s plans in his draft memo.

Duffey wrote the initiative would โ€œinitially entail GSA contracting officersโ€™ use new control measures to support their determinations of price reasonableness for products offered for sale under IT Special Item Number 33411. Specifically, GSA will more closely scrutinize pricing from entities that hold themselves out as resellers.โ€

It would focus on SIN 33411, which is for the purchasing of new electronic equipment, including desktops, laptops, servers, storage equipment, routers and switches and other communications equipment, audio and video equipment and even two-way radios.

Since this cap would only apply to purchases off the GSA schedule, DoD is returning to the idea that these prices are no longer automatically considered โ€œfair and reasonable.โ€

This harkens back to 2014 when both DoD and NASA issued deviations to the Federal Acquisition Regulations that said schedule prices shouldnโ€™t be automatically considered fair and reasonable. Several years later, DoD and NASA removed that deviation.

โ€œWhen placing orders on IT contracts, I expect the departmentโ€™s contracting officers to independently determine fair and reasonable pricing by considering the unique factors of a given acquisition in the same manner as GSA,โ€ Duffey wrote in the draft memo. โ€œFinally, and in general, we will apply the same common-sense approach to avoid paying excessive pass-through costs and avoid paying non or low-value added price markups across the complete range of the procurement.โ€

A third change DoD would require is for vendors to disclose in their price proposal the manufacturer or dealer price, the percentage markup from the OEM price. DoD also will require a description of the value provided that compromises the markup amount. Any markup more than 5% would require additional vendor justification and a higher level management attention. The memo doesnโ€™t describe what either of those will look like.

Multiple emails to DoD seeking comment were not returned.

DoDโ€™s reasoning for price caps questioned

Federal acquisition experts and resellers questioned the DoDโ€™s rationale for applying price caps.

Three different executives who work for resellers as well as a former federal acquisition official, all of whom requested anonymity for fear of retaliation and to talk about a pre-decisional memo, said this approach flies in the face of what the Trump administration has been trying to do since January to relieve the burden of federal acquisition and encourage more vendors to participate.

One executive at a reseller says the first thing that DOGE went after was cost plus contracts. Now, DoD wants to take what this person called clean and simple transparent firm fixed price contracts for commercial products and turn these into cost plus type contracts, which the executive said makes no sense.

โ€œAudits, narratives, justifications, additional steps and time, how is this simplifying acquisition and growing the industrial base?โ€ the executive asked. โ€œAre they going to cap gross profit on other items they buy like cars, furniture, office supplies, building materials, heating, ventilation and air conditions (HVAC) systems, lighting, plumbing, tools, safety gear and maintenance supplies next?ย  Where does it stop? Why are we being targeted?โ€

The executive says there seems to be a big misunderstanding about the role of resellers and even how the market works.

โ€œItโ€™s competition, not price controls, that drive down price. If thatโ€™s the ultimate goal,โ€ the executive said. โ€œCapping margins would drive out the best, service-oriented partners that invest in engineering and innovation โ€” leaving behind low-touch resellers who only process orders. This reduces competition, supplier diversity and access to expertise.โ€

Another executive at a reseller says determining what constitutes an โ€œexcessive mark-upโ€ is subjective. The source said for an administration that wants to keep things moving in a timely pace, giving contracting officers discretion about what is an excessive mark-up will cause more problems than it will solve.

โ€œThey are assuming that the contracting officers have the appropriate knowledge and training to do that,โ€ the executive said. โ€œUnfortunately and frequently that isnโ€™t what the contracting officers have. There is a lack of understanding that will end up causing confusion and delays.โ€

VARs solve problems

A third executive questioned how DoD, or any agency, would oversee this entire initiative.

They asked whether the resellers would not need a cost approved accounting systems? If so, that would add significant costs and burdens.

Finally, the former federal acquisition executive, who spent more than 25 years in the federal government, says resellers provide a lot of value to agencies, partly because OEMs traditionally donโ€™t sell directly to the government nor do they want to, but also because the resellers solve problems for the agency.

โ€œThey know the technology. They know the OEMs and can tell you what will work or what will not work. Resellers are invaluable,โ€ the former executive said. โ€œIn terms of their markup, you just have to negotiate better. If you get at least two resellers to bid, you will get a good price.โ€

Is capping profits even legal?

All the sources agreed that if DoD or GSA wants better prices, they should do two things: ensure there is competition at the task order level and train contracting officers and other acquisition workers to be better negotiators.

โ€œIf you donโ€™t have contracting officers who can push for better pricing at the task order level, then how are you going to have contracting officers who can make these determinations of the value of the markups that are over 5%?โ€ asked the third executive. โ€œYou are better off training contracting officers to go after better prices at the task order level. GSA has ways to help like the 4P tool that combs all over for publicly available prices. But applying caps on fees or profit goes against capitalism. It goes against common sense and it will be detrimental to the government and its industrial base.โ€

Aside from just questioning the rationale behind the price caps, experts also asked whether the memo would violate the FAR and even some federal laws.

One of the reseller executives highlighted five FAR provisions and/or laws this idea seems to violate.

The executive says this requirement seems to violate the Truth in Negotiations Act (TINA) in the sense that commercial Items are not subject to TINA, which requires contractors to provide certified cost or pricing data to the government during negotiations for other items because the commercial marketplace is presumed to be a competitive environment and should drive a reasonable price.

Another part of the FAR this initiative may violate is Part 2 for the acquisition commercial items. The executive said if the government is obtaining a โ€œfair and reasonableโ€ price, then the focus is not about contractor costs, reasonable mark-up, or profit, itโ€™s about the price the agency is paying.

A third section of the FAR this may violate is under Part 15. This includes a prohibition on obtaining certified cost and price data for commercial items.

Cy Alba, a procurement attorney with the firm Piliero Mazza, said if the government is buying through a firm fixed price contract, then they are not supposed to be asking for cost or price information. He added if itโ€™s awarded through the GSA schedule and itโ€™s below the maximum order threshold then prices are determined to be fair and reasonable by GSA.

Alba also said if itโ€™s a commercial item, or really anything that has adequate price competition, the market is supposed to make that determination that the price is fair and reasonable. He said if the government thinks the markup is too high, then they donโ€™t have to buy the product or service from the vendor.

The post Draft memo details DoD plans to cap most reseller fees first appeared on Federal News Network.

ยฉ AP Photo/Alex Brandon

FILE - The Pentagon, the headquarters for the U.S. Department of Defense, is seen from the air, Aug. 20, 2025, in Arlington, Va. (AP Photo/Alex Brandon, File)

POGO has new recommendations to improve the 2026 NDAA before itโ€™s finalized

Interview transcript:

Terry Gerton:ย Youโ€™ve recently laid out a mix of reforms and warnings and priorities for the 2026 National Defense Authorization Act, which is still moving through Congress. Whatโ€™s the overall message before we dig into the specifics that POGO wants to send about this yearโ€™s recommendations?

Greg Williams:ย Sure. I think we all welcome all of the extraordinary work that Congress has done this year to produce two different versions of NDAA bills that work very hard to overhaul military acquisition. Now that said, they place an enormous emphasis on deregulating military acquisition, with the Senateโ€™s version repealing no fewer than 86 distinct statutes that govern military acquisition. Now, Congress has its own research arm to help inform for these decisions, and thatโ€™s the Government Accountability Office. Now the Government Accountability Office maintains a database of suggestions. And last I checked, there were 750 recommendations they had for how the Defense Department is run and exactly none of them recommend repealing any statutes having to do with military acquisition. Now I think the unavoidable question is if Congress doesnโ€™t seem to be listening to the GAO, its own investigative body, well, who is it listening to? I think itโ€™s only logical to wonder to what extent these changes are being pushed by the defense industry, perhaps at the expense of the interests of the taxpayer.

Terry Gerton:ย Are you seeing any specifics in the NDAA that relate back to those 750 GAO suggestions?

Greg Williams:ย Frustratingly few. Two that Iโ€™ll call out that I think are really important are passages in both the House and Senate versions that secure greater right to repair the militaryโ€™s own equipment. Just imagine youโ€™re far from home, you have a piece of equipment that you rely on, perhaps for your safety or in order to be able to complete your mission, and it breaks. Right now, there are rules, laws, contracts that often get in the way of military personnel fixing those things. This yearโ€™s NDAA, whether the Senate or the House versions prevail in this context, will dramatically increase the militaryโ€™s right to repair its own equipment. And I think itโ€™s really important that those passages survive conference. The other one that I think is particularly important in terms of acquisition law are some reforms to whatโ€™s called the Nunn-McCurdy Act, which stipulates that Congress needs to be informed if weapons development or procurement programs breach certain cost thresholds and requires that the Secretary of Defense or Secretary of War recertify those programs and provide updated timetables and budgets for their completion. So the passages that amend that provide Congress more say in the recertification of those programs and they make it easier to call out cost overages, especially in the case of large programs like naval shipbuilding, where if you look at the overall program, you may not have breached overall cost thresholds. But youโ€™ve already built two or three ships and you can tell that theyโ€™re way over budget. What this passage allows you to do is to treat them as distinct subprograms and apply those thresholds to them individually.

