Everyone knows how to write a job advert. But what is a little more challenging, is knowing how to write a good job advert. A job advert that grabs attention, that makes people want the job, and gets you the best people for the job applying. Because the best candidates on the market can afford to be a bit choosier when it comes to where they apply: They’re more qualified and in-demand. And these are the candidates who you really want.

Which is why we’re here to offer you our insight, from our extensive experience in job advert writing, to teach you how to write a job advert that will appeal to your ideal candidate, in 2023.

 

How to Write The Job Advert

Let’s start with the actual content of your job advert. We write job adverts everyday here at Dynamic. And two of the most important aspects of how to write a good quality job advert, is the content that goes into the job adverts, and how you present this content.

Focus on the Candidate

Don’t just focus on what you want from the candidate: On the experience, what technology and what skills you want the person to have. The days are gone of talking about “the ideal candidate”, as if they’re a fiction of your imagination. 

This obviously is important, as you want to make sure that you only receive qualified applicants for the role and aren’t sifting through hundreds of unqualified CVs. But it’s also important that you really sell the role as what it is, a fantastic opportunity at a great company.

Because the best person for the role isn’t likely to apply to an advert that has had little to no effort put into it. They aren’t going to be interested, when there are plenty of other opportunities on the market that are more attractive,

 

Sell The Opportunity by Reframing the Boring, Into the Exciting

Sometimes what your job advert needs, is to turn the boring (but necessary) roles and responsibilities of the position, into the opportunities it represents.

Being able to communicate effectively with stakeholders, clients, and customers is probably not the most exciting part of anyone’s day. But as you move into more senior positions, it becomes a vital skill. So instead of:

• You will communicate effectively with senior clients, explaining complicated technical processes in terms that non-technical individuals can understand.

Try and reframe it into an opportunity instead:

• You will have the opportunity to work closely with technical and non-technical clients, developing client communication skills that will be invaluable in your career.

 

Give Details About The Company, Without Going Overboard

Depending on your industry and the position, your company isn’t necessarily the most important thing to the job seeker. Typically, a bigger concern to them will be what the requirements of the role are and what their responsibilities will be. Only once they know they will be a good fit for the role, will they invest the time to find out if your company is somewhere they want to work.

So try not to dedicate too much space on the job advert and too much of your readers attention span on a section about your company, and just give the relevant information that will interest them:

• A brief breakdown of your company, the size and scope of the business.
• Some insight into your company culture.
• The location of the role and the manner in which they will be working (Hybrid, 2 days a week in the office etc.)
• Any awards you have won, for the quality of your work or for your work environment.
• And most importantly, why they should want to work there. What’s great about the company, that separates you from the rest.

 

How to Structure Your Job Advert: with Examples

The structure and the way in which you present the information in the job advert can be often just as, if not more important, than the actual content itself. You can follow these steps to create a clear and consistent structure to use for all your job adverts.

Break It Up Into Clear Sections

A quick way to prevent your job advert from receiving any applications, is presenting the job seeker with a wall of text.

Your job advert should be easy to navigate, drawing the reader’s attention to the important information. The easier you make it for the applicant to find what they’re looking for, the more likely you are to receive applications from the candidates you want to see.

Typical sections that your job advert could include are:

• “Key Details”
• “About the Company” 
• “Role Responsibilities”
• “Skills and Experience Required”
• “Company Benefits” or “What’s in it For You”

 

Start By Highlighting the Key Details

There are often hundreds of job openings for the same or similar jobs. And in a highly competitive industry like IT, where IT Professionals have more choice, you’re going to have to work harder to stand out from the crowd. So how do you make your job sound better than all the others out there?

First things first, is grabbing their attention right off the bat, by listing the salary, location, work environment (flexible working hours, remote working etc) and any other attractive qualities you can think of. While you want people to read the rest of your job advert, you don’t want to make people go hunting for the details they need to decide that they are interested in reading further.

Job Advert Example: The Key Details

While it may be tempting to put important details like the years of experience you want for the role here, the goal is to grab attention and get the reader interested in your role. Not to start making demands from them right off the bat.

