Scowtt, a Seattle-based startup that wants to reshape how advertisers optimize paid campaigns, raised $12 million in Series A funding round led by New York venture firm Inspired Capital.

Founded in 2024, Scowtt helps companies analyze their first-party CRM data to predict who is most likely to convert and how valuable they’ll be. Then it sends those predictions to ad platforms as enhanced signals to help boost return on ad spend and conversions without requiring marketers to change their existing tools, the company said.

Founder and CEO Eduardo Indacochea told GeekWire that the 10-person startup has $3.2 million in annual recurring revenue.

Scowtt also uses AI to interact with prospects and schedule calls. The company’s longer-term ambition is to grow beyond ad optimization into a broader, AI-driven “operating system for growth” that connects marketing and sales using the intelligence already embedded in a customer’s CRM.

Scowtt is targeting enterprise advertisers that rely on lead generation and other performance-driven models across search and social.

The company’s timing reflects two trends: the industry’s accelerating push toward first-party data as privacy rules tighten, and the rise of AI as the new performance lever in paid media. U.S. internet ad revenue grew nearly 15% in 2024 to $258.6 billion, and more growth is expected in 2025.

Indacochea spent more than 13 years at Microsoft before leadership stints at Google and most recently Meta, where he was a vice president in advertising.

Abhishek Priya, Scowtt’s head of engineering, was director of engineering at Everlaw and is a former engineering manager at Meta. Eric Schwartz, chief revenue officer, was an exec at Scibids Technology and MiQ.

Scowtt was previously featured in GeekWire’s Startup Radar spotlight.

LiveRamp Ventures, Angeles Investors, and Angeles Ventures also invested in the Series A round. Total funding to date is $13 million, including a $1 million pre-seed round last year.