Terry Gerton:ย Well, youโ€™re right. Thereโ€™s certainly a lot of coverage in the NDAA, both versions, around acquisition reform. One of the other pieces that POGO has really called out is the use of military force. First, you recommend that the authorizations for the use of military force from 1991 and 2002 tied to operations in Iraq be repealed. Why is it so important to take those off the books now?

Greg Williams:ย Well, those AUMFs have been used very pervasively to authorize all kinds of use of violence around the world that seem to have very little to do with the original intentions of those two AUMFs. And one of the ways Congress can clarify the use of its power to decide when and where we go to war is by not leaving things like that lying around to be potentially misinterpreted or reinterpreted by the executive branch.

Terry Gerton:ย Iโ€™m speaking with Greg Williams. Heโ€™s the director of the Center for Defense Information at the Project on Government Oversight. Greg, letโ€™s follow up on this a little bit because there are conversations happening between the president and his team and Congress right now about operations in Venezuela. So how do those AUMFs relate to those kinds of current conversations?

Greg Williams:ย Well, Iโ€™m going to emphasize that there are operations against Venezuelan nationals and Venezuelan boats, and theyโ€™re being treated by the administration as being very distinct from potential operations that might take place in Venezuela. And in fact, the administration is arguing that they donโ€™t need to comply with the War Powers Act in the context of the Venezuelan boats because weโ€™re not deploying troops in harmโ€™s way. As you may know, these boat strikes are believed to be largely conducted by unmanned aerial vehicles and so arguably, American troops are never in any danger as we execute these strikes. Now if we were to invade Venezuela or if we were to fly crewed aircraft over Venezuela or even close to Venezuela and engage in a shooting war with them, that would more clearly trigger the requirements of the War Powers Act, or at least that would not be subject to the exclusion that the Trump administration has called out in the context of those boats.

Terry Gerton:ย One of the other concerns that you raise about military deployments is border enforcement and the use of military forces in that function. Whatโ€™s the concern there?

Greg Williams:ย Well, the overall concern is that what weโ€™re seeing is a steady erosion of what we thought were bright lines, protecting both American citizens and others against being arbitrarily seized or killed. And whether we see those lines blurred outside our borders, as in the context of these boats or inside of our borders, it just makes us all a lot less safe. Itโ€™s much harder to count on not being swept up in some raid and potentially deported to a foreign country without any meaningful opportunity to defend our rights.

Terry Gerton:ย Well, military deployments and acquisition reform are really big topics. I want to pull you down to something a little more wonky and talk cost accounting standards because youโ€™ve got a recommendation in here and thereโ€™s been a lot of conversation about moving DoD from cost accounting standards to GAAP, Generally Accepted Accounting Principles. Why was that important enough to raise in your memo?

Greg Williams:ย I think it represents a fundamental misunderstanding of how accounting in general works. And it undermines a very basic control that any customer organization wants to have over vendors that are submitting things like expense reports. So at a high level, I would describe the generally accepted accounting principles as a set of tools that are created by an industry consortium to protect shareholders in private organizations from misrepresentation of the value of the enterprise. Cost accounting standards are like the expense report guidelines that any consultant or anyone whoโ€™s ever worked as a customer for a big business has to comply with. And different customers have different standards. Some say you canโ€™t have any alcohol at all with your dinner, some say you can have one drink. Some say if youโ€™ve traveled less than 50 miles, you canโ€™t submit any meal-related expenses. It represents an agreement between the customer and their vendor about what is and is not an acceptable expense. And itโ€™s a very basic structure that any business person should recognize.

Terry Gerton:ย How does that relate to DoDโ€™s ability to pass an audit?

Greg Williams:ย I donโ€™t think it is particularly related. As long as you follow whatever rules are articulated for you, you can pass an audit. I think use of cost accounting standards is more about making sure that the government gets a fair deal from its vendors when those vendors submit cost reports for reimbursement.

Terry Gerton:ย So POGOโ€™s list is pretty specific in terms of things that you would hope Congress would consider. If they were to take up your list, what kinds of impact would you expect to see in terms of military readiness and operations?

Greg Williams:ย Well, I think itโ€™s really interesting that over the last several weeks weโ€™ve paid a lot of attention to the USS Gerald Ford Carrier Strike Group. There are two readiness issues that bear on it directly that have received some attention, I think, should probably receive more attention. One is that it was called out as a specific example of how service people are affected by the inability to repair their own equipment. And the example that was used was, I think, more than half of the ovens used to prepare meals for sailors embarked on the Ford were out of commission and had to wait an extended period of time for the vendor to repair them. Now thatโ€™s one thing when you know you canโ€™t have muffins with your breakfast. But if similar principles apply to systems that allow the aircraft carrier to launch and recover aircraft or move weapons to the flight deck and things like that, just imagine being 6,000 miles away from the contractor who might repair those things and having one of them break and having to wait or redeploy back to the continental United States to have those things fixed. Itโ€™s just, I think, a fundamentally unreasonable expectation and puts our troops needlessly in danger.

The post POGO has new recommendations to improve the 2026 NDAA before itโ€™s finalized first appeared on Federal News Network.

ยฉ Federal News Network

HSBC se alรญa con Mistral para acelerar el desarrollo de la IA

HSBC ha anunciado una alianza estratรฉgica con la startup francesa Mistral AI para mejorar y acelerar el uso de la inteligencia artificial generativa en todo el banco.

Con ello pretende mejorar los procesos empresariales, ahorrar tiempo a los empleados y ayudar a prestar un mejor servicio a millones de clientes en todo el mundo, gracias al acceso a los modelos comerciales de Mistral AI, incluidos los desarrollos futuros.

En virtud del acuerdo, los equipos de la entidad bancaria colaborarรกn con los de IA aplicada, ciencia e ingenierรญa de Mistral en el desarrollo de soluciones de IA generativa en toda su organizaciรณn.

Georges Elhedery, director general del grupo bancario, ha reconocido en un comunicado que โ€œtrabajar con Mistral es un emocionante paso adelante en la estrategia tecnolรณgica de HSBC, que nos permite mejorar aรบn mรกs las capacidades de IA en todo el bancoโ€.

En su opiniรณn, esta asociaciรณn โ€œdotarรก a nuestros compaรฑeros de herramientas que les ayudarรกn a innovar, simplificar las tareas diarias y liberar tiempo para atender a nuestros clientesโ€.

De hecho, desde el HSBC han identificado una valiosa oportunidad para utilizar la experiencia de Mistral en IA para mejorar sus herramientas internas, lo que incluye una plataforma basada en IA para ayudar en tareas de productividad, tales como la creaciรณn de tareas empresariales que den respuesta a diversas necesidades del banco, como permitir a los equipos de atenciรณn al cliente ofrecer comunicaciones personalizadas con rapidez, permitir a los equipos de marketing lanzar campaรฑas hiperpersonalizadas y ayudar a los equipos de compras a identificar riesgos y oportunidades de ahorro; mejora del anรกlisis financiero de decisiones complejas y con gran cantidad de documentaciรณn relacionadas con prรฉstamos o financiaciรณn a clientes; servicios de razonamiento y traducciรณn multilingรผes para ayudar a traducir y validar informaciรณn en varios idiomas para informar las interacciones con los clientes; y ciclos de innovaciรณn de desarrollo mรกs rรกpidos que permiten a los equipos crear prototipos, validar y lanzar nuevos procesos o funciones con mayor rapidez.

Segรบn se puede leer en el comunicado, โ€œlas รกreas de interรฉs futuras incluirรกn innovaciones orientadas al cliente, como mejoras en los procesos de crรฉdito y prรฉstamo, la mejora de la incorporaciรณn de clientes y los controles contra el fraude y el blanqueo de capitalesโ€.

Por eso, Arthur Mensch, cofundador y director ejecutivo de Mistral AI, ha dejado claro en el mencionado comunicado que โ€œnuestras soluciones de IA de vanguardia, altamente personalizables y de nivel empresarial, reinventarรกn los flujos de trabajo y los servicios de HSBC, al tiempo que garantizarรกn la plena propiedad de los datosโ€.

From compliance to confidence: Redefining digital transformation in regulated enterprises

Compliance is no longer the brake on digital transformation. It is the steering system that determines how fast and how far innovation can go. In sectors such as healthcare, insurance, manufacturing, and banking, regulation defines how fast and how far innovation can progress. When compliance becomes an architectural principle rather than a procedural constraint, it transforms from a cost center to a competitive edge.

But in the past decade, leading enterprise transformation across these industries, Iโ€™ve learned that compliance isnโ€™t the enemy of innovation. Itโ€™s the foundation of digital confidence. When handled strategically, compliance can evolve from a passive checklist into an active driver of resilience, trust and growth.

The enterprises that thrive in todayโ€™s regulated world share a common trait: they design their technology, data and culture to make compliance an enabler, not a barrier.

The compliance paradox

Across regulated industries, the paradox is striking. Regulations grow more complex each year, yet the demand for agility and innovation grows just as fast.

  • In healthcare, HIPAA, FDA and CMS guidelines shape how patient data flows and how AI models can be used in clinical or administrative decisions.
  • In insurance, frameworks such as NAIC, SOC 2 and emerging state-level data protection acts determine how claims, underwriting and member engagement systems are designed.
  • In manufacturing, ISO standards and environmental disclosures require traceability across the entire production lifecycle.
  • And in banking, AML, KYC, Basel III and now AI-model-risk rules require transparency at every level of algorithmic decision-making.

