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Passions-to-Profit: Sauce Goddess
Passions-to-Profit: Celebrating the Barbecuing Entrepreneur
As the traditional end of summer, Labor Day also serves to celebrate the American work force and their commitment to productive, inventive and important contributions to our society. In this spirit of honoring America’s hard-working heroes, we’d like to dedicate the entire month of September to applaud the entrepreneurs who’ve applied their talents to making your barbecuing adventures more engaging…and tasty!
Third-in-a-Series: Sauce Goddess; a Legacy of Wholesome, Healthy and Flavorful Sauces and Spices
Father, Family and Friends; Incite Inspiration and Innovation
For as far back as I can remember, my Dad, not being enamored of liquid smoke flavor, made a special BBQ sauce for our family’s enjoyment. I had no idea it was special until I left home and tried a store-bought off of the shelf product. My disappointment in that inspired me to get my dad measuring cups so I could replicate the recipe and start making it for my friends.
Once, having enjoyed the sauces, they threw down a challenge, “don’t get old and wonder what if I’d done something with my Dad’s recipe.”
With that, I started planning my company, Sauce Goddess in October 2000 – and we’re now celebrating our 25th anniversary! The rest of the story is now history – we’re in over 2,100 retail locations, we’ve been featured on QVC and GMA’s Deals and Steals, and we sell everywhere online.
Revising the Original Recipe, but Retaining the Essence of Flavor
In evolving Sauce Goddess products, I revised my Dad’s recipe to make it vegan friendly and more suited to consumers seeking all-natural products. Oddly, it would seem – because it is a BBQ sauce – I removed Worchester sauce to make it vegan (which it always has been). I also wanted to eliminate high fructose corn syrup. Yes, 20 years ago we were well ahead of the no HFCS and plant-based vegan!
Scaling Up and Branching Out
The biggest difference between our sauce and the majority of all store-bought BBQ sauces is that not one of the 6 flavors we make have any liquid smoke or smokey flavor at all (knowing that the best place to get smoky flavor is from the wood itself). Subsequently, none of our sauces clash with the wood chips or pellets the barbecuer chooses to use. The lack of smoky flavor also means you can use our sauces for meat or fish or veggies, making it perfect for baking, sautéing or simply grilling.
All this said, making my sauces commercially proved to be a bit tricky. The tomato paste we can buy in the store as consumers is nothing like the commercial variety used for large-scale food manufacturing – so the recipe had to be converted into a formula, something our co-packer could use to repeatably make our sauce over and over.
The other enormous obstacle was finding room on the shelves of retailers. Local stores were very open to new, locally-produced products, but national retailers were and still are an ongoing and challenging proposition.
A Winning Combination: Flavorful and Healthy!
We’re proud to use the healthiest ingredients – no flavorings, additives, preservatives, anti-caking or MSG. We’re simply using only real food to make our sauces and our spices. A seven-year old can read our labels and know what everything is – no mystery ingredients or additives.
Consumers are looking for ingredients they recognize more than ever right now. They want to consume food that tastes amazing and is actually good for them. That’s what Sauce Goddess does!
We give the barbecuer, home cook and competitor sauces and spices they can use to create an amazing, flavorful meal experiences for their friends and family.
Our Favorite Recipe
Sauce Goddess products can be found on SauceGoddess.com and Amazon.com!
Passions-to-Profit Series
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