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AWS re:Invent was an all-in pitch for AI. Customers might not be ready.
AWS Adds Bevy of Tools and Capilities to Improve Cloud Security
Amazon Web Services (AWS) this week made an AWS Security Hub for analyzing cybersecurity data in near real time generally available, while at the same time extending the GuardDuty threat detection capabilities it provides to the Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Elastic Container Service (Amazon ECS). Announced at the AWS re:Invent 2025..
The post AWS Adds Bevy of Tools and Capilities to Improve Cloud Security appeared first on Security Boulevard.
AWS doubles down on customΒ LLMs withΒ features meant to simplify model creation
re:Invent 2025: AWS and Security Vendors Unveil New Products and CapabilitiesΒ
AWS and cybersecurity vendors have made several announcements at the cloud giantβs re:Invent 2025 event.Β
The post re:Invent 2025: AWS and Security Vendors Unveil New Products and CapabilitiesΒ appeared first on SecurityWeek.
AWS launches new Nova AI models and a service that gives customers more control
AWS announces new capabilities for its AI agent builder
AWS re:Invent preview: Whatβs at stake for Amazon at its big cloud confab this year

As we make our way to AWS re:Invent today in Las Vegas, these are some of the questions on our mind: Will Amazon CEO Andy Jassy make another appearance? Will this, in fact, be Amazon CTO Werner Vogelsβ last big closing keynote at the event? Will we be able to line up early enough to score a seat inside the special Acquired podcast recording Thursday morning?Β
And how many million enterprise AI billboards will we see between the airport and the Venetian?
But more to the point for Amazon, the company faces a critical test this week: showing that its heavy artificial intelligence investments can pay off as Microsoft and Google gain ground in AI and the cloud.
A year after the Seattle company unveiled its in-house Nova AI foundation models, the expansion into agentic AI will be the central theme as Amazon Web Services CEO Matt Garman takes the stage Tuesday morning for the opening keynote at the companyβs annual cloud conference.
The stakes are big, for both the short and long term. AWS accounts for a fifth of Amazonβs sales and more than half of its profits in many quarters, and all the major cloud platforms are competing head-to-head in AI as the next big driver of growth.
With much of the tech world focused on the AI chip race, the conference will be closely watched across the industry for news of the latest advances in Amazonβs in-house Trainium AI chips.Β
But even as the markets and outside observers focus on AI, weβve learned from covering this event over the years that many AWS customers still care just as much or more about advances in the fundamental building blocks of storage, compute and database services.
Amazon gave a hint of its focus in early announcements from the conference:
- The company announced a wave of updates for Amazon Connect, its cloud-based contact center service, adding agents that can independently solve customer problems, beyond routing calls. Amazon Connect recently crossed $1 billion in annual revenue.
- In an evolution of the cloud competition, AWS announced a new multicloud networking product with Google Cloud, which lets customers set up private, high-speed connections between the rival platforms, with an open specification that other providers can adopt.Β
- AWS Marketplace is adding AI-powered search and flexible pricing models to help customers piece together AI solutions from multiple vendors.
Beyond the product news, AWS is making a concerted effort to show that the AI boom isnβt just for the big platforms. In a pitch to consultants and integrators at the event, the company released new research from Omdia, commissioned by Amazon, claiming that partners can generate more than $7 in services revenue for every dollar of AWS technology sold.
Along with that research, AWS launched a new βAgentic AIβ competency program for partners, designed to recognize firms building autonomous systems rather than simple chatbots.
Garmanβs keynote begins at 8 a.m. PT Tuesday, with a dedicated agentic AI keynote from VP Swami Sivasubramanian on Wednesday, an infrastructure keynote on Thursday morning, and Vogelsβ aforementioned potential swan song on Thursday afternoon.Β
Stay tuned to GeekWire for coverage, assuming we make it to the Strip!