They’re rivals in the cloud, and competitors for customers and talent. But Microsoft and Amazon are on the same page when it comes to Washington state’s housing crisis — literally, in the case of an op-ed Friday and full-page ad last Sunday in The Seattle Times.

The Seattle region “faces a housing emergency that threatens our state’s quality of life, health and economic competitiveness,” write Brad Smith, Microsoft’s vice chair and president, and David Zapolsky, Amazon’s chief global affairs and legal officer.

It was an unusual joint byline, to say the least, but it reflected the similar big-picture goals of their separate housing initiatives. 

Combined, the two companies have committed $1.6 billion to preserve and build more than 26,000 affordable homes in the region. But the executives say even that isn’t enough, framing the problem as a supply issue that requires building “more homes of all kinds.”

They’re backing several bills in the current legislative session, including SB 6026, which would allow residential development on commercial land like strip malls and big-box stores. They also praise Gov. Bob Ferguson’s proposed $225 million in bonds for the state Housing Trust Fund.

“Going forward, legislators must commit to a simple test: If a policy makes housing more costly or takes longer to build, don’t pass it. Consider an alternative,” they write. “Enact policies that pencil in today’s market, not aspirational measures that might work down the line.”

They warn that other states are moving faster to attract developers. “Capital is fluid,” they write. “Banks, investors and lenders are going where they can make predictable returns.”

The joint push comes after Microsoft released a report last week outlining lessons learned from its housing investments. Read our earlier coverage for more details.