Each industry has its own acronym soup of regulation, but the underlying challenge is the same: enterprises must prove what they know, how they know it and how responsibly they use it. For CIOs, this means leading ecosystems that are innovative, interoperable and fully auditable simultaneously.

From burden to differentiator

In one large healthcare transformation I led, the audit process for claims and provider data reconciliation took more than a month and consumed hundreds of manual hours. By embedding audit trails directly into workflow engines and metadata layers, we reduced preparation time by 70% and achieved complete transparency for regulators and internal reviewers.

This experience reinforced a key lesson: compliance should be built into the architecture, not appended after deployment.

Iโ€™ve seen similar results in other sectors.

  • In insurance, predictive underwriting models were facing long delays due to regulatory explainability reviews. We built an AI governance layer that automatically tracked model lineage, dataset evolution and decision thresholds. The review cycle was shortened from six weeks to two and the same system later became the benchmark for model transparency across the enterprise.
  • In manufacturing, a digital twin initiative used IoT data to monitor production quality. Initially designed for efficiency, it later became the foundation for audit-ready traceability; every material change, machine calibration and test record became part of a verifiable digital thread.
  • And in banking, Iโ€™ve seen model-risk governance evolve from compliance paperwork into real-time dashboards. These systems can generate โ€œtrust reportsโ€ visualizing every variable used by credit or fraud models and making them defensible before regulators even ask.

These examples prove a point: compliance, when operationalized, becomes a differentiator. It transforms oversight into foresight.

Why the mindset must shift

Technology rarely fails because of a lack of innovation. It fails when organizations lack the governance maturity to scale innovation responsibly.

Too often, compliance is viewed as a bottleneck. Itโ€™s a scalability accelerator when embedded early.

According to Gartner, organizations with mature data-governance practices are three times more likely to achieve measurable business outcomes from AI programs. McKinseyโ€™s analysis shows that AI deployments in regulated sectors with built-in compliance design achieve 20โ€“30% faster adoption and reduce audit findings by half.

The shift begins when leaders see compliance not as external policing but as internal assurance. A well-designed governance framework turns regulation into predictability. Predictability, in turn, builds trust, and trust is what enables adoption at scale.

In one cross-industry transformation roundtable I facilitated, a manufacturing CIO said something that stayed with me: โ€œCompliance doesnโ€™t slow us down. It prevents us from having to stop.โ€ That insight captures the new reality. In regulated industries, digital maturity is measured not by how quickly you deploy AI, but by how confidently you can defend and explain it.

Governance as a growth engine

When governance and compliance converge, they unlock a feedback loop of trust. Consider a payer-provider network that unified its claims, care and compliance data into a single โ€œtruth layer.โ€ Not only did this integration reduce audit exceptions by 45%, but it also improved member-satisfaction scores because interactions became transparent and consistent.

  • In manufacturing, integrated governance platforms now allow plant managers to monitor non-conformance trends and compliance risks in real time. Instead of waiting for a quarterly audit, teams can act within hours, preventing both downtime and regulatory penalties.
  • In banking, machine-learning models for AML detection can now explain why a transaction was flagged, not just that it was. This explainability builds regulator confidence, which in turn accelerates approval for new AI-based risk tools.

The pattern is consistent: when compliance data feeds into operational decision-making, it creates a growth multiplier. Transparency isnโ€™t just a legal requirement; itโ€™s a market advantage. When governance and compliance share data pipelines instead of separate dashboards, they move from passive monitoring to active performance management, transforming risk control into business acceleration.

The CIOโ€™s leadership imperative

No transformation from compliance to confidence happens without leadership alignment. The CIO sits at the intersection of technology, policy and culture and therefore carries the greatest influence over whether compliance is reactive or proactive.

Here are four imperatives every CIO in a regulated enterprise should champion:

1. Treat governance as architecture, not administration

Governance is not documentation. Its design. CIOs must ensure that auditability, traceability and explainability are engineered into systems from day one.

For example, instead of creating external audit logs, modern architectures can use blockchain-based or immutable metadata records to self-document every change. In my experience, systems built this way reduce compliance reporting time by 40โ€“50% while improving internal confidence in data quality.

2. Unite data, risk and compliance under a single operating model

Many enterprises still treat compliance as a department instead of a discipline. The CIO must align data governance, risk management and IT controls into one cohesive framework.

Cross-functional governance councils that include compliance officers, business heads and data owners help make compliance a shared accountability not an afterthought.

3. Humanize compliance through transparency

Technology maturity alone is not enough. The workforce must trust the system. When employees understand how AI or analytics systems make decisions, they become more confident using them.

In one insurance contact center, we trained representatives on how the AI recommendation engine worked. Within two months, adoption rose 37% and call-resolution accuracy improved significantly. Transparency builds human alignment.

4. Champion ethical AI as the next compliance frontier

AI ethics is no longer philosophical; itโ€™s operational. The CIO must ensure algorithms are tested for fairness, bias and explainability before deployment. Tools like Googleโ€™s What-If Tool and IBMโ€™s AI Fairness 360 provide practical methods for continuous assurance.

As regulatory frameworks like the EU AI Act and US Algorithmic Accountability Act evolve, ethical compliance will define enterprise reputation. CIOs who prepare early will not just pass audits theyโ€™ll earn stakeholder trust.

Measuring Progress: CIOs should define success not only by audit completion rates but by trust readiness metrics, for example, governance-maturity scores, audit-cycle speed or AI-model explainability indexes. These indicators convert compliance from a legal requirement into a performance KPI, signaling to boards and regulators that trust is being operationalized.

Ultimately, the modern CIOโ€™s role extends far beyond systems integration. Itโ€™s about trust integration connecting people, policy and platforms under a single banner of accountability.

From compliance to confidence

Confidence is not the absence of regulation; itโ€™s mastery of it. A confident enterprise doesnโ€™t fear audits because its systems are inherently explainable. It doesnโ€™t delay innovation because its teams understand how to govern data responsibly. It doesnโ€™t treat compliance as a paperwork exercise; it sees it as a performance framework. Consider what โ€œconfidenceโ€ looks like across industries:

  • In healthcare, itโ€™s the ability to trace every AI-supported clinical recommendation back to source data.
  • In insurance, itโ€™s the assurance that pricing or claim decisions can be justified algorithmically.
  • In manufacturing, itโ€™s having a digital thread that ties every product to its quality, safety and sustainability metrics.
  • In banking, itโ€™s demonstrating that customer risk models are explainable, unbiased and resilient under regulatory scrutiny.

Confidence grows when leadership builds systems that are transparent by design, not by request.

ย This shift is gaining policy traction worldwide. The EU AI Act requires enterprises to maintain verifiable documentation on AI systemsโ€™ training data, bias tests and human oversight. Similarly, the proposed U.S. Algorithmic Accountability Act pushes organizations to conduct regular impact assessments. Together, these frameworks formalize what leading CIOs already practice: governance as a continuous, auditable process rather than a reactive audit cycle.

According to Deloitteโ€™s 2025 outlook, 70% of CEOs in regulated industries now see โ€œdigital trustโ€ as a direct growth lever. Companies that combine compliance automation with clear governance frameworks experience 20% higher stakeholder trust ratings and outperform peers on market reputation. In practical terms, moving from compliance to confidence means:

  • Embedding trust checkpoints into product development life cycles.
  • Establishing AI assurance frameworks that test every model for fairness, accuracy and auditability.
  • Building explainable data architectures where every decision is traceable.
  • Creating a culture of shared accountability between compliance, data and product teams.

The result is not just regulatory alignment, itโ€™s operational resilience and reputational strength.

The future of regulated transformation

As AI reshapes every sector, regulation will continue to evolve faster than technology stacks. Enterprises that succeed will be those that internalize compliance as part of their DNA.

In healthcare, this means using AI responsibly to support clinical and administrative workflows. In insurance, it means linking predictive analytics to transparent customer journeys. In manufacturing, it means aligning IoT and sustainability reporting under one trusted data fabric. In banking, it means moving from algorithmic opacity to algorithmic accountability. The future will belong to organizations that govern as they innovate.

CIOs are at the epicenter of this shift. CIOs are now the custodians of digital trust, responsible not only for running systems but for ensuring that every line of code and every algorithm earns confidence from regulators, customers and employees. The real competitive edge in a regulated world isnโ€™t speed or scale. Itโ€™s trust engineered through transparency and sustained by governance-driven leadership.

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Defense spending will continue to climb as civilian agencies brace for years of cuts, new forecast projects

A new forecast projects that defense spending will keep rising through 2035, while civilian agencies face years of flat or shrinking budgets, continued cuts and growing pressure to scale back.ย 

The Professional Services Councilโ€™s latest federal market forecast, compiled with input from more than 400 industry volunteers and subject-matter experts, predicts that in an environment where legislative logjam is likely to persist, defense spending will continue rising at roughly 2% annually after its first $1 trillion budget in fiscal 2026 โ€” a one-time spike driven by reconciliation โ€”ย  while cuts will โ€œcontinue to fall disproportionately on civil agencies until elections change the balance of power.โ€

โ€œWhat this means in practical terms is that the fiscal environment for the next decade will be tight, competitive, highly dependent on supplemental funding, reconciliation and prone to crisis-driven appropriations. Base budgets alone will struggle to drive new initiatives, especially on the non-defense side. In this environment, as one of our interviewees suggested, itโ€™s best to keep your customers close and your congressional supporters and lobbyists closer,โ€ Mike Riley, a volunteer for PSCโ€™s Vision Federal Market Forecast told reporters last week.

