TikTok-like microdramas are going to make billions this year, even though they kind of suck TechCrunch By: Amanda Silberling 23 January 2026 at 10:50 The business model behind these apps replicates the same dark patterns as mobile games.
TikTok quietly launches a microdrama app called βPineDramaβ TechCrunch By: Aisha Malik 16 January 2026 at 16:11 Think TikTok, but every single video you come across is a short episode of a fictional story.