Found 6 critical mistakes costing them 10x growth

Most early-stage projects make the same ones

Here’s the breakdown (and how to fix it)

𝐓HE PROJECT :

➭ Prediction market on BNB Chain

➭ funded + launched

➭ Solid product, but struggling with growth

➭ 300 followers after months of live

➭ Their competitor? 15K likes per tweet

The gap isn’t product quality, it’s reach and awareness

𝐌𝐢𝐬𝐭𝐚𝐤𝐞 𝟏: 𝐍𝐨 𝐬𝐞𝐥𝐥𝐚𝐛𝐥𝐞 𝐩𝐢𝐧𝐧𝐞𝐝 𝐭𝐰𝐞𝐞𝐭

A pinned tweet is a storefront, the first thing customers see when they land on your page.

So it should sell your product and also direct them on what action to take

A winning pinned tweet should have:

→ 30-sec product demo video, infographic, etc.

→ clear outcome (“predict X and earn Y”)

→ direct CTA with link

One pin tweet is equal to 15–20% better activation

𝐌𝐈𝐒𝐓𝐀𝐊𝐄 𝟐: POSTING 1–2X DAILY

Twitter Algorithm reality: post 1–2x daily = invisible

Instead, do these:

➭ 4–6 posts daily

➭ mix formats (threads, charts, memes, polls)

➭ Target multiple time zones

➭ Test this for 2 weeks, consistency beats perfection

𝐍𝐞𝐰𝐬𝐣𝐚𝐜𝐤𝐢𝐧𝐠

⎆ Mistake 3: Ignoring trending narratives.

When they post about generic updates about their project, they get

⎆ 5 likes

Although this is good, they shouldn’t be doing this alone, but obviously, you are a prediction product, so this should be your number one growth strategy.

A lot of things are happening in this space and in the world, where their product should have shipped with a prediction

winners’ post should be like jumping on :

➭ Breaking news + live odds

➭ Takes on trending topics

➭ Market predictions on hot events

𝐓𝐡𝐞 𝐕𝐢𝐬𝐮𝐚𝐥 𝐆𝐚𝐩

Here’s the gap:

Their tweet:

➮ text only

➮ generic product update

Competitor:

➮ bold visual

➮ news hook

➮ emotional

These competitors have a 3000x gap in engagement, a difference that is too says that visuals aren’t optional.

CONTENT MIX

MISTAKE 4: Wrong content balance

What they post:

➮ 52% promotional (stake! stake! stake!)

➮ 26% engagement (polls + replies)

➮ 22% educational (x402 guides)

Result?

➮ Promo tweets: 6 likes avg

➮ Poll tweets: 8 likes + 4 replies avg

Fix:

Flip to 50/30/20

1. 50% fun (polls, memes, user wins)

2. 30% alpha (AI + prediction threads)

3. 20% soft promo (inside engagement)

Value first → trust → clicks

Watch engagement 2x in 30 days

Mistake 5: LAZY GIVEAWAYS

MISTAKE 5: Boring giveaway strategy

Their giveaway: “Drop your wallet for tokens.”

result: people drop wallets, take tokens, disappear

Better approach: “Complete 3 tasks for rewards:

1. Make a prediction
2. Tag 2 friends
3. Join our Discord.”

why it works: each task = new growth opportunity more engagement = more loyal users

𝐓HE TIMING GAP

Mistake 6: posting at only one time

They post at 9 am GMT every day

The problem: missing 70% of the global audience

the fix — post at 3 different times:

➮ 9 AM GMT (catch US morning)

➮ 2 PM GMT (catch EU lunch break)

➮ 8 PM GMT (catch Asia evening)

Test for 2 weeks, see which time gets the most engagement, and do more of that.

𝐓HE INFLUNCER MISS

They’re missing easy partnerships

They’re built on BNB Chain but have ZERO partnerships with BNB creators

The opportunity: find 5–10 micro-influencers (5K-20K followers) in your ecosystem already going deep in the prediction market.

What to offer:

➮ co-create prediction markets

➮ share each other’s content

➮ split the traffic

You need 10 small builders sharing your content

𝐓HE RETENTION PROBLEM

Why users don’t come back:

People make one prediction, then forget the platform exists.

What’s missing:

➮ No daily challenges

➮ No leaderboards showing top traders

➮ No “trader of the week” spotlight

The fix: Add game mechanics:

➮ Daily streak rewards (come back every day)

➮ Public rankings (competition drives engagement).

There is something about public ranking that is psychological, people naturally want to be on top, so the project should leverage this.

→ Spotlight winners (social recognition)

Make it addictive to return.

THE CTAS WEAKNESS

Their calls to action are too vague

weak CTAs: “Check out our platform,” “Learn more here,” “Join us”

Why these fail: no urgency, no specificity

Strong CTAs:

“This market closes in 4 hours: [link]”

“Bet 100 tokens RIGHT NOW ”

“Join Discord in the next 5 min for a bonus.”

the pattern: specific action + urgency + clear benefit

Every tweet needs a clear next step

WHAT WINNERS DO

What successful prediction markets do differently:

Polymarket: post-breaking news + live odds

Kalshi: share data visualizations + bold predictions

Underdog: sports culture + hype content

The winning formula:

→ hook into real-time events

→ tell stories with data

→ show personality (not robotic)

The project that doesn’t do all these is just posting product updates.

THE CORE TRUTH

The biggest lesson:

Having a great product doesn’t equal growth, and creating great content doesn’t equal growth.

What equals growth? Getting that content in front of people and making sure your product is being seen.

Most founders spend most of their time perfecting their product, not realizing that the same level of attention needs to be given to how the project is constantly placed in front of people.

This project nailed the product. Now they need to nail getting people to see it.

ACTION PLAN

Copy this 14-day plan:

Days 1–3 (foundation):

➭ Create your best tweet and pin it

➭ Start posting 4x per day minimum

➭ Add Discord/Telegram link to bio

Days 4–7 (outreach):

➭ message 10 small influencers for collabs

➭ Post about 1 trending topic every day

➭ Launch a simple leaderboard

Days 8–14 (optimization):

➭ test posting at 3 different times

➭ run a multi-step giveaway

➭ Create 5 data visualization posts

simple, actionable, proven

How to Audit Your Project Yourself

Quick 5-minute check for your project:

Ask yourself:

1. Do you have a pinned tweet with a clear CTA? (Y/N)

2. Are you posting 4+ times daily? (Y/N)

3. Does your bio link to community (Discord/TG)? (Y/N)

4. Do 50%+ of your tweets have visuals? (Y/N)

5. Are you posting at different times for global reach? (Y/N)

less than 4 “yes” answers? You have fixable problems,

Start fixing them today

RECAP

The 5 growth killers:

no pinned tweet

low posting frequency

ignoring trends

wrong content mix

lazy giveaways

fix these = 5–10x growth in 60 days

CONCLUSION

If you’re an early-stage Web3 project and want:

• Honest audit of your growth strategy
• Specific fixes you can implement today

If you found this helpful:

Bookmark this thread for when you need it, and follow me on my socials

Twiter: https://x.com/Dera__45

I just finished auditing a Web3 project using their Twitter page. was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.