In the defense space, PSC volunteers said their discussions with defense stakeholders revealed a shift, or โ€œstrategic realignment,โ€ in the Pentagonโ€™s priorities. While the Indo-Pacific Command remains of โ€œelevated importance,โ€ the Northern Command and Southern Command are gaining new emphasis as the department puts greater focus on homeland, border security and expands its presence in Latin America and the Caribbean.ย 

โ€œThis year was a bit of an interesting year for us. A lot of defense folks acknowledge the growing importance under this administration, but also a lot of consternation about the directions the administration might be going and just kind of the lack of clarity. Thereโ€™s some continuing trends โ€” deterring China, integrated deterrence, that pivot to the Pacific โ€” thatโ€™s an ongoing thing that didnโ€™t change from the previous administration. Of course, border security, the Department finds itself in an uncomfortable position,โ€ Jason Dombrowski, a volunteer for PSCโ€™s Vision Federal Market Forecast, said.

โ€œThey are getting a little bit more heavily involved in domestic politics than they would otherwise prefer to. Certainly, they always reiterated their intent to be responsive to the commander in chief. But historically, of course, the American military has tried to avoid a domestic role,โ€ he added.

The department is also placing greater emphasis on the Golden Dome missile defense system, shipbuilding and munitions under this administration.

โ€œI think everyoneโ€™s been paying attention to the news that there has been some very notable plus ups and focuses of this administration, most notably around shipbuilding, but also to include things like nuclear modernization, which in previous years we had highlighted as a potential toss up, but this year definitely moved into the winners category,โ€ Dombrowski said.

Acquisition reform

The Defense Department also moves to implement Defense Secretary Pete Hegsethโ€™s sweeping acquisition reforms, which emphasize greater competition, faster delivery and making commercial technology the default option. Itโ€™s unclear whether the department has the ability to implement those changes given deep personnel cuts across the contracting workforce.

โ€œThe contracting professionals โ€” there seems to be a large reduction. How do we get this done? That fundamental capacity to get things done is really going to make a difference, whether youโ€™re putting out contracts, supply chain, workforce throughput โ€ฆ Itโ€™s going to affect how we can actually help out the government. Adaptability is the name of the game,โ€Jim Kainz, a PSC volunteer, said.

In addition, the departmentโ€™s new acquisition strategy promises to lower barriers to entry to encourage startups and non-traditional vendors to join the defense industrial base. Dombrowski said that while stakeholders are cautiously optimistic about the reforms, there is also a โ€œhealthy cynicism of saying, โ€˜How is this time any different?โ€™โ€ย 

โ€œThis administration has made a big priority of trying to attract new people, and we looked at the pros and cons of it. Itโ€™s probably worth noting that, aside from a few very notable successes that we can all figure out, there hasnโ€™t really been much movement in this regard,โ€ Dombrowski said.ย 

โ€œWeโ€™re very excited, certainly [Commercial Solutions Opening] and [Other Transaction Authority] and just a variety of things that should provide a lot of flexibility, but letโ€™s see it,โ€ he added.

Winner and losers

Dombrowski and Kainz said several areas emerged as clear โ€œlosersโ€ in this yearโ€™s defense outlook, including the departmentโ€™s buying power, which continues to erode as inflation and reshoring efforts drive up costs across programs.

Legacy systems and advisory and assistance services are facing cuts, and U.S. Africa Command and Central Command are being pushed lower on the priority list as resources shift toward European Command.

There is also uncertainty around operations and maintenance funding, which Dombrowski and Kainz said remains a major concern for both think tanks and potential customers. Sustainability initiatives appear to be split โ€” the โ€œgreen side of sustainabilityโ€ will most certainly lose ground, while efforts tied to energy resilience may gain momentum.ย 

Contested logistics, once considered a toss-up, is gaining traction as a priority, and scalability โ€” the ability to rapidly increase production in a crisis โ€” is emerging as a clear winner across the department.

Overall, research and development spending is increasing, but only in areas related to advanced weapon systems, technologies, drones and energy.ย 

โ€œHowever, thereโ€™s a belief and a growing expectation that the contracting community will bear more of those responsibilities,โ€ Dombrowski said. โ€œItโ€™s really unclear where that line is going to be drawn between things that are really government exclusive where DoD is willing to pick up all costs associated to it. There are things we can all imagine, like fighter jets. But what about things that are more in the gray areas? Avionics, business process systems, back-office systems, things like that โ€” definitely more of a sense that we are going to have to be developing those on our own.โ€

If you would like to contact this reporter about recent changes in the federal government, please email anastasia.obis@federalnewsnetwork.com or reach out on Signal at (301) 830-2747.

The post Defense spending will continue to climb as civilian agencies brace for years of cuts, new forecast projects first appeared on Federal News Network.

ยฉ Derace Lauderdale/Federal News Network

DoD-Graphic-2

End-to-end encryption is next frontline in governmentsโ€™ data sovereignty war with hyperscalers

Data residency is no longer enough. As governments lose faith that storing data within their borders, but on someone elseโ€™s servers, provides real sovereignty, regulators are demanding something more fundamental: control over the encryption keys for their data.

Privatim, a collective of Swiss local government data protection officers, last week called on their employers to avoid the use of international software-as-a-service solutions for sensitive government data unless the agencies themselves implement end-to-end encryption. The resolution specifically cited Microsoft 365 as an example of the kinds of platforms that fall short.

โ€œMost SaaS solutions do not yet offer true end-to-end encryption that would prevent the provider from accessing plaintext data,โ€ said the Swiss data protection officersโ€™ resolution. โ€œThe use of SaaS applications therefore entails a significant loss of control.โ€

Security analysts say this loss of control undermines the very concept of data sovereignty. โ€œWhen a cloud provider has any ability to decrypt customer data, either through legal process or internal mechanisms, the data is no longer truly sovereign,โ€ said Sanchit Vir Gogia, chief analyst at Greyhound Research.

The Swiss position isnโ€™t isolated, Gogia said. Across Europe, Germany, France, Denmark and the European Commission have each issued warnings or taken action, pointing to a loss of faith in the neutrality of foreign-owned hyperscalers, he said. โ€œSwitzerland distinguished itself by stating explicitly what others have implied: that the US CLOUD Act and foreign surveillance risk renders cloud solutions lacking end-to-end encryption unsuitable for high-sensitivity public sector use, according to the resolution.โ€

Encryption, location, location

Privatimโ€™s resolution identified risks that geographic data residency cannot address. Globally operating companies offer insufficient transparency for authorities to verify compliance with contractual obligations, the group said. This opacity extends to technical implementations, change management, and monitoring of employees and subcontractors who can form long chains of external service providers.

Data stored in one jurisdiction can still be accessed by foreign governments under extraterritorial laws like the US Clarifying Lawful Overseas Use of Data (CLOUD) Act, said Ashish Banerjee, senior principal analyst at Gartner. Software providers can also unilaterally amend contract terms periodically, further reducing customer control, he said.

โ€œSeveral clients in the Middle East and Europe have raised concerns that, regardless of where their data is stored, it could still be accessed by cloud providers โ€” most of which are US-based,โ€ Banerjee said.

Prabhjyot Kaur, senior analyst at Everest Group, said the Swiss stance accelerates a broader regulatory pivot toward technical sovereignty controls. โ€œWhile the Swiss position is more stringent than most, it is not an isolated outlier,โ€ she said. โ€œIt accelerates a broader regulatory pivot toward technical sovereignty controls, even in markets that still rely on contractual or procedural safeguards today.โ€

Given these limitations, Privatim called for stricter rules on cloud use at all levels of government: โ€œThe use of international SaaS solutions for particularly sensitive personal data or data subject to legal confidentiality obligations by public bodies is only possible if the data is encrypted by the responsible body itself and the cloud provider has no access to the key.โ€

This represents a departure from current practices, where many government bodies rely on cloud providersโ€™ native encryption features. Services like Microsoft 365 offer encryption at rest and in transit, but Microsoft retains the ability to decrypt that data for operational purposes, compliance requirements, or legal requests.

More security, less insight

Customer-controlled end-to-end encryption comes with significant trade-offs, analysts said.

โ€œWhen the provider has zero visibility into plaintext, governments would face reduced search and indexing capabilities, limited collaboration features, and restrictions on automated threat detection and data loss prevention tooling,โ€ said Kaur. โ€œAI-driven productivity enhancements like copilots also rely on provider-side processing, which becomes impossible under strict end-to-end encryption.โ€

Beyond functionality losses, agencies would face significant infrastructure and cost challenges. They would need to operate their own key management systems, introducing governance overhead and staffing needs. Encryption and decryption at scale can impact system performance, as they require additional hardware resources and increase latency, Banerjee said.

โ€œThis might require additional hardware resources, increased latency in user interactions, and a more expensive overall solution,โ€ he said.

These constraints mean most governments will likely adopt a tiered approach rather than blanket encryption, said Gogia. โ€œHighly confidential content, including classified documents, legal investigations, and state security dossiers, can be wrapped in true end-to-end encryption and segregated into specialized tenants or sovereign environments,โ€ he said. Broader government operations, including administrative records and citizen services, will continue to use mainstream cloud platforms with controlled encryption and enhanced auditability.