 

Be Clear With Your Expectations – Responsibilities and Requirements

One of the things candidates hate most is a vague job advert. If someone is going to apply to your job, they want to know exactly what the job entails, what your expectations are, and if they are qualified to do the job at hand. If not, why would they bother wasting their time applying for the job, and potentially interviewing for the role, just to find out they were never a good fit to begin with?

So organise the role requirements and responsibilities into easy to read bullet points, so your expectations are as clear as possible. And if some of your requirements are flexible, or just desirable but not essential, then say so. If you would accept someone who is 80% right for the role, and you’ll provide training for the other 20% if you really like the candidate, letting people know will attract candidates who otherwise may have passed on applying.

Job Advert Example: Responsibilities and Requirements 

And Be Clear With What You’re Offering

Unsurprisingly, salary is the number one most important thing to the majority of job seekers when looking at a job advert. It’s no longer good enough to list a salary as “Competitive”, and a recent study from Adobe Future Workplace Study shows that this trend is only going to increase, as 85% of recent graduates say they are less likely to apply to a job that doesn’t have the salary listed.

An often (criminally) overlooked section is the company benefits. A section for you to show what your future employee gets in return for all their hard work. Because at the end of the day, it’s an advert. And it exists to sell the position and the company, and make someone want to work for you. 

Job Advert Example: Company Benefits

A “Company Benefits” section should include things like:

Include Keywords, To Help Your Job Appear on Searches

Include the “keywords” that people use to search for your job. For job adverts, these are fairly simple, and are generally the job name and the location. 

For example, if someone was searching for a Network Engineer role, they would likely search for “Network Engineer job London”, or “Network Engineer job remote”. Meaning that by not including these “keywords”, “London”, “Network Engineer”, and “remote”, multiple times, a search engine won’t know to show your job advert to someone who is searching for it.

So take some time when writing your job advert to understand who you want to read your job advert. What are the key details that they will use to search for your job, and write it targeted towards them, and search engines.

The Summary

The hiring process starts with the job advert. And investing the time in researching and writing a well-written job advert doesn’t just get you more, qualified applicants. It saves you time, money and resources further down the line. 

Of course, one thing you can always do, is have someone else handle the recruitment for you. If you aren’t sure where to start with hiring, then you might want to speak to the experts.

If you’re looking to hire your next IT professional in the network and infrastructure industry, we’ve got you covered. Reach out to us here and see how we can solve your hiring needs.

The post How To Write a Job Advert with Examples, in 2023 appeared first on Dynamic Search Solutions.

Taking the necessary steps and knowing how to improve your hiring process has always been important in beating the competition. But in the past few years, the job market has become more and more competitive. Especially in industries like IT, which are experiencing shortage of skilled and certified IT professionals and a broadening skills gap. 

Thankfully, that’s where we come in. As part of the service we offer to our clients here at Dynamic, we coach businesses on how they can improve their hiring processes and hire consistently in a difficult market.

 

5 Reasons To Improve Your Hiring Process

But first of all, it’s important to understand why it’s so important to have a streamlined hiring process. Which might seem obvious at first glance, so you can hire quicker. But there’s so many more reasons than this. Which we’re going to spell out for you now. 

1. It’s a candidate driven market.

It’s a candidate driven market, and they have more choice than ever where to go. At any one time a good quality candidate can have multiple recruiters or hiring managers calling them, and multiple ongoing interviews. And while it’s not always fire come first served, it certainly helps. 

And if your process takes 5 interviews compared to your competitors 3? They’re going to be making your candidate an offer, while you’re still asking for project number 2 for interview number 5…

 

2. It helps you understand what you’re looking for.

When you limit the time you spend on the hiring process, you have to be more effective with the time you do have. This means having a better understanding of exactly what you’re looking for from your new employee.

The benefits of this being that not only will you spend less time interviewing, you’ll be more clear and concise with what you actually want. This in turn, will prevent those dreaded bad hires that can cost your business thousands.

So ask yourself, do you really need to spend 7 hours interviewing each candidate? Or can you be getting them through the door quicker?..

 

3. It frees up your time.

The most obvious advantage of having a streamlined hiring process is freeing up more of your own time. This means you can: Interview more candidates and give yourself more potential employees to choose from, spend more time reviewing CVs or searching for ideal candidates, or growing the business in other areas than hiring.

