Jamie Siminoff has lived the American Dream in many ways — recovering from an unsuccessful appearance on Shark Tank to ultimately sell smart doorbell company Ring to Amazon for a reported $1 billion in 2018.

But as with most entrepreneurial journeys, the reality was far less glamorous. Siminoff promises to tell the unvarnished story in his debut book, Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door, due out Nov. 10.

“I never set out to write a book, but after a decade of chaos, failure, wins, and everything in between, I realized this is a story worth telling,” Siminoff said in the announcement, describing Ding Dong as the “raw, true story” of building Ring, including nearly running out of money multiple times.

He added, “My hope is that it gives anyone out there chasing something big a little more fuel to keep going. Because sometimes being ‘too dumb to fail’ is exactly what gets you through.”

Siminoff rejoined the Seattle tech giant earlier this year after stepping away in 2023. He’s now vice president of product, overseeing the company’s home security camera business and related devices including Ring, Blink, Amazon Key, and Amazon Sidewalk.

Preorders for the book are now open on Amazon.