A shift in cloud computing power

If the Swiss approach gains momentum internationally, hyperscalers will need to strengthen technical sovereignty controls rather than relying primarily on contractual or regional assurances, Kaur said. โ€œThe required adaptations are already visible, particularly from Microsoft, which has begun rolling out more stringent models around customer-controlled encryption and jurisdictional access restrictions.โ€

The shift challenges fundamental assumptions in how cloud providers have approached government customers, according to Gogia. โ€œThis invalidates large portions of the existing government cloud playbooks that depend on data center residency, regional support, and contractual segmentation as the primary guarantees,โ€ he said. โ€œClient-side encryption, confidential computing, and external key management are no longer optional capabilities but baseline requirements for public sector contracts in high-compliance markets.โ€

The market dynamics could shift significantly as a result. Banerjee said this could create a two-tier structure: global cloud services for commercial customers less concerned about sovereignty, and premium sovereign clouds for governments demanding full control. โ€œNon-US cloud providers and local vendors โ€” such as emerging players in Europe โ€” could gain market share by delivering sovereign solutions that meet strict encryption requirements,โ€ he said.

Privatimโ€™s recommendations apply specifically to Swiss public bodies and serve as guidance rather than binding policy. But the debate signals that data location alone may no longer satisfy regulatorsโ€™ sovereignty concerns in an era where geopolitical rivalries are increasingly playing out through technology policy.

์ฟ ํŒก, 3370๋งŒ ๊ณ„์ • ๊ฐœ์ธ์ •๋ณด ์œ ์ถœยทยทยท์ธ์ฆํ‚ค ๊ด€๋ฆฌ ๋ถ€์‹ค ์˜ํ˜น ์ œ๊ธฐ

์ด์ปค๋จธ์Šค ์—…์ฒด ์ฟ ํŒก์ด 29์ผ ๋ฐœํ‘œํ•œ ์ž…์žฅ๋ฌธ์— ๋”ฐ๋ฅด๋ฉด, ํšŒ์‚ฌ๋Š” 11์›” 18์ผ ์•ฝ 4,500๊ฐœ ๊ณ„์ •์˜ ๊ฐœ์ธ์ •๋ณด ๋ฌด๋‹จ ๋…ธ์ถœ์„ ํ™•์ธํ•˜๊ณ  ๊ฒฝ์ฐฐ์ฒญ, ํ•œ๊ตญ์ธํ„ฐ๋„ท์ง„ํฅ์›, ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ์œ„์›ํšŒ์— ์‹ ๊ณ ํ–ˆ๋‹ค. ์ดํ›„ ์กฐ์‚ฌ ๊ณผ์ •์—์„œ ํ”ผํ•ด ๊ทœ๋ชจ๊ฐ€ ์•ฝ 3,370๋งŒ ๊ฐœ ๊ณ„์ •์œผ๋กœ ํ™•๋Œ€๋œ ๊ฒƒ์œผ๋กœ ํ™•์ธ๋๋‹ค.

์œ ์ถœ๋œ ์ •๋ณด๋Š” ์ด๋ฆ„, ์ด๋ฉ”์ผ ์ฃผ์†Œ, ๋ฐฐ์†ก์ง€ ์ฃผ์†Œ๋ก(์ž…๋ ฅ ์ด๋ฆ„, ์ „ํ™”๋ฒˆํ˜ธ, ์ฃผ์†Œ), ์ผ๋ถ€ ์ฃผ๋ฌธ์ •๋ณด๋‹ค. ์ฟ ํŒก ์ธก์€ ๊ฒฐ์ œ ์ •๋ณด, ์‹ ์šฉ์นด๋“œ ๋ฒˆํ˜ธ, ๋กœ๊ทธ์ธ ์ •๋ณด๋Š” ํฌํ•จ๋˜์ง€ ์•Š์•˜๋‹ค๊ณ  ๋ฐํ˜”๋‹ค. 2025๋…„ 6์›” 24์ผ๋ถ€ํ„ฐ ํ•ด์™ธ ์„œ๋ฒ„๋ฅผ ํ†ตํ•ด ๋ฌด๋‹จ ์ ‘๊ทผ์ด ์ด๋ฃจ์–ด์ง„ ๊ฒƒ์œผ๋กœ ์ถ”์ •ํ•˜๊ณ  ์žˆ๋‹ค. ๋˜ํ•œ ์นจํ•ด ์›์ธ์— ๋Œ€ํ•ด ํ˜„์žฌ ๊ด€๋ จ ๋‹น๊ตญ๊ณผ ํ˜‘๋ ฅํ•˜์—ฌ ์กฐ์‚ฌ๋ฅผ ์ง„ํ–‰ ์ค‘๋ผ๊ณ  ์–ธ๊ธ‰ํ–ˆ๋‹ค.

๊ณผํ•™๊ธฐ์ˆ ์ •๋ณดํ†ต์‹ ๋ถ€, ์„œ์šธ๊ฒฝ์ฐฐ์ฒญ ๋“ฑ ๊ด€๊ณ„ ๊ธฐ๊ด€์€ 11์›” 19์ผ ์นจํ•ด์‚ฌ๊ณ  ์‹ ๊ณ ์™€ 11์›” 20์ผ ๊ฐœ์ธ์ •๋ณด ์œ ์ถœ ์‹ ๊ณ ๋ฅผ ์ ‘์ˆ˜ํ•œ ๋’ค ํ˜„์žฅ ์กฐ์‚ฌ๋ฅผ ์‹ค์‹œํ–ˆ๋‹ค. ์กฐ์‚ฌ ๊ฒฐ๊ณผ, ๊ณต๊ฒฉ์ž๊ฐ€ ์ฟ ํŒก ์„œ๋ฒ„์˜ ์ธ์ฆ ์ทจ์•ฝ์ ์„ ์•…์šฉํ•ด ์ •์ƒ์ ์ธ ๋กœ๊ทธ์ธ ์ ˆ์ฐจ๋ฅผ ๊ฑฐ์น˜์ง€ ์•Š๊ณ  ๊ณ ๊ฐ ์ •๋ณด๋ฅผ ์œ ์ถœํ•œ ๊ฒƒ์œผ๋กœ ํ™•์ธ๋๋‹ค.

์ •๋ถ€๋Š” 11์›” 30์ผ๋ถ€ํ„ฐ ๋ฏผ๊ด€ํ•ฉ๋™์กฐ์‚ฌ๋‹จ์„ ๊ฐ€๋™ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ์œ„์›ํšŒ๋Š” ์ฟ ํŒก์ด ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ ๊ด€๋ จ ์•ˆ์ „์กฐ์น˜ ์˜๋ฌด(์ ‘๊ทผํ†ต์ œ, ์ ‘๊ทผ๊ถŒํ•œ ๊ด€๋ฆฌ, ์•”ํ˜ธํ™” ๋“ฑ)๋ฅผ ์œ„๋ฐ˜ํ–ˆ๋Š”์ง€ ์กฐ์‚ฌ ์ค‘์ด๋‹ค. โ€˜ํ•œ๊ตญ์˜ ์•„๋งˆ์กดโ€™์œผ๋กœ ๋ถˆ๋ฆด ๋งŒํผ ๋งŽ์€ ์‚ฌ์šฉ์ž๊ฐ€ ์ด์šฉํ•˜๋Š” ์„œ๋น„์Šค์ธ ๋งŒํผ 11์›” 29์ผ์—๋Š” ๋ฐ”๋กœ 2์ฐจ ํ”ผํ•ด ๋ฐฉ์ง€๋ฅผ ์œ„ํ•œ ๋Œ€๊ตญ๋ฏผ ๋ณด์•ˆ ๊ณต์ง€๋ฅผ ์ง„ํ–‰ํ•˜๊ธฐ๋„ ํ–ˆ๋‹ค. ๋˜ํ•œ 11์›” 30์ผ๋ถ€ํ„ฐ 3๊ฐœ์›”๊ฐ„ ์ธํ„ฐ๋„ท์ƒ ๊ฐœ์ธ์ •๋ณด ์œ ์ถœ ๋ฐ ๋ถˆ๋ฒ• ์œ ํ†ต ์ ๊ฒ€ ๊ฐ•ํ™” ๊ธฐ๊ฐ„์œผ๋กœ ์šด์˜ํ•œ๋‹ค.

ํ•œํŽธ ๊ตญํšŒ ๊ณผํ•™๊ธฐ์ˆ ์ •๋ณด๋ฐฉ์†กํ†ต์‹ ์œ„์›ํšŒ ์ตœ๋ฏผํฌ ์œ„์›์žฅ์€ 30์ผ ๋ณด๋„์ž๋ฃŒ๋ฅผ ํ†ตํ•ด ์ด๋ฒˆ ์‚ฌ๊ณ ์˜ ๊ตฌ์ฒด์ ์ธ ์›์ธ์„ ๋ถ„์„ํ•œ ๊ฒฐ๊ณผ๋ฅผ ๊ณต๊ฐœํ–ˆ๋‹ค. ์ฟ ํŒก์œผ๋กœ๋ถ€ํ„ฐ ๋ฐ›์€ ์ž๋ฃŒ์— ๋”ฐ๋ฅด๋ฉด, ์ฟ ํŒก์€ ํ† ํฐ ์„œ๋ช…ํ‚ค ์œ ํšจ ์ธ์ฆ๊ธฐ๊ฐ„์— ๋Œ€ํ•ด โ€œ5~10๋…„์œผ๋กœ ์„ค์ •ํ•˜๋Š” ์‚ฌ๋ก€๊ฐ€ ๋งŽ๋‹คโ€๋ผ๋ฉฐ โ€œ๋กœํ…Œ์ด์…˜ ๊ธฐ๊ฐ„์ด ๊ธธ๊ณ , ํ‚ค ์ข…๋ฅ˜์— ๋”ฐ๋ผ ๋งค์šฐ ๋‹ค์–‘ํ•˜๋‹คโ€๊ณ  ๋‹ต๋ณ€ํ•œ ๊ฒƒ์œผ๋กœ ์ „ํ•ด์กŒ๋‹ค.

์ตœ ์œ„์›์žฅ ์ธก์€ ์ด๋ฒˆ ์‚ฌ๊ณ ๋ฅผ ์ถœ์ž… ์‹œ์Šคํ…œ์— ๋น„์œ ํ•ด ์„ค๋ช…ํ–ˆ๋‹ค. ๋กœ๊ทธ์ธ์— ํ•„์š”ํ•œ โ€˜ํ† ํฐโ€™์ด ์ผํšŒ์šฉ ์ถœ์ž…์ฆ์ด๋ผ๋ฉด, โ€˜์„œ๋ช…ํ‚คโ€™๋Š” ์ถœ์ž…์ฆ์„ ๋ฐœ๊ธ‰ํ•˜๋Š” ์ธ์ฆ ๋„์žฅ๊ณผ ๊ฐ™๋‹ค. ์ถœ์ž…์ฆ์ด ์žˆ์–ด๋„ ์ธ์ฆ ๋„์žฅ์ด ์—†์œผ๋ฉด ์ถœ์ž…ํ•  ์ˆ˜ ์—†์ง€๋งŒ, ์„œ๋ช…ํ‚ค๋ฅผ ์žฅ๊ธฐ๊ฐ„ ๋ฐฉ์น˜ํ•  ๊ฒฝ์šฐ ์ง€์†์ ์œผ๋กœ ์•…์šฉ๋  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ด๋‹ค.

์ตœ๋ฏผํฌ ์˜์›์‹ค์ด ํ™•์ธํ•œ ๊ฒฐ๊ณผ, ์ฟ ํŒก์˜ ๋กœ๊ทธ์ธ ์‹œ์Šคํ…œ์—์„œ๋Š” ํ† ํฐ์ด ์ƒ์„ฑ ํ›„ ์ฆ‰์‹œ ํ๊ธฐ๋˜๋„๋ก ์„ค๊ณ„๋˜์–ด ์žˆ์œผ๋‚˜, ํ† ํฐ ์ƒ์„ฑ์— ํ•„์š”ํ•œ ์„œ๋ช… ์ •๋ณด๊ฐ€ ๋‹ด๋‹น ์ง์› ํ‡ด์‚ฌ ์‹œ ์‚ญ์ œ๋˜๊ฑฐ๋‚˜ ๊ฐฑ์‹ ๋˜์ง€ ์•Š๊ณ  ๋ฐฉ์น˜๋˜์–ด ๋‚ด๋ถ€ ์ง์›์— ์˜ํ•ด ์•…์šฉ๋œ ๊ฒƒ์œผ๋กœ ํŒŒ์•…๋๋‹ค.

์ตœ๋ฏผํฌ ์œ„์›์žฅ์€ ๋ณด๋„์ž๋ฃŒ๋ฅผ ํ†ตํ•ด โ€œ์„œ๋ช…ํ‚ค ๊ฐฑ์‹ ์€ ๊ฐ€์žฅ ๊ธฐ๋ณธ์ ์ธ ๋‚ด๋ถ€ ๋ณด์•ˆ ์ ˆ์ฐจ์ž„์—๋„ ์ฟ ํŒก์€ ์ด๋ฅผ ์ง€ํ‚ค์ง€ ์•Š์•˜๋‹คโ€๋ผ๋ฉฐ โ€œ์žฅ๊ธฐ ์œ ํšจ ์ธ์ฆํ‚ค๋ฅผ ๋ฐฉ์น˜ํ•œ ๊ฒƒ์€ ๋‹จ์ˆœํ•œ ๋‚ด๋ถ€ ์ง์›์˜ ์ผํƒˆ์ด ์•„๋‹ˆ๋ผ, ์ธ์ฆ์ฒด๊ณ„๋ฅผ ๋ฐฉ์น˜ํ•œ ์ฟ ํŒก์˜ ์กฐ์ง์ ยท๊ตฌ์กฐ์  ๋ฌธ์ œ์˜ ๊ฒฐ๊ณผโ€๋ผ๊ณ  ๋ฐํ˜”๋‹ค.

์ด๋ฒˆ ์นจํ•ด ์‚ฌ๊ณ ์˜ ํ”ผํ•ด ๋Œ€์ƒ์ž์—๊ฒŒ๋Š” ์ด๋ฉ”์ผ ๋˜๋Š” ๋ฌธ์ž ๋ฉ”์‹œ์ง€๋ฅผ ํ†ตํ•ด ๊ด€๋ จ ์‚ฌ์‹ค์ด ์•ˆ๋‚ด๋๋‹ค. ์ถ”๊ฐ€ ๋ฌธ์˜๊ฐ€ ํ•„์š”ํ•œ ๊ฒฝ์šฐ ๊ณ ๊ฐ ์„ผํ„ฐ ๋˜๋Š” incident_help@coupang.com์œผ๋กœ ์—ฐ๋ฝํ•˜๋ฉด ๋œ๋‹ค. ๊ด€๋ จ ์ •๋ณด๋Š” ๋ณ„๋„์˜ ์•ˆ๋‚ด ํŽ˜์ด์ง€๋ฅผ ํ†ตํ•ด์„œ๋„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋‹ค.

์นจํ•ด ์‚ฌ์‹ค ์•ˆ๋‚ด๋ฌธ๊ณผ ๋ณ„๋„๋กœ ๋ฐ•๋Œ€์ค€ ์ฟ ํŒก ๋Œ€ํ‘œ์ด์‚ฌ๋Š” 30์ผ ๋ณ„๋„์˜ ์ž…์žฅ๋ฌธ์„ ํ†ตํ•ด โ€œ๊ตญ๋ฏผ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ํฐ ๋ถˆํŽธ๊ณผ ๊ฑฑ์ •์„ ๋ผ์ณ๋“œ๋ ค ์ง„์‹ฌ์œผ๋กœ ์‚ฌ๊ณผ๋“œ๋ฆฐ๋‹คโ€๋ผ๋ฉฐโ€œ์ฟ ํŒก์€ ๊ณผํ•™๊ธฐ์ˆ ์ •๋ณดํ†ต์‹ ๋ถ€, ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ์œ„์›ํšŒ, ํ•œ๊ตญ์ธํ„ฐ๋„ท์ง„ํฅ์›, ๊ฒฝ์ฐฐ์ฒญ ๋“ฑ ๋ฏผ๊ด€ํ•ฉ๋™์กฐ์‚ฌ๋‹จ๊ณผ ๊ธด๋ฐ€ํžˆ ํ˜‘๋ ฅํ•˜์—ฌ ์ถ”๊ฐ€์ ์ธ ํ”ผํ•ด ์˜ˆ๋ฐฉ์„ ์œ„ํ•ด ์ตœ์„ ์„ ๋‹คํ•˜๊ฒ ๋‹คโ€๋ผ๊ณ  ๋ฐํ˜”๋‹ค.
jihyun.lee@foundryco.com

์•คํŠธ๋กœํ”ฝ โ€œํด๋กœ๋“œ๊ฐ€ ์—…๋ฌด์‹œ๊ฐ„ 80% ๋‹จ์ถ•โ€ยทยทยท์ƒ์‚ฐ์„ฑ ๋ณด๊ณ ์„œ ๊ณต๊ฐœ

์•คํŠธ๋กœํ”ฝ์ด ์ตœ๊ทผ ๋ณด๊ณ ์„œ์—์„œ AI โ€˜ํด๋กœ๋“œ(Claude)โ€™๋ฅผ ๊ธฐ์—… ์ „๋ฐ˜์— ๋„์ž…ํ•  ๊ฒฝ์šฐ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ๋Š” ๋‹ค์–‘ํ•œ ์ ˆ๊ฐ ํšจ๊ณผ๋ฅผ ์ œ์‹œํ–ˆ๋‹ค.

ํ•ด๋‹น ๋ณด๊ณ ์„œ์ธ โ€˜ํด๋กœ๋“œ ๋Œ€ํ™”๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•œ AI ์ƒ์‚ฐ์„ฑ ์ถ”์ •โ€™์— ๋”ฐ๋ฅด๋ฉด, ์•คํŠธ๋กœํ”ฝ์€ ํด๋กœ๋“œ๋ฅผ ํ™œ์šฉํ•ด ๊ต์‚ฌ์šฉ ๊ต์œก๊ณผ์ • ๊ฐœ๋ฐœ, ์†ก์žฅ ๋ฐœํ–‰, ์žฌ๋ฌด ๋ถ„์„๊ณผ ๊ฐ™์€ ์ผ๋ จ์˜ ์—…๋ฌด๋ฅผ ์ฒ˜๋ฆฌํ•  ๋•Œ ์ƒ๋‹นํ•œ ์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ์ด ๊ฐ€๋Šฅํ•˜๋‹ค๊ณ  ์ง„๋‹จํ–ˆ๋‹ค.

์•คํŠธ๋กœํ”ฝ์€ ํด๋กœ๋“œ๋ฅผ ํ™œ์šฉํ•ด 10๋งŒ ๊ฑด์˜ ์ต๋ช…ํ™”๋œ ์‚ฌ์šฉ์ž ๋Œ€ํ™” ๊ธฐ๋ก์„ ๋ถ„์„ํ•˜๊ณ , ์ด๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์ƒ์‚ฐ์„ฑ ํšจ๊ณผ๋ฅผ ์ถ”์ •ํ–ˆ๋‹ค. ์•คํŠธ๋กœํ”ฝ์€ โ€œํด๋กœ๋“œ์˜ ์ถ”์ •์น˜์— ๋”ฐ๋ฅด๋ฉด, ์ด๋Ÿฌํ•œ ์ž‘์—…์€ AI ์—†์ด ํ‰๊ท  ์•ฝ 90๋ถ„์ด ์†Œ์š”๋˜์ง€๋งŒ ํด๋กœ๋“œ๋Š” ๊ฐœ๋ณ„ ์ž‘์—… ์‹œ๊ฐ„์„ ์•ฝ 80% ๋‹จ์ถ•ํ•œ๋‹คโ€๋ผ๊ณ  ๋ฐํ˜”๋‹ค.

ํ•œํŽธ ์•คํŠธ๋กœํ”ฝ์˜ ๊ด€์ฐฐ์— ๋”ฐ๋ฅด๋ฉด AI ํ™œ์šฉ์˜ ์ด์ ์ด ๊ทน๋Œ€ํ™”๋˜๋Š” ์˜์—ญ์ด ์žˆ๋Š” ๋ฐ˜๋ฉด, ๊ธฐ๋Œ€ ํšจ๊ณผ๊ฐ€ ๋‹ค์†Œ ๋‚ฎ์€ ์˜์—ญ๋„ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด ๊ฐœ๋ฐœ์ž์˜ ๊ฒฝ์šฐ ๊ฐœ๋ฐœ, ํ…Œ์ŠคํŠธ, ๋ฌธ์„œํ™”, ๋ฐ์ดํ„ฐ ์ฒ˜๋ฆฌ ์—…๋ฌด์—์„œ AI๊ฐ€ ์†๋„๋ฅผ ๋†’์ผ ์ˆ˜ ์žˆ์ง€๋งŒ, ์‹œ์Šคํ…œ ์„ค์น˜ ์กฐ์œจ์ด๋‚˜ ๊ธฐ์ˆ  ์ธ๋ ฅ ๊ฐ๋…๊ณผ ๊ฐ™์€ ์—…๋ฌด์—์„œ๋Š” ํ˜„์žฌ๋กœ์„œ๋Š” โ€˜์˜๋ฏธ ์žˆ๋Š”โ€™ ์ˆ˜์ค€์œผ๋กœ AI๋ฅผ ํ™œ์šฉํ•˜๊ธด ์–ด๋ ต๋‹ค๊ณ  ์•คํŠธ๋กœํ”ฝ์€ ๋ถ„์„ํ–ˆ๋‹ค. ์•คํŠธ๋กœํ”ฝ์€ โ€œ๊ต์‚ฌ ์ง๊ตฐ ์—ญ์‹œ AI๊ฐ€ ์ˆ˜์—… ๋ฐ ํ™œ๋™ ๊ณ„ํš์—๋Š” ๋„์›€์ด ๋˜์ง€๋งŒ, ๋ฐฉ๊ณผํ›„ ๋™์•„๋ฆฌ ์šด์˜์ด๋‚˜ ๊ต์‹ค ๊ทœ์น™ ๊ด€๋ฆฌ์—๋Š” ๊ธฐ์—ฌํ•˜์ง€ ์•Š๋Š”๋‹คโ€๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค.

๋ถ„์„์˜ ํ•œ๊ณ„

์•คํŠธ๋กœํ”ฝ์€ ์ด ์ถ”์ •์น˜๋ฅผ ํ† ๋Œ€๋กœ ํ˜„ ์„ธ๋Œ€ AI ๋ชจ๋ธ์ด ํ–ฅํ›„ 10๋…„ ๋™์•ˆ ๋ฏธ๊ตญ ๋…ธ๋™์ƒ์‚ฐ์„ฑ ์ฆ๊ฐ€์œจ์„ ์—ฐํ‰๊ท  1.8% ๋Œ์–ด์˜ฌ๋ฆด ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ „๋งํ–ˆ๋‹ค. ์ด๋Š” ์ตœ๊ทผ ์ˆ˜๋…„๊ฐ„์˜ ์ƒ์‚ฐ์„ฑ ๊ฐœ์„  ์†๋„๋ณด๋‹ค 2๋ฐฐ ๋†’์€ ์ˆ˜์น˜๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋ณด๊ณ ์„œ๋Š” โ€œAI์˜ ์˜ํ–ฅ์ด ์ ์€ ์˜์—ญ์—์„œ๋Š” ํ•ด๋‹น ์—…๋ฌด๊ฐ€ ๋ณ‘๋ชฉ์œผ๋กœ ์ž‘์šฉํ•ด ์„ฑ์žฅ์˜ ์ œ์•ฝ ์š”์ธ์ด ๋  ์ˆ˜ ์žˆ๋‹คโ€๋ผ๊ณ  ์ง€์ ํ–ˆ๋‹ค.

๋˜ํ•œ ์•คํŠธ๋กœํ”ฝ์€ ์ด๋ฒˆ ๋ถ„์„ ๊ฒฐ๊ณผ๊ฐ€ ํด๋กœ๋“œ ๊ธฐ๋ฐ˜ ๋ฐ์ดํ„ฐ์—๋งŒ ๊ทผ๊ฑฐํ•˜๊ธฐ ๋•Œ๋ฌธ์— AI ํ™œ์šฉ ์ „๋ฐ˜์„ ์™„์ „ํžˆ ๋ฐ˜์˜ํ•˜์ง€ ๋ชปํ•œ๋‹ค๋Š” ์ ๋„ ์–ธ๊ธ‰ํ–ˆ๋‹ค. ๋”๋ถˆ์–ด ์กฐ์ง์—์„œ ์ƒ์‚ฐ์„ฑ ํ–ฅ์ƒ์ด ๊ฐ€์žฅ ํฌ๊ฒŒ ๋‚˜ํƒ€๋‚˜๋Š” ์‹œ์ ์€ ๋‹จ์ˆœํžˆ ์ƒˆ๋กœ์šด ๊ธฐ์ˆ ์„ ๋„์ž…ํ•  ๋•Œ๊ฐ€ ์•„๋‹ˆ๋ผ, ์ด๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์—…๋ฌด ํ”„๋กœ์„ธ์Šค ์ „์ฒด๋ฅผ ์žฌ๊ตฌ์„ฑํ•  ๋•Œ๋ผ๋Š” ์ ์„ ๊ฐ•์กฐํ–ˆ๋‹ค.

์ด๋ฒˆ ๋ถ„์„ ๊ฒฐ๊ณผ๊ฐ€ ๊ฐ–๋Š” ๋˜ ๋‹ค๋ฅธ ์ž ์žฌ์  ํ•œ๊ณ„๋„ ์ œ์‹œ๋๋‹ค. ๋ณด๊ณ ์„œ๋Š” โ€œ๋ถ„์„์—๋Š” ํ•œ๊ณ„๊ฐ€ ์žˆ๋‹ค. ํŠนํžˆ ์‚ฌ์šฉ์ž๊ฐ€ ํด๋กœ๋“œ์™€์˜ ๋Œ€ํ™” ์™ธ์— ์“ฐ๋Š” ์ถ”๊ฐ€ ์‹œ๊ฐ„์ด ๋ฐ˜์˜๋˜์ง€ ์•Š๋Š”๋‹ค. ์—ฌ๊ธฐ์—๋Š” ํด๋กœ๋“œ๊ฐ€ ์ƒ์„ฑํ•œ ๊ฒฐ๊ณผ์˜ ํ’ˆ์งˆ์ด๋‚˜ ์ •ํ™•์„ฑ์„ ๊ฒ€์ฆํ•˜๋Š” ์ž‘์—…๋„ ํฌํ•จ๋œ๋‹คโ€๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค.

์ด์–ด ๋ณด๊ณ ์„œ๋Š” โ€œ์ด๋ฒˆ ์ ‘๊ทผ๋ฒ•์€ ์‚ฌ์šฉ์ž๊ฐ€ ํด๋กœ๋“œ์˜ ์ดˆ์•ˆ ๊ฒฐ๊ณผ๋ฌผ์„ ์ตœ์ข… ์ƒํƒœ๋กœ ๋‹ค๋“ฌ๋Š” ๊ณผ์ •์ด๋‚˜, ์—ฌ๋Ÿฌ ์„ธ์…˜์„ ๊ฑฐ์น˜๋ฉฐ ์‚ฐ์ถœ๋ฌผ์„ ๋ฐ˜๋ณต ์ˆ˜์ •ํ•˜๋Š” ์ž‘์—…์„ ๊ณ ๋ คํ•˜์ง€ ์•Š๋Š”๋‹ค. ์ด๋Ÿฐ ์š”์†Œ๊ฐ€ ์‹ค์ œ ์‹œ๊ฐ„ ์ ˆ๊ฐ ํญ์„ ๋” ์ขํž ์ˆ˜ ์žˆ๋‹คโ€๋ผ๊ณ  ๋ฐํ˜”๋‹ค.

๋ณด๊ณ ์„œ๊ฐ€ ํด๋กœ๋“œ์˜ ์ž์ฒด ํ‰๊ฐ€์— ์ƒ๋‹น ๋ถ€๋ถ„ ์˜์กดํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์—์„œ, ์ „์ œ๊ฐ€ ๊ณผ๋„ํ•˜๊ฒŒ ๋‚™๊ด€์ ์ด๋ผ๋Š” ํšŒ์˜์  ์‹œ๊ฐ๋„ ๋‚˜์˜จ๋‹ค. ํŠนํžˆ ์•คํŠธ๋กœํ”ฝ์ด ์ง€๋‚œ 5์›” ๊ณต๊ฐœํ•œ ์‹คํ—˜์—์„œ ํด๋กœ๋“œ๋Š” ๋‹ค๋ฅธ AI ๋ชจ๋ธ๋กœ ๋Œ€์ฒด๋  ๊ฐ€๋Šฅ์„ฑ์ด ์ œ๊ธฐ๋˜์ž ์ž๊ธฐ๋ณดํ˜ธ์  ๋ฐ˜์‘์œผ๋กœ ํ˜‘๋ฐ•์„ฑ ํ–‰๋™์„ ๋ณด์ธ ๋ฐ” ์žˆ๋Š”๋ฐ, ์ด๋ฒˆ ๋ณด๊ณ ์„œ ์—ญ์‹œ ํด๋กœ๋“œ์—๊ฒŒ ์œ ๋ฆฌํ•œ ๋ฐฉํ–ฅ์œผ๋กœ ํ•ด์„๋์„ ์ˆ˜ ์žˆ๋‹ค๋Š” ์ง€์ ์ด๋‹ค.

โ€œ์„ธ์‹ฌํ•˜๊ฒŒ ๊ตฌ์„ฑ๋œ ๋ณด๊ณ ์„œโ€

AI ์ปจ์„คํŒ… ๊ธฐ์—… ๋ฐœ๋ฆฌ์–ธ์Šค(Valliance)์˜ ์„ค๋ฆฝ์ž์ธ ํƒ€๋ฆฌํฌ ๋А์„ธ์ด๋ฅด๋Š” ์ด๋ฒˆ ์•คํŠธ๋กœํ”ฝ ๋ณด๊ณ ์„œ๊ฐ€ ์ƒ๋‹นํžˆ ์„ธ์‹ฌํ•˜๊ฒŒ ๊ตฌ์„ฑ๋ผ ์žˆ๋‹ค๊ณ  ํ‰๊ฐ€ํ–ˆ๋‹ค. ๋А์„ธ์ด๋ฅด๋Š” โ€œ์Šค์Šค๋กœ์˜ ๋ฌธ์ œ์ ์„ ๋น„๊ต์  ์ž˜ ๋“œ๋Ÿฌ๋‚ธ ๋ณด๊ณ ์„œโ€๋ผ๋ฉฐ โ€œ์ œ์‹œ๋œ ์ˆ˜์น˜๋„ ํ˜„์žฅ์—์„œ ํ™•์ธ๋˜๋Š” ๊ฒฐ๊ณผ๋ฅผ ํฌ๊ฒŒ ๋ฒ—์–ด๋‚˜์ง€ ์•Š๋Š”๋‹คโ€๋ผ๊ณ  ์ง„๋‹จํ–ˆ๋‹ค. ๊ทธ๋Š” โ€œ๋ฌผ๋ก  ์žฅ๋ฌธ ์ž‘์—…์ฒ˜๋Ÿผ ํŠน์ • ์—…๋ฌด๋ฅผ ์„ ํƒํ•ด ๋ถ„์„ํ•œ ํ”์ ์€ ๋ถ„๋ช…ํ•˜์ง€๋งŒ, ์ „๋ฐ˜์ ์œผ๋กœ ๊ตฌ์กฐ๊ฐ€ ์ž˜ ์งœ์—ฌ ์žˆ๊ณ  ํˆฌ๋ช…ํ•œ ๋ณด๊ณ ์„œโ€๋ผ๊ณ  ์„ค๋ช…ํ–ˆ๋‹ค.

ํ•˜์ง€๋งŒ ๋А์„ธ์ด๋ฅด๋Š” ๊ธฐ๋ณธ ์ „์ œ์˜ ์ผ๋ถ€๊ฐ€ ํƒ€๋‹นํ•˜๋”๋ผ๋„, ์•คํŠธ๋กœํ”ฝ์ด ์—ฐ์†๋œ ์—…๋ฌด ํ๋ฆ„์—์„œ ๋ฐœ์ƒํ•˜๋Š” ๋ฌธ์ œ์˜ ๋ˆ„์ ์„ ๊ณผ์†Œํ‰๊ฐ€ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ์ง€์ ํ–ˆ๋‹ค. ๊ทธ๋Š” โ€œ์–ด๋–ค ์ž‘์—…์—์„œ ๋ถ€์ •ํ™•์„ฑ์ด ์ƒ๊ธฐ๋ฉด, ๊ทธ ์ž‘์—…์ด ์ „์ฒด ์ฒด์ธ์˜ ์ผ๋ถ€์ธ ๋งŒํผ ์‹œ๊ฐ„์ด ์ง€๋‚ ์ˆ˜๋ก ์˜ค๋ฅ˜๊ฐ€ ๋” ํ™•๋Œ€๋œ๋‹คโ€๋ผ๋ฉฐ, โ€œ๊ฐœ๋ณ„ ์ž‘์—… ๋‹จ์œ„์˜ ์‹œ๊ฐ„ ์ ˆ๊ฐ ์ถ”์ •์น˜๋Š” ํ˜„์‹ค์ ์ด์ง€๋งŒ, ์•คํŠธ๋กœํ”ฝ์ด ๋งํ•˜๋Š” ์ดํ•ฉ ์ ˆ๊ฐ ํšจ๊ณผ๋Š” ์‹ค์ œ๋กœ ๋‹ฌ์„ฑํ•˜๊ธฐ ์–ด๋ ต๋‹คโ€๋ผ๊ณ  ๋ถ„์„ํ–ˆ๋‹ค.

ํด๋กœ๋“œ์˜ ํ˜‘๋ฐ•์„ฑ ํ–‰๋™ ๋…ผ๋ž€์— ๋Œ€ํ•ด์„œ๋Š” โ€œํ˜„์žฅ์—์„œ๋Š” ๊ทธ๋Ÿฐ ์‚ฌ๋ก€๋ฅผ ํ™•์ธํ•˜์ง€ ๋ชปํ–ˆ๋‹ค. ๊ฒŒ๋‹ค๊ฐ€ ์ƒ์„ฑํ˜• AI๋Š” ๊ณ„์† ๋ฐœ์ „ํ•˜๊ณ  ์žˆ๋‹ค. ๊ฐœ๋ฐœ ์†๋„์™€ ์•ˆ์ „์„ฑ ๊ฐœ์„  ์†๋„๋„ ๋งค์šฐ ๋น ๋ฅด๊ฒŒ ์˜ฌ๋ผ๊ฐ€๊ณ  ์žˆ๋‹คโ€๋ผ๊ณ  ๋งํ–ˆ๋‹ค.

๋А์„ธ์ด๋ฅด๋Š” ์กฐ์ง ์ „์ฒด์— AI๋ฅผ ๋„์ž…ํ•˜๋ ค๋Š” CIO๊ฐ€ ํŠน์ • ๊ธฐ์ˆ  ๋ฒค๋”๋ฅผ ๋ถˆ๋ฌธํ•˜๊ณ  โ€œ์ง์›์˜ ์ƒ์‚ฐ์„ฑ์„ ๋†’์ผ ์ˆ˜ ์žˆ๋Š” ์ ์ ˆํ•œ ๋„๊ตฌ๋ฅผ ์ œ๊ณตํ•˜๋Š” โ€˜์‚ฌ๋žŒ ์šฐ์„ โ€™ ์ ‘๊ทผ๊ณผ, ์กฐ์ง ์ „์ฒด ๋น„์ฆˆ๋‹ˆ์Šค ๊ตฌ์กฐ์™€ ํ”„๋กœ์„ธ์Šค์˜ ์—ฐ๊ณ„๋ฅผ ๋จผ์ € ์‚ดํŽด๋ณด๋Š” โ€˜๊ฐ€์น˜ ์šฐ์„ โ€™ ์ ‘๊ทผ์„ ํ•จ๊ป˜ ๊ณ ๋ คํ•ด์•ผ ํ•œ๋‹คโ€๋ผ๊ณ  ์กฐ์–ธํ–ˆ๋‹ค.
dl-ciokorea@foundryco.com

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