 

4. Your industry reputation.

Being clear with your interview process and reducing the time candidates spend in the process can help people view your company favourable in the future. And perhaps apply again in the future when they may be a better fit for your business.

More than 60% of job seekers said that if they didn’t get the job but they received feedback during the interview process, they would be more likely to apply to the company again in the future.

And every time someone tells the story of the time they were ghosted by your hiring manager, or waited weeks for feedback; that’s another potential candidate for your business who will no longer be interested in working with you.

 

5. They’re interviewing you as much as you’re interviewing them.

And remember, that an interview process is a two way street. Skilled IT professionals are in massive demand. And the candidate is interviewing you as much as you are interviewing them. 

If you have a drawn out interview process, involving multiple interviews spread out over months, you’re already going to be behind everyone else in the hiring timelines. Not only that, a quality candidate with multiple options will be wondering, is that what everything is like in the business?

5 Steps To Improve Your Hiring Process

Here at Dynamic we don’t just find candidates for IT businesses. We provide our clients with expert insight into the IT job market, and advise on how they can improve their own recruitment processes. Here’s the 5 most common pieces of advice we give to our clients on how to improve your hiring process:

1. Define exactly what you need for someone to be right for the role, and define what “good” looks like.

Before you even begin interviewing, (and maybe before you even begin searching for your new employee), sit down as a team and find out what the person who fills the role needs to be able to do.

Because your understanding of a position may be different to those of the team who actually work with them day-in day-out. Establishing the basics like this can be helpful to gain a complete understanding of the role. As well as make it easier to define what “good” looks like for this position. What makes someone a standout candidate or employee?

If you can define this at the start of the process, you’ll know exactly what you’re looking for, and be able to communicate this clearly to hiring managers, recruiters and to the candidates themselves.

 

2. Decide on the measurables you can use to judge candidates.

Once you understand what you are looking for, it’s important to be able to effectively measure if someone is successful to your standards. 

The most common defined measurables are the ones we all know, years of experience, certifications, software they can use etc. But these can also be opinion based: Does this person embody the company culture of going above and beyond for a client when necessary? Will they be a good fit for the office culture and environment? 

Measurables like these that aren’t as easily defined as yes or no answer to questions like “Do you have experience with this technology?”. But they are just as important for you to think about and to “score” your candidates on, so you can make an objective and factual decision between the candidates you interview.

 

3. Block out a set time each week, to interview candidates all together.

If you’re actively hiring and have multiple candidates to interview, block out some time in your calendar each week to interview candidates all together. This will make it easier to compare the candidates while they’re fresh in your mind.

If it’s a difficult or a more niche position you’re trying to fill, it may be the case that you might not have comparable candidates. But you can still compare candidates to the people in your team, and people who have been in the role before.

 

4. Decide how urgent the role is: When do you need someone to start by?

One of the biggest influences on your hiring process is how urgent your need is. What outside influences are putting pressure on you? New client accounts or employees leaving? Or is this more of a general expansion of your business? 

Because when you don’t have the luxury of waiting until you find the perfect person for the job, you may have to be more flexible than you like with your own demands. But decisions like these should be made well before the first interviews happen. The last thing you want is to get two months into interviewing before deciding “actually, that first person we interviewed would’ve been acceptable”.

And on the opposite end, even when your need isn’t urgent, you should still strive to establish a deadline. Having a completely open-ended start date can lead to a drawn out process that wastes time.

 

5. Work with a recruitment agency, who can find quality candidates for you.

These are just a few tips on how to improve your hiring process,. But the best advice we can give would be tailored to your individual needs. In our (unbiased) opinions, the best thing you can do for your recruitment process is to work with a recruitment expert in your niche.

Recruitment agencies take care of a large part of the legwork of hiring for you: Actively headhunting quality candidates who are interested in your open position, filtering unsuitable candidates, reviewing CVs, and even performing first-stage interviews.

When you have a streamlined hiring process, you can dedicate more time to interviewing potential employees.

 

However lone your hiring process, we advise being transparent and open about the process with the candidates you are interviewing. It’s a great way of setting yourself apart from other businesses which shroud their interview process in mystery.

The post How To Improve Your Hiring Process in 5 Steps appeared first on Dynamic Search